{"success":true,"data":{"pressRelease":{"id":"20917","rtpr_id":"nGNX22nqQx","ticker":"TSQ","exchange":"NYSE","all_tickers":["TSQ"],"title":"Townsquare Announces Digital Advertising Partnership With Broadway Media","author":"Globe Newswire","published_at":"2026-05-05T12:00:02.644Z","article_body":"PURCHASE, N.Y., May 05, 2026 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE:\nTSQ) (“Townsquare” or the “Company”), a leader in digital advertising\nand marketing solutions focused on markets outside of the Top 50 in the United\nStates, announced today a strategic digital advertising partnership with\nBroadway Media, a Salt Lake City-based multimedia company with seven radio\nstations, a leading outdoor advertising footprint including a dominant\nbillboard network, and a comprehensive digital advertising platform.\n\n“Broadway Media has built a powerful portfolio of local brands across both\nradio and outdoor, with highly engaged audiences and strong market presence,\nmaking them an ideal partner for our digital platform and services,” said\nShaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising\ndivision. “By combining their multi-channel reach with our proprietary\ntechnology, data-driven strategy, and execution expertise, we are well\npositioned to unlock new revenue opportunities and drive meaningful,\nmeasurable growth. This alliance reflects our continued commitment to helping\nleading local media companies fully monetize their audiences across platforms\nand deliver stronger results for their clients.”\n\nIn 2024, Townsquare launched its Media Partnerships division as part of\nTownsquare Ignite, its Digital Advertising segment, to bring its\nindustry-leading digital solutions to other local media companies. The\ndivision provides a white-label service that allows partners to tap into the\nsame data-driven strategies and proprietary technology that have powered\nTownsquare’s success, with digital now contributing more than half of the\nCompany’s total revenue and profit.\n\nThis partnership with Broadway Media is one of 11 recent alliances formed\nunder this initiative, together extending Townsquare’s reach into 31 new\nmarkets beyond its existing footprint including those in the Top 50 DMAs.\nThrough this collaboration, Townsquare will work closely with Broadcast Media\nto deliver customized, data-driven advertising solutions tailored to local,\nregional, and national clients, helping to grow their digital business while\nenhancing the value of its trusted broadcast and outdoor platforms.\n\n“We are very excited to partner with Townsquare and further expand our\ndigital solutions capabilities. After extensive evaluation and industry\nexperience, we believe Townsquare Ignite is best-in-class and fully committed\nto digital growth. Their team and technology position us to accelerate results\nfor our clients across all platforms,” said Jacquie Louie, General Manager\nBroadway Media. “At our core, Broadway Media is built on the power of live\nand local influencers - trusted voices who don’t just reach audiences; they\nmove communities. Combined with our leading outdoor advertising footprint,\nincluding a dominant billboard network, and Townsquare Ignite’s advanced\ndata-driven capabilities, we’re uniquely positioned to deliver fully\nintegrated campaigns that are authentic, high-impact, and measurable. We look\nforward to what this partnership will bring to our clients and communities.”\n\nAbout Townsquare Media, Inc. \nTownsquare is a community-focused digital and broadcast media and digital\nmarketing solutions company principally focused outside the top 50 markets in\nthe U.S. Townsquare Ignite, our robust digital advertising division,\nspecializes in helping businesses of all sizes connect with their target\naudience through data-driven, results based strategies, by utilizing a) our\nproprietary digital programmatic advertising technology stack with an in-house\ndemand and data management platform and b) our owned and operated portfolio of\nmore than 400 local news and entertainment websites and mobile apps along with\na network of leading national music and entertainment brands, collecting\nvaluable first party data. Townsquare Interactive, our subscription digital\nmarketing services business, partners with SMBs to help manage their digital\npresence by providing a SAAS business management platform, website design,\ncreation and hosting, search engine optimization and other digital services.\nAnd through our portfolio of local radio stations strategically situated\noutside the Top 50 markets in the United States, we provide effective\nadvertising solutions for our clients and relevant local content for our\naudiences. For more information, please visit www.townsquaremedia.com,\nwww.townsquareinteractive.com, and www.townsquareignite.com.