{"success":true,"data":{"pressRelease":{"id":"178572","rtpr_id":"nBw8kWNvYa-20261023","ticker":"TNL","exchange":"NYSE","all_tickers":["TNL"],"title":"Eddie Bauer Adventure Club Expands to Texas Hill Country with First Outpost","author":"Business Wire","published_at":"2026-10-23T14:00:00.145Z","article_body":"Eddie Bauer Adventure Club Expands to Texas Hill Country with First Outpost\n\nFrom geodomes to yurts, the property near Austin will welcome vacation club\nowners and guests in early 2027\n\nTravel + Leisure Co.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.travelandleisureco.com%2Fus%2Fen%2Fnews-events&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Travel+%2B+Leisure+Co.&index=1&md5=438cf7013140c622e2ee401c47ba7dca)\n(NYSE: TNL), a leading leisure travel company, today announced its purchase of\nThe Cedars Ranch in Wimberley, Texas, which it will rebrand to Eddie Bauer\nAdventure Club – Texas Hill Country, the first “Outpost” in the Eddie\nBauer Adventure Club portfolio. The 20-acre property sits among mature live\noaks in the heart of Texas Hill Country, less than an hour outside Austin.\nReservations for vacation club owners and guests will open in early 2027, with\nstays anticipated to begin in summer 2027 at the new Outpost’s 21\naccommodations, including geodomes, yurts and cabins. Plans are also in\ndevelopment to expand the property in a future phase.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261023838452/en/\n(https://www.businesswire.com/news/home/20261023838452/en/)\n\nTravel + Leisure Co. today announced its purchase of The Cedars Ranch in\nWimberley, Texas, which it will rebrand to Eddie Bauer Adventure Club –\nTexas Hill Country, the first “Outpost” in the Eddie Bauer Adventure Club\nportfolio. Outposts are intimate Eddie Bauer Adventure Club properties\nfeaturing unexpected accommodations and designed for an immersive stay in\nnature.\n\nOutposts are distinctive Eddie Bauer Adventure Club properties designed to\nbring travelers closer to nature, where the landscape becomes part of the stay\nrather than just the view from the window. More intimate than the Club’s\nresort-style Basecamps, Outposts will range from modern cabins and lodges to\ntiny homes and other one-of-a-kind accommodations, with additional locations\nplanned in destinations across the country.\n\n“An Outpost is about getting closer to the places that inspire you,” said\nSarah Koves, SVP, Brand Strategy at Travel + Leisure Co. “In Wimberley,\nEddie Bauer Adventure Club owners can spend the day cycling Hill Country roads\nor exploring nearby towns like Fredericksburg and New Braunfels, then return\nto a quiet retreat under the live oaks. It’s a true\nchoose-your-own-adventure destination, and the perfect place to introduce\nOutposts to our owners.”\n\nInside the First Outpost\n\nEddie Bauer Adventure Club – Texas Hill Country pairs a sense of adventure\nwith easy access to the best of the Hill Country. The property feels a world\naway yet sits within easy reach of Austin, Fredericksburg, and the region’s\nsmall towns, letting owners decide how much adventure they want each day, from\nfull days out on the road to slow mornings on property.\n\nAt the Outpost, owners can gather around firepits, cook in outdoor camp\nkitchens, explore the onsite trail, and challenge friends to bocce, pickleball\nand yard games. The property’s existing main event space will become an\nowners’ lounge with self-serve retail, offering a place to relax and pick up\nessentials. Accommodations blend modern architecture with sustainable solar\npower.\n\nBeginning in early 2027, Eddie Bauer Adventure Club owners can use their club\ncredits to book stays at the new Outpost via app\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fworldmark%2Fid6473919592&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=via+app&index=2&md5=8ec3c09024ff3520f07284eb0122aded)\n, with visits expected to begin in summer 2027. Rental stays are also expected\nto begin in summer 2027. Phased renovations will continue to take place\nthroughout 2027, adding additional accommodations and enhancing resort\namenities.