{"success":true,"data":{"pressRelease":{"id":"29923","rtpr_id":"nPn94Fk52a","ticker":"MAST","exchange":"","all_tickers":["MAST"],"title":"INTRODUCING NEW JÄGERMEISTER® ORANGE, AN UNEXPECTED CITRUS TWIST ON A BOLD ICON","author":"PR Newswire","published_at":"2026-05-11T15:00:00.296Z","article_body":"INTRODUCING NEW JÄGERMEISTER® ORANGE, AN UNEXPECTED CITRUS TWIST ON A BOLD ICON\n\nPR Newswire\n\nWHITE PLAINS, N.Y., May 11, 2026\n\nAvailable for a limited time, Jägermeister Orange is here to invite\nplayfulness to all occasions\n\nWHITE PLAINS, N.Y., May 11, 2026 /PRNewswire/ -- Great moments aren't defined\nby the hour, and neither is Jägermeister. Today, the iconic brand unveils\nJägermeister Orange, a vibrant new expression inspired by the warmth and\nenergy of sun-drenched days with golden hour stretching just a little longer,\nmusic in the air, and friends gathered with nowhere else they'd rather be.\n\n(https://mma.prnewswire.com/media/2976190/Orange_Frost_Angle_Bar_Shots_USA_rgb.html)\n\nCrafted for a new era of socializing, Jägermeister Orange delivers a bright,\ncitrus-forward twist on the original. It's made to be shared, always enjoyed\nice cold, and built for the kind of spontaneous moments that turn into lasting\nmemories.\n\n\"Jägermeister has always been about bringing people together,\" said Cindy\nWang Simms, CMO, Jägermeister US. \"With Jägermeister Orange, we're\nintroducing a new flavor experience that captures that same spirit of\nconnection and energy, now with a fresh citrus profile. Its' taste embodies\nthe freedom and spontaneity of summer, whenever you want it.\"\n\nThe liquid stays true to the brand's heritage while introducing a more\nradiant, citrus-driven profile. Crafted in Germany using the same meticulous\nmaceration process and attention to detail as the original. Jägermeister\nOrange owes its distinctive profile to the refinement with oils extracted from\norange and mandarin peels. In fact, each bottle includes the oils of three\nSicilian oranges delivering vibrant freshness and a modern taste experience at\n33% ABV.\n\nThe launch will be supported by a dynamic, multi-channel campaign spanning\nexperiential activations, partnerships, digital storytelling, and influencer\ncollaborations.\n\nLike the original, Jägermeister Orange is best enjoyed ice cold as a shot\npoured straight from the freezer. Whether served as an ice cold shot or mixed\nwith lemon lime soda over ice and garnished with an orange slice, the new\nexpression is designed to bring people together and add a sense of play to any\nmoment, wherever it unfolds.\n\nJägermeister Orange is now available in retailers across the US, with a\nsuggested retail price of $22.99.\n\nFor more information about Jägermeister Orange, visit\nhttps://us.jagermeister.com/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4684848-1&h=986810387&u=https%3A%2F%2Fus.jagermeister.com%2F&a=https%3A%2F%2Fus.jagermeister.com%2F)\n.\n\nAbout Jägermeister:\nIntroduced 90 years ago, Jägermeister, German for \"Master Hunter,\" is one of\nthe world's most successful liqueurs and available in over 150 countries. The\niconic taste of Jägermeister is not left to chance but is due to decades of\nexperience, a safely guarded secret recipe consisting of 56 natural herbs,\nblossoms, roots and fruits including star anise, cardamom, cinnamon and ginger\nroots, and 383 quality checks. The botanical ingredients are extracted in\ntheir raw, unprocessed form through a gentle, weeks-long process of cold\nmaceration to create Jägermeister's base. The base, housed in more than 400\noak casks, then \"breathes\" for one full year, which is key to creating the\ncomplex and balanced flavor of Jägermeister's legendary taste profile.\nJägermeister is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister\nUS, White Plains, NY. Visit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4684848-1&h=1158204003&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D2465528374%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3D%25C2%25A0&a=%C2%A0)\nwww.jagermeister.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4684848-1&h=1293946142&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D297871801%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3Dwww.jagermeister.com&a=www.jagermeister.com)\nand follow @JagermeisterUSA on Facebook, Twitter and Instagram. DRINK\nRESPONSIBLY.