{"success":true,"data":{"pressRelease":{"id":"17114","rtpr_id":"nPrenkQWRa","ticker":"IBM","exchange":"NYSE","all_tickers":["IBM"],"title":"IBM Debuts New AI-Powered Features for the Scuderia Ferrari App","author":"PR Newswire","published_at":"2026-05-01T13:00:08.633Z","article_body":"IBM Debuts New AI-Powered Features for the Scuderia Ferrari App\nPR Newswire\n\nARMONK, N.Y., May 1, 2026\n\nFan engagement accelerates one year after relaunch\n\nARMONK, N.Y., May 1, 2026 /PRNewswire/ -- As the Formula 1 season arrives in\nUnited States for the first time in 2026 for the Formula 1 Miami Grand\nPrix, IBM (NYSE: IBM) and Ferrari today introduced – new and enhanced AI\npowered capabilities to the Scuderia Ferrari app experience. The highly\ninteractive features were designed to bring Scuderia Ferrari's passionate\nglobal fanbase of nearly 400 million Tifosi closer than ever to the team, the\ndrivers and the cars they love – on race day and beyond. \n\nBuilt with IBM watsonx, the enhanced AI Companion acts as a digital guide,\nhelping fans uncover everything from race‑week insights to Scuderia Ferrari\nHP history in a more intuitive and personalized way. Conversation-style\nprompts can be used to ask questions about the team, the drivers, the race\nseason and more (e.g. \"How does the SF-26 differ from previous Ferrari and/or\nFormula 1 cars?\"). Watsonx Orchestrate technology is then used to\nsurface contextual responses grounded in current and historical Scuderia\nFerrari HP data, as well as curated knowledge sources.\n\nThe new unified Game Center is a dynamic destination where fans\ncan participate in race predictors, quizzes and challenges tied to live\nGrand Prix moments. With global leaderboards, digital achievements and\nbadges, and social media based competition, the Game Center transforms each\nrace weekend into a playful, shared experience for all Tifosi — deepening\nconnections and driving repeat engagement across the season. Within the Game\nCenter, the new always-on Countdown Quiz complements existing Daily and\nGP-specific quizzes with a timed format that challenges users to test their\nknowledge against a 60-second limit. The new Achievements tab – located in\nthe Profile section – features digital badges that fans can unlock through\nparticipation, with functionality to easily share their accomplishments across\nsocial networks. \n\nAcross race weekends, the enhanced Race Center experience complements this\ninteractivity by delivering deeper detailed session timelines as the action on\ntrack unfolds, improved real-time driver data, and curated insights that\nfollow Scuderia Ferrari HP from practice through to race day.\n\n\"Fans today expect more than just access to information — they want to feel\ncloser to the action, to the drivers, the teams, and to each other,\" said\nJonathan Adashek, Senior Vice President of Marketing and Communications at\nIBM. \"By putting AI at the core of the Scuderia Ferrari HP app experience, we\nare transforming how millions of Tifosi engage with the sport. It is a\npowerful example of how technology can turn data into meaningful, memorable\nexperiences at scale.\"\n\nAs the Official Fan Engagement and Data Analytics Partner\n(https://www.ibm.com/sports/ferrari) for Scuderia Ferrari HP, IBM worked\nclosely with the team to redesign and redevelop their mobile app experience,\nputting watsonx AI at the core of the experience. Since relaunching in May\n2025, monitoring has showed that the app has seen a 35% increase in cumulative\ndownloads and a 36% increase in Average Monthly Active Users, with Average\nRace Active Users increasing by 56%. Engagement has also increased\nsignificantly in the past year, evidenced by a 62% increase in Views and a 35%\nlift in Engaged Sessions.\n\nIBM will continue rolling out new features on the Scuderia Ferrari HP app\nthroughout the 2026 season. \n\nDownload the redesigned Scuderia Ferrari mobile app, available for mobile\ndevices, in the Apple App Store\n(https://apps.apple.com/us/app/scuderia-ferrari/id1599549205) and the Google\nPlay Store\n(https://play.google.com/store/apps/details?id=com.ferrari.scuderiaferrari).\nClick here (https://www.ibm.com/sports/ferrari) to learn more about IBM and\nthe Scuderia Ferrari app. \n\nAbout IBM \nIBM is a leading provider of global hybrid cloud and AI, and consulting\nexpertise. We help clients in more than 175 countries capitalize on insights\nfrom their data, streamline business processes, reduce costs and gain the\ncompetitive edge in their industries. Thousands of governments and corporate\nentities in critical infrastructure areas such as financial services,\ntelecommunications and healthcare rely on IBM's hybrid cloud platform and Red\nHat OpenShift to affect their digital transformations quickly, efficiently\nand securely. IBM's breakthrough innovations in AI, quantum computing,\nindustry-specific cloud solutions and consulting deliver open and flexible\noptions to our clients. All of this is backed by IBM's long-standing\ncommitment to trust, transparency, responsibility, inclusivity and service.