{"success":true,"data":{"pressRelease":{"id":"175167","rtpr_id":"nBw5yPK7fa-20261021","ticker":"JHA1","exchange":"","all_tickers":["JHA1"],"title":"James Hardie Launches “The Home of Resilient Beauty™,” Uniting Its Portfolio of Brands to Advance the Future of Resilient Building Products","author":"Business Wire","published_at":"2026-10-21T10:33:00.087Z","article_body":"James Hardie Launches “The Home of Resilient Beauty™,” Uniting Its\nPortfolio of Brands to Advance the Future of Resilient Building Products\n\nNew Masterbrand Platform Debuted at New York and Los Angeles Events Featuring\na Documentary Created with Habitat for Humanity\n\nJames Hardie Building Products Inc., (“James Hardie” or the\n“Company”), a leading provider of exterior home and outdoor living\nsolutions, today announced the launch of “The Home of Resilient\nBeauty™,” a new masterbrand platform that brings the Company’s portfolio\nof high-performance, low-maintenance exterior and outdoor living brands –\nincluding Hardie®, TimberTech®, AZEK® and StruXure® - together around a\nshared commitment for the future of homebuilding and remodeling.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261021730234/en/\n(https://www.businesswire.com/news/home/20261021730234/en/)\n\nJennifer Levene Bruno, Asher Intebi, Charlita Stephens-Walker, Sam Toole and\nMichael Diaz-Griffith pose for a photo at the James Hardie event launching\n“The Home of Resilient Beauty” on Tuesday, October 13 2026, in New York.\nTo mark the launch, James Hardie hosted events in New York and Los Angeles,\nbringing together leaders in home, design, building and media. The event\ndebuted a new documentary created in partnership with Habitat for Humanity,\nalongside a broader panel discussion focused on resilience, recovery,\ninnovation and the future of housing. (Photo by Diane Bondareff)\n\nTo mark the launch, James Hardie hosted events in New York and Los Angeles,\nbringing together leaders in home, design, building and media to discuss the\nevolving needs of homeowners and communities amid increasingly frequent and\nsevere climate events. Each gathering debuted a new documentary created in\npartnership with Habitat for Humanity, alongside a broader panel discussion\nfocused on resilience, recovery, innovation and the future of housing.\n\n“The Home of Resilient Beauty™ represents a new chapter for James\nHardie,” said Samara (Sam) Toole, Chief Marketing Officer, James Hardie.\n“We have an opportunity to bring together a portfolio of exceptional brands\nand solutions while championing a bigger idea, that homes should not require a\nchoice between beauty and performance. Resilience is becoming an essential\npart of how we think about the home, and we want to help lead that\nconversation by showing what is possible when thoughtful design,\nhigh-performance materials and community come together.”\n\nThe Home of Resilient Beauty™ provides a unifying platform for James\nHardie’s portfolio of fire resistant and durable products including Hardie®\nsiding, TimberTech® decking, railing and aluminum framing, AZEK® trim and\nmouldings, StruXure® pergolas and cabanas and other complementary exterior\nand outdoor living solutions. The platform reflects the Company’s belief\nthat resilient homes can also be beautiful, durable and designed for the way\npeople want to live.\n\nHelping to mark the significance of this launch is a new documentary produced\nby James Hardie in collaboration with Habitat for Humanity, featuring stories\nfrom communities including Altadena, California and Lahaina, Hawaii as they\nrebuild after natural disasters. Narrated by Jonathan Scott, designer,\ntelevision personality and Habitat Humanitarian, the film explores the human\nside of resilience and the role that community, innovation and resilient\nbuilding can play in creating a stronger future.\n\nThrough its longstanding relationship with Habitat for Humanity, James Hardie\nhas supported efforts to expand access to safe, affordable and\nclimate-resilient housing. In 2026, the Company expanded its commitment to\nsupport the rebuilding of the first 25 households impacted by the Eaton fire\nin Altadena, providing Hardie® fiber cement siding, TimberTech® decking and\nAZEK® trim and fascia products.\n\n“Home is more than four walls — it’s where people create memories, find\nsecurity and build their futures,” said Jonathan Scott. “When communities\nface devastating events, rebuilding is about giving people the opportunity to\nfeel at home again. Resilient Beauty™ brings together two things that should\nnever be separated: creating spaces people are proud to call home and making\nsure those spaces are prepared for what comes next.”