\n\nThree Ways to Adventure\n\nOutposts are the third part of the Eddie Bauer Adventure Club ecosystem,\nalongside Basecamps and Trail Partners. Basecamps are the club’s resort\nproperties, like its first location in Moab, Utah, which serve as a\ncomfortable home base for exploring outdoor destinations. Outposts are\nintimate Eddie Bauer Adventure Club properties featuring unexpected\naccommodations and designed for an immersive stay in nature. Trail Partners\nextend the club beyond its own properties, giving owners access to a growing\nnetwork of outdoor stays such as Under Canvas\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Finvestor.travelandleisureco.com%2Fnews-events%2Fpress-releases%2Fdetail%2F983%2Ftravel-leisure-co-expands-eddie-bauer-adventure-club-with-new-trail-partner-network&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Under+Canvas&index=3&md5=e44ebe68869167c5129a31fd986b633f)\n.\n\nOwners also have access to additional benefits, including 50% off regularly\npriced Eddie Bauer apparel and gear online, automatic Guide-Tier status in the\nEddie Bauer Adventure Rewards Program, and one complimentary annual excursion\nfor two people curated based on the season and setting.\n\nEddie Bauer Adventure Club is operated by Travel + Leisure Co. under a license\nfrom Authentic Brands Group.\n\nFor more information about Eddie Bauer Adventure Club, visit\neddiebaueradventureclub.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.eddiebaueradventureclub.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=eddiebaueradventureclub.com&index=4&md5=be4a216e2442cd2cc4ebeb708adb23c5)\n.\n\nTo learn more about Travel + Leisure Co. and its portfolio of leisure travel\nbrands, please visit travelandleisureco.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.travelandleisureco.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=travelandleisureco.com&index=5&md5=0294e779a497dbc91fafb1ff2d507e21)\n.\n\nAbout Travel + Leisure Co.\n\nTravel + Leisure Co. (NYSE: TNL) is a leading leisure travel company,\nproviding more than six million vacations to travelers around the world every\nyear. The company operates a diverse portfolio of vacation ownership, travel\nclub, and lifestyle travel brands designed to meet the needs of the modern\nleisure traveler, whether they’re traversing the globe or enjoying\ndestinations closer to home. This includes experiential brands such as Sports\nIllustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club,\nand Accor Vacation Club, as well as cornerstone brands, Club Wyndham,\nWorldMark, and RCI. With hospitality and responsible tourism at its heart, the\ncompany’s more than 19,000 dedicated associates worldwide help fulfill its\nmission to put the world on vacation. Learn more at travelandleisureco.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.travelandleisureco.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=travelandleisureco.com&index=6&md5=03fd83b757f2cfa0c68886da9712610d)\n.\n\nAbout Eddie Bauer\n\nFor more than 100 years, outdoor brand Eddie Bauer has been inspiring,\nenabling, and empowering people to live their adventure with products that are\nbuilt to last. Their performance outerwear, apparel, accessories and gear are\navailable at eddiebauer.com.\n\nFollow Eddie Bauer\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.eddiebauer.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Eddie+Bauer&index=7&md5=56c47bb64c938e68db6544efe5eb81ca)\non Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Feddiebauer%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Instagram&index=8&md5=d1e29d41c58c85065b265fc9e63273af)\n, Facebook\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2FEddieBauer%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Facebook&index=9&md5=e2f3e7c785683c43f826b798a1a56d2c)\nand X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2Feddiebauer%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=X&index=10&md5=0674368bd9acc85845fa83eee91d3fe6)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261023838452/en/\n(https://www.businesswire.com/news/home/20261023838452/en/)\n\nTravel + Leisure Co. Media Contact:\n\nMelissa Landy\n\n(407) 626-3830\n\nMedia@travelandleisure.com (mailto:Media@travelandleisure.com)\n\nAuthentic Media Contact:\n\nNayely Hernandez\n\nnhernandez@authentic.com (mailto:nhernandez@authentic.