{"success":true,"data":{"pressRelease":{"id":"31821","rtpr_id":"nPn4wYQV0a","ticker":"CHH","exchange":"NYSE","all_tickers":["CHH"],"title":"Choice Hotels International Concludes 70th Annual Convention, \"Making More Possible\" for Franchise Owners and Guests","author":"PR Newswire","published_at":"2026-05-12T14:00:07.552Z","article_body":"Choice Hotels International Concludes 70th Annual Convention, \"Making More Possible\" for Franchise Owners and Guests\n\nPR Newswire\n\nNORTH BETHESDA, Md., May 12, 2026\n\nHighlights include new AI-driven tools and strategic investments strengthening\nfranchisee economics, along with recognition of top-performing hotels and\ndevelopers\n\nNORTH BETHESDA, Md., May 12, 2026 /PRNewswire/ -- Last week, Choice Hotels\nInternational, Inc. (NYSE: CHH) held its 70th Annual Convention. Throughout\nthe three-day event, the company highlighted how its ongoing growth, strategic\ninvestments, and focus on innovation are shaping the future of franchise\nownership. At the convention, Choice Hotels unveiled a new suite of technology\nand AI-driven solutions aimed at helping franchise owners increase revenue,\nstreamline operations, and prepare for the next generation of travel\nexperiences and bookings. The company is continuing to innovate across its\nsegments, including its enhanced Choice Privileges program\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2302597418&u=https%3A%2F%2Fmedia.choicehotels.com%2F2025-11-04-Choice-Privileges-Announces-an-All-New-Rewards-Experience-that-Offers-More-Rewards%2C-More-Often&a=enhanced+Choice+Privileges+program)\n, now with more than 75 million members, which is driving more repeat stays.\nThe all-new experience enables members to earn rewards more frequently, and\nreach Elite status faster, along with exclusive benefits to get the most from\nevery stay.\n\n(https://mma.prnewswire.com/media/2978033/Choice_Hotels_Internationals_Convention_Pat_Pacious.html)\n\nChoice Hotels also reinforced its commitment to long-term brand health and\nperformance, including continued focus on property quality, owner support\nresources, and a strong development engine designed to help owners grow in an\nincreasingly favorable operating environment.\n\n\"At Choice Hotels, our focus is simple: more revenue opportunities, lower\noperating friction, and the tools and support to run great hotels with\nconfidence to Make More Possible. By combining the power of our scale,\nloyalty, and technology with hands-on support, we're helping owners grow\nprofitability, so they can focus on delivering superb guest experiences,\" said\nPresident and CEO Patrick Pacious. \"Looking ahead, we're investing to continue\nto lead in the next era of AI-led travel discovery and booking, while\nstrengthening guest trust and loyalty across our brands. With agentic\ncommerce, AI agents search for, research, compare, and book hotels on behalf\nof consumers. Choice Hotels is poised for this transformation and will help\ndrive growth and performance for our franchisees for years to come.\"\n\nIn addition to sharing milestones and the key areas Choice Hotels is investing\nin across its system, the company also awarded and celebrated top-performing\nhotels and owners.\n\nPremier Award Winners\nThe Premier Legacy Award recognizes phenomenal and longstanding hotel owners\nwho have built a true legacy with the company. It goes to owners who have\ndemonstrated an incredible commitment to development with Choice Hotels.\n\n * Azim Saju and ARK Hospitality (Premier Legacy Award): Azim grew up in the\nhotel business, beginning with his family's first Econo Lodge purchase in\n1981, and went on to buy his first hotel as owner of record—a Sleep Inn—in\n2003. Today, he manages more than 100 hotel properties across multiple\nfranchisors and holds ownership stakes in approximately 20, while also serving\nas a longtime and deeply engaged leader within Choice Hotels Owners Council,\nincluding three terms as Chairman and his current role as Director of Region\n1.\n * Ash Sangani and Giri Hotels (Premier Developer Award): Ash brings more than 25\nyears of experience in hotel ownership. Today, he owns 12 Choice Hotels\nproperties and is currently leading development of the Cambria in Burlington,\nVermont, the largest and most significant project ever undertaken by Giri\nHotels.\nBest of Choice Winners\nEach year, the Best of Choice Awards recognizes the best U.S. hotel from each\nbrand and the best international properties. Each winner demonstrates a\ncommitment to superior guest service and operational excellence, representing\nthe very best Choice Hotels has to offer from across its wide-ranging\nportfolio.