{"success":true,"data":{"pressRelease":{"id":"173491","rtpr_id":"nGNX3JtTt7-20261020","ticker":"HEIN","exchange":"Euronext Amsterdam","all_tickers":["HEIN","HEIO"],"title":"Heineken® teams up with Amazon to launch \"Pubscription\"... The world’s first streaming service for nights out","author":"Globe Newswire","published_at":"2026-10-20T09:21:21.100Z","article_body":"* New Fire TV experience uses the familiar mechanics of streaming discovery to\nhelp people find their next night out\n* Users can browse participating pubs and bars by “genre”, invite friends\nand receive a weekly credit for a Heineken or Heineken 0.0\n* The launch comes as over half of adults worldwide say they would go out more\noften if discovering where to go was as easy as discovering something to watch\n\n\nAMSTERDAM, Oct. 20, 2026 (GLOBE NEWSWIRE) -- We’re all familiar with the new\nera of TV viewing: abundant choice, personalised recommendations and\neffortless discovery. Streaming has transformed how we discover entertainment,\nwith something to watch just seconds away. Now, that same approach can help\npeople discover where to go out, too.\n\nAs much as people love the ease of streaming, they still crave time together\nIRL. The challenge is that organising a night out can often feel like too much\nhassle compared to how effortless entertainment discovery has become. In a\npoll of 15,000 adults worldwide, over half (55%) say they would go out more\noften if discovering where to go was as easy as discovering something to\nwatch, while almost two-thirds (59%) say they would be more likely to try\nsomewhere new if they had recommendations tailored to their interests and\nmood.\n\nTo make getting together as simple as saying yes to another episode,\nHeineken(®), the champion of IRL socialising, has collaborated with Amazon to\nlaunch ‘Pubscription’, the first streaming service for nights out.\n\nCurrently being piloted in the UK, the new Fire TV experience takes\ninspiration from the simplicity and personalisation of streaming, applying the\nsame approach of deciding what to watch to where to go out. The app helps you\nfind a pub or bar that matches your mood, invite friends and enjoy a free\nweekly Heineken or Heineken 0.0 together.\n\nNabil Nasser, Global Head of Heineken, said: “At Heineken, we believe life\nis better when it’s shared. But as our lives become increasingly digital,\ncreating those moments of real-world connection has never felt more important.\n\nPubscription uses the simplicity we’ve come to expect from streaming to do\nsomething very human: help friends get together, discover a great pub and\nspend time with each other.\n\nTechnology can give us endless ways to be entertained, but nothing replaces\nthe simple pleasure of getting together over a Heineken.”\n\nDeveloped in collaboration with Brand Innovation Lab, the creative arm of\nAmazon Ads, Pubscription allows users aged 18+ to browse participating pubs\nand bars by “genre”, depending on the kind of night they’re after, from\nlively sports pubs to relaxed local hangouts with friends. Users can subscribe\nfor free via the age-gated Pubscription app on Fire TV and redeem their weekly\nvoucher on their smartphone. They can then invite friends to join them and\ndiscover new places together. Each month, Subscribers will receive four\nvouchers, which can be redeemed for a Heineken or Heineken 0.0 at any\nparticipating Star Pub, with a limit of one redemption per week.\n\nNotes to editors\nMedia contact: \nheinekenpubscription@wearetheromans.com\n\nResearch Credits:\n*Heineken commissioned a survey of 15,000 respondents across the United\nStates, United Kingdom, Spain, Brazil, France, Romania, United Arab Emirates,\nSouth Africa, India, South Korea.\n\nThe global poll of 15,000 adults found:\n* Out of those that stream, over half (55%) do so after 6pm on weekends,\nrising to almost two thirds (63%) on weekday evenings.\n* Almost a third (30%) say they make spontaneous plans to meet friends less\noften than they did five years ago.\n* One in three (31%) say they value memories with friends and family most when\ngoing out and socialising.\n* Over two in five (41%) say having IRL conversations is one of the main\nreasons they value going out.\n*Separately, Heineken commissioned Statista to supply global data on streaming\nand socialising between 2022 and 2025, which shows the rise in streaming:\n* Globally, people spent more than two and a half hours a day streaming in\n2025, compared with just half an hour socialising, showing how central digital\nentertainment has become to daily life. Pubscription aims to channel that same\nenthusiasm into discovering great nights out.\n* Annual content viewing hours reached 748 billion in 2025, up 33 billion\nyear-on-year.\nAbout Heineken(®) \nHEINEKEN(®) is the world's most international brewer. It is the leading\ndeveloper and marketer of premium beer and cider brands. Led by the\nHeineken(®) brand, the Group has a portfolio of more than 300 international,\nregional, local and specialty beers and ciders. We are committed to\ninnovation, long-term brand investment, disciplined sales execution and\nfocused cost management. Through \"Brewing a Better World\", sustainability is\nembedded in the business. HEINEKEN(®) has a well-balanced geographic\nfootprint with leadership positions in both developed and developing markets.