\n\nAbout Broadway Media \nBroadway Media is a Salt Lake City-based multimedia company offering\nintegrated advertising solutions across seven radio stations, a leading\noutdoor advertising footprint including a dominant billboard network, and a\ngrowing digital platform. Rooted in a philosophy of live and local influence,\nBroadway Media connects brands with communities through trusted voices,\ncompelling content, and strategic marketing across broadcast, outdoor, and\ndigital channels.\n\nTownsquare Contact\nClaire Yenicay\n(203) 900-5555\ninvestors@townsquaremedia.com\n\nBroadway Media Contact\nJacquie Louie\nGeneral Manager\n801-608-0231\njlouie@bwaymedia.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/92ff76d4-4d04-4de6-809b-09dcda7d55d7)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX22nqQx","title":"Townsquare Announces Digital Advertising Partnership With Broadway Media","author":"Globe Newswire","ticker":"TSQ","created":"2026-05-05T12:00:02.644Z","tickers":["TSQ"],"exchange":"NYSE","article_body":"PURCHASE, N.Y., May 05, 2026 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE:\nTSQ) (“Townsquare” or the “Company”), a leader in digital advertising\nand marketing solutions focused on markets outside of the Top 50 in the United\nStates, announced today a strategic digital advertising partnership with\nBroadway Media, a Salt Lake City-based multimedia company with seven radio\nstations, a leading outdoor advertising footprint including a dominant\nbillboard network, and a comprehensive digital advertising platform.\n\n“Broadway Media has built a powerful portfolio of local brands across both\nradio and outdoor, with highly engaged audiences and strong market presence,\nmaking them an ideal partner for our digital platform and services,” said\nShaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising\ndivision. “By combining their multi-channel reach with our proprietary\ntechnology, data-driven strategy, and execution expertise, we are well\npositioned to unlock new revenue opportunities and drive meaningful,\nmeasurable growth. This alliance reflects our continued commitment to helping\nleading local media companies fully monetize their audiences across platforms\nand deliver stronger results for their clients.”\n\nIn 2024, Townsquare launched its Media Partnerships division as part of\nTownsquare Ignite, its Digital Advertising segment, to bring its\nindustry-leading digital solutions to other local media companies. The\ndivision provides a white-label service that allows partners to tap into the\nsame data-driven strategies and proprietary technology that have powered\nTownsquare’s success, with digital now contributing more than half of the\nCompany’s total revenue and profit.\n\nThis partnership with Broadway Media is one of 11 recent alliances formed\nunder this initiative, together extending Townsquare’s reach into 31 new\nmarkets beyond its existing footprint including those in the Top 50 DMAs.\nThrough this collaboration, Townsquare will work closely with Broadcast Media\nto deliver customized, data-driven advertising solutions tailored to local,\nregional, and national clients, helping to grow their digital business while\nenhancing the value of its trusted broadcast and outdoor platforms.\n\n“We are very excited to partner with Townsquare and further expand our\ndigital solutions capabilities. After extensive evaluation and industry\nexperience, we believe Townsquare Ignite is best-in-class and fully committed\nto digital growth. Their team and technology position us to accelerate results\nfor our clients across all platforms,” said Jacquie Louie, General Manager\nBroadway Media. “At our core, Broadway Media is built on the power of live\nand local influencers - trusted voices who don’t just reach audiences; they\nmove communities. Combined with our leading outdoor advertising footprint,\nincluding a dominant billboard network, and Townsquare Ignite’s advanced\ndata-driven capabilities, we’re uniquely positioned to deliver fully\nintegrated campaigns that are authentic, high-impact, and measurable. We look\nforward to what this partnership will bring to our clients and communities.”\n\nAbout Townsquare Media, Inc. \nTownsquare is a community-focused digital and broadcast media and digital\nmarketing solutions company principally focused outside the top 50 markets in\nthe U.S. Townsquare Ignite, our robust digital advertising division,\nspecializes in helping businesses of all sizes connect with their target\naudience through data-driven, results based strategies, by utilizing a) our\nproprietary digital programmatic advertising technology stack with an in-house\ndemand and data management platform and b) our owned and operated portfolio of\nmore than 400 local news and entertainment websites and mobile apps along with\na network of leading national music and entertainment brands, collecting\nvaluable first party data. Townsquare Interactive, our subscription digital\nmarketing services business, partners with SMBs to help manage their digital\npresence by providing a SAAS business management platform, website design,\ncreation and hosting, search engine optimization and other digital services.