{"success":true,"data":{"pressRelease":{"id":"18910","rtpr_id":"nBw6bbtgsa","ticker":"GENI","exchange":"NYSE","all_tickers":["GENI"],"title":"Genius Sports and Liga MX Strike Landmark Technology and AI Partnership to Drive Future of Mexican Soccer","author":"Business Wire","published_at":"2026-05-04T12:00:01.736Z","article_body":"Genius Sports and Liga MX Strike Landmark Technology and AI Partnership to\nDrive Future of Mexican Soccer\n\n\n * Genius Sports has deployed its cutting-edge data and AI platform GeniusIQ in\nevery Liga MX stadium.\n\n * GeniusIQ is powering an incredible suite of dynamic advertising, enhanced\nbroadcast, officiating and performance solutions for Liga MX and its partners.\n\n * Partnership to create real-time sponsor inventory and unique broadcast\nexperiences alongside world-leading semi-automated offside technology.\n\nGenius Sports Limited (“Genius Sports”) (NYSE:GENI), a global leader in\nreal-time sports data, has secured a major technology and AI partnership\nalongside Liga MX, with GeniusIQ set to power an incredible suite of fan\nengagement, sponsorship and performance solutions.\n\nAs the operating system of modern sport, Genius Sports has deployed GeniusIQ,\nits data and AI platform, across every Liga MX stadium. GeniusIQ creates a\nreal-time understanding of soccer, combining rich tracking, video and insights\nto then power real-time advertising activations, augmented broadcasts,\nsemi-automated offsides and data-driven coaching tools.\n\nConnecting brands with the biggest moments\n\nGenius Sports’ Moment Engine will enable Liga MX sponsors and brands to\nactivate real-time advertising around key moments in games. For example,\nimmediately after a crucial goal, save or substitution, brands can trigger\nmoment-driven campaigns across live broadcasts, digital and streaming.\n\nAlready live across the NFL and NBA, the Moment Engine will now enable Liga MX\nsponsors to act on fan attention and drive a new era of immersive advertising\nwhen the live action is at its most compelling.\n\nAugmented, data-driven broadcasts\n\nIn partnership with Liga MX and its suite of domestic and international\nbroadcasters, Genius Sports will power augmented altcasts to engage the next\ngeneration of fan. Real-time game insights including shot and player speeds,\nplayer names, pitch minimaps, number of tackles and much more, will be\nintegrated directly into live broadcasts for millions of fans.\n\nGeniusIQ has a complete, semantic understanding of what is happening on the\npitch at any moment. Because it can automatically detect what counts as a shot\non goal, it immediately serves a shot speed statistic in real-time, along with\na sponsor’s advertising at the opportune moment.\n\nA new era of semi-automated offsides\n\nLaunched at the start of the ongoing 2026 Clausura season, GeniusIQ is\npowering the leading Semi-Automated Offside Technology (“SAOT”) in world\nsoccer in Liga MX. When a potential offside incident occurs, the technology\nautomates the kick point and alerts the VAR operators. Genius Sports’ system\nthen delivers a clear 3D render showing an exact offside plane, removing the\nneed for manual lines and providing a decision visual with the best possible\nangle within seconds.\n\nAlso used across the Premier League and Belgian Pro League, Genius Sports’\nSAOT has already driven significant improvements across Mexican soccer with\nfast, transparent decisions.\n\nRich performance analytics at coaches’ fingertips\n\nLiga MX teams will be equipped with Genius Sports’ Performance Studio, the\nmost advanced analytics and video platform in world soccer.\n\nCoaches and analysts from each team will have access to a suite of performance\nand analytics tools to enhance everything from training to tactics and player\ndevelopment. This includes Genius Sports’ state-of-the-art ProView3D\nfeature, which enables coaches to step into their players’ shoes and review\ncritical match moments, such as a striker before taking a shot or a fullback\npreparing for a 1v1.