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw8kWNvYa-20261023","title":"Eddie Bauer Adventure Club Expands to Texas Hill Country with First Outpost","author":"Business Wire","ticker":"TNL","created":"2026-10-23T14:00:00.145Z","tickers":["TNL"],"exchange":"NYSE","article_body":"Eddie Bauer Adventure Club Expands to Texas Hill Country with First Outpost\n\nFrom geodomes to yurts, the property near Austin will welcome vacation club\nowners and guests in early 2027\n\nTravel + Leisure Co.\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.travelandleisureco.com%2Fus%2Fen%2Fnews-events&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Travel+%2B+Leisure+Co.&index=1&md5=438cf7013140c622e2ee401c47ba7dca)\n(NYSE: TNL), a leading leisure travel company, today announced its purchase of\nThe Cedars Ranch in Wimberley, Texas, which it will rebrand to Eddie Bauer\nAdventure Club – Texas Hill Country, the first “Outpost” in the Eddie\nBauer Adventure Club portfolio. The 20-acre property sits among mature live\noaks in the heart of Texas Hill Country, less than an hour outside Austin.\nReservations for vacation club owners and guests will open in early 2027, with\nstays anticipated to begin in summer 2027 at the new Outpost’s 21\naccommodations, including geodomes, yurts and cabins. Plans are also in\ndevelopment to expand the property in a future phase.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20261023838452/en/\n(https://www.businesswire.com/news/home/20261023838452/en/)\n\nTravel + Leisure Co. today announced its purchase of The Cedars Ranch in\nWimberley, Texas, which it will rebrand to Eddie Bauer Adventure Club –\nTexas Hill Country, the first “Outpost” in the Eddie Bauer Adventure Club\nportfolio. Outposts are intimate Eddie Bauer Adventure Club properties\nfeaturing unexpected accommodations and designed for an immersive stay in\nnature.\n\nOutposts are distinctive Eddie Bauer Adventure Club properties designed to\nbring travelers closer to nature, where the landscape becomes part of the stay\nrather than just the view from the window. More intimate than the Club’s\nresort-style Basecamps, Outposts will range from modern cabins and lodges to\ntiny homes and other one-of-a-kind accommodations, with additional locations\nplanned in destinations across the country.\n\n“An Outpost is about getting closer to the places that inspire you,” said\nSarah Koves, SVP, Brand Strategy at Travel + Leisure Co. “In Wimberley,\nEddie Bauer Adventure Club owners can spend the day cycling Hill Country roads\nor exploring nearby towns like Fredericksburg and New Braunfels, then return\nto a quiet retreat under the live oaks. It’s a true\nchoose-your-own-adventure destination, and the perfect place to introduce\nOutposts to our owners.”\n\nInside the First Outpost\n\nEddie Bauer Adventure Club – Texas Hill Country pairs a sense of adventure\nwith easy access to the best of the Hill Country. The property feels a world\naway yet sits within easy reach of Austin, Fredericksburg, and the region’s\nsmall towns, letting owners decide how much adventure they want each day, from\nfull days out on the road to slow mornings on property.\n\nAt the Outpost, owners can gather around firepits, cook in outdoor camp\nkitchens, explore the onsite trail, and challenge friends to bocce, pickleball\nand yard games. The property’s existing main event space will become an\nowners’ lounge with self-serve retail, offering a place to relax and pick up\nessentials. Accommodations blend modern architecture with sustainable solar\npower.\n\nBeginning in early 2027, Eddie Bauer Adventure Club owners can use their club\ncredits to book stays at the new Outpost via app\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Fworldmark%2Fid6473919592&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=via+app&index=2&md5=8ec3c09024ff3520f07284eb0122aded)\n, with visits expected to begin in summer 2027. Rental stays are also expected\nto begin in summer 2027. Phased renovations will continue to take place\nthroughout 2027, adding additional accommodations and enhancing resort\namenities.