{"success":true,"data":{"pressRelease":{"id":"3296","rtpr_id":"nACStML0fa","ticker":"STGW","exchange":"NASDAQ","all_tickers":["STGW"],"title":"Stagwell's Code and Theory Partners with Adobe to Engineer Enterprise Creativity at Scale","author":"ACCESSWIRE","published_at":"2026-04-21T16:01:01.036Z","article_body":"Creative Intelligence System, the first solution from a three-year initiative,\nlaunches for financial services at Adobe Summit 2026.\n\nNEW YORK CITY, NY / ACCESS Newswire (https://www.accessnewswire.com/) / April\n21, 2026 / Customer intelligence bookends the creative process. Research\nshapes the brief. Analytics explain what happened. But between those two\nmoments - when the message, the framing, and the visuals are actually being\ndecided - the data goes dark. To end that costly pattern, Stagwell's\n(NASDAQ:STGW) Code and Theory today announced the Creative Intelligence\nSystem, the first solution from Code and Theory and Adobe's Partner Solutions\nGroup, a three-year co-development effort. It closes the gap between what\nenterprises know about their customers and what they create for them, putting\nthat intelligence to work before creative decisions are locked, not after\nthey've shipped.\n(https://app.accessnewswire.com/imagelibrary/60eb997d-3e3d-4e19-b584-c84caaeeb3e9/cis-code-and-theory.png)\nCode and Theory, in collaboration with Adobe, is rolling out several\nindustry-specific solutions that combine Adobe's tools, including Adobe\nExperience Platform, Adobe GenStudio for Performance Marketing and Adobe\nExperience Manager, with Code and Theory's creative and technology expertise,\nbacked by Stagwell's network and infrastructure. The solutions will be in\nindustries where Code and Theory has deep roots, such as financial services,\nB2B, sports, and media and entertainment.\n\nThe first solution, the Creative Intelligence System with Experience Platform,\nis purpose-built for financial services - an industry that knows more about\nits customers than almost any other, yet loses access to that intelligence the\nmoment creative development begins. It debuts at Adobe Summit this month.\n\nFinancial services organizations know more about their customers than almost\nany other industry. That knowledge shapes who they target and when. But the\nmoment creative is being developed - message, framing, tone, and visuals - the\ndata goes dark. Once the work clears compliance, there's no going back. The\ncreative is locked.\n\nThe Creative Intelligence System leverages data from Adobe Real-Time CDP,\npowered by Experience Platform, to help shape what marketers say, not just who\nthey reach. It generates synthetic AI personas directly from Real-Time CDP\nsegment data, letting marketing teams test messaging, positioning and creative\nconcepts before locking decisions. Unlike panel-based pre-testing, a built-in\nResearch Agent explains what's working and why. Insights surface inside\nexisting tools like GenStudio for Performance Marketing and Experience\nManager, and as resonance signals correlate with real-world performance over\ntime, every campaign makes the next one smarter.\n\nThe Creative Intelligence System is powered by Stagwell's AI and data platform\nand Code and Theory's marketing operating system, The Machine, an always-on\nsystem that connects campaign data, asset libraries, creative production and\nperformance results across the enterprise.\n\n\"The marketing industry has spent years building the infrastructure to\nunderstand customers, but too often, that intelligence never makes it into the\nwork itself,\" said Mark Penn, Chairman and CEO of Stagwell. \"The Creative\nIntelligence System changes that. In partnership with Adobe, we're embedding\nreal-time customer insight directly into the creative process, so brands can\nmove faster, create smarter, and ensure every piece of work reflects a deeper\nunderstanding of their audience.\"\n\nMichael Treff, CEO of Code and Theory, said: \"Most enterprises test creative\nafter the fact, when it's too late to change anything meaningful. The Creative\nIntelligence Solution flips that. We're putting intelligence at the moment of\ncreation, not after it, so every dollar works harder from the start, not\nretroactively.