\n\n * Cambria Hotel Traverse City\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2664551664&u=https%3A%2F%2Fwww.choicehotels.com%2Fmichigan%2Ftraverse-city%2Fcambria-hotels%2Fmi325&a=Cambria+Hotel+Traverse+City)\n\n– Traverse City, Michigan\n * Clarion Hotel Arlanda Airport Terminal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1440902375&u=https%3A%2F%2Fwww.choicehotels.com%2Fsweden%2Fstockholm-arlanda%2Fclarion-hotels%2Fse104&a=Clarion+Hotel+Arlanda+Airport+Terminal)\n\n– Stockholm, Sweden\n * Clarion Inn Willow River\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=4250905237&u=https%3A%2F%2Fwww.choicehotels.com%2Ftennessee%2Fsevierville%2Fclarion-hotels%2Ftn008&a=Clarion+Inn+Willow+River)\n\n– Sevierville, Tennessee\n * Clarion Pointe Marshall\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3398159733&u=https%3A%2F%2Fwww.choicehotels.com%2Ftexas%2Fmarshall%2Fclarion-hotels%2Ftxi79&a=Clarion+Pointe+Marshall)\n\n– Marshall, Texas\n * Comfort Inn Connellsville Riverview\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3083498692&u=https%3A%2F%2Fwww.choicehotels.com%2Fpennsylvania%2Fconnellsville%2Fcomfort-inn-hotels%2Fpa895&a=Comfort+Inn+Connellsville+Riverview)\n\n– Connellsville, Pennsylvania\n * Comfort Inn & Suites\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1991259585&u=https%3A%2F%2Fwww.choicehotels.com%2Fbritish-columbia%2Fterrace%2Fcomfort-inn-hotels%2Fcna58&a=Comfort+Inn+%26+Suites)\n\n– Terrace, BC, Canada\n * Comfort Inn & Suites Caldwell\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1158928749&u=https%3A%2F%2Fwww.choicehotels.com%2Fohio%2Fcaldwell%2Fcomfort-inn-hotels%2Foh599&a=Comfort+Inn+%26+Suites+Caldwell)\n\n– Caldwell, Ohio\n * Comfort Suites Near Sam Houston Race Park\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=671985626&u=https%3A%2F%2Fwww.choicehotels.com%2Ftexas%2Fhouston%2Fcomfort-suites-hotels%2Ftxh08&a=Comfort+Suites+Near+Sam+Houston+Race+Park)\n\n– Houston, Texas\n * Country Inn & Suites by Radisson, Belleville, ON\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=137182567&u=https%3A%2F%2Fwww.choicehotels.com%2Fontario%2Fbelleville%2Fcountry-inn-suites-hotels%2Fcnc42&a=Country+Inn+%26+Suites+by+Radisson%2C+Belleville%2C+ON)\n\n– Belleville, Ontario, Canada\n * Country Inn & Suites by Radisson, Lewisburg, PA\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2877305226&u=https%3A%2F%2Fwww.choicehotels.com%2Fpennsylvania%2Flewisburg%2Fcountry-inn-suites-hotels%2Fpa979&a=Country+Inn+%26+Suites+by+Radisson%2C+Lewisburg%2C+PA)\n\n– Lewisburg, Pennsylvania\n * Econo Lodge Lenoir City – Knoxville Area\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1506250403&u=https%3A%2F%2Fwww.choicehotels.com%2Ftennessee%2Flenoir-city%2Fecono-lodge-hotels%2Ftn173&a=Econo+Lodge+Lenoir+City+%E2%80%93+Knoxville+Area)\n\n– Lenoir, Tennessee\n * Hotel Casa Don Luis by Faranda Boutique, a member of Radisson Individuals\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1086996887&u=https%3A%2F%2Fwww.choicehotels.com%2Fcolombia%2Fcartagena%2Fradisson-individuals-hotels%2Fcb017&a=Hotel+Casa+Don+Luis+by+Faranda+Boutique%2C+a+member+of+Radisson+Individuals)\n\n– Cartagena, Colombia\n * Ingot Hotel Perth, an Ascend Collection Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2171807870&u=https%3A%2F%2Fwww.choicehotels.com%2Fwestern-australia%2Fbelmont%2Fascend-hotels%2Fau923&a=Ingot+Hotel+Perth%2C+an+Ascend+Collection+Hotel)\n\n– Perth, Australia\n * MainStay Suites Winfield-Teays Valley\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1352392137&u=https%3A%2F%2Fwww.choicehotels.com%2Fwest-virginia%2Fhurricane%2Fmainstay-hotels%2Fwv161&a=MainStay+Suites+Winfield-Teays+Valley)\n\n– Hurricane, West Virginia\n * Park Inn by Radisson, Calgary Airport North, AB\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3718864417&u=https%3A%2F%2Fwww.choicehotels.com%2Falberta%2Fcalgary%2Fpark-inn-hotels%2Fcnc23&a=Park+Inn+by+Radisson%2C+Calgary+Airport+North%2C+AB)\n\n– Calgary, AB, Canada\n * Park Inn by Radisson Ortonville\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2856014422&u=https%3A%2F%2Fwww.choicehotels.com%2Fminnesota%2Fortonville%2Fecono-lodge-hotels%2Fmn411&a=Park+Inn+by+Radisson+Ortonville)\n\n– Ortonville, Minnesota\n * Quality Inn Ingleside – Corpus