\n\nThree Ways to Adventure\n\nOutposts are the third part of the Eddie Bauer Adventure Club ecosystem,\nalongside Basecamps and Trail Partners. Basecamps are the club’s resort\nproperties, like its first location in Moab, Utah, which serve as a\ncomfortable home base for exploring outdoor destinations. Outposts are\nintimate Eddie Bauer Adventure Club properties featuring unexpected\naccommodations and designed for an immersive stay in nature. Trail Partners\nextend the club beyond its own properties, giving owners access to a growing\nnetwork of outdoor stays such as Under Canvas\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Finvestor.travelandleisureco.com%2Fnews-events%2Fpress-releases%2Fdetail%2F983%2Ftravel-leisure-co-expands-eddie-bauer-adventure-club-with-new-trail-partner-network&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Under+Canvas&index=3&md5=e44ebe68869167c5129a31fd986b633f)\n.\n\nOwners also have access to additional benefits, including 50% off regularly\npriced Eddie Bauer apparel and gear online, automatic Guide-Tier status in the\nEddie Bauer Adventure Rewards Program, and one complimentary annual excursion\nfor two people curated based on the season and setting.\n\nEddie Bauer Adventure Club is operated by Travel + Leisure Co. under a license\nfrom Authentic Brands Group.\n\nFor more information about Eddie Bauer Adventure Club, visit\neddiebaueradventureclub.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.eddiebaueradventureclub.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=eddiebaueradventureclub.com&index=4&md5=be4a216e2442cd2cc4ebeb708adb23c5)\n.\n\nTo learn more about Travel + Leisure Co. and its portfolio of leisure travel\nbrands, please visit travelandleisureco.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.travelandleisureco.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=travelandleisureco.com&index=5&md5=0294e779a497dbc91fafb1ff2d507e21)\n.\n\nAbout Travel + Leisure Co.\n\nTravel + Leisure Co. (NYSE: TNL) is a leading leisure travel company,\nproviding more than six million vacations to travelers around the world every\nyear. The company operates a diverse portfolio of vacation ownership, travel\nclub, and lifestyle travel brands designed to meet the needs of the modern\nleisure traveler, whether they’re traversing the globe or enjoying\ndestinations closer to home. This includes experiential brands such as Sports\nIllustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club,\nand Accor Vacation Club, as well as cornerstone brands, Club Wyndham,\nWorldMark, and RCI. With hospitality and responsible tourism at its heart, the\ncompany’s more than 19,000 dedicated associates worldwide help fulfill its\nmission to put the world on vacation. Learn more at travelandleisureco.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.travelandleisureco.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=travelandleisureco.com&index=6&md5=03fd83b757f2cfa0c68886da9712610d)\n.\n\nAbout Eddie Bauer\n\nFor more than 100 years, outdoor brand Eddie Bauer has been inspiring,\nenabling, and empowering people to live their adventure with products that are\nbuilt to last. Their performance outerwear, apparel, accessories and gear are\navailable at eddiebauer.com.\n\nFollow Eddie Bauer\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.eddiebauer.com%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Eddie+Bauer&index=7&md5=56c47bb64c938e68db6544efe5eb81ca)\non Instagram\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Feddiebauer%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Instagram&index=8&md5=d1e29d41c58c85065b265fc9e63273af)\n, Facebook\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2FEddieBauer%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=Facebook&index=9&md5=e2f3e7c785683c43f826b798a1a56d2c)\nand X\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2Feddiebauer%2F&esheet=54627658&newsitemid=20261023838452&lan=en-US&anchor=X&index=10&md5=0674368bd9acc85845fa83eee91d3fe6)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20261023838452/en/\n(https://www.businesswire.com/news/home/20261023838452/en/)\n\nTravel + Leisure Co. Media Contact:\n\nMelissa Landy\n\n(407) 626-3830\n\nMedia@travelandleisure.com (mailto:Media@travelandleisure.com)\n\nAuthentic Media Contact:\n\nNayely Hernandez\n\nnhernandez@authentic.com (mailto:nhernandez@authentic.