{"success":true,"data":{"pressRelease":{"id":"23739","rtpr_id":"nPreDX8G0a","ticker":"1070","exchange":"HKEX","all_tickers":["1070"],"title":"TCL CSOT Highlights APEX-Powered Display Innovations for Next-Gen Applications at SID Display Week 2026","author":"PR Newswire","published_at":"2026-05-06T16:00:02.325Z","article_body":"TCL CSOT Highlights APEX-Powered Display Innovations for Next-Gen Applications\nat SID Display Week 2026\nPR Newswire\n\nLOS ANGELES, May 6, 2026\n\nGuided by its APEX philosophy, TCL CSOT extends its vision through APEX Pixel,\ndelivering immersive, efficient, and eye‑friendly display experiences across\nhome entertainment, mobile communication, smart mobility, and personal\nimmersion.\n\nLOS ANGELES, May 6, 2026 /PRNewswire/ -- TCL CSOT, a global leader in\nadvanced display technologies and a subsidiary of TCL Technology, today\npresented its forward‑looking vision for the display industry at SID Display\nWeek 2026. Anchored in its APEX philosophy, this vision is expressed through\nthe APEX Pixel framework, which delivers pixel‑level breakthroughs across\nFMM OLED, IJP OLED, LCD, and other advanced display technologies. At the\nevent, TCL CSOT showcases how these innovations are shaping the next\ngeneration of experiences in home entertainment, smart mobility, mobile\ncommunication, and immersive experience.\n\n\"APEX is more than a benchmark in display technology. It is a bridge\nconnecting us with consumers worldwide,\" said Jun Zhao, SVP of TCL Technology\nand CEO of TCL CSOT. \"Through APEX-led, full-stack innovation, TCL CSOT is\nmaking 'Display the Future' accessible in the era of Al across every aspect of\neveryday life. This year, our IJP OLED solutions will also debut in the\nmid-size segment.\"\n\nThe APEX Philosophy: A Human‑Centric Vision for Displays\n\nAPEX is TCL CSOT's systematic answer to what defines a truly great display. It\nis built on four pillars that guide research and development to ensure every\ninnovation delivers meaningful, human-centric benefits:\n* Amazing Display Experience – Elevating immersion, fluidity, and vivid\ncolor performance across scenarios, from mobile screens to the large-format\ndisplays.\n* Protective of Eye Health – Integrating natural light technologies and\nvisual science to balance stunning picture quality with long‑term visual\ncomfort.\n* Eco‑Friendly to Build and Use – Embedding eco‑friendly principles into\ndevelopment, with low‑power OLED and energy‑efficient LCD solutions that\nreduce consumption while maintaining premium performance.\n* X‑Unlimited Imaginative Potential – Exploring future possibilities with\nAI-driven holographic displays, Micro LED, and XR applications that expand the\nboundaries of interaction and creativity.\nBringing the APEX Vision to Life Across Everyday Scenarios\n\nAt SID Display Week 2026, TCL CSOT demonstrated how its APEX philosophy —\nembodied in the APEX Pixel framework — is applied to enhance key aspects of\nmodern life.\n\nHome Entertainment Scenario\n\nBringing the \"Amazing Display Experience\" pillar to the living room, the\nWorld's Largest HVA Ultra TV Display (130\") breaks traditional LCD size\nboundaries and redefines large-format design with an ultra-slim 29.8 mm\nprofile. Meanwhile, the World's Highest Image Quality WHVA Ultra LCD TV\nDisplay (85\") uses a native RGBC four-color pixel arrangement. This\nAPEX-driven innovation delivers color reproduction that is more lifelike and\nnatural, creating a deeply immersive home cinema experience for the whole\nfamily.\n\nSmart Mobility Scenario\n\nThe APEX vision for a seamless, integrated user experience extends into the\nvehicle with the Intelligent Cockpit Display Suite 3.0. Its centerpieces —\nthe World's First IJP OLED Sliding Central Control Display (28\"), a dynamic\nsliding control screen, and the World's First IJP OLED Curved Armrest Display\n(28\"), a sculpted curved armrest screen — showcase how the flexibility of\nIJP OLED technology can create a more intuitive, integrated, and seamless\n\"third living space.\"\n\nDaily and Business Scenario\n\nTo meet the evolving demands of modern mobile communication, TCL CSOT's\nAPEX-driven solutions prioritize performance and flexibility, with Super\nPixel technology delivering mobile displays with Higher Clarity, Smarter\nPower Use, and Rapid Refresh.