Christi\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2784880564&u=https%3A%2F%2Fwww.choicehotels.com%2Ftexas%2Fingleside%2Fquality-inn-hotels%2Ftx466&a=Quality+Inn+Ingleside+%E2%80%93+Corpus+Christi)\n\n– Ingleside, Texas\n * Quality Inn & Suites\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3615572028&u=https%3A%2F%2Fwww.choicehotels.com%2Fquebec%2Flevis%2Fquality-inn-hotels%2Fcn852&a=Quality+Inn+%26+Suites)\n\n- Lévis, QC, Canada\n * Radisson Blu Belo Horizonte, Savassi\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3210039915&u=https%3A%2F%2Fwww.choicehotels.com%2Fen-in%2Fminas-gerais%2Fbelo-horizonte%2Fradisson-blu-hotels%2Fbr154&a=Radisson+Blu+Belo+Horizonte%2C+Savassi)\n\n– Belo Horizonte, Brazil\n * Radisson Hotel Nashville Airport\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=413130355&u=https%3A%2F%2Fchoicehotels.com%2Fen-in%2Ftennessee%2Fnashville%2Fradisson-hotels%2Ftna30%3FcheckOutDate%3D2025-04-23&a=Radisson+Hotel+Nashville+Airport)\n\n– Nashville, Tennessee\n * Radisson Puebla Angelópolis\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2581646630&u=https%3A%2F%2Fwww.choicehotels.com%2Fmexico%2Fpuebla%2Fradisson-hotels%2Fmx227&a=Radisson+Puebla+Angel%C3%B3polis)\n\n- Puebla, México\n * Radisson RED Campinas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2247298999&u=https%3A%2F%2Fwww.choicehotels.com%2Fsao-paulo%2Fcampinas%2Fradisson-red-hotels%2Fbr157&a=Radisson+RED+Campinas)\n\n– Campinas, Brazil\n * Rodeway Inn South Gate – Los Angeles South\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=838231360&u=https%3A%2F%2Fwww.choicehotels.com%2Fcalifornia%2Fsouth-gate%2Frodeway-inn-hotels%2Fcad49&a=Rodeway+Inn+South+Gate+%E2%80%93+Los+Angeles+South)\n\n– South Gate, California\n * Sleep Inn Winfield – Teays Valley\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1755282969&u=https%3A%2F%2Fwww.choicehotels.com%2Fwest-virginia%2Fhurricane%2Fsleep-inn-hotels%2Fwv160&a=Sleep+Inn+Winfield+%E2%80%93+Teays+Valley)\n\n– Hurricane, West Virginia\n * Suburban Studios Monaca – Pittsburgh\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3237822771&u=https%3A%2F%2Fwww.choicehotels.com%2Fpennsylvania%2Fmonaca%2Fsuburban-hotels%2Fpa777&a=Suburban+Studios+Monaca+%E2%80%93+Pittsburgh)\n\n– Monaca, Pennsylvania\n * WoodSpring Suites Columbus Urbancrest\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=272734782&u=https%3A%2F%2Fwww.woodspring.com%2Fextended-stay-hotels%2Flocations%2Fohio%2Fcolumbus-ohio%2Fwoodspring-suites-columbus-urbancrest&a=WoodSpring+Suites+Columbus+Urbancrest)\n\n– Grove City, Ohio\nSubscribe to receive Choice Hotels news updates via email here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1929773663&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4420301-1%26h%3D1312502965%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4401601-1%2526h%253D799601442%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4385071-1%252526h%25253D2064027977%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4378834-1%25252526h%2525253D3486472795%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fmedia.choicehotels.com%252525252Femail-alerts%25252526a%2525253Dhere%252526a%25253Dhere%2526a%253Dhere%26a%3Dhere&a=here)\n.\n\nAbout Choice Hotels®\nChoice Hotels International, Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1758857934&u=https%3A%2F%2Fnam10.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4363234-1%2526h%253D717161162%2526u%253Dhttps%25253A%25252F%25252Fwww.choicehotels.com%25252F%2526a%253DChoice%252BHotels%252BInternational%25252C%252BInc.%26data%3D05%257C02%257CCarter.Yang%2540choicehotels.com%257C0aa348f01d4e4be33fae08dd60ca5c29%257C5a5b746ac9354f2cbf6166b19af02702%257C1%257C0%257C638773144425344043%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dw8Sfpz9p6D1%252B4GzjWA9HTOyOp%252FJdachGf5AeoRkwBPo%253D%26reserved%3D0&a=Choice+Hotels+International%2C+Inc.)\n (NYSE: CHH), is one of the largest lodging franchisors in the world, with\nover 7,500 hotels, representing more than 650,000 rooms, in 51 countries and\nterritories. A wide-ranging portfolio of 22 brands that includes full-service\nupper upscale, midscale, extended stay, and economy properties enables\nChoice® to meet travelers' needs in more places and for more occasions while\ndriving more value for franchise owners and shareholders. The award-winning\nChoice Privileges® rewards program and co-brand credit card options provide\nmembers with a fast and easy way to earn reward nights and personalized perks.\nFor more information, visit www.choicehotels.