\nWe employ over 85,000 employees and operate breweries, malteries, cider plants\nand other production facilities in more than 70 countries. Heineken(®) N.V.\nand Heineken(®) Holding N.V. shares trade on the Euronext in Amsterdam.\nPrices for the ordinary shares may be accessed on Bloomberg under the symbols\nHEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN(® )has\ntwo sponsored level 1 American Depositary Receipt (ADR) programmes:\nHeineken(®) N.V. (OTCQX: HEINY) and Heineken(®) Holding N.V. (OTCQX: HKHHY)\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/f5c7c65d-627b-4e4d-b167-465a64edf410\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5d372abe-3655-4081-9c98-4588ba097f0d)\nHeineken Amazon Pubscription \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/f5c7c65d-627b-4e4d-b167-465a64edf410/en)\nHeineken® teams up with Amazon to launch \"Pubscription\"... The world’s\nfirst streaming service for nights out.\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX3JtTt7-20261020","title":"Heineken® teams up with Amazon to launch \"Pubscription\"... The world’s first streaming service for nights out","author":"Globe Newswire","ticker":"HEIN","created":"2026-10-20T09:21:21.100Z","tickers":["HEIN","HEIO"],"exchange":"Euronext Amsterdam","article_body":"* New Fire TV experience uses the familiar mechanics of streaming discovery to\nhelp people find their next night out\n* Users can browse participating pubs and bars by “genre”, invite friends\nand receive a weekly credit for a Heineken or Heineken 0.0\n* The launch comes as over half of adults worldwide say they would go out more\noften if discovering where to go was as easy as discovering something to watch\n\n\nAMSTERDAM, Oct. 20, 2026 (GLOBE NEWSWIRE) -- We’re all familiar with the new\nera of TV viewing: abundant choice, personalised recommendations and\neffortless discovery. Streaming has transformed how we discover entertainment,\nwith something to watch just seconds away. Now, that same approach can help\npeople discover where to go out, too.\n\nAs much as people love the ease of streaming, they still crave time together\nIRL. The challenge is that organising a night out can often feel like too much\nhassle compared to how effortless entertainment discovery has become. In a\npoll of 15,000 adults worldwide, over half (55%) say they would go out more\noften if discovering where to go was as easy as discovering something to\nwatch, while almost two-thirds (59%) say they would be more likely to try\nsomewhere new if they had recommendations tailored to their interests and\nmood.\n\nTo make getting together as simple as saying yes to another episode,\nHeineken(®), the champion of IRL socialising, has collaborated with Amazon to\nlaunch ‘Pubscription’, the first streaming service for nights out.\n\nCurrently being piloted in the UK, the new Fire TV experience takes\ninspiration from the simplicity and personalisation of streaming, applying the\nsame approach of deciding what to watch to where to go out. The app helps you\nfind a pub or bar that matches your mood, invite friends and enjoy a free\nweekly Heineken or Heineken 0.0 together.\n\nNabil Nasser, Global Head of Heineken, said: “At Heineken, we believe life\nis better when it’s shared. But as our lives become increasingly digital,\ncreating those moments of real-world connection has never felt more important.\n\nPubscription uses the simplicity we’ve come to expect from streaming to do\nsomething very human: help friends get together, discover a great pub and\nspend time with each other.\n\nTechnology can give us endless ways to be entertained, but nothing replaces\nthe simple pleasure of getting together over a Heineken.”\n\nDeveloped in collaboration with Brand Innovation Lab, the creative arm of\nAmazon Ads, Pubscription allows users aged 18+ to browse participating pubs\nand bars by “genre”, depending on the kind of night they’re after, from\nlively sports pubs to relaxed local hangouts with friends. Users can subscribe\nfor free via the age-gated Pubscription app on Fire TV and redeem their weekly\nvoucher on their smartphone. They can then invite friends to join them and\ndiscover new places together. Each month, Subscribers will receive four\nvouchers, which can be redeemed for a Heineken or Heineken 0.0 at any\nparticipating Star Pub, with a limit of one redemption per week.\n\nNotes to editors\nMedia contact: \nheinekenpubscription@wearetheromans.com\n\nResearch Credits:\n*Heineken commissioned a survey of 15,000 respondents across the United\nStates, United Kingdom, Spain, Brazil, France, Romania, United Arab Emirates,\nSouth Africa, India, South Korea.\n\nThe global poll of 15,000 adults found:\n* Out of those that stream, over half (55%) do so after 6pm on weekends,\nrising to almost two thirds (63%) on weekday evenings.\n* Almost a third (30%) say they make spontaneous plans to meet friends less\noften than they did five years ago.