\n\n\"At Liga MX, we are very happy to close this partnership with Genius Sports,\nas it represents a significant step in elevating our competition to the\nstandards of the world’s leading leagues,” said Edgar Martínez, VP of\nContent at FMF. “From a sporting perspective, SAOT technology enhances\nfairness and transparency on the field. At the same time, from a fan and\nconsumption standpoint, the use of advanced data and augmented reality\nintegrations will transform how audiences experience the game.\"\n\n“Liga MX is the most-watched soccer league in the United States and a\ngrowing force in North American sport,” said Sean Conroy, EVP, North America\nat Genius Sports. “The deployment of our next generation data and AI\nplatform, GeniusIQ, will connect every part of that ecosystem, delivering\nworld-leading SAOT while enriching the broadcast and creating premium new\ncommercial inventory for sponsors. This partnership gives Liga MX the\ninfrastructure to grow the league on and off the field.”\n\nAbout Genius Sports\n\nGenius Sports is the official data, technology, and broadcast partner that\npowers the global sports, betting, and media ecosystem. Our technology is used\nin over 150 countries worldwide, creating highly immersive products that\nenrich fan experiences across the entire sports industry.\n\nWe are the trusted partner to over 700 sports organizations, including many of\nthe world’s largest leagues, teams, sportsbooks, brands and broadcasters,\nsuch as the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365,\nCoca-Cola, EA Sports, CBS, NBC and ESPN.\n\nGenius Sports is uniquely positioned through AI, computer vision, and big data\nto power the future of sports fan experiences. From delivering augmented\nbroadcasts and enhanced highlights to automated officiating tools, immersive\nbetting solutions, and personalized marketing activations, we connect the\nentire sports value chain from the rights holder all the way through to the\nfan.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260504487948/en/\n(https://www.businesswire.com/news/home/20260504487948/en/)\n\nPress: \n\nGeorge Smith\n\nHead of Communications\n\ngeorge.smith@geniussports.com \n(mailto:george.smith@geniussports.com) \n+44 (0) 7375 087 125\n\nInvestors \n\nBrandon Bukstel, Investor Relations Manager\n\nbrandon.bukstel@geniussports.com \n(mailto:brandon.bukstel@geniussports.com) \n+1 (954)-554-7932\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw6bbtgsa","title":"Genius Sports and Liga MX Strike Landmark Technology and AI Partnership to Drive Future of Mexican Soccer","author":"Business Wire","ticker":"GENI","created":"2026-05-04T12:00:01.736Z","tickers":["GENI"],"exchange":"NYSE","article_body":"Genius Sports and Liga MX Strike Landmark Technology and AI Partnership to\nDrive Future of Mexican Soccer\n\n\n * Genius Sports has deployed its cutting-edge data and AI platform GeniusIQ in\nevery Liga MX stadium.\n\n * GeniusIQ is powering an incredible suite of dynamic advertising, enhanced\nbroadcast, officiating and performance solutions for Liga MX and its partners.\n\n * Partnership to create real-time sponsor inventory and unique broadcast\nexperiences alongside world-leading semi-automated offside technology.\n\nGenius Sports Limited (“Genius Sports”) (NYSE:GENI), a global leader in\nreal-time sports data, has secured a major technology and AI partnership\nalongside Liga MX, with GeniusIQ set to power an incredible suite of fan\nengagement, sponsorship and performance solutions.\n\nAs the operating system of modern sport, Genius Sports has deployed GeniusIQ,\nits data and AI platform, across every Liga MX stadium. GeniusIQ creates a\nreal-time understanding of soccer, combining rich tracking, video and insights\nto then power real-time advertising activations, augmented broadcasts,\nsemi-automated offsides and data-driven coaching tools.\n\nConnecting brands with the biggest moments\n\nGenius Sports’ Moment Engine will enable Liga MX sponsors and brands to\nactivate real-time advertising around key moments in games. For example,\nimmediately after a crucial goal, save or substitution, brands can trigger\nmoment-driven campaigns across live broadcasts, digital and streaming.\n\nAlready live across the NFL and NBA, the Moment Engine will now enable Liga MX\nsponsors to act on fan attention and drive a new era of immersive advertising\nwhen the live action is at its most compelling.