{"success":true,"data":{"pressRelease":{"id":"31634","rtpr_id":"nPn5yl0Xza","ticker":"FL","exchange":"","all_tickers":["FL"],"title":"Foot Locker Unveils New Basketball Brand Platform and Star-Studded Campaign, \"Hoops Lives Here\"","author":"PR Newswire","published_at":"2026-05-12T13:00:12.864Z","article_body":"Foot Locker Unveils New Basketball Brand Platform and Star-Studded Campaign, \"Hoops Lives Here\"\n\nPR Newswire\n\nNEW YORK, May 12, 2026\n\nNew Campaign Features NBA & WNBA Stars Payton Pritchard, Paolo Banchero,\nChet Holmgren, and Jewell Loyd alongside a Foot Locker Striper\n\nNEW YORK, May 12, 2026 /PRNewswire/ -- Foot Locker unveiled \"Hoops Lives\nHere,\" a new year-round basketball brand platform and campaign that reinforces\nthe retailer's position at the center of basketball and sneaker culture. Built\nto celebrate the deep connection between the game and everyday life, the\ncampaign celebrates how basketball isn't just played on the court — it lives\nin everyday moments, and it lives at Foot Locker.\n\n(https://mma.prnewswire.com/media/2977163/Hoops_Lives_Here_Poster.html)\n\nAt the center of the campaign is a 30-second spot featuring NBA and WNBA stars\nPayton Pritchard (Converse), Paolo Banchero (Jordan Brand), Chet Holmgren\n(Nike) and Jewell Loyd (Nike). The creative playfully imagines each athlete\nliving inside a Foot Locker store as if it were their home: from Payton eating\ntakeout and watching TV, to Paolo making a smoothie at the register, Chet\ngetting ready for a tunnel walk, and Jewell winding down in bed on the sales\nfloor. Connecting every moment is a Foot Locker Striper, blurring the line\nbetween home and store and reinforcing the idea that these athletes don't just\nendorse the brand — they live it.\n\nThe debut spot marks the launch of a 360-degree campaign spanning broadcast,\nsocial, digital, out-of-home and in-store, bringing the \"Hoops Lives Here\"\nplatform to life wherever basketball fans engage with the game and culture.\n\n\"Basketball is more than a sport, it's a culture, identity, and a way of\nlife,\" said Brett O'Brien, Chief Marketing Officer, Foot Locker. \"With 'Hoops\nLives Here', we wanted to capture the emotional connection of living and\nbreathing the game in a way that only Foot Locker can. From the brands we\npartner with to the Stripers who create unmatched in-store experiences, this\ncampaign reflects Foot Locker's deep connection to the basketball community\nand our role in helping shape the culture on and off the court.\"\n\nAthletes featured in the campaign shared their experiences bringing the\nplatform to life:\n\n * \"Shooting with Foot Locker for Hoops Lives Here was a lot of fun. Being in a\nstore brings back memories,\" said Payton Pritchard. \"I'm wearing the Chuck\nTaylor Throwback in the spot, and it's probably my favorite off‑court\nConverse right now. It looks like the original Chuck, but the fit is even\nbetter. I wore the Throwback Lo with shorts for the shoot, but I love the\nhighs too, especially with jeans.\"\n * \"Basketball has been my constant from the very beginning. I'm always thinking\nabout the next game, the next move, and the next level,\" said Jewell Loyd.\n\"Foot Locker is made for people who live the game. That's why it feels like\nhome.\"\n * \"What I love about this campaign with Foot Locker is how real it feels,\" said\nPaolo Banchero. \"Basketball doesn't stop when you leave the gym—it's part of\nour everyday life. I'm proud to be featured alongside Payton, Jewell and Chet\ncelebrating how deep hoops runs in who we are.\"\n * \"Basketball isn't just something you turn on for a game. It's part of how you\nlive every day,\" said Chet Holmgren. \"That's what makes this campaign feel\nreal. Foot Locker has always been a place where the game shows up in a bigger\nway, from what you wear to how you connect with other players, so bringing\nthat idea to life like this felt natural.\"\n\"Hoops Lives Here\" will roll out as a year-round platform across NBA\nbroadcasts, social platforms including Twitch, YouTube, Instagram, Facebook,\nReddit and Snapchat, e-commerce, digital out-of-home and in-store experiences.