{"success":true,"data":{"pressRelease":{"id":"3196","rtpr_id":"nACSnc2wPa","ticker":"UGRO","exchange":"NASDAQ","all_tickers":["UGRO"],"title":"Thunder Rock Capital Serves as Exclusive Placement Agent to urban-gro Inc. in Connection with its $2,775,000 Private Placement","author":"ACCESSWIRE","published_at":"2026-04-21T15:13:00.544Z","article_body":"TAMPA, FL / ACCESS Newswire (https://www.accessnewswire.com/) / April 21, 2026\n/ Thunder Rock Capital LLC (\"Thunder Rock Capital\"), a leading investment\nbanking firm specializing in M&A, capital markets, and structured finance,\nserved as exclusive placement agent to urban-gro Inc. (Nasdaq:UGRO) (the\n\"Company\") in connection with a private placement totaling up to $2.775\nmillion, expected to generate approximately $2.525 million in gross proceeds.\n\nThe financing was structured as a secured, convertible promissory note,\nproviding the Company with capital to support both near-term execution and\nlonger-term strategic initiatives. Additional details regarding the\ntransaction are available in the Company's Form 8-K filed with the U.S.\nSecurities and Exchange Commission.\n\nThe Company intends to use the net proceeds to expand its presence across\nsports, media, and experiential platforms, including potential acquisitions,\nleague operations, and licensing opportunities. A key focus includes pursuing\nopportunities tied to the Lanka Premier League (LPL), positioning the Company\nto participate in the continued global growth of cricket and expand engagement\nacross international and U.S. audiences. Proceeds will also support working\ncapital and provide flexibility to execute on strategic partnerships and\nfuture transactions.\n\nThunder Rock Capital acted as exclusive placement agent on the transaction and\ncontinues to serve as a strategic advisor to the Company. The transaction\nhighlights Thunder Rock's ability to structure tailored capital solutions for\npublicly traded and growth-stage companies navigating complex strategic\ntransitions.\n\nVarun Ajjarapu, Co-Founder of Thunder Rock Capital, commented:\n\n\"This transaction reflects the growing convergence of capital markets and\nglobal sports media. We have structured a solution that provides immediate\nliquidity while positioning urban-gro to pursue high-growth opportunities in\ninternational cricket and media rights. We believe this financing marks an\nimportant step in the Company's strategic evolution.\"\n\nThis press release shall not constitute an offer to sell or the solicitation\nof an offer to buy any securities, nor shall there be any sale of such\nsecurities in any jurisdiction in which such offer, solicitation, or sale\nwould be unlawful prior to registration or qualification under applicable\nsecurities laws.\n\nAbout urban-gro Inc.\n\nurban-gro Inc., operating as Flash Sports & Media, Inc., is a diversified\nsports, media, and experiential marketing platform focused on the creation,\nproduction, and monetization of live events, original content, and branded fan\nexperiences. The Company integrates content creation, event execution, and\nmedia distribution to build scalable platforms within the global sports and\nentertainment ecosystem.\n\nAbout Thunder Rock Capital LLC\n\nThunder Rock Capital LLC is an investment banking firm focused on mergers and\nacquisitions, capital markets, and strategic advisory. The firm works with\nmiddle-market and emerging growth companies to structure and execute\ntransactions, providing guidance on capital raising, strategic development,\nand capital structure optimization.\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements within the meaning of\nthe Private Securities Litigation Reform Act of 1995. All statements that do\nnot relate to matters of historical fact should be considered forward-looking\nstatements, including, without limitation, statements regarding the\nanticipated closing of the private placement, expected proceeds, planned use\nof funds, and future strategic initiatives.\n\nThese statements are based on current expectations and are subject to risks\nand uncertainties that could cause actual results to differ materially. Such\nrisks include, among others, the satisfaction of closing conditions, market\nconditions, and the Company's ability to execute on its business plan, as\ndetailed in filings with the U.S. Securities and Exchange Commission. Neither\nThunder Rock Capital LLC nor urban-gro Inc. undertakes any obligation to\nupdate these statements, except as required by law.