\n\nPress Contact:\nCurich Weiss Amplify\n\nEvan Morrison\nSenior Account Executive\njagermeister@curichweiss.com (mailto:jagermeister@curichweiss.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/introducing-new-jagermeister-orange-an-unexpected-citrus-twist-on-a-bold-icon-302767638.html\n(https://www.prnewswire.com/news-releases/introducing-new-jagermeister-orange-an-unexpected-citrus-twist-on-a-bold-icon-302767638.html)\n\nSOURCE Jägermeister\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2976190/Orange_Frost_Angle_Bar_Shots_USA_rgb.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn94Fk52a","title":"INTRODUCING NEW JÄGERMEISTER® ORANGE, AN UNEXPECTED CITRUS TWIST ON A BOLD ICON","author":"PR Newswire","ticker":"MAST","created":"2026-05-11T15:00:00.296Z","tickers":["MAST"],"exchange":"","article_body":"INTRODUCING NEW JÄGERMEISTER® ORANGE, AN UNEXPECTED CITRUS TWIST ON A BOLD ICON\n\nPR Newswire\n\nWHITE PLAINS, N.Y., May 11, 2026\n\nAvailable for a limited time, Jägermeister Orange is here to invite\nplayfulness to all occasions\n\nWHITE PLAINS, N.Y., May 11, 2026 /PRNewswire/ -- Great moments aren't defined\nby the hour, and neither is Jägermeister. Today, the iconic brand unveils\nJägermeister Orange, a vibrant new expression inspired by the warmth and\nenergy of sun-drenched days with golden hour stretching just a little longer,\nmusic in the air, and friends gathered with nowhere else they'd rather be.\n\n(https://mma.prnewswire.com/media/2976190/Orange_Frost_Angle_Bar_Shots_USA_rgb.html)\n\nCrafted for a new era of socializing, Jägermeister Orange delivers a bright,\ncitrus-forward twist on the original. It's made to be shared, always enjoyed\nice cold, and built for the kind of spontaneous moments that turn into lasting\nmemories.\n\n\"Jägermeister has always been about bringing people together,\" said Cindy\nWang Simms, CMO, Jägermeister US. \"With Jägermeister Orange, we're\nintroducing a new flavor experience that captures that same spirit of\nconnection and energy, now with a fresh citrus profile. Its' taste embodies\nthe freedom and spontaneity of summer, whenever you want it.\"\n\nThe liquid stays true to the brand's heritage while introducing a more\nradiant, citrus-driven profile. Crafted in Germany using the same meticulous\nmaceration process and attention to detail as the original. Jägermeister\nOrange owes its distinctive profile to the refinement with oils extracted from\norange and mandarin peels. In fact, each bottle includes the oils of three\nSicilian oranges delivering vibrant freshness and a modern taste experience at\n33% ABV.\n\nThe launch will be supported by a dynamic, multi-channel campaign spanning\nexperiential activations, partnerships, digital storytelling, and influencer\ncollaborations.\n\nLike the original, Jägermeister Orange is best enjoyed ice cold as a shot\npoured straight from the freezer. Whether served as an ice cold shot or mixed\nwith lemon lime soda over ice and garnished with an orange slice, the new\nexpression is designed to bring people together and add a sense of play to any\nmoment, wherever it unfolds.\n\nJägermeister Orange is now available in retailers across the US, with a\nsuggested retail price of $22.99.\n\nFor more information about Jägermeister Orange, visit\nhttps://us.jagermeister.com/\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4684848-1&h=986810387&u=https%3A%2F%2Fus.jagermeister.com%2F&a=https%3A%2F%2Fus.jagermeister.com%2F)\n.\n\nAbout Jägermeister:\nIntroduced 90 years ago, Jägermeister, German for \"Master Hunter,\" is one of\nthe world's most successful liqueurs and available in over 150 countries. The\niconic taste of Jägermeister is not left to chance but is due to decades of\nexperience, a safely guarded secret recipe consisting of 56 natural herbs,\nblossoms, roots and fruits including star anise, cardamom, cinnamon and ginger\nroots, and 383 quality checks. The botanical ingredients are extracted in\ntheir raw, unprocessed form through a gentle, weeks-long process of cold\nmaceration to create Jägermeister's base. The base, housed in more than 400\noak casks, then \"breathes\" for one full year, which is key to creating the\ncomplex and balanced flavor of Jägermeister's legendary taste profile.\nJägermeister is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister\nUS, White Plains, NY. Visit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4684848-1&h=1158204003&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D2465528374%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3D%25C2%25A0&a=%C2%A0)\nwww.jagermeister.