\n* One in three (31%) say they value memories with friends and family most when\ngoing out and socialising.\n* Over two in five (41%) say having IRL conversations is one of the main\nreasons they value going out.\n*Separately, Heineken commissioned Statista to supply global data on streaming\nand socialising between 2022 and 2025, which shows the rise in streaming:\n* Globally, people spent more than two and a half hours a day streaming in\n2025, compared with just half an hour socialising, showing how central digital\nentertainment has become to daily life. Pubscription aims to channel that same\nenthusiasm into discovering great nights out.\n* Annual content viewing hours reached 748 billion in 2025, up 33 billion\nyear-on-year.\nAbout Heineken(®) \nHEINEKEN(®) is the world's most international brewer. It is the leading\ndeveloper and marketer of premium beer and cider brands. Led by the\nHeineken(®) brand, the Group has a portfolio of more than 300 international,\nregional, local and specialty beers and ciders. We are committed to\ninnovation, long-term brand investment, disciplined sales execution and\nfocused cost management. Through \"Brewing a Better World\", sustainability is\nembedded in the business. HEINEKEN(®) has a well-balanced geographic\nfootprint with leadership positions in both developed and developing markets.\nWe employ over 85,000 employees and operate breweries, malteries, cider plants\nand other production facilities in more than 70 countries. Heineken(®) N.V.\nand Heineken(®) Holding N.V. shares trade on the Euronext in Amsterdam.\nPrices for the ordinary shares may be accessed on Bloomberg under the symbols\nHEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN(® )has\ntwo sponsored level 1 American Depositary Receipt (ADR) programmes:\nHeineken(®) N.V. (OTCQX: HEINY) and Heineken(®) Holding N.V. (OTCQX: HKHHY)\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/f5c7c65d-627b-4e4d-b167-465a64edf410\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5d372abe-3655-4081-9c98-4588ba097f0d)\nHeineken Amazon Pubscription \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/f5c7c65d-627b-4e4d-b167-465a64edf410/en)\nHeineken® teams up with Amazon to launch \"Pubscription\"... The world’s\nfirst streaming service for nights out.\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-10-20T09:21:21.146992365Z","server_sent_at_ms":1792488081146},"received_at":"2026-10-20T09:21:21.199Z","source_url":null},"analysis":{"id":"161581","press_release_id":"173491","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"Heineken has partnered with Amazon to launch 'Pubscription', a Fire TV app described as the first streaming service for nights out, currently piloted in the UK.\n\nUsers browse participating pubs by 'genre', invite friends, and redeem weekly vouchers for a Heineken or Heineken 0.0 at participating Star Pubs.\n\nThe launch is backed by a Heineken-commissioned survey of 15,000 adults in which 55% said they would go out more if discovery were as easy as streaming. The release is brand marketing with no disclosed financial impact for the brewer.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Heineken x Amazon marketing stunt blending streaming discovery with pub-going — brand-building, not a financial catalyst."},"keyFigures":{"customDimensions":{"pilot_market":"UK","survey_respondents":15000,"weekly_vouchers_per_month":4}},"quotedText":"At Heineken, we believe life is better when it's shared. But as our lives become increasingly digital, creating those moments of real-world connection has never felt more important.","namedEntities":{"people":[{"name":"Nabil Nasser","role":"Global Head of Heineken"}],"products":["Pubscription","Heineken","Heineken 0.0","Fire TV"],"companies":[{"name":"Heineken N.V.","ticker":"HEIA.AS","relationship":"filer/brand"},{"name":"Amazon","ticker":"AMZN","relationship":"partner"},{"name":"Brand Innovation Lab (Amazon Ads)","relationship":"creative collaborator"},{"name":"Statista","relationship":"data supplier"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"This is a marketing/brand campaign — a UK-pilot Fire TV app giving weekly Heineken vouchers — with no disclosed revenue or financial impact. 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The release is brand marketing with no disclosed financial impact for the brewer.","key_figures":{"customDimensions":{"pilot_market":"UK","survey_respondents":15000,"weekly_vouchers_per_month":4}},"named_entities":{"people":[{"name":"Nabil Nasser","role":"Global Head of Heineken"}],"products":["Pubscription","Heineken","Heineken 0.0","Fire TV"],"companies":[{"name":"Heineken N.V.","ticker":"HEIA.AS","relationship":"filer/brand"},{"name":"Amazon","ticker":"AMZN","relationship":"partner"},{"name":"Brand Innovation Lab (Amazon Ads)","relationship":"creative collaborator"},{"name":"Statista","relationship":"data supplier"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-20T09:21:26.898Z","global_importance":15,"audience_relevance":30,"importance_components":{"tickerTier":"large-cap-global-brand","eventGravity":"marketing-campaign","householdBrandBoost":true,"financialMateriality":"none-disclosed"}},"durationMs":5668,"modelName":"glm-5.3-flashx"}}