\n\nAugmented, data-driven broadcasts\n\nIn partnership with Liga MX and its suite of domestic and international\nbroadcasters, Genius Sports will power augmented altcasts to engage the next\ngeneration of fan. Real-time game insights including shot and player speeds,\nplayer names, pitch minimaps, number of tackles and much more, will be\nintegrated directly into live broadcasts for millions of fans.\n\nGeniusIQ has a complete, semantic understanding of what is happening on the\npitch at any moment. Because it can automatically detect what counts as a shot\non goal, it immediately serves a shot speed statistic in real-time, along with\na sponsor’s advertising at the opportune moment.\n\nA new era of semi-automated offsides\n\nLaunched at the start of the ongoing 2026 Clausura season, GeniusIQ is\npowering the leading Semi-Automated Offside Technology (“SAOT”) in world\nsoccer in Liga MX. When a potential offside incident occurs, the technology\nautomates the kick point and alerts the VAR operators. Genius Sports’ system\nthen delivers a clear 3D render showing an exact offside plane, removing the\nneed for manual lines and providing a decision visual with the best possible\nangle within seconds.\n\nAlso used across the Premier League and Belgian Pro League, Genius Sports’\nSAOT has already driven significant improvements across Mexican soccer with\nfast, transparent decisions.\n\nRich performance analytics at coaches’ fingertips\n\nLiga MX teams will be equipped with Genius Sports’ Performance Studio, the\nmost advanced analytics and video platform in world soccer.\n\nCoaches and analysts from each team will have access to a suite of performance\nand analytics tools to enhance everything from training to tactics and player\ndevelopment. This includes Genius Sports’ state-of-the-art ProView3D\nfeature, which enables coaches to step into their players’ shoes and review\ncritical match moments, such as a striker before taking a shot or a fullback\npreparing for a 1v1.\n\n\"At Liga MX, we are very happy to close this partnership with Genius Sports,\nas it represents a significant step in elevating our competition to the\nstandards of the world’s leading leagues,” said Edgar Martínez, VP of\nContent at FMF. “From a sporting perspective, SAOT technology enhances\nfairness and transparency on the field. At the same time, from a fan and\nconsumption standpoint, the use of advanced data and augmented reality\nintegrations will transform how audiences experience the game.\"\n\n“Liga MX is the most-watched soccer league in the United States and a\ngrowing force in North American sport,” said Sean Conroy, EVP, North America\nat Genius Sports. “The deployment of our next generation data and AI\nplatform, GeniusIQ, will connect every part of that ecosystem, delivering\nworld-leading SAOT while enriching the broadcast and creating premium new\ncommercial inventory for sponsors. This partnership gives Liga MX the\ninfrastructure to grow the league on and off the field.”\n\nAbout Genius Sports\n\nGenius Sports is the official data, technology, and broadcast partner that\npowers the global sports, betting, and media ecosystem. Our technology is used\nin over 150 countries worldwide, creating highly immersive products that\nenrich fan experiences across the entire sports industry.\n\nWe are the trusted partner to over 700 sports organizations, including many of\nthe world’s largest leagues, teams, sportsbooks, brands and broadcasters,\nsuch as the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365,\nCoca-Cola, EA Sports, CBS, NBC and ESPN.\n\nGenius Sports is uniquely positioned through AI, computer vision, and big data\nto power the future of sports fan experiences. From delivering augmented\nbroadcasts and enhanced highlights to automated officiating tools, immersive\nbetting solutions, and personalized marketing activations, we connect the\nentire sports value chain from the rights holder all the way through to the\nfan.