\n\nThe launch also highlights the role of high-performance exterior materials in\nresilient home design. Across the James Hardie family of brands, a variety of\nexterior and outdoor living products offer high performance against the\nelements including weather, moisture and fire. These solutions include\nproducts that are noncombustible, ignition-resistant, Class A flame spread\nrated, and/or WUI compliant. Together, they enable a more comprehensive\napproach to resilient, fire-conscious exterior design by providing options for\nhomeowners and professionals building in wildfire-prone areas.\n\nThe Home of Resilient Beauty™ will serve as an ongoing platform for James\nHardie’s work across product innovation, design, community engagement and\nthought leadership, with additional initiatives planned in the months ahead.\n\nTo view the documentary, visit jameshardie.com/habitat.\n\nAbout James Hardie Building Products, Inc.\n\nJames Hardie Building Products, Inc. is part of the James Hardie group of\ncompanies that offer premium exterior and outdoor living solutions through\nindustry-leading brands, including Hardie® siding and trim, TimberTech®\ndecking and railing, AZEK® trim and moulding, and StruXure® pergolas.\nTogether, these brands represent The Home of Resilient Beauty™, helping\nhomeowners and building professionals create beautiful, resilient,\nlow-maintenance home exteriors and outdoor living spaces. James Hardie\nBuilding Products, Inc. is a wholly owned subsidiary of James Hardie\nIndustries PLC (NYSE / ASX: JHX).\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261021730234/en/\n(https://www.businesswire.com/news/home/20261021730234/en/)\n\nMedia Contact: jameshardiepr@katiebrockmanco.com\n(mailto:jameshardiepr@katiebrockmanco.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw5yPK7fa-20261021","title":"James Hardie Launches “The Home of Resilient Beauty™,” Uniting Its Portfolio of Brands to Advance the Future of Resilient Building Products","author":"Business Wire","ticker":"JHA1","created":"2026-10-21T10:33:00.087Z","tickers":["JHA1"],"exchange":"","article_body":"James Hardie Launches “The Home of Resilient Beauty™,” Uniting Its\nPortfolio of Brands to Advance the Future of Resilient Building Products\n\nNew Masterbrand Platform Debuted at New York and Los Angeles Events Featuring\na Documentary Created with Habitat for Humanity\n\nJames Hardie Building Products Inc., (“James Hardie” or the\n“Company”), a leading provider of exterior home and outdoor living\nsolutions, today announced the launch of “The Home of Resilient\nBeauty™,” a new masterbrand platform that brings the Company’s portfolio\nof high-performance, low-maintenance exterior and outdoor living brands –\nincluding Hardie®, TimberTech®, AZEK® and StruXure® - together around a\nshared commitment for the future of homebuilding and remodeling.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261021730234/en/\n(https://www.businesswire.com/news/home/20261021730234/en/)\n\nJennifer Levene Bruno, Asher Intebi, Charlita Stephens-Walker, Sam Toole and\nMichael Diaz-Griffith pose for a photo at the James Hardie event launching\n“The Home of Resilient Beauty” on Tuesday, October 13 2026, in New York.\nTo mark the launch, James Hardie hosted events in New York and Los Angeles,\nbringing together leaders in home, design, building and media. The event\ndebuted a new documentary created in partnership with Habitat for Humanity,\nalongside a broader panel discussion focused on resilience, recovery,\ninnovation and the future of housing. (Photo by Diane Bondareff)\n\nTo mark the launch, James Hardie hosted events in New York and Los Angeles,\nbringing together leaders in home, design, building and media to discuss the\nevolving needs of homeowners and communities amid increasingly frequent and\nsevere climate events. Each gathering debuted a new documentary created in\npartnership with Habitat for Humanity, alongside a broader panel discussion\nfocused on resilience, recovery, innovation and the future of housing.\n\n“The Home of Resilient Beauty™ represents a new chapter for James\nHardie,” said Samara (Sam) Toole, Chief Marketing Officer, James Hardie.\n“We have an opportunity to bring together a portfolio of exceptional brands\nand solutions while championing a bigger idea, that homes should not require a\nchoice between beauty and performance. Resilience is becoming an essential\npart of how we think about the home, and we want to help lead that\nconversation by showing what is possible when thoughtful design,\nhigh-performance materials and community come together.”