{"success":true,"data":{"pressRelease":{"id":"23033","rtpr_id":"nBw99y2HYa","ticker":"ROOT","exchange":"TSX","all_tickers":["ROOT"],"title":"Roots Showcases Summer 2026 Collections","author":"Business Wire","published_at":"2026-05-06T12:00:00.862Z","article_body":"Roots Showcases Summer 2026 Collections\n\nThe Roots Summer ’26 Collections have arrived, bringing to life the spirit\nof a Roots Summer – a celebration of effortless style, connection, and\nnature. The collections draw inspiration from long days, lakeside evenings,\noutdoor living, and heritage athletics, while combining airy materials,\nelegant accents, and simple designs that effortlessly transition from everyday\nlife to weekend escapes.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260506979932/en/\n(https://www.businesswire.com/news/home/20260506979932/en/)\n\nRoots Summer League 2026 Collection now available\n\nBy fusing classic legacy with modern design, a Roots Summer offers new\ncollections and seasonal basics presenting the brand in fresh new styles and\ncolours. The collections, which are rooted in authenticity, are designed to\nlive, move, and breathe all summer, providing coziness, adaptability, and a\nconfident approach to warm-weather attire.\n\nNew Summer Collections:\n\n\n * The new Summer Collections feature Summer League, Worldwide, Canada\nCollection, Made In Canada, Summer Cloud and Original, Active, and Novelty.\n\n * New summer colourways and styles across the Summer Cloud, Isla, and Active\ncollections\n\n * Effortless silhouettes in soft hues and lightweight fabrics\n\n * Refined, versatile pieces designed for movement and everyday wear\n\n * Collections inspired by athletics, the beauty of living outdoors and the ease\nof summer\n\n * Exciting new leather bags and accessories, made in the Toronto Leather Factory\n\n * New official pieces added to the WNBA and Toronto Blue Jays line-ups\n\nSummer League Collection\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fa-roots-summer%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Summer+League+Collection&index=1&md5=4cdebdfdc5d5985bb6cf083bf57923fd)\n:\n\nThe Summer League Collection showcases the spirited energy of sport through a\nmodern Canadian lens. Drawing from sport-inspired graphics and vintage varsity\nsilhouettes, each piece balances movement, comfort, and timeless design. Built\nfor active, social days, this collection brings team spirit to the forefront.\n\nSummer League Key Highlights:\n\n\n * Feel comfortable in pieces blending athletic energy with everyday style\n\n * Easy to wear and easy to pair – looks as good on the go as it does at rest\n\n * Evokes team spirit, Canadian connection, feeling of belonging to a bigger\nmoment, while staying true to Roots’ authenticity\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1ZzscAa7do3tuF7YvbnXRbnC1NQNxDoGV%3Fusp%3Ddrive_link&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=2&md5=67e8e885410b17c0c62498488cfe78db)\n\n“This new Summer Campaign is our love letter to summer,\" says Micah Cameron,\nImage Director, Roots. \"Rooted in nature, sport, and the warmth of long days,\nthe look and feel is a nod to our Algonquin Park beginnings and the simple joy\nof being outside, together, until the light fades.”\n\n\"What excites me about this collection is how it taps into such a meaningful\nmoment for sport in Canada. It’s not only about the game itself, but\neverything around it, the energy, the community, the way people show up,\" says\nJoey Gollish, Creative Director in Residence, Roots. “This collection gives\npeople a way to participate in the moment through a cultural lens, in a way\nthat feels personal.”\n\nCanada Collection\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fcanada-collection%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Canada+Collection&index=3&md5=3c6faa96a00d4924fe14e1d82245f30e)\n:\n\nThis collection celebrates national pride through timeless sport-inspired\ndesign and authentic local craftsmanship. Vintage athletic silhouettes meet\nmodern comfort in fleece, leather, and select Made-in-Canada icons, all in\nbold red and white. The result is an everyday Canadian statement, feeling\nproud, effortless, and Canadian to our Roots. The collection features premium\norganic cotton and recycled fibres, resulting in high-quality, premium feel.