\n\nContact Information\n\nThunder Rock Capital LLC\nva@thunderrockcapital.com\nhttps://thunderrockcapital.com/\n(727) 771-3116\n\nSOURCE: Thunder Rock Capital\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/thunder-rock-capital-serves-as-exclusive-placement-agent-to-urba-1159089)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nACSnc2wPa","title":"Thunder Rock Capital Serves as Exclusive Placement Agent to urban-gro Inc. in Connection with its $2,775,000 Private Placement","author":"ACCESSWIRE","ticker":"UGRO","created":"2026-04-21T15:13:00.544Z","tickers":["UGRO"],"exchange":"NASDAQ","article_body":"TAMPA, FL / ACCESS Newswire (https://www.accessnewswire.com/) / April 21, 2026\n/ Thunder Rock Capital LLC (\"Thunder Rock Capital\"), a leading investment\nbanking firm specializing in M&A, capital markets, and structured finance,\nserved as exclusive placement agent to urban-gro Inc. (Nasdaq:UGRO) (the\n\"Company\") in connection with a private placement totaling up to $2.775\nmillion, expected to generate approximately $2.525 million in gross proceeds.\n\nThe financing was structured as a secured, convertible promissory note,\nproviding the Company with capital to support both near-term execution and\nlonger-term strategic initiatives. Additional details regarding the\ntransaction are available in the Company's Form 8-K filed with the U.S.\nSecurities and Exchange Commission.\n\nThe Company intends to use the net proceeds to expand its presence across\nsports, media, and experiential platforms, including potential acquisitions,\nleague operations, and licensing opportunities. A key focus includes pursuing\nopportunities tied to the Lanka Premier League (LPL), positioning the Company\nto participate in the continued global growth of cricket and expand engagement\nacross international and U.S. audiences. Proceeds will also support working\ncapital and provide flexibility to execute on strategic partnerships and\nfuture transactions.\n\nThunder Rock Capital acted as exclusive placement agent on the transaction and\ncontinues to serve as a strategic advisor to the Company. The transaction\nhighlights Thunder Rock's ability to structure tailored capital solutions for\npublicly traded and growth-stage companies navigating complex strategic\ntransitions.\n\nVarun Ajjarapu, Co-Founder of Thunder Rock Capital, commented:\n\n\"This transaction reflects the growing convergence of capital markets and\nglobal sports media. We have structured a solution that provides immediate\nliquidity while positioning urban-gro to pursue high-growth opportunities in\ninternational cricket and media rights. We believe this financing marks an\nimportant step in the Company's strategic evolution.\"\n\nThis press release shall not constitute an offer to sell or the solicitation\nof an offer to buy any securities, nor shall there be any sale of such\nsecurities in any jurisdiction in which such offer, solicitation, or sale\nwould be unlawful prior to registration or qualification under applicable\nsecurities laws.\n\nAbout urban-gro Inc.\n\nurban-gro Inc., operating as Flash Sports & Media, Inc., is a diversified\nsports, media, and experiential marketing platform focused on the creation,\nproduction, and monetization of live events, original content, and branded fan\nexperiences. The Company integrates content creation, event execution, and\nmedia distribution to build scalable platforms within the global sports and\nentertainment ecosystem.\n\nAbout Thunder Rock Capital LLC\n\nThunder Rock Capital LLC is an investment banking firm focused on mergers and\nacquisitions, capital markets, and strategic advisory. The firm works with\nmiddle-market and emerging growth companies to structure and execute\ntransactions, providing guidance on capital raising, strategic development,\nand capital structure optimization.\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements within the meaning of\nthe Private Securities Litigation Reform Act of 1995. All statements that do\nnot relate to matters of historical fact should be considered forward-looking\nstatements, including, without limitation, statements regarding the\nanticipated closing of the private placement, expected proceeds, planned use\nof funds, and future strategic initiatives.\n\nThese statements are based on current expectations and are subject to risks\nand uncertainties that could cause actual results to differ materially. Such\nrisks include, among others, the satisfaction of closing conditions, market\nconditions, and the Company's ability to execute on its business plan, as\ndetailed in filings with the U.S. Securities and Exchange Commission. Neither\nThunder Rock Capital LLC nor urban-gro Inc. undertakes any obligation to\nupdate these statements, except as required by law.\n\nContact Information\n\nThunder Rock Capital LLC\nva@thunderrockcapital.com\nhttps://thunderrockcapital.com/\n(727) 771-3116\n\nSOURCE: Thunder Rock Capital\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/thunder-rock-capital-serves-as-exclusive-placement-agent-to-urba-1159089)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved."},"type":"article","timestamp":"2026-04-21T15:13:00.577040196Z","server_sent_at_ms":1776784380577},"received_at":"2026-04-21T15:13:00.633Z","source_url":"https://www.accessnewswire.com/newsroom/en/business-and-professional-services/thunder-rock-capital-serves-as-exclusive-placement-agent-to-urba-1159089"},"analysis":null,"durationMs":null,"modelName":null}}