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-10-23T14:00:00.19015524Z","server_sent_at_ms":1792764000190},"received_at":"2026-10-23T14:00:00.248Z","source_url":"https://www.businesswire.com/news/home/20261023838452/en/"},"analysis":{"id":"166483","press_release_id":"178572","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Travel + Leisure Co. purchased The Cedars Ranch in Wimberley, Texas, rebranding the 20-acre property as the first 'Outpost' in the Eddie Bauer Adventure Club portfolio.\n\nReservations open in early 2027 with stays beginning summer 2027 across 21 accommodations including geodomes, yurts, and cabins; additional Outpost locations and a future property expansion are planned.\n\nNo purchase price or financial terms were disclosed; the news is a brand-growth signal within the licensed Eddie Bauer venture operated under Authentic Brands Group.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Eddie Bauer Adventure Club adds its first Outpost near Austin — another channel for TNL's licensed-brand vacation club growth."},"keyFigures":{"customDimensions":{"stays_begin":"summer 2027","accommodations":21,"property_acres":20,"reservations_open":"early 2027"}},"quotedText":"An Outpost is about getting closer to the places that inspire you","namedEntities":{"people":[{"name":"Sarah Koves","role":"SVP, Brand Strategy at Travel + Leisure Co."},{"name":"Melissa Landy","role":"Media Contact, Travel + Leisure Co."},{"name":"Nayely Hernandez","role":"Authentic Media Contact"}],"products":["Eddie Bauer Adventure Club – Texas Hill Country","The Cedars Ranch","Club Wyndham","WorldMark","RCI","Sports Illustrated Resorts","Margaritaville Vacation Club","Accor Vacation Club"],"companies":[{"name":"Travel + Leisure Co.","ticker":"TNL","relationship":"filer"},{"name":"Authentic Brands Group","relationship":"licensor"},{"name":"Under Canvas","relationship":"trail partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Routine brand-portfolio expansion: purchase of a 20-acre property and opening of a new club outpost in 2027. No financial terms, revenue, or guidance impact disclosed; modest incremental growth story."},"tickerRelevance":{"others":[],"primary":"TNL"},"globalImportance":18,"audienceRelevance":22,"eventTypeSecondary":["m_and_a"],"importanceComponents":{"tickerTier":"mid-cap consumer leisure","eventGravity":"minor portfolio expansion, no financial terms","financialDisclosure":"none","householdBrandBoost":"Eddie Bauer brand familiarity slight lift"}},"event_type":"operations_update","event_type_secondary":["m_and_a"],"sentiment":"bullish","material_impact_score":2,"narrative":"Travel + Leisure Co. purchased The Cedars Ranch in Wimberley, Texas, rebranding the 20-acre property as the first 'Outpost' in the Eddie Bauer Adventure Club portfolio.\n\nReservations open in early 2027 with stays beginning summer 2027 across 21 accommodations including geodomes, yurts, and cabins; additional Outpost locations and a future property expansion are planned.\n\nNo purchase price or financial terms were disclosed; the news is a brand-growth signal within the licensed Eddie Bauer venture operated under Authentic Brands Group.","key_figures":{"customDimensions":{"stays_begin":"summer 2027","accommodations":21,"property_acres":20,"reservations_open":"early 2027"}},"named_entities":{"people":[{"name":"Sarah Koves","role":"SVP, Brand Strategy at Travel + Leisure Co."},{"name":"Melissa Landy","role":"Media Contact, Travel + Leisure Co."},{"name":"Nayely Hernandez","role":"Authentic Media Contact"}],"products":["Eddie Bauer Adventure Club – Texas Hill Country","The Cedars Ranch","Club Wyndham","WorldMark","RCI","Sports Illustrated Resorts","Margaritaville Vacation Club","Accor Vacation Club"],"companies":[{"name":"Travel + Leisure Co.","ticker":"TNL","relationship":"filer"},{"name":"Authentic Brands Group","relationship":"licensor"},{"name":"Under Canvas","relationship":"trail partner"}],"dollarAmounts":[]},"model_name":"glm-5.3-flashx","prompt_hash":"sha256:5c812bd9e28b810d","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-10-23T14:00:05.238Z","global_importance":18,"audience_relevance":22,"importance_components":{"tickerTier":"mid-cap consumer leisure","eventGravity":"minor portfolio expansion, no financial terms","financialDisclosure":"none","householdBrandBoost":"Eddie Bauer brand familiarity slight lift"}},"durationMs":4974,"modelName":"glm-5.3-flashx"}}