\n\nFor hybrid work, the World's First Foldable & Portable IJP OLED Monitor\nDisplay (28\") brings IJP OLED technology into a highly versatile design,\ntransforming from a compact device into an expansive ultra-wide screen that\nempowers productivity anywhere.\n\nImmersive Entertainment Scenario\n\nPushing the boundaries of imagination, TCL CSOT's \"X-Unlimited Imaginative\nPotential\" vision for XR is realized in forward-looking concepts. Innovations\nlike the World's Highest PPI Single-Chip Full-Color Si-Micro LED Display\n(0.28\") and the World's Highest 1700PPI Real RGB G-OLED Display (2.24\") offer\na glimpse into a future of deeply personal and interactive entertainment, made\npossible by the pioneering spirit of APEX.\n\n- End -\n\nAbout TCL CSOT\n\nEstablished in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL\nCSOT) is a leading global innovator in display technologies. Its LCD, OLED,\nand MLED solutions power applications across TVs, smartphones, tablets,\nlaptops, monitors, automotive systems, VR/XR, and commercial displays. With a\nclear strategic direction set by its advanced display technology brand APEX,\nTCL CSOT invests continuously and strategically in R&D, driven by a mission to\namaze, protect and inspire all people through endlessly innovative display\ntechnology. As part of TCL's Worldwide Olympic Partnership, TCL CSOT is proud\nto deliver display solutions that elevate experiences on the global stage.\n\nPhoto -\nhttps://mma.prnewswire.com/media/2973718/WhatsApp_Image_2026_05_06_at_3_52_54_PM.jpg\nPhoto -\nhttps://mma.prnewswire.com/media/2973716/WhatsApp_Image_2026_05_06_at_3_52_53_PM__1.jpg\nPhoto -\nhttps://mma.prnewswire.com/media/2973719/WhatsApp_Image_2026_05_06_at_3_52_53_PM.jpg\nPhoto -\nhttps://mma.prnewswire.com/media/2973717/WhatsApp_Image_2026_05_06_at_3_52_52_PM.jpg\n\nView original\ncontent:https://www.prnewswire.co.uk/news-releases/tcl-csot-highlights-apex-powered-display-innovations-for-next-gen-applications-at-sid-display-week-2026-302764161.html\n\n\n\nTCL CSOT PR Team, Email: csot.media1@tcl.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2973718/WhatsApp_Image_2026_05_06_at_3_52_54_PM.jpg\nhttps://mma.prnewswire.com/media/2973716/WhatsApp_Image_2026_05_06_at_3_52_53_PM__1.jpg\nhttps://mma.prnewswire.com/media/2973719/WhatsApp_Image_2026_05_06_at_3_52_53_PM.jpg\nhttps://mma.prnewswire.com/media/2973717/WhatsApp_Image_2026_05_06_at_3_52_52_PM.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPreDX8G0a","title":"TCL CSOT Highlights APEX-Powered Display Innovations for Next-Gen Applications at SID Display Week 2026","author":"PR Newswire","ticker":"1070","created":"2026-05-06T16:00:02.325Z","tickers":["1070"],"exchange":"HKEX","article_body":"TCL CSOT Highlights APEX-Powered Display Innovations for Next-Gen Applications\nat SID Display Week 2026\nPR Newswire\n\nLOS ANGELES, May 6, 2026\n\nGuided by its APEX philosophy, TCL CSOT extends its vision through APEX Pixel,\ndelivering immersive, efficient, and eye‑friendly display experiences across\nhome entertainment, mobile communication, smart mobility, and personal\nimmersion.\n\nLOS ANGELES, May 6, 2026 /PRNewswire/ -- TCL CSOT, a global leader in\nadvanced display technologies and a subsidiary of TCL Technology, today\npresented its forward‑looking vision for the display industry at SID Display\nWeek 2026. Anchored in its APEX philosophy, this vision is expressed through\nthe APEX Pixel framework, which delivers pixel‑level breakthroughs across\nFMM OLED, IJP OLED, LCD, and other advanced display technologies. At the\nevent, TCL CSOT showcases how these innovations are shaping the next\ngeneration of experiences in home entertainment, smart mobility, mobile\ncommunication, and immersive experience.\n\n\"APEX is more than a benchmark in display technology. It is a bridge\nconnecting us with consumers worldwide,\" said Jun Zhao, SVP of TCL Technology\nand CEO of TCL CSOT. \"Through APEX-led, full-stack innovation, TCL CSOT is\nmaking 'Display the Future' accessible in the era of Al across every aspect of\neveryday life. This year, our IJP OLED solutions will also debut in the\nmid-size segment.