{"success":true,"data":{"pressRelease":{"id":"18521","rtpr_id":"nPnbTL8DRa","ticker":"VITL","exchange":"NASDAQ","all_tickers":["VITL"],"title":"VITL Investors Have Opportunity to Lead Vital Farms, Inc. Securities Fraud Lawsuit with the Schall Law Firm","author":"PR Newswire","published_at":"2026-05-04T08:27:00.044Z","article_body":"VITL Investors Have Opportunity to Lead Vital Farms, Inc. Securities Fraud Lawsuit with the Schall Law Firm\n\nPR Newswire\n\nLOS ANGELES, May 4, 2026\n\nLOS ANGELES, May 4, 2026 /PRNewswire/ -- The Schall Law Firm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=1114805620&u=https%3A%2F%2Fschallfirm.com%2F&a=The+Schall+Law+Firm)\n, a national shareholder rights litigation firm, reminds investors of a class\naction lawsuit against Vital Farms, Inc. (\"Vital Farms\" or \"the Company\")\n(NASDAQ: VITL\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=1310020650&u=https%3A%2F%2Fwww.marketwatch.com%2Finvesting%2Fstock%2FVITL&a=VITL)\n) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934\nand Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange\nCommission.\n\n(https://mma.prnewswire.com/media/1396534/Schall_Firm_Logo.html)\n\nInvestors who purchased the Company's securities between May 8, 2025 and\nFebruary 26, 2026, inclusive (the \"Class Period\"), are encouraged to contact\nthe firm before May 26, 2026.\n\nIf you are a shareholder who suffered a loss, click here to participate\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=3043773275&u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fvital-farms-inc%2F%23case-form&a=click+here+to+participate)\n.\n\nWe also encourage you to contact Brian Schall of the Schall Law Firm, 2049\nCentury Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to\ndiscuss your rights free of charge. You can also reach us through the firm's\nwebsite at www.schallfirm.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=1752146395&u=http%3A%2F%2Fpr.report%2FmIwBkOrU&a=www.schallfirm.com)\n, or by email at bschall@schallfirm.com (mailto:bschall@schallfirm.com) .\n\nThe class, in this case, has not yet been certified, and until certification\noccurs, you are not represented by an attorney. If you choose to take no\naction, you can remain an absent class member.\n\nAccording to the Complaint, the Company made false and misleading statements\nto the market. Vital Farms misled investors by claiming that the risk of\ndelays related to its new enterprise resource planning (\"ERP\") system was\nmerely hypothetical. When the ERP system did cause delays, the Company\ndownplayed the impact. The Company missed its consensus earnings per share as\na result of the ERP delay. Based on these facts, the Company's public\nstatements were false and materially misleading throughout the class period.\nWhen the market learned the truth about Vital Farms, investors suffered\ndamages.\n\nJoin the case\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=404571323&u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fvital-farms-inc%2F%23case-form&a=Join+the+case)\nto recover your losses\n\nThe Schall Law Firm represents investors around the world and specializes in\nsecurities class action lawsuits and shareholder rights litigation.\n\nThis press release may be considered Attorney Advertising in some\njurisdictions under the applicable law and rules of\nethics.\n\nCONTACT:\n\nThe Schall Law Firm\nBrian Schall, Esq.,\nwww.schallfirm.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=2726139652&u=http%3A%2F%2Fwww.schallfirm.com%2F&a=www.schallfirm.com)\n\nOffice: 310-301-3335\ninfo@schallfirm.com (mailto:info@schallfirm.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/vitl-investors-have-opportunity-to-lead-vital-farms-inc-securities-fraud-lawsuit-with-the-schall-law-firm-302760965.html\n(https://www.prnewswire.com/news-releases/vitl-investors-have-opportunity-to-lead-vital-farms-inc-securities-fraud-lawsuit-with-the-schall-law-firm-302760965.html)\n\nSOURCE The Schall Law Firm\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/1396534/Schall_Firm_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnbTL8DRa","title":"VITL Investors Have Opportunity to Lead Vital Farms, Inc. Securities Fraud Lawsuit with the Schall Law Firm","author":"PR Newswire","ticker":"VITL","created":"2026-05-04T08:27:00.044Z","tickers":["VITL"],"exchange":"NASDAQ","article_body":"VITL Investors Have Opportunity to Lead Vital Farms, Inc. Securities Fraud Lawsuit with the Schall Law Firm\n\nPR Newswire\n\nLOS ANGELES, May 4, 2026\n\nLOS ANGELES, May 4, 2026 /PRNewswire/ -- The Schall Law Firm\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=1114805620&u=https%3A%2F%2Fschallfirm.com%2F&a=The+Schall+Law+Firm)\n, a national shareholder rights litigation firm, reminds investors of a class\naction lawsuit against Vital Farms, Inc. (\"Vital Farms\" or \"the Company\")\n(NASDAQ: VITL\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=1310020650&u=https%3A%2F%2Fwww.marketwatch.com%2Finvesting%2Fstock%2FVITL&a=VITL)\n) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934\nand Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange\nCommission.\n\n(https://mma.prnewswire.com/media/1396534/Schall_Firm_Logo.html)\n\nInvestors who purchased the Company's securities between May 8, 2025 and\nFebruary 26, 2026, inclusive (the \"Class Period\"), are encouraged to contact\nthe firm before May 26, 2026.