\n\nThe Home of Resilient Beauty™ provides a unifying platform for James\nHardie’s portfolio of fire resistant and durable products including Hardie®\nsiding, TimberTech® decking, railing and aluminum framing, AZEK® trim and\nmouldings, StruXure® pergolas and cabanas and other complementary exterior\nand outdoor living solutions. The platform reflects the Company’s belief\nthat resilient homes can also be beautiful, durable and designed for the way\npeople want to live.\n\nHelping to mark the significance of this launch is a new documentary produced\nby James Hardie in collaboration with Habitat for Humanity, featuring stories\nfrom communities including Altadena, California and Lahaina, Hawaii as they\nrebuild after natural disasters. Narrated by Jonathan Scott, designer,\ntelevision personality and Habitat Humanitarian, the film explores the human\nside of resilience and the role that community, innovation and resilient\nbuilding can play in creating a stronger future.\n\nThrough its longstanding relationship with Habitat for Humanity, James Hardie\nhas supported efforts to expand access to safe, affordable and\nclimate-resilient housing. In 2026, the Company expanded its commitment to\nsupport the rebuilding of the first 25 households impacted by the Eaton fire\nin Altadena, providing Hardie® fiber cement siding, TimberTech® decking and\nAZEK® trim and fascia products.\n\n“Home is more than four walls — it’s where people create memories, find\nsecurity and build their futures,” said Jonathan Scott. “When communities\nface devastating events, rebuilding is about giving people the opportunity to\nfeel at home again. Resilient Beauty™ brings together two things that should\nnever be separated: creating spaces people are proud to call home and making\nsure those spaces are prepared for what comes next.”\n\nThe launch also highlights the role of high-performance exterior materials in\nresilient home design. Across the James Hardie family of brands, a variety of\nexterior and outdoor living products offer high performance against the\nelements including weather, moisture and fire. These solutions include\nproducts that are noncombustible, ignition-resistant, Class A flame spread\nrated, and/or WUI compliant. Together, they enable a more comprehensive\napproach to resilient, fire-conscious exterior design by providing options for\nhomeowners and professionals building in wildfire-prone areas.\n\nThe Home of Resilient Beauty™ will serve as an ongoing platform for James\nHardie’s work across product innovation, design, community engagement and\nthought leadership, with additional initiatives planned in the months ahead.\n\nTo view the documentary, visit jameshardie.com/habitat.\n\nAbout James Hardie Building Products, Inc.\n\nJames Hardie Building Products, Inc. is part of the James Hardie group of\ncompanies that offer premium exterior and outdoor living solutions through\nindustry-leading brands, including Hardie® siding and trim, TimberTech®\ndecking and railing, AZEK® trim and moulding, and StruXure® pergolas.\nTogether, these brands represent The Home of Resilient Beauty™, helping\nhomeowners and building professionals create beautiful, resilient,\nlow-maintenance home exteriors and outdoor living spaces. James Hardie\nBuilding Products, Inc. is a wholly owned subsidiary of James Hardie\nIndustries PLC (NYSE / ASX: JHX).\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261021730234/en/\n(https://www.businesswire.com/news/home/20261021730234/en/)\n\nMedia Contact: jameshardiepr@katiebrockmanco.com\n(mailto:jameshardiepr@katiebrockmanco.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-21T10:33:00.160030496Z","server_sent_at_ms":1792578780160},"received_at":"2026-10-21T10:33:00.218Z","source_url":"https://www.businesswire.com/news/home/20261021730234/en/"},"analysis":{"id":"163201","press_release_id":"175167","analysis_json":{"industry":{"label":"Building Products","sector":"Industrials"},"redFlags":[],"eventType":"product_launch","narrative":"James Hardie launched \"The Home of Resilient Beauty™,\" a masterbrand platform uniting its Hardie, TimberTech, AZEK and StruXure brands around resilient, fire-conscious exterior design.\n\nThe platform was debuted at events in New York and Los Angeles with a documentary created in partnership with Habitat for Humanity, narrated by Jonathan Scott, focused on rebuilding communities after natural disasters.\n\nIn 2026 the company committed product donations to rebuild the first 25 households affected by the Eaton fire in Altadena. 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