\"\n\nThe APEX Philosophy: A Human‑Centric Vision for Displays\n\nAPEX is TCL CSOT's systematic answer to what defines a truly great display. It\nis built on four pillars that guide research and development to ensure every\ninnovation delivers meaningful, human-centric benefits:\n* Amazing Display Experience – Elevating immersion, fluidity, and vivid\ncolor performance across scenarios, from mobile screens to the large-format\ndisplays.\n* Protective of Eye Health – Integrating natural light technologies and\nvisual science to balance stunning picture quality with long‑term visual\ncomfort.\n* Eco‑Friendly to Build and Use – Embedding eco‑friendly principles into\ndevelopment, with low‑power OLED and energy‑efficient LCD solutions that\nreduce consumption while maintaining premium performance.\n* X‑Unlimited Imaginative Potential – Exploring future possibilities with\nAI-driven holographic displays, Micro LED, and XR applications that expand the\nboundaries of interaction and creativity.\nBringing the APEX Vision to Life Across Everyday Scenarios\n\nAt SID Display Week 2026, TCL CSOT demonstrated how its APEX philosophy —\nembodied in the APEX Pixel framework — is applied to enhance key aspects of\nmodern life.\n\nHome Entertainment Scenario\n\nBringing the \"Amazing Display Experience\" pillar to the living room, the\nWorld's Largest HVA Ultra TV Display (130\") breaks traditional LCD size\nboundaries and redefines large-format design with an ultra-slim 29.8 mm\nprofile. Meanwhile, the World's Highest Image Quality WHVA Ultra LCD TV\nDisplay (85\") uses a native RGBC four-color pixel arrangement. This\nAPEX-driven innovation delivers color reproduction that is more lifelike and\nnatural, creating a deeply immersive home cinema experience for the whole\nfamily.\n\nSmart Mobility Scenario\n\nThe APEX vision for a seamless, integrated user experience extends into the\nvehicle with the Intelligent Cockpit Display Suite 3.0. Its centerpieces —\nthe World's First IJP OLED Sliding Central Control Display (28\"), a dynamic\nsliding control screen, and the World's First IJP OLED Curved Armrest Display\n(28\"), a sculpted curved armrest screen — showcase how the flexibility of\nIJP OLED technology can create a more intuitive, integrated, and seamless\n\"third living space.\"\n\nDaily and Business Scenario\n\nTo meet the evolving demands of modern mobile communication, TCL CSOT's\nAPEX-driven solutions prioritize performance and flexibility, with Super\nPixel technology delivering mobile displays with Higher Clarity, Smarter\nPower Use, and Rapid Refresh.\n\nFor hybrid work, the World's First Foldable & Portable IJP OLED Monitor\nDisplay (28\") brings IJP OLED technology into a highly versatile design,\ntransforming from a compact device into an expansive ultra-wide screen that\nempowers productivity anywhere.\n\nImmersive Entertainment Scenario\n\nPushing the boundaries of imagination, TCL CSOT's \"X-Unlimited Imaginative\nPotential\" vision for XR is realized in forward-looking concepts. Innovations\nlike the World's Highest PPI Single-Chip Full-Color Si-Micro LED Display\n(0.28\") and the World's Highest 1700PPI Real RGB G-OLED Display (2.24\") offer\na glimpse into a future of deeply personal and interactive entertainment, made\npossible by the pioneering spirit of APEX.\n\n- End -\n\nAbout TCL CSOT\n\nEstablished in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL\nCSOT) is a leading global innovator in display technologies. Its LCD, OLED,\nand MLED solutions power applications across TVs, smartphones, tablets,\nlaptops, monitors, automotive systems, VR/XR, and commercial displays. With a\nclear strategic direction set by its advanced display technology brand APEX,\nTCL CSOT invests continuously and strategically in R&D, driven by a mission to\namaze, protect and inspire all people through endlessly innovative display\ntechnology. As part of TCL's Worldwide Olympic Partnership, TCL CSOT is proud\nto deliver display solutions that elevate experiences on the global stage.\n\nPhoto -\nhttps://mma.prnewswire.com/media/2973718/WhatsApp_Image_2026_05_06_at_3_52_54_PM.jpg\nPhoto -\nhttps://mma.prnewswire.com/media/2973716/WhatsApp_Image_2026_05_06_at_3_52_53_PM__1.jpg\nPhoto -\nhttps://mma.prnewswire.com/media/2973719/WhatsApp_Image_2026_05_06_at_3_52_53_PM.jpg\nPhoto -\nhttps://mma.prnewswire.com/media/2973717/WhatsApp_Image_2026_05_06_at_3_52_52_PM.jpg\n\nView original\ncontent:https://www.prnewswire.co.uk/news-releases/tcl-csot-highlights-apex-powered-display-innovations-for-next-gen-applications-at-sid-display-week-2026-302764161.html\n\n\n\nTCL CSOT PR Team, Email: csot.media1@tcl.