\nVisit www.ibm.com for more information.\n\nMedia contact:\n\nIBM\nPaul Pettas\npaulpettas@ibm.com\n\nPhoto -\nhttps://mma.prnewswire.com/media/2970638/IBM___Ferrari_2026_mobile_app_screens.jpg \nLogo - https://mma.prnewswire.com/media/2319830/IBM_LOGO_1.jpg \n\nView original\ncontent:https://www.prnewswire.co.uk/news-releases/ibm-debuts-new-ai-powered-features-for-the-scuderia-ferrari-app-302759758.html\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2970638/IBM___Ferrari_2026_mobile_app_screens.jpg\nhttps://mma.prnewswire.com/media/2319830/IBM_LOGO_1.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPrenkQWRa","title":"IBM Debuts New AI-Powered Features for the Scuderia Ferrari App","author":"PR Newswire","ticker":"IBM","created":"2026-05-01T13:00:08.633Z","tickers":["IBM"],"exchange":"NYSE","article_body":"IBM Debuts New AI-Powered Features for the Scuderia Ferrari App\nPR Newswire\n\nARMONK, N.Y., May 1, 2026\n\nFan engagement accelerates one year after relaunch\n\nARMONK, N.Y., May 1, 2026 /PRNewswire/ -- As the Formula 1 season arrives in\nUnited States for the first time in 2026 for the Formula 1 Miami Grand\nPrix, IBM (NYSE: IBM) and Ferrari today introduced – new and enhanced AI\npowered capabilities to the Scuderia Ferrari app experience. The highly\ninteractive features were designed to bring Scuderia Ferrari's passionate\nglobal fanbase of nearly 400 million Tifosi closer than ever to the team, the\ndrivers and the cars they love – on race day and beyond. \n\nBuilt with IBM watsonx, the enhanced AI Companion acts as a digital guide,\nhelping fans uncover everything from race‑week insights to Scuderia Ferrari\nHP history in a more intuitive and personalized way. Conversation-style\nprompts can be used to ask questions about the team, the drivers, the race\nseason and more (e.g. \"How does the SF-26 differ from previous Ferrari and/or\nFormula 1 cars?\"). Watsonx Orchestrate technology is then used to\nsurface contextual responses grounded in current and historical Scuderia\nFerrari HP data, as well as curated knowledge sources.\n\nThe new unified Game Center is a dynamic destination where fans\ncan participate in race predictors, quizzes and challenges tied to live\nGrand Prix moments. With global leaderboards, digital achievements and\nbadges, and social media based competition, the Game Center transforms each\nrace weekend into a playful, shared experience for all Tifosi — deepening\nconnections and driving repeat engagement across the season. Within the Game\nCenter, the new always-on Countdown Quiz complements existing Daily and\nGP-specific quizzes with a timed format that challenges users to test their\nknowledge against a 60-second limit. The new Achievements tab – located in\nthe Profile section – features digital badges that fans can unlock through\nparticipation, with functionality to easily share their accomplishments across\nsocial networks. \n\nAcross race weekends, the enhanced Race Center experience complements this\ninteractivity by delivering deeper detailed session timelines as the action on\ntrack unfolds, improved real-time driver data, and curated insights that\nfollow Scuderia Ferrari HP from practice through to race day.\n\n\"Fans today expect more than just access to information — they want to feel\ncloser to the action, to the drivers, the teams, and to each other,\" said\nJonathan Adashek, Senior Vice President of Marketing and Communications at\nIBM. \"By putting AI at the core of the Scuderia Ferrari HP app experience, we\nare transforming how millions of Tifosi engage with the sport. It is a\npowerful example of how technology can turn data into meaningful, memorable\nexperiences at scale.\"\n\nAs the Official Fan Engagement and Data Analytics Partner\n(https://www.ibm.com/sports/ferrari) for Scuderia Ferrari HP, IBM worked\nclosely with the team to redesign and redevelop their mobile app experience,\nputting watsonx AI at the core of the experience. Since relaunching in May\n2025, monitoring has showed that the app has seen a 35% increase in cumulative\ndownloads and a 36% increase in Average Monthly Active Users, with Average\nRace Active Users increasing by 56%. Engagement has also increased\nsignificantly in the past year, evidenced by a 62% increase in Views and a 35%\nlift in Engaged Sessions.\n\nIBM will continue rolling out new features on the Scuderia Ferrari HP app\nthroughout the 2026 season. \n\nDownload the redesigned Scuderia Ferrari mobile app, available for mobile\ndevices, in the Apple App Store\n(https://apps.apple.com/us/app/scuderia-ferrari/id1599549205) and the Google\nPlay Store\n(https://play.google.com/store/apps/details?id=com.ferrari.scuderiaferrari).