\n\nCanada Collection Key Highlights:\n\n\n * Represents Canadian pride through design without being overly traditional\n\n * Confidence in quality: durable materials, recognizable Roots craftsmanship\n\n * Versatile and easy to layer – one go-to Canadian pride outfit for dressing\nup or down\n\n * New silhouettes of Made in Canada drop with seasonal logo\n\nWorldwide Collection\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-worldwide%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Worldwide+Collection&index=4&md5=91aa8de64976b00bf057381b9c455c4e)\n:\n\nThe Roots Worldwide Collection, designed and made in Canada, arrives as a\ncelebration of global sport and cultural connection, designed with gender-free\nsizing to invite everyone into the moment. Inspired by the energy of one of\nthe world’s biggest sporting tournaments on home soil, the collection pays\ntribute to the passion and identity of international teams with global\nrepresentation. Grounded in inclusivity and heritage, the collection makes\nspace for Canadians to show up through the Made in Canada Collection, bringing\na sense of home to a global stage.\n\nWorldwide Collection Key Highlights:\n\n\n * Built as a wardrobe for global fandom, designed to be worn from match day to\neveryday moments\n\n * Designed for shared experience, where sport, culture, and community unite in\none collection\n\n * Handcrafted in Toronto with premium organic cotton fibres\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1GeuYt6_NwSszw1tle6CI5aoCw5EjVMOV%3Fusp%3Dsharing&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=5&md5=3a26eceba4759ee82ccb2e87cbfd422b)\n\nRoots x WNBA Collection \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-wnba-collection%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Roots+x+WNBA+Collection&index=6&md5=f3244904f0aee97b151339bb3a3a3506)\n\nNew t-shirts, sweaters, leggings, and tanks are available from the Official\nWNBA Collection, dropping just in time for the start of the season! The new\npieces will be available in select stores and online.\n\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F18O4kXLN6W4Y_Xqbo-wcFEqOfUG1SoHMF%3Fusp%3Ddrive_link&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=7&md5=5f46e686d82616acf600f4226965f5b1)\n\nRoots x Toronto Blue Jays® Collection\n\nRoots x Toronto Blue Jays are back for another season with a limited-edition\ncollection celebrating the team’s 50th anniversary. Featuring a leather\njacket, hoodies, crewnecks, t-shirts, quarter zips, and more, the collection\nis designed for game days and beyond. Available exclusively at the Jays Shop\nlocated in Rogers Centre.\n\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1is5v4WIZaUGufsqOKy8JuIyQdqN2cJI_%3Fusp%3Dsharing&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=8&md5=b6fef766a40f342905952ba152fb82e8)\n\nStay connected for more exciting Roots Summer activations, coming soon.\n\nAbout Roots:\n\nEstablished in 1973, Roots is a global lifestyle brand. Starting from a small\ncabin in northern Canada, Roots has become a global brand with over 100\ncorporate retail stores in Canada, two stores in the United States, and an\neCommerce platform, www.roots.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.roots.com&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=www.roots.com&index=9&md5=a3190aab7b4c04b0519604aa4777f200)\n, that serves many international markets. We have more than 100\npartner-operated stores in Asia, and we also operate a dedicated Roots-branded\nstorefront on Tmall.com in China. We design, market, and sell a broad\nselection of products in different departments, including women’s, men’s,\nchildren’s, and gender-free apparel, leather goods, footwear, and\naccessories. Our products are built with uncompromising comfort, quality, and\nstyle that allows you to feel at home with nature. We offer products designed\nto meet life’s everyday adventures and provide you with the versatility to\nlive your life to the fullest. We also wholesale through business-to-business\nchannels and license the brand to a select group of licensees selling products\nto major retailers. Roots Corporation is a Canadian corporation doing business\nas “Roots” and “Roots Canada”.\n\nThe collections are now available in gender-free, men’s, women’s, and\nkids’ fits at Roots.com, retail locations across Canada.\n\nFor all campaign and product imagery, see link here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1bUbXYT2rWb0GHWvpKJzQZjtFlEVx95FT%3Fusp%3Dsharing&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=10&md5=0f728e19426c6d0721a48f0ac455c782)\n.