\nThe campaign will also feature athlete-led storytelling and limited-time\ngift-with-purchase moments in key markets nationwide, while supplies last.\n\nFor campaign updates, follow Foot Locker on social media @footlocker\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4685782-1&h=3128380678&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4300963-1%26h%3D183284226%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4016376-1%2526h%253D1359592769%2526u%253Dhttp%25253A%25252F%25252Fwww.instagram.com%25252Ffootlocker%2526a%253D%252540footlocker%26a%3D%2540footlocker&a=%40footlocker)\nor visit Foot Locker.com.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4685782-1&h=652414758&u=https%3A%2F%2Fwww.footlocker.com%2F&a=Foot+Locker.com.)\n\nFoot Locker Media Relations\nDana Yacyk, VP, Communications\nmediarelations@footlocker.com (mailto:mediarelations@footlocker.com)\n\nAbout Foot Locker\nFoot Locker is a leading footwear and apparel retailer. With a global presence\nacross North America, Europe, Asia, Australia, and New Zealand, and a licensed\nstore presence in Europe, the Middle East and Asia, Foot Locker has a strong\nhistory of sneaker authority that sparks discovery and ignites the power of\nsneaker culture.\n\n(https://mma.prnewswire.com/media/2977162/Hoops_Lives_Here_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/foot-locker-unveils-new-basketball-brand-platform-and-star-studded-campaign-hoops-lives-here-302768684.html\n(https://www.prnewswire.com/news-releases/foot-locker-unveils-new-basketball-brand-platform-and-star-studded-campaign-hoops-lives-here-302768684.html)\n\nSOURCE Foot Locker, Inc.\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2977163/Hoops_Lives_Here_Poster.jpg\nhttps://mma.prnewswire.com/media/2977162/Hoops_Lives_Here_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn5yl0Xza","title":"Foot Locker Unveils New Basketball Brand Platform and Star-Studded Campaign, \"Hoops Lives Here\"","author":"PR Newswire","ticker":"FL","created":"2026-05-12T13:00:12.864Z","tickers":["FL"],"exchange":"","article_body":"Foot Locker Unveils New Basketball Brand Platform and Star-Studded Campaign, \"Hoops Lives Here\"\n\nPR Newswire\n\nNEW YORK, May 12, 2026\n\nNew Campaign Features NBA & WNBA Stars Payton Pritchard, Paolo Banchero,\nChet Holmgren, and Jewell Loyd alongside a Foot Locker Striper\n\nNEW YORK, May 12, 2026 /PRNewswire/ -- Foot Locker unveiled \"Hoops Lives\nHere,\" a new year-round basketball brand platform and campaign that reinforces\nthe retailer's position at the center of basketball and sneaker culture. Built\nto celebrate the deep connection between the game and everyday life, the\ncampaign celebrates how basketball isn't just played on the court — it lives\nin everyday moments, and it lives at Foot Locker.\n\n(https://mma.prnewswire.com/media/2977163/Hoops_Lives_Here_Poster.html)\n\nAt the center of the campaign is a 30-second spot featuring NBA and WNBA stars\nPayton Pritchard (Converse), Paolo Banchero (Jordan Brand), Chet Holmgren\n(Nike) and Jewell Loyd (Nike). The creative playfully imagines each athlete\nliving inside a Foot Locker store as if it were their home: from Payton eating\ntakeout and watching TV, to Paolo making a smoothie at the register, Chet\ngetting ready for a tunnel walk, and Jewell winding down in bed on the sales\nfloor. Connecting every moment is a Foot Locker Striper, blurring the line\nbetween home and store and reinforcing the idea that these athletes don't just\nendorse the brand — they live it.\n\nThe debut spot marks the launch of a 360-degree campaign spanning broadcast,\nsocial, digital, out-of-home and in-store, bringing the \"Hoops Lives Here\"\nplatform to life wherever basketball fans engage with the game and culture.