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2973718/WhatsApp_Image_2026_05_06_at_3_52_54_PM.jpg\nhttps://mma.prnewswire.com/media/2973716/WhatsApp_Image_2026_05_06_at_3_52_53_PM__1.jpg\nhttps://mma.prnewswire.com/media/2973719/WhatsApp_Image_2026_05_06_at_3_52_53_PM.jpg\nhttps://mma.prnewswire.com/media/2973717/WhatsApp_Image_2026_05_06_at_3_52_52_PM.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-06T16:00:02.384781097Z","server_sent_at_ms":1778083202384},"received_at":"2026-05-06T16:00:02.463Z","source_url":null},"analysis":{"id":"18565","press_release_id":"23739","analysis_json":{"industry":{"label":"Technology Hardware & Equipment","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"TCL CSOT showcased its APEX Pixel framework at SID Display Week 2026, introducing display innovations across FMM OLED, IJP OLED, LCD, and Micro LED technologies.\n\nKey highlights included the World's Largest 130-inch HVA Ultra TV Display and the World's First 28-inch Foldable IJP OLED Monitor, alongside automotive cockpit solutions.\n\nThe company emphasized a human-centric approach focused on eye health, eco-friendliness, and immersive experiences for mobility and home entertainment.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Trade show showcase of large-format and automotive display tech prototypes."},"keyFigures":{"customDimensions":{"g_oled_ppi":1700,"g_oled_size_inches":2.24,"hva_tv_size_inches":130,"whva_tv_size_inches":85,"si_microled_size_inches":0.28,"ijp_oled_cockpit_size_inches":28,"ijp_oled_monitor_size_inches":28}},"quotedText":"APEX is more than a benchmark in display technology. It is a bridge connecting us with consumers worldwide","namedEntities":{"people":[{"name":"Jun Zhao","role":"SVP of TCL Technology and CEO of TCL CSOT"}],"products":["APEX Pixel","HVA Ultra TV Display","WHVA Ultra LCD TV Display","Intelligent Cockpit Display Suite 3.0","IJP OLED Sliding Central Control Display","Foldable & Portable IJP OLED Monitor Display","Single-Chip Full-Color Si-Micro LED Display","Real RGB G-OLED Display"],"companies":[{"name":"TCL CSOT","ticker":"1070"},{"name":"TCL Technology","relationship":"parent company"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Trade showcase of display technology prototypes and concept products; no immediate revenue impact, commercial contracts, or specific launch dates confirmed."},"tickerRelevance":{"others":[],"primary":"1070"},"globalImportance":15,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large_cap_intl","eventGravity":"trade_show_announcement","retailInterest":"low"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"TCL CSOT showcased its APEX Pixel framework at SID Display Week 2026, introducing display innovations across FMM OLED, IJP OLED, LCD, and Micro LED technologies.\n\nKey highlights included the World's Largest 130-inch HVA Ultra TV Display and the World's First 28-inch Foldable IJP OLED Monitor, alongside automotive cockpit solutions.\n\nThe company emphasized a human-centric approach focused on eye health, eco-friendliness, and immersive experiences for mobility and home entertainment.","key_figures":{"customDimensions":{"g_oled_ppi":1700,"g_oled_size_inches":2.24,"hva_tv_size_inches":130,"whva_tv_size_inches":85,"si_microled_size_inches":0.28,"ijp_oled_cockpit_size_inches":28,"ijp_oled_monitor_size_inches":28}},"named_entities":{"people":[{"name":"Jun Zhao","role":"SVP of TCL Technology and CEO of TCL CSOT"}],"products":["APEX Pixel","HVA Ultra TV Display","WHVA Ultra LCD TV Display","Intelligent Cockpit Display Suite 3.0","IJP OLED Sliding Central Control Display","Foldable & Portable IJP OLED Monitor Display","Single-Chip Full-Color Si-Micro LED Display","Real RGB G-OLED Display"],"companies":[{"name":"TCL CSOT","ticker":"1070"},{"name":"TCL Technology","relationship":"parent company"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:6c7fa2f5e3b62e83","schema_hash":"sha256:ee8f711bc9bfba0d","created_at":"2026-05-07T10:10:33.585Z","global_importance":15,"audience_relevance":10,"importance_components":{"tickerTier":"large_cap_intl","eventGravity":"trade_show_announcement","retailInterest":"low"}},"durationMs":null,"modelName":"glm-4.7"}}