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=4011764949&u=https%3A%2F%2Fnam10.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4363234-1%2526h%253D3666103015%2526u%253Dhttp%25253A%25252F%25252Fwww.choicehotels.com%25252F%2526a%253Dwww.choicehotels.com%26data%3D05%257C02%257CCarter.Yang%2540choicehotels.com%257C0aa348f01d4e4be33fae08dd60ca5c29%257C5a5b746ac9354f2cbf6166b19af02702%257C1%257C0%257C638773144425356587%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DUYleubwDM1g0lR79yNxQSpommu4Awmg3VBMVhTyAvkY%253D%26reserved%3D0&a=www.choicehotels.com)\n.\n\nForward-Looking Statements\nThis press release includes \"forward-looking statements\" about future events,\nincluding anticipated hotel openings, development pipeline growth, and brand\nexpansion. Such statements are subject to numerous risks and uncertainties,\nincluding changes in economic conditions, travel demand, development\ntimelines, and other factors discussed in Choice Hotels International's\nfilings with the Securities and Exchange Commission. Actual results may differ\nmaterially from those expressed or implied in these forward-looking\nstatements, and Choice undertakes no obligation to update them.\n\nAddendum\nThis is not an offering. No offer or sale of a franchise will be made except\nby a Franchise Disclosure Document first filed and registered with applicable\nstate authorities. A copy of the Franchise Disclosure Document can be obtained\nthrough contacting Choice Hotels International at 915 Meeting Street, Suite\n600, North Bethesda, MD 20852, or by email at development@choicehotels.com\n(mailto:development@choicehotels.com) .\n\n(https://mma.prnewswire.com/media/2978034/Choice_Hotels_Internationals_Convention_Award.html)\n\n(https://mma.prnewswire.com/media/2978035/Choice_Hotels_Internationals_Convention_Award.html)\n\n(https://mma.prnewswire.com/media/2978036/Choice_Hotels_Internationals_Convention.html)\n\n(https://mma.prnewswire.com/media/2558302/Choice_Hotels_2025.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests-302769678.html\n(https://www.prnewswire.com/news-releases/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests-302769678.html)\n\nSOURCE Choice Hotels International, Inc.\n\n\n\nFor further information: MediaRelations@choicehotels.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2978033/Choice_Hotels_Internationals_Convention_Pat_Pacious.jpg\nhttps://mma.prnewswire.com/media/2978034/Choice_Hotels_Internationals_Convention_Award.jpg\nhttps://mma.prnewswire.com/media/2978035/Choice_Hotels_Internationals_Convention_Award.jpg\nhttps://mma.prnewswire.com/media/2978036/Choice_Hotels_Internationals_Convention.jpg\nhttps://mma.prnewswire.com/media/2558302/Choice_Hotels_2025.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn4wYQV0a","title":"Choice Hotels International Concludes 70th Annual Convention, \"Making More Possible\" for Franchise Owners and Guests","author":"PR Newswire","ticker":"CHH","created":"2026-05-12T14:00:07.552Z","tickers":["CHH"],"exchange":"NYSE","article_body":"Choice Hotels International Concludes 70th Annual Convention, \"Making More Possible\" for Franchise Owners and Guests\n\nPR Newswire\n\nNORTH BETHESDA, Md., May 12, 2026\n\nHighlights include new AI-driven tools and strategic investments strengthening\nfranchisee economics, along with recognition of top-performing hotels and\ndevelopers\n\nNORTH BETHESDA, Md., May 12, 2026 /PRNewswire/ -- Last week, Choice Hotels\nInternational, Inc. (NYSE: CHH) held its 70th Annual Convention. Throughout\nthe three-day event, the company highlighted how its ongoing growth, strategic\ninvestments, and focus on innovation are shaping the future of franchise\nownership. At the convention, Choice Hotels unveiled a new suite of technology\nand AI-driven solutions aimed at helping franchise owners increase revenue,\nstreamline operations, and prepare for the next generation of travel\nexperiences and bookings. The company is continuing to innovate across its\nsegments, including its enhanced Choice Privileges program\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2302597418&u=https%3A%2F%2Fmedia.choicehotels.com%2F2025-11-04-Choice-Privileges-Announces-an-All-New-Rewards-Experience-that-Offers-More-Rewards%2C-More-Often&a=enhanced+Choice+Privileges+program)\n, now with more than 75 million members, which is driving more repeat stays.\nThe all-new experience enables members to earn rewards more frequently, and\nreach Elite status faster, along with exclusive benefits to get the most from\nevery stay.