\n\nFollow @Roots:\n\nInstagram: instagram.com/roots/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Froots%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=instagram.com%2Froots%2F&index=11&md5=2a05a9ae614dbe320a24f59d7cccaa3d)\n\nFacebook: facebook.com/roots/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2Froots%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=facebook.com%2Froots%2F&index=12&md5=7e136cccf369ac0059914b4ae5bcf79f)\n\nPinterest: pinterest.com/roots/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fca.pinterest.com%2Froots%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=pinterest.com%2Froots%2F&index=13&md5=dac1a274eff8a82cf63057388964bdfa)\n\nLinkedIn: linkedin.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froots%2Fposts%2F%3FfeedView%3Dall&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=linkedin.com%2Froots&index=14&md5=5f63053905e816da1ff84e1da6d6b084)\n\nTikTok: tiktok.com/@roots\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40roots%3Fis_from_webapp%3D1%26sender_device%3Dpc&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=tiktok.com%2F%40roots&index=15&md5=306588d24dc818a97f4f1ecc2c16b8c6)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260506979932/en/\n(https://www.businesswire.com/news/home/20260506979932/en/)\n\nPress Contacts \n\nCanada Contact: \n\nNicole Legate: nlegate@roots.com \n(mailto:nlegate@roots.com) \nU.S. Contact: \n\nAudrey Hiltabidle: audrey@infinitycreativeagency.com\n(mailto:audrey@infinitycreativeagency.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw99y2HYa","title":"Roots Showcases Summer 2026 Collections","author":"Business Wire","ticker":"ROOT","created":"2026-05-06T12:00:00.862Z","tickers":["ROOT"],"exchange":"TSX","article_body":"Roots Showcases Summer 2026 Collections\n\nThe Roots Summer ’26 Collections have arrived, bringing to life the spirit\nof a Roots Summer – a celebration of effortless style, connection, and\nnature. The collections draw inspiration from long days, lakeside evenings,\noutdoor living, and heritage athletics, while combining airy materials,\nelegant accents, and simple designs that effortlessly transition from everyday\nlife to weekend escapes.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260506979932/en/\n(https://www.businesswire.com/news/home/20260506979932/en/)\n\nRoots Summer League 2026 Collection now available\n\nBy fusing classic legacy with modern design, a Roots Summer offers new\ncollections and seasonal basics presenting the brand in fresh new styles and\ncolours. The collections, which are rooted in authenticity, are designed to\nlive, move, and breathe all summer, providing coziness, adaptability, and a\nconfident approach to warm-weather attire.\n\nNew Summer Collections:\n\n\n * The new Summer Collections feature Summer League, Worldwide, Canada\nCollection, Made In Canada, Summer Cloud and Original, Active, and Novelty.\n\n * New summer colourways and styles across the Summer Cloud, Isla, and Active\ncollections\n\n * Effortless silhouettes in soft hues and lightweight fabrics\n\n * Refined, versatile pieces designed for movement and everyday wear\n\n * Collections inspired by athletics, the beauty of living outdoors and the ease\nof summer\n\n * Exciting new leather bags and accessories, made in the Toronto Leather Factory\n\n * New official pieces added to the WNBA and Toronto Blue Jays line-ups\n\nSummer League Collection\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fa-roots-summer%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Summer+League+Collection&index=1&md5=4cdebdfdc5d5985bb6cf083bf57923fd)\n:\n\nThe Summer League Collection showcases the spirited energy of sport through a\nmodern Canadian lens. Drawing from sport-inspired graphics and vintage varsity\nsilhouettes, each piece balances movement, comfort, and timeless design. Built\nfor active, social days, this collection brings team spirit to the forefront.\n\nSummer League Key Highlights:\n\n\n * Feel comfortable in pieces blending athletic energy with everyday style\n\n * Easy to wear and easy to pair – looks as good on the go as it does at rest\n\n * Evokes team spirit, Canadian connection, feeling of belonging to a bigger\nmoment, while staying true to Roots’ authenticity\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1ZzscAa7do3tuF7YvbnXRbnC1NQNxDoGV%3Fusp%3Ddrive_link&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=2&md5=67e8e885410b17c0c62498488cfe78db)\n\n“This new Summer Campaign is our love letter to summer,\" says Micah Cameron,\nImage Director, Roots. \"Rooted in nature, sport, and the warmth of long days,\nthe look and feel is a nod to our Algonquin Park beginnings and the simple joy\nof being outside, together, until the light fades.”