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4684848-1&h=1293946142&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4493340-1%26h%3D297871801%26u%3Dhttp%253A%252F%252Fwww.jagermeister.com%252F%26a%3Dwww.jagermeister.com&a=www.jagermeister.com)\nand follow @JagermeisterUSA on Facebook, Twitter and Instagram. DRINK\nRESPONSIBLY.\n\nPress Contact:\nCurich Weiss Amplify\n\nEvan Morrison\nSenior Account Executive\njagermeister@curichweiss.com (mailto:jagermeister@curichweiss.com)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/introducing-new-jagermeister-orange-an-unexpected-citrus-twist-on-a-bold-icon-302767638.html\n(https://www.prnewswire.com/news-releases/introducing-new-jagermeister-orange-an-unexpected-citrus-twist-on-a-bold-icon-302767638.html)\n\nSOURCE Jägermeister\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2976190/Orange_Frost_Angle_Bar_Shots_USA_rgb.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-11T15:00:00.346270916Z","server_sent_at_ms":1778511600346},"received_at":"2026-05-11T15:00:00.415Z","source_url":"https://www.prnewswire.com/news-releases/introducing-new-jagermeister-orange-an-unexpected-citrus-twist-on-a-bold-icon-302767638.html"},"analysis":{"id":"22251","press_release_id":"29923","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Mast-Jägermeister US has launched Jägermeister Orange, a limited-time citrus-forward variation of the original herbal liqueur.\n\nThe new expression is crafted using oils from three Sicilian oranges and mandarin peels, bottled at 33% ABV with a suggested retail price of $22.99.\n\nThe launch is supported by a multi-channel campaign focusing on experiential activations and influencer collaborations to drive summer engagement.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Limited-time flavor extension targets summer social occasions."},"keyFigures":{"customDimensions":{"abv":"33%","suggested_retail_price":22.99}},"quotedText":"Jägermeister has always been about bringing people together. With Jägermeister Orange, we're introducing a new flavor experience that captures that same spirit of connection and energy, now with a fresh citrus profile.","namedEntities":{"people":[{"name":"Cindy Wang Simms","role":"CMO, Jägermeister US"}],"products":["Jägermeister Orange"],"companies":[{"name":"Jägermeister"},{"name":"Mast-Jägermeister US","relationship":"importer"},{"name":"Curich Weiss Amplify","relationship":"PR agency"}],"dollarAmounts":[{"amount":"$22.99","context":"suggested retail price for Jägermeister Orange"}]},"materialImpact":{"score":2,"reasoning":"This is a limited-time flavor extension of an established brand. While product launches are generally positive, line extensions typically do not move the needle significantly on the parent company's overall financials compared to new core business lines or M&A."},"tickerRelevance":{"others":[],"primary":"MAST"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"subsidiary_entity","eventGravity":"product_line_extension","sectorWeight":"consumer_staples"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Mast-Jägermeister US has launched Jägermeister Orange, a limited-time citrus-forward variation of the original herbal liqueur.\n\nThe new expression is crafted using oils from three Sicilian oranges and mandarin peels, bottled at 33% ABV with a suggested retail price of $22.99.\n\nThe launch is supported by a multi-channel campaign focusing on experiential activations and influencer collaborations to drive summer engagement.","key_figures":{"customDimensions":{"abv":"33%","suggested_retail_price":22.99}},"named_entities":{"people":[{"name":"Cindy Wang Simms","role":"CMO, Jägermeister US"}],"products":["Jägermeister Orange"],"companies":[{"name":"Jägermeister"},{"name":"Mast-Jägermeister US","relationship":"importer"},{"name":"Curich Weiss Amplify","relationship":"PR agency"}],"dollarAmounts":[{"amount":"$22.99","context":"suggested retail price for Jägermeister Orange"}]},"model_name":"Qwen/Qwen2.5-72B-Instruct-AWQ","prompt_hash":"sha256:a76fb3b19e8e8b7b","schema_hash":"sha256:8658c370b800cf3d","created_at":"2026-05-11T15:01:06.549Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"subsidiary_entity","eventGravity":"product_line_extension","sectorWeight":"consumer_staples"}},"durationMs":66121,"modelName":"george-droid-qwen-72b"}}