\n\n(https://mma.prnewswire.com/media/2978033/Choice_Hotels_Internationals_Convention_Pat_Pacious.html)\n\nChoice Hotels also reinforced its commitment to long-term brand health and\nperformance, including continued focus on property quality, owner support\nresources, and a strong development engine designed to help owners grow in an\nincreasingly favorable operating environment.\n\n\"At Choice Hotels, our focus is simple: more revenue opportunities, lower\noperating friction, and the tools and support to run great hotels with\nconfidence to Make More Possible. By combining the power of our scale,\nloyalty, and technology with hands-on support, we're helping owners grow\nprofitability, so they can focus on delivering superb guest experiences,\" said\nPresident and CEO Patrick Pacious. \"Looking ahead, we're investing to continue\nto lead in the next era of AI-led travel discovery and booking, while\nstrengthening guest trust and loyalty across our brands. With agentic\ncommerce, AI agents search for, research, compare, and book hotels on behalf\nof consumers. Choice Hotels is poised for this transformation and will help\ndrive growth and performance for our franchisees for years to come.\"\n\nIn addition to sharing milestones and the key areas Choice Hotels is investing\nin across its system, the company also awarded and celebrated top-performing\nhotels and owners.\n\nPremier Award Winners\nThe Premier Legacy Award recognizes phenomenal and longstanding hotel owners\nwho have built a true legacy with the company. It goes to owners who have\ndemonstrated an incredible commitment to development with Choice Hotels.\n\n * Azim Saju and ARK Hospitality (Premier Legacy Award): Azim grew up in the\nhotel business, beginning with his family's first Econo Lodge purchase in\n1981, and went on to buy his first hotel as owner of record—a Sleep Inn—in\n2003. Today, he manages more than 100 hotel properties across multiple\nfranchisors and holds ownership stakes in approximately 20, while also serving\nas a longtime and deeply engaged leader within Choice Hotels Owners Council,\nincluding three terms as Chairman and his current role as Director of Region\n1.\n * Ash Sangani and Giri Hotels (Premier Developer Award): Ash brings more than 25\nyears of experience in hotel ownership. Today, he owns 12 Choice Hotels\nproperties and is currently leading development of the Cambria in Burlington,\nVermont, the largest and most significant project ever undertaken by Giri\nHotels.\nBest of Choice Winners\nEach year, the Best of Choice Awards recognizes the best U.S. hotel from each\nbrand and the best international properties. Each winner demonstrates a\ncommitment to superior guest service and operational excellence, representing\nthe very best Choice Hotels has to offer from across its wide-ranging\nportfolio.\n\n * Cambria Hotel Traverse City\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2664551664&u=https%3A%2F%2Fwww.choicehotels.com%2Fmichigan%2Ftraverse-city%2Fcambria-hotels%2Fmi325&a=Cambria+Hotel+Traverse+City)\n\n– Traverse City, Michigan\n * Clarion Hotel Arlanda Airport Terminal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1440902375&u=https%3A%2F%2Fwww.choicehotels.com%2Fsweden%2Fstockholm-arlanda%2Fclarion-hotels%2Fse104&a=Clarion+Hotel+Arlanda+Airport+Terminal)\n\n– Stockholm, Sweden\n * Clarion Inn Willow River\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=4250905237&u=https%3A%2F%2Fwww.choicehotels.com%2Ftennessee%2Fsevierville%2Fclarion-hotels%2Ftn008&a=Clarion+Inn+Willow+River)\n\n– Sevierville, Tennessee\n * Clarion Pointe Marshall\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3398159733&u=https%3A%2F%2Fwww.choicehotels.com%2Ftexas%2Fmarshall%2Fclarion-hotels%2Ftxi79&a=Clarion+Pointe+Marshall)\n\n– Marshall, Texas\n * Comfort Inn Connellsville Riverview\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3083498692&u=https%3A%2F%2Fwww.choicehotels.com%2Fpennsylvania%2Fconnellsville%2Fcomfort-inn-hotels%2Fpa895&a=Comfort+Inn+Connellsville+Riverview)\n\n– Connellsville, Pennsylvania\n * Comfort Inn & Suites\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1991259585&u=https%3A%2F%2Fwww.choicehotels.com%2Fbritish-columbia%2Fterrace%2Fcomfort-inn-hotels%2Fcna58&a=Comfort+Inn+%26+Suites)\n\n– Terrace, BC, Canada\n * Comfort Inn & Suites Caldwell\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1158928749&u=https%3A%2F%2Fwww.choicehotels.com%2Fohio%2Fcaldwell%2Fcomfort-inn-hotels%2Foh599&a=Comfort+Inn+%26+Suites+Caldwell)\n\n– Caldwell, Ohio\n * Comfort Suites Near Sam Houston Race Park\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=671985626&u=https%3A%2F%2Fwww.choicehotels.com%2Ftexas%2Fhouston%2Fcomfort-suites-hotels%2Ftxh08&a=Comfort+Suites+Near+Sam+Houston+Race+Park)\n\n– Houston, Texas\n * Country Inn & Suites by Radisson, Belleville, ON\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=137182567&u=https%3A%2F%2Fwww.choicehotels.com%2Fontario%2Fbelleville%2Fcountry-inn-suites-hotels%2Fcnc42&a=Country+Inn+%26+Suites+by+Radisson%2C+Belleville%2C+ON)\n\n– Belleville, Ontario, Canada\n * Country Inn & Suites by Radisson, Lewisburg, PA\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2877305226&u=https%3A%2F%2Fwww.choicehotels.com%2Fpennsylvania%2Flewisburg%2Fcountry-inn-suites-hotels%2Fpa979&a=Country+Inn+%26+Suites+by+Radisson%2C+Lewisburg%2C+PA)\n\n– Lewisburg, Pennsylvania\n * Econo Lodge Lenoir City – Knoxville Area\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1506250403&u=https%3A%2F%2Fwww.choicehotels.com%2Ftennessee%2Flenoir-city%2Fecono-lodge-hotels%2Ftn173&a=Econo+Lodge+Lenoir+City+%E2%80%93+Knoxville+Area)\n\n– Lenoir, Tennessee\n * Hotel Casa Don Luis by Faranda Boutique, a member of Radisson Individuals\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1086996887&u=https%3A%2F%2Fwww.choicehotels.com%2Fcolombia%2Fcartagena%2Fradisson-individuals-hotels%2Fcb017&a=Hotel+Casa+Don+Luis+by+Faranda+Boutique%2C+a+member+of+Radisson+Individuals)\n\n– Cartagena, Colombia\n * Ingot Hotel Perth, an Ascend Collection Hotel\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2171807870&u=https%3A%2F%2Fwww.choicehotels.com%2Fwestern-australia%2Fbelmont%2Fascend-hotels%2Fau923&a=Ingot+Hotel+Perth%2C+an+Ascend+Collection+Hotel)\n\n– Perth, Australia\n * MainStay Suites Winfield-Teays Valley\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1352392137&u=https%3A%2F%2Fwww.choicehotels.com%2Fwest-virginia%2Fhurricane%2Fmainstay-hotels%2Fwv161&a=MainStay+Suites+Winfield-Teays+Valley)\n\n– Hurricane, West Virginia\n * Park Inn by Radisson, Calgary Airport North, AB\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3718864417&u=https%3A%2F%2Fwww.choicehotels.com%2Falberta%2Fcalgary%2Fpark-inn-hotels%2Fcnc23&a=Park+Inn+by+Radisson%2C+Calgary+Airport+North%2C+AB)\n\n– Calgary, AB, Canada\n * Park Inn by Radisson Ortonville\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2856014422&u=https%3A%2F%2Fwww.choicehotels.com%2Fminnesota%2Fortonville%2Fecono-lodge-hotels%2Fmn411&a=Park+Inn+by+Radisson+Ortonville)\n\n– Ortonville, Minnesota\n * Quality Inn Ingleside – Corpus Christi\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2784880564&u=https%3A%2F%2Fwww.choicehotels.com%2Ftexas%2Fingleside%2Fquality-inn-hotels%2Ftx466&a=Quality+Inn+Ingleside+%E2%80%93+Corpus+Christi)\n\n– Ingleside, Texas\n * Quality Inn & Suites\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3615572028&u=https%3A%2F%2Fwww.choicehotels.com%2Fquebec%2Flevis%2Fquality-inn-hotels%2Fcn852&a=Quality+Inn+%26+Suites)\n\n- Lévis, QC, Canada\n * Radisson Blu Belo Horizonte, Savassi\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3210039915&u=https%3A%2F%2Fwww.choicehotels.com%2Fen-in%2Fminas-gerais%2Fbelo-horizonte%2Fradisson-blu-hotels%2Fbr154&a=Radisson+Blu+Belo+Horizonte%2C+Savassi)\n\n– Belo Horizonte, Brazil\n * Radisson Hotel Nashville Airport\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=413130355&u=https%3A%2F%2Fchoicehotels.com%2Fen-in%2Ftennessee%2Fnashville%2Fradisson-hotels%2Ftna30%3FcheckOutDate%3D2025-04-23&a=Radisson+Hotel+Nashville+Airport)\n\n– Nashville, Tennessee\n * Radisson Puebla Angelópolis\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2581646630&u=https%3A%2F%2Fwww.choicehotels.com%2Fmexico%2Fpuebla%2Fradisson-hotels%2Fmx227&a=Radisson+Puebla+Angel%C3%B3polis)\n\n- Puebla, México\n * Radisson RED Campinas\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=2247298999&u=https%3A%2F%2Fwww.choicehotels.com%2Fsao-paulo%2Fcampinas%2Fradisson-red-hotels%2Fbr157&a=Radisson+RED+Campinas)\n\n– Campinas, Brazil\n * Rodeway Inn South Gate – Los Angeles South\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=838231360&u=https%3A%2F%2Fwww.choicehotels.com%2Fcalifornia%2Fsouth-gate%2Frodeway-inn-hotels%2Fcad49&a=Rodeway+Inn+South+Gate+%E2%80%93+Los+Angeles+South)\n\n– South Gate, California\n * Sleep Inn Winfield – Teays Valley\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1755282969&u=https%3A%2F%2Fwww.choicehotels.com%2Fwest-virginia%2Fhurricane%2Fsleep-inn-hotels%2Fwv160&a=Sleep+Inn+Winfield+%E2%80%93+Teays+Valley)\n\n– Hurricane, West