\n\n\"What excites me about this collection is how it taps into such a meaningful\nmoment for sport in Canada. It’s not only about the game itself, but\neverything around it, the energy, the community, the way people show up,\" says\nJoey Gollish, Creative Director in Residence, Roots. “This collection gives\npeople a way to participate in the moment through a cultural lens, in a way\nthat feels personal.”\n\nCanada Collection\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fcanada-collection%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Canada+Collection&index=3&md5=3c6faa96a00d4924fe14e1d82245f30e)\n:\n\nThis collection celebrates national pride through timeless sport-inspired\ndesign and authentic local craftsmanship. Vintage athletic silhouettes meet\nmodern comfort in fleece, leather, and select Made-in-Canada icons, all in\nbold red and white. The result is an everyday Canadian statement, feeling\nproud, effortless, and Canadian to our Roots. The collection features premium\norganic cotton and recycled fibres, resulting in high-quality, premium feel.\n\nCanada Collection Key Highlights:\n\n\n * Represents Canadian pride through design without being overly traditional\n\n * Confidence in quality: durable materials, recognizable Roots craftsmanship\n\n * Versatile and easy to layer – one go-to Canadian pride outfit for dressing\nup or down\n\n * New silhouettes of Made in Canada drop with seasonal logo\n\nWorldwide Collection\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-worldwide%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Worldwide+Collection&index=4&md5=91aa8de64976b00bf057381b9c455c4e)\n:\n\nThe Roots Worldwide Collection, designed and made in Canada, arrives as a\ncelebration of global sport and cultural connection, designed with gender-free\nsizing to invite everyone into the moment. Inspired by the energy of one of\nthe world’s biggest sporting tournaments on home soil, the collection pays\ntribute to the passion and identity of international teams with global\nrepresentation. Grounded in inclusivity and heritage, the collection makes\nspace for Canadians to show up through the Made in Canada Collection, bringing\na sense of home to a global stage.\n\nWorldwide Collection Key Highlights:\n\n\n * Built as a wardrobe for global fandom, designed to be worn from match day to\neveryday moments\n\n * Designed for shared experience, where sport, culture, and community unite in\none collection\n\n * Handcrafted in Toronto with premium organic cotton fibres\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1GeuYt6_NwSszw1tle6CI5aoCw5EjVMOV%3Fusp%3Dsharing&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=5&md5=3a26eceba4759ee82ccb2e87cbfd422b)\n\nRoots x WNBA Collection \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-wnba-collection%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=Roots+x+WNBA+Collection&index=6&md5=f3244904f0aee97b151339bb3a3a3506)\n\nNew t-shirts, sweaters, leggings, and tanks are available from the Official\nWNBA Collection, dropping just in time for the start of the season! The new\npieces will be available in select stores and online.\n\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F18O4kXLN6W4Y_Xqbo-wcFEqOfUG1SoHMF%3Fusp%3Ddrive_link&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=7&md5=5f46e686d82616acf600f4226965f5b1)\n\nRoots x Toronto Blue Jays® Collection\n\nRoots x Toronto Blue Jays are back for another season with a limited-edition\ncollection celebrating the team’s 50th anniversary. Featuring a leather\njacket, hoodies, crewnecks, t-shirts, quarter zips, and more, the collection\nis designed for game days and beyond. Available exclusively at the Jays Shop\nlocated in Rogers Centre.\n\n\n * Hi-res imagery available \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1is5v4WIZaUGufsqOKy8JuIyQdqN2cJI_%3Fusp%3Dsharing&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=8&md5=b6fef766a40f342905952ba152fb82e8)\n\nStay connected for more exciting Roots Summer activations, coming soon.\n\nAbout Roots:\n\nEstablished in 1973, Roots is a global lifestyle brand. Starting from a small\ncabin in northern Canada, Roots has become a global brand with over 100\ncorporate retail stores in Canada, two stores in the United States, and an\neCommerce platform, www.roots.