\"\n\nCode and Theory has been honored as a top agency 15 times in the past two\nyears, having been named one of Fast Company's Most Innovative Companies in\n2026, Ad Age's A-List and Adweek's Most Innovative Agency of the Year.\n(https://pr.report/ktt1)\n\nAbout Stagwell\n\nStagwell is the global challenger network transforming marketing through AI.\nWe deliver scaled creative performance for the world's most ambitious brands,\nconnecting culture-moving creativity with leading-edge technology to harmonize\nthe art and science of marketing. Led by entrepreneurs, our specialists in 45+\ncountries are unified under a single purpose: to drive effectiveness and\nimprove business results for our clients. Join us at www.stagwellglobal.com.\n\nAbout The Code and Theory Network\n\nThe Code and Theory Network is the only technology and creative network built\non a 50/50 balance of engineers and creatives. Part of Stagwell, it offers a\nglobal footprint and the capability to work across the entirety of the\ncustomer-facing journey - and implement the technology that powers it. The\nnetwork includes Code and Theory, Kettle, Instrument, Left Field Labs,\nTruelogic, Create Group, Rhythm and Mediacurrent. Clients include Amazon,\nJPMorganChase, Microsoft, NBC, NFL, and Yeti. For more, visit\ncodeandtheory.com (https://pr.report/ktt2).\n\nMedia Contact\n\nKenneth Hein\nkenneth.hein@codeandtheory.com\n\nSOURCE: Stagwell\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwells-code-and-theory-partners-with-adobe-to-engineer-enterp-1159191)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nACStML0fa","title":"Stagwell's Code and Theory Partners with Adobe to Engineer Enterprise Creativity at Scale","author":"ACCESSWIRE","ticker":"STGW","created":"2026-04-21T16:01:01.036Z","tickers":["STGW"],"exchange":"NASDAQ","article_body":"Creative Intelligence System, the first solution from a three-year initiative,\nlaunches for financial services at Adobe Summit 2026.\n\nNEW YORK CITY, NY / ACCESS Newswire (https://www.accessnewswire.com/) / April\n21, 2026 / Customer intelligence bookends the creative process. Research\nshapes the brief. Analytics explain what happened. But between those two\nmoments - when the message, the framing, and the visuals are actually being\ndecided - the data goes dark. To end that costly pattern, Stagwell's\n(NASDAQ:STGW) Code and Theory today announced the Creative Intelligence\nSystem, the first solution from Code and Theory and Adobe's Partner Solutions\nGroup, a three-year co-development effort. It closes the gap between what\nenterprises know about their customers and what they create for them, putting\nthat intelligence to work before creative decisions are locked, not after\nthey've shipped.\n(https://app.accessnewswire.com/imagelibrary/60eb997d-3e3d-4e19-b584-c84caaeeb3e9/cis-code-and-theory.png)\nCode and Theory, in collaboration with Adobe, is rolling out several\nindustry-specific solutions that combine Adobe's tools, including Adobe\nExperience Platform, Adobe GenStudio for Performance Marketing and Adobe\nExperience Manager, with Code and Theory's creative and technology expertise,\nbacked by Stagwell's network and infrastructure. The solutions will be in\nindustries where Code and Theory has deep roots, such as financial services,\nB2B, sports, and media and entertainment.\n\nThe first solution, the Creative Intelligence System with Experience Platform,\nis purpose-built for financial services - an industry that knows more about\nits customers than almost any other, yet loses access to that intelligence the\nmoment creative development begins. It debuts at Adobe Summit this month.\n\nFinancial services organizations know more about their customers than almost\nany other industry. That knowledge shapes who they target and when. But the\nmoment creative is being developed - message, framing, tone, and visuals - the\ndata goes dark. Once the work clears compliance, there's no going back. The\ncreative is locked.\n\nThe Creative Intelligence System leverages data from Adobe Real-Time CDP,\npowered by Experience Platform, to help shape what marketers say, not just