Virginia\n * Suburban Studios Monaca – Pittsburgh\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=3237822771&u=https%3A%2F%2Fwww.choicehotels.com%2Fpennsylvania%2Fmonaca%2Fsuburban-hotels%2Fpa777&a=Suburban+Studios+Monaca+%E2%80%93+Pittsburgh)\n\n– Monaca, Pennsylvania\n * WoodSpring Suites Columbus Urbancrest\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=272734782&u=https%3A%2F%2Fwww.woodspring.com%2Fextended-stay-hotels%2Flocations%2Fohio%2Fcolumbus-ohio%2Fwoodspring-suites-columbus-urbancrest&a=WoodSpring+Suites+Columbus+Urbancrest)\n\n– Grove City, Ohio\nSubscribe to receive Choice Hotels news updates via email here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1929773663&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4420301-1%26h%3D1312502965%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4401601-1%2526h%253D799601442%2526u%253Dhttps%25253A%25252F%25252Fc212.net%25252Fc%25252Flink%25252F%25253Ft%25253D0%252526l%25253Den%252526o%25253D4385071-1%252526h%25253D2064027977%252526u%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D4378834-1%25252526h%2525253D3486472795%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fmedia.choicehotels.com%252525252Femail-alerts%25252526a%2525253Dhere%252526a%25253Dhere%2526a%253Dhere%26a%3Dhere&a=here)\n.\n\nAbout Choice Hotels®\nChoice Hotels International, Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=1758857934&u=https%3A%2F%2Fnam10.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4363234-1%2526h%253D717161162%2526u%253Dhttps%25253A%25252F%25252Fwww.choicehotels.com%25252F%2526a%253DChoice%252BHotels%252BInternational%25252C%252BInc.%26data%3D05%257C02%257CCarter.Yang%2540choicehotels.com%257C0aa348f01d4e4be33fae08dd60ca5c29%257C5a5b746ac9354f2cbf6166b19af02702%257C1%257C0%257C638773144425344043%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dw8Sfpz9p6D1%252B4GzjWA9HTOyOp%252FJdachGf5AeoRkwBPo%253D%26reserved%3D0&a=Choice+Hotels+International%2C+Inc.)\n (NYSE: CHH), is one of the largest lodging franchisors in the world, with\nover 7,500 hotels, representing more than 650,000 rooms, in 51 countries and\nterritories. A wide-ranging portfolio of 22 brands that includes full-service\nupper upscale, midscale, extended stay, and economy properties enables\nChoice® to meet travelers' needs in more places and for more occasions while\ndriving more value for franchise owners and shareholders. The award-winning\nChoice Privileges® rewards program and co-brand credit card options provide\nmembers with a fast and easy way to earn reward nights and personalized perks.\nFor more information, visit www.choicehotels.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4686646-1&h=4011764949&u=https%3A%2F%2Fnam10.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4363234-1%2526h%253D3666103015%2526u%253Dhttp%25253A%25252F%25252Fwww.choicehotels.com%25252F%2526a%253Dwww.choicehotels.com%26data%3D05%257C02%257CCarter.Yang%2540choicehotels.com%257C0aa348f01d4e4be33fae08dd60ca5c29%257C5a5b746ac9354f2cbf6166b19af02702%257C1%257C0%257C638773144425356587%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DUYleubwDM1g0lR79yNxQSpommu4Awmg3VBMVhTyAvkY%253D%26reserved%3D0&a=www.choicehotels.com)\n.\n\nForward-Looking Statements\nThis press release includes \"forward-looking statements\" about future events,\nincluding anticipated hotel openings, development pipeline growth, and brand\nexpansion. Such statements are subject to numerous risks and uncertainties,\nincluding changes in economic conditions, travel demand, development\ntimelines, and other factors discussed in Choice Hotels International's\nfilings with the Securities and Exchange Commission. Actual results may differ\nmaterially from those expressed or implied in these forward-looking\nstatements, and Choice undertakes no obligation to update them.\n\nAddendum\nThis is not an offering. No offer or sale of a franchise will be made except\nby a Franchise Disclosure Document first filed and registered with applicable\nstate authorities. A copy of the Franchise Disclosure Document can be obtained\nthrough contacting Choice Hotels International at 915 Meeting Street, Suite\n600, North Bethesda, MD 20852, or by email at development@choicehotels.com\n(mailto:development@choicehotels.com) .