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260504487948/en/\n(https://www.businesswire.com/news/home/20260504487948/en/)\n\nPress: \n\nGeorge Smith\n\nHead of Communications\n\ngeorge.smith@geniussports.com \n(mailto:george.smith@geniussports.com) \n+44 (0) 7375 087 125\n\nInvestors \n\nBrandon Bukstel, Investor Relations Manager\n\nbrandon.bukstel@geniussports.com \n(mailto:brandon.bukstel@geniussports.com) \n+1 (954)-554-7932\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-05-04T12:00:02.154422172Z","server_sent_at_ms":1777896002154},"received_at":"2026-05-04T12:00:02.214Z","source_url":"https://www.businesswire.com/news/home/20260504487948/en/"},"analysis":{"id":"17334","press_release_id":"18910","analysis_json":{"industry":{"label":"Software & Services","sector":"Information Technology"},"redFlags":[],"eventType":"partnership","narrative":"Genius Sports secured a landmark technology and AI partnership with Liga MX, deploying its GeniusIQ data and AI platform across every league stadium.\n\nThe agreement powers an ecosystem of solutions including semi-automated offside technology, the Moment Engine for real-time advertising, and augmented broadcasts with live stats.\n\nLiga MX teams will also utilize Genius Sports' Performance Studio and ProView3D tools to enhance coaching, tactics, and player development.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"Genius Sports wins flagship partnership with Liga MX, embedding its AI and data tech across the U.S.'s most-watched soccer league."},"keyFigures":{},"quotedText":"This partnership gives Liga MX the infrastructure to grow the league on and off the field.","namedEntities":{"people":[{"name":"Edgar Martínez","role":"VP of Content at FMF"},{"name":"Sean Conroy","role":"EVP, North America at Genius Sports"}],"products":["GeniusIQ","Moment Engine","Semi-Automated Offside Technology","Performance Studio","ProView3D"],"companies":[{"name":"Genius Sports","ticker":"GENI"},{"name":"Liga MX","relationship":"partner"},{"name":"FMF","relationship":"partner"},{"name":"NFL","relationship":"customer"},{"name":"NBA","relationship":"customer"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"Landmark partnership with Liga MX, the most-watched soccer league in the U.S., involving the league-wide deployment of GeniusIQ, SAOT, and advertising technology. While financial terms were not disclosed, the breadth of the deployment across all stadiums and the creation of new commercial inventory represent a significant commercial expansion."},"tickerRelevance":{"others":[],"primary":"GENI"},"globalImportance":35,"audienceRelevance":45,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"mid-cap","marketReach":"Liga MX is the most-watched soccer league in the U.S.","eventGravity":"major partnership/tech deployment","sectorWeight":"sports technology and data"}},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"bullish","material_impact_score":3,"narrative":"Genius Sports secured a landmark technology and AI partnership with Liga MX, deploying its GeniusIQ data and AI platform across every league stadium.\n\nThe agreement powers an ecosystem of solutions including semi-automated offside technology, the Moment Engine for real-time advertising, and augmented broadcasts with live stats.\n\nLiga MX teams will also utilize Genius Sports' Performance Studio and ProView3D tools to enhance coaching, tactics, and player development.","key_figures":{},"named_entities":{"people":[{"name":"Edgar Martínez","role":"VP of Content at FMF"},{"name":"Sean Conroy","role":"EVP, North America at Genius Sports"}],"products":["GeniusIQ","Moment Engine","Semi-Automated Offside Technology","Performance Studio","ProView3D"],"companies":[{"name":"Genius Sports","ticker":"GENI"},{"name":"Liga MX","relationship":"partner"},{"name":"FMF","relationship":"partner"},{"name":"NFL","relationship":"customer"},{"name":"NBA","relationship":"customer"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:6c7fa2f5e3b62e83","schema_hash":"sha256:ee8f711bc9bfba0d","created_at":"2026-05-06T16:56:21.296Z","global_importance":35,"audience_relevance":45,"importance_components":{"tickerTier":"mid-cap","marketReach":"Liga MX is the most-watched soccer league in the U.S.","eventGravity":"major partnership/tech deployment","sectorWeight":"sports technology and data"}},"durationMs":null,"modelName":"glm-4.7"}}