\nAnd through our portfolio of local radio stations strategically situated\noutside the Top 50 markets in the United States, we provide effective\nadvertising solutions for our clients and relevant local content for our\naudiences. For more information, please visit www.townsquaremedia.com,\nwww.townsquareinteractive.com, and www.townsquareignite.com.\n\nAbout Broadway Media \nBroadway Media is a Salt Lake City-based multimedia company offering\nintegrated advertising solutions across seven radio stations, a leading\noutdoor advertising footprint including a dominant billboard network, and a\ngrowing digital platform. Rooted in a philosophy of live and local influence,\nBroadway Media connects brands with communities through trusted voices,\ncompelling content, and strategic marketing across broadcast, outdoor, and\ndigital channels.\n\nTownsquare Contact\nClaire Yenicay\n(203) 900-5555\ninvestors@townsquaremedia.com\n\nBroadway Media Contact\nJacquie Louie\nGeneral Manager\n801-608-0231\njlouie@bwaymedia.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/92ff76d4-4d04-4de6-809b-09dcda7d55d7)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-05-05T12:00:02.747760189Z","server_sent_at_ms":1777982402747},"received_at":"2026-05-05T12:00:02.799Z","source_url":"https://www.globenewswire.com/news-release/2026/05/05/3287583/0/en/townsquare-announces-digital-advertising-partnership-with-broadway-media.html"},"analysis":{"id":"15466","press_release_id":"20917","analysis_json":{"industry":{"label":"Media & Entertainment","sector":"Communication Services"},"redFlags":[],"eventType":"partnership","narrative":"Townsquare Ignite formed a strategic digital advertising partnership with Broadway Media to provide white-label, data-driven solutions across the partner's radio, outdoor, and digital platforms.\n\nThis alliance is one of 11 recent partnerships formed under Townsquare's 2024 initiative, extending the company's reach into 31 new markets outside its existing footprint.\n\nDigital services now contribute more than half of Townsquare's total revenue and profit, driving the strategy to help local media companies monetize their audiences.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Partnership expands digital footprint into 31 new markets via white-label model."},"keyFigures":{"customDimensions":{"alliances_count":11,"new_markets_count":31,"owned_sites_apps_count":"more than 400","digital_revenue_profit_share":"more than half"}},"quotedText":"By combining their multi-channel reach with our proprietary technology, data-driven strategy, and execution expertise, we are well positioned to unlock new revenue opportunities and drive meaningful, measurable growth.","namedEntities":{"people":[{"name":"Shaun Collignon","role":"CRO of Townsquare Ignite"},{"name":"Jacquie Louie","role":"General Manager of Broadway Media"}],"products":["Townsquare Ignite"],"companies":[{"name":"Townsquare Media, Inc.","ticker":"TSQ"},{"name":"Broadway Media","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Strategic partnership extending reach into 31 new markets, but it is one of 11 recent alliances and represents incremental business development rather than a material, standalone market-moving event."},"tickerRelevance":{"others":[],"primary":"TSQ"},"globalImportance":25,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-mid-cap","eventGravity":"partnership","sectorWeight":"media"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Townsquare Ignite formed a strategic digital advertising partnership with Broadway Media to provide white-label, data-driven solutions across the partner's radio, outdoor, and digital platforms.\n\nThis alliance is one of 11 recent partnerships formed under Townsquare's 2024 initiative, extending the company's reach into 31 new markets outside its existing footprint.\n\nDigital services now contribute more than half of Townsquare's total revenue and profit, driving the strategy to help local media companies monetize their audiences.","key_figures":{"customDimensions":{"alliances_count":11,"new_markets_count":31,"owned_sites_apps_count":"more than 400","digital_revenue_profit_share":"more than half"}},"named_entities":{"people":[{"name":"Shaun Collignon","role":"CRO of Townsquare Ignite"},{"name":"Jacquie Louie","role":"General Manager of Broadway Media"}],"products":["Townsquare Ignite"],"companies":[{"name":"Townsquare Media, Inc.","ticker":"TSQ"},{"name":"Broadway Media","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:a2703c5a1b5285fe","schema_hash":"sha256:1f8af1196c7db48c","created_at":"2026-05-05T13:34:03.345Z","global_importance":25,"audience_relevance":20,"importance_components":{"tickerTier":"small-mid-cap","eventGravity":"partnership","sectorWeight":"media"}},"durationMs":59903,"modelName":"glm-4.7"}}