\n\n(https://mma.prnewswire.com/media/2978034/Choice_Hotels_Internationals_Convention_Award.html)\n\n(https://mma.prnewswire.com/media/2978035/Choice_Hotels_Internationals_Convention_Award.html)\n\n(https://mma.prnewswire.com/media/2978036/Choice_Hotels_Internationals_Convention.html)\n\n(https://mma.prnewswire.com/media/2558302/Choice_Hotels_2025.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests-302769678.html\n(https://www.prnewswire.com/news-releases/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests-302769678.html)\n\nSOURCE Choice Hotels International, Inc.\n\n\n\nFor further information: MediaRelations@choicehotels.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2978033/Choice_Hotels_Internationals_Convention_Pat_Pacious.jpg\nhttps://mma.prnewswire.com/media/2978034/Choice_Hotels_Internationals_Convention_Award.jpg\nhttps://mma.prnewswire.com/media/2978035/Choice_Hotels_Internationals_Convention_Award.jpg\nhttps://mma.prnewswire.com/media/2978036/Choice_Hotels_Internationals_Convention.jpg\nhttps://mma.prnewswire.com/media/2558302/Choice_Hotels_2025.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-12T14:00:08.177308469Z","server_sent_at_ms":1778594408177},"received_at":"2026-05-12T14:00:08.329Z","source_url":"https://www.prnewswire.com/news-releases/choice-hotels-international-concludes-70th-annual-convention-making-more-possible-for-franchise-owners-and-guests-302769678.html"},"analysis":{"id":"23113","press_release_id":"31821","analysis_json":{"industry":{"label":"Hotels, Resorts & Cruise Lines","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Choice Hotels concluded its 70th Annual Convention, unveiling a new suite of AI-driven tools designed to increase revenue and streamline operations for franchise owners.\n\nThe company highlighted its enhanced Choice Privileges rewards program, which now boasts more than 75 million members driving repeat stays and faster elite status attainment.\n\nCEO Patrick Pacious emphasized the company's readiness for the next era of AI-led travel discovery and 'agentic commerce' to boost long-term franchisee profitability.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Convention recap highlights strategic pivot to AI and 'agentic commerce' for franchisees."},"keyFigures":{"customDimensions":{"rooms_count":"650,000","brands_count":"22","hotels_count":"7,500","countries_count":"51","loyalty_members":"75 million"}},"quotedText":"At Choice Hotels, our focus is simple: more revenue opportunities, lower operating friction, and the tools and support to run great hotels with confidence to Make More Possible.","namedEntities":{"people":[{"name":"Patrick Pacious","role":"President and CEO"}],"products":["Choice Privileges"],"companies":[{"name":"Choice Hotels International, Inc.","ticker":"CHH"},{"name":"ARK Hospitality"},{"name":"Giri Hotels"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Recap of annual convention featuring positive strategic updates on AI integration and loyalty program growth, but lacks specific financial metrics or binary market events."},"tickerRelevance":{"others":[],"primary":"CHH"},"globalImportance":25,"audienceRelevance":30,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-large cap","eventGravity":"convention-recap","sectorWeight":"travel"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Choice Hotels concluded its 70th Annual Convention, unveiling a new suite of AI-driven tools designed to increase revenue and streamline operations for franchise owners.\n\nThe company highlighted its enhanced Choice Privileges rewards program, which now boasts more than 75 million members driving repeat stays and faster elite status attainment.\n\nCEO Patrick Pacious emphasized the company's readiness for the next era of AI-led travel discovery and 'agentic commerce' to boost long-term franchisee profitability.","key_figures":{"customDimensions":{"rooms_count":"650,000","brands_count":"22","hotels_count":"7,500","countries_count":"51","loyalty_members":"75 million"}},"named_entities":{"people":[{"name":"Patrick Pacious","role":"President and CEO"}],"products":["Choice Privileges"],"companies":[{"name":"Choice Hotels International, Inc.","ticker":"CHH"},{"name":"ARK Hospitality"},{"name":"Giri Hotels"}],"dollarAmounts":[]},"model_name":"Qwen/Qwen2.5-72B-Instruct-AWQ","prompt_hash":"sha256:a76fb3b19e8e8b7b","schema_hash":"sha256:8658c370b800cf3d","created_at":"2026-05-12T14:06:33.430Z","global_importance":25,"audience_relevance":30,"importance_components":{"tickerTier":"mid-large cap","eventGravity":"convention-recap","sectorWeight":"travel"}},"durationMs":315788,"modelName":"george-droid-qwen-72b"}}