\nClick here (https://www.ibm.com/sports/ferrari) to learn more about IBM and\nthe Scuderia Ferrari app. \n\nAbout IBM \nIBM is a leading provider of global hybrid cloud and AI, and consulting\nexpertise. We help clients in more than 175 countries capitalize on insights\nfrom their data, streamline business processes, reduce costs and gain the\ncompetitive edge in their industries. Thousands of governments and corporate\nentities in critical infrastructure areas such as financial services,\ntelecommunications and healthcare rely on IBM's hybrid cloud platform and Red\nHat OpenShift to affect their digital transformations quickly, efficiently\nand securely. IBM's breakthrough innovations in AI, quantum computing,\nindustry-specific cloud solutions and consulting deliver open and flexible\noptions to our clients. All of this is backed by IBM's long-standing\ncommitment to trust, transparency, responsibility, inclusivity and service.\nVisit www.ibm.com for more information.\n\nMedia contact:\n\nIBM\nPaul Pettas\npaulpettas@ibm.com\n\nPhoto -\nhttps://mma.prnewswire.com/media/2970638/IBM___Ferrari_2026_mobile_app_screens.jpg \nLogo - https://mma.prnewswire.com/media/2319830/IBM_LOGO_1.jpg \n\nView original\ncontent:https://www.prnewswire.co.uk/news-releases/ibm-debuts-new-ai-powered-features-for-the-scuderia-ferrari-app-302759758.html\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2970638/IBM___Ferrari_2026_mobile_app_screens.jpg\nhttps://mma.prnewswire.com/media/2319830/IBM_LOGO_1.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-01T13:00:08.677057923Z","server_sent_at_ms":1777640408677},"received_at":"2026-05-01T13:00:08.737Z","source_url":"https://www.prnewswire.com/news-releases/ibm-and-scuderia-ferrari-hp-debut-reimagined-mobile-app-to-supercharge-global-formula-1-fan-experience-302443384.html"},"analysis":{"id":"12608","press_release_id":"17114","analysis_json":{"industry":{"label":"Software & Services","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"IBM and Scuderia Ferrari launched new AI-powered features for the Ferrari app, including an AI Companion built on watsonx and a dynamic Game Center.\n\nThe AI Companion uses Watsonx Orchestrate to answer fan questions with contextual data, while the Game Center offers quizzes and social leaderboards to deepen engagement.\n\nSince the app's May 2025 relaunch, IBM reports a 35% rise in cumulative downloads and a 56% increase in average race-day active users.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"IBM demonstrates watsonx consumer utility via Ferrari app refresh with strong engagement metrics."},"keyFigures":{"customDimensions":{"fanbase_size":"nearly 400 million","views_increase":"62%","downloads_increase":"35%","engaged_sessions_increase":"35%","avg_race_active_users_increase":"56%","avg_monthly_active_users_increase":"36%"}},"quotedText":"By putting AI at the core of the Scuderia Ferrari HP app experience, we are transforming how millions of Tifosi engage with the sport.","namedEntities":{"people":[{"name":"Jonathan Adashek","role":"Senior Vice President of Marketing and Communications"}],"products":["Scuderia Ferrari App","watsonx","Watsonx Orchestrate","AI Companion","Game Center","Race Center"],"companies":[{"name":"IBM","ticker":"IBM"},{"name":"Scuderia Ferrari","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Feature update for a partner app demonstrates watsonx capabilities and drives brand visibility, but lacks immediate quantifiable financial impact or revenue figures."},"tickerRelevance":{"others":[],"primary":"IBM"},"globalImportance":20,"audienceRelevance":35,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mega-cap","eventGravity":"product-update","sectorWeight":"tech","brandAffinity":"high"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"IBM and Scuderia Ferrari launched new AI-powered features for the Ferrari app, including an AI Companion built on watsonx and a dynamic Game Center.\n\nThe AI Companion uses Watsonx Orchestrate to answer fan questions with contextual data, while the Game Center offers quizzes and social leaderboards to deepen engagement.\n\nSince the app's May 2025 relaunch, IBM reports a 35% rise in cumulative downloads and a 56% increase in average race-day active users.","key_figures":{"customDimensions":{"fanbase_size":"nearly 400 million","views_increase":"62%","downloads_increase":"35%","engaged_sessions_increase":"35%","avg_race_active_users_increase":"56%","avg_monthly_active_users_increase":"36%"}},"named_entities":{"people":[{"name":"Jonathan Adashek","role":"Senior Vice President of Marketing and Communications"}],"products":["Scuderia Ferrari App","watsonx","Watsonx Orchestrate","AI Companion","Game Center","Race Center"],"companies":[{"name":"IBM","ticker":"IBM"},{"name":"Scuderia Ferrari","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:a2703c5a1b5285fe","schema_hash":"sha256:1f8af1196c7db48c","created_at":"2026-05-01T13:55:20.961Z","global_importance":20,"audience_relevance":35,"importance_components":{"tickerTier":"mega-cap","eventGravity":"product-update","sectorWeight":"tech","brandAffinity":"high"}},"durationMs":102392,"modelName":"glm-4.7"}}