\n\nIf you are a shareholder who suffered a loss, click here to participate\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=3043773275&u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fvital-farms-inc%2F%23case-form&a=click+here+to+participate)\n.\n\nWe also encourage you to contact Brian Schall of the Schall Law Firm, 2049\nCentury Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to\ndiscuss your rights free of charge. You can also reach us through the firm's\nwebsite at www.schallfirm.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=1752146395&u=http%3A%2F%2Fpr.report%2FmIwBkOrU&a=www.schallfirm.com)\n, or by email at bschall@schallfirm.com (mailto:bschall@schallfirm.com) .\n\nThe class, in this case, has not yet been certified, and until certification\noccurs, you are not represented by an attorney. If you choose to take no\naction, you can remain an absent class member.\n\nAccording to the Complaint, the Company made false and misleading statements\nto the market. Vital Farms misled investors by claiming that the risk of\ndelays related to its new enterprise resource planning (\"ERP\") system was\nmerely hypothetical. When the ERP system did cause delays, the Company\ndownplayed the impact. The Company missed its consensus earnings per share as\na result of the ERP delay. Based on these facts, the Company's public\nstatements were false and materially misleading throughout the class period.\nWhen the market learned the truth about Vital Farms, investors suffered\ndamages.\n\nJoin the case\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=404571323&u=https%3A%2F%2Fschallfirm.com%2Fcases%2Fvital-farms-inc%2F%23case-form&a=Join+the+case)\nto recover your losses\n\nThe Schall Law Firm represents investors around the world and specializes in\nsecurities class action lawsuits and shareholder rights litigation.\n\nThis press release may be considered Attorney Advertising in some\njurisdictions under the applicable law and rules of\nethics.\n\nCONTACT:\n\nThe Schall Law Firm\nBrian Schall, Esq.,\nwww.schallfirm.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4679461-1&h=2726139652&u=http%3A%2F%2Fwww.schallfirm.com%2F&a=www.schallfirm.com)\n\nOffice: 310-301-3335\ninfo@schallfirm.com (mailto:info@schallfirm.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/vitl-investors-have-opportunity-to-lead-vital-farms-inc-securities-fraud-lawsuit-with-the-schall-law-firm-302760965.html\n(https://www.prnewswire.com/news-releases/vitl-investors-have-opportunity-to-lead-vital-farms-inc-securities-fraud-lawsuit-with-the-schall-law-firm-302760965.html)\n\nSOURCE The Schall Law Firm\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/1396534/Schall_Firm_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-04T08:27:00.079055588Z","server_sent_at_ms":1777883220079},"received_at":"2026-05-04T08:27:00.139Z","source_url":"https://www.prnewswire.com/news-releases/vitl-investors-have-opportunity-to-lead-vital-farms-inc-securities-fraud-lawsuit-with-the-schall-law-firm-302734465.html"},"analysis":{"id":"13371","press_release_id":"18521","analysis_json":{"industry":{"label":"Food, Beverage & Tobacco","sector":"Consumer Staples"},"redFlags":[],"eventType":"legal_litigation","narrative":"The Schall Law Firm issued a shareholder-solicitation notice naming Vital Farms (VITL); no new disclosure from the company itself.\n\nThe release is a routine lead-plaintiff-deadline reminder soliciting investors who purchased shares between May 8, 2025, and February 26, 2026, to contact the firm before May 26, 2026.\n\nThis is law-firm marketing, not an issuer disclosure or a court action; treat as low-signal noise.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Plaintiff-firm solicitation -- suppress."},"keyFigures":{},"quotedText":"","namedEntities":{"people":[{"name":"Brian Schall","role":"Attorney"}],"products":[],"companies":[{"name":"Vital Farms, Inc.","ticker":"VITL"},{"name":"The Schall Law Firm","relationship":"plaintiff law firm"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Plaintiff law-firm shareholder solicitation issued by The Schall Law Firm. No new disclosure from the issuer; no certified class, no settlement. Boilerplate lead-plaintiff-deadline reminder."},"tickerRelevance":{"others":[],"primary":"VITL"},"globalImportance":15,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"event_type":"legal_litigation","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"The Schall Law Firm issued a shareholder-solicitation notice naming Vital Farms (VITL); no new disclosure from the company itself.\n\nThe release is a routine lead-plaintiff-deadline reminder soliciting investors who purchased shares between May 8, 2025, and February 26, 2026, to contact the firm before May 26, 2026.\n\nThis is law-firm marketing, not an issuer disclosure or a court action; treat as low-signal noise.","key_figures":{},"named_entities":{"people":[{"name":"Brian Schall","role":"Attorney"}],"products":[],"companies":[{"name":"Vital Farms, Inc.","ticker":"VITL"},{"name":"The Schall Law Firm","relationship":"plaintiff law firm"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:a2703c5a1b5285fe","schema_hash":"sha256:1f8af1196c7db48c","created_at":"2026-05-04T08:28:41.466Z","global_importance":15,"audience_relevance":10,"importance_components":{"tickerTier":"small-mid-cap","eventGravity":"law-firm-solicitation","issuerAuthored":false}},"durationMs":100360,"modelName":"glm-4.7"}}