\n\n\"Basketball is more than a sport, it's a culture, identity, and a way of\nlife,\" said Brett O'Brien, Chief Marketing Officer, Foot Locker. \"With 'Hoops\nLives Here', we wanted to capture the emotional connection of living and\nbreathing the game in a way that only Foot Locker can. From the brands we\npartner with to the Stripers who create unmatched in-store experiences, this\ncampaign reflects Foot Locker's deep connection to the basketball community\nand our role in helping shape the culture on and off the court.\"\n\nAthletes featured in the campaign shared their experiences bringing the\nplatform to life:\n\n * \"Shooting with Foot Locker for Hoops Lives Here was a lot of fun. Being in a\nstore brings back memories,\" said Payton Pritchard. \"I'm wearing the Chuck\nTaylor Throwback in the spot, and it's probably my favorite off‑court\nConverse right now. It looks like the original Chuck, but the fit is even\nbetter. I wore the Throwback Lo with shorts for the shoot, but I love the\nhighs too, especially with jeans.\"\n * \"Basketball has been my constant from the very beginning. I'm always thinking\nabout the next game, the next move, and the next level,\" said Jewell Loyd.\n\"Foot Locker is made for people who live the game. That's why it feels like\nhome.\"\n * \"What I love about this campaign with Foot Locker is how real it feels,\" said\nPaolo Banchero. \"Basketball doesn't stop when you leave the gym—it's part of\nour everyday life. I'm proud to be featured alongside Payton, Jewell and Chet\ncelebrating how deep hoops runs in who we are.\"\n * \"Basketball isn't just something you turn on for a game. It's part of how you\nlive every day,\" said Chet Holmgren. \"That's what makes this campaign feel\nreal. Foot Locker has always been a place where the game shows up in a bigger\nway, from what you wear to how you connect with other players, so bringing\nthat idea to life like this felt natural.\"\n\"Hoops Lives Here\" will roll out as a year-round platform across NBA\nbroadcasts, social platforms including Twitch, YouTube, Instagram, Facebook,\nReddit and Snapchat, e-commerce, digital out-of-home and in-store experiences.\nThe campaign will also feature athlete-led storytelling and limited-time\ngift-with-purchase moments in key markets nationwide, while supplies last.\n\nFor campaign updates, follow Foot Locker on social media @footlocker\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4685782-1&h=3128380678&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4300963-1%26h%3D183284226%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4016376-1%2526h%253D1359592769%2526u%253Dhttp%25253A%25252F%25252Fwww.instagram.com%25252Ffootlocker%2526a%253D%252540footlocker%26a%3D%2540footlocker&a=%40footlocker)\nor visit Foot Locker.com.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4685782-1&h=652414758&u=https%3A%2F%2Fwww.footlocker.com%2F&a=Foot+Locker.com.)\n\nFoot Locker Media Relations\nDana Yacyk, VP, Communications\nmediarelations@footlocker.com (mailto:mediarelations@footlocker.com)\n\nAbout Foot Locker\nFoot Locker is a leading footwear and apparel retailer. With a global presence\nacross North America, Europe, Asia, Australia, and New Zealand, and a licensed\nstore presence in Europe, the Middle East and Asia, Foot Locker has a strong\nhistory of sneaker authority that sparks discovery and ignites the power of\nsneaker culture.\n\n(https://mma.prnewswire.com/media/2977162/Hoops_Lives_Here_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/foot-locker-unveils-new-basketball-brand-platform-and-star-studded-campaign-hoops-lives-here-302768684.html\n(https://www.prnewswire.com/news-releases/foot-locker-unveils-new-basketball-brand-platform-and-star-studded-campaign-hoops-lives-here-302768684.html)\n\nSOURCE Foot Locker, Inc.\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2977163/Hoops_Lives_Here_Poster.jpg\nhttps://mma.prnewswire.com/media/2977162/Hoops_Lives_Here_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-12T13:00:12.982744261Z","server_sent_at_ms":1778590812982},"received_at":"2026-05-12T13:00:13.041Z","source_url":"https://www.prnewswire.com/news-releases/foot-locker-unveils-new-basketball-brand-platform-and-star-studded-campaign-hoops-lives-here-302768684.html"},"analysis":null,"durationMs":null,"modelName":null}}