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.roots.com&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=www.roots.com&index=9&md5=a3190aab7b4c04b0519604aa4777f200)\n, that serves many international markets. We have more than 100\npartner-operated stores in Asia, and we also operate a dedicated Roots-branded\nstorefront on Tmall.com in China. We design, market, and sell a broad\nselection of products in different departments, including women’s, men’s,\nchildren’s, and gender-free apparel, leather goods, footwear, and\naccessories. Our products are built with uncompromising comfort, quality, and\nstyle that allows you to feel at home with nature. We offer products designed\nto meet life’s everyday adventures and provide you with the versatility to\nlive your life to the fullest. We also wholesale through business-to-business\nchannels and license the brand to a select group of licensees selling products\nto major retailers. Roots Corporation is a Canadian corporation doing business\nas “Roots” and “Roots Canada”.\n\nThe collections are now available in gender-free, men’s, women’s, and\nkids’ fits at Roots.com, retail locations across Canada.\n\nFor all campaign and product imagery, see link here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1bUbXYT2rWb0GHWvpKJzQZjtFlEVx95FT%3Fusp%3Dsharing&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=here&index=10&md5=0f728e19426c6d0721a48f0ac455c782)\n.\n\nFollow @Roots:\n\nInstagram: instagram.com/roots/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Froots%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=instagram.com%2Froots%2F&index=11&md5=2a05a9ae614dbe320a24f59d7cccaa3d)\n\nFacebook: facebook.com/roots/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2Froots%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=facebook.com%2Froots%2F&index=12&md5=7e136cccf369ac0059914b4ae5bcf79f)\n\nPinterest: pinterest.com/roots/ \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fca.pinterest.com%2Froots%2F&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=pinterest.com%2Froots%2F&index=13&md5=dac1a274eff8a82cf63057388964bdfa)\n\nLinkedIn: linkedin.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froots%2Fposts%2F%3FfeedView%3Dall&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=linkedin.com%2Froots&index=14&md5=5f63053905e816da1ff84e1da6d6b084)\n\nTikTok: tiktok.com/@roots\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40roots%3Fis_from_webapp%3D1%26sender_device%3Dpc&esheet=54529482&newsitemid=20260506979932&lan=en-US&anchor=tiktok.com%2F%40roots&index=15&md5=306588d24dc818a97f4f1ecc2c16b8c6)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260506979932/en/\n(https://www.businesswire.com/news/home/20260506979932/en/)\n\nPress Contacts \n\nCanada Contact: \n\nNicole Legate: nlegate@roots.com \n(mailto:nlegate@roots.com) \nU.S. Contact: \n\nAudrey Hiltabidle: audrey@infinitycreativeagency.com\n(mailto:audrey@infinitycreativeagency.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-05-06T12:00:00.988384696Z","server_sent_at_ms":1778068800988},"received_at":"2026-05-06T12:00:01.056Z","source_url":"https://www.businesswire.com/news/home/20260506979932/en/"},"analysis":{"id":"17103","press_release_id":"23033","analysis_json":{"industry":{"label":"Consumer Durables & Apparel","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Roots unveiled its Summer 2026 Collections, featuring new seasonal basics and collaborations available now online and in retail stores.\n\nKey releases include the Summer League, Canada, and Worldwide Collections, alongside new merchandise for the WNBA and Toronto Blue Jays partnerships.\n\nThe collections emphasize gender-free sizing, sustainable materials like organic cotton, and Canadian craftsmanship.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine seasonal marketing launch."},"keyFigures":{},"quotedText":"“This new Summer Campaign is our love letter to summer,\" says Micah Cameron, Image Director, Roots.","namedEntities":{"people":[{"name":"Micah Cameron","role":"Image Director"},{"name":"Joey Gollish","role":"Creative Director in Residence"}],"products":["Roots Summer '26 Collections","Summer League Collection","Worldwide Collection","Canada Collection","Roots x WNBA Collection","Roots x Toronto Blue Jays Collection"],"companies":[{"name":"Roots","ticker":"ROOT"},{"name":"WNBA","relationship":"partner"},{"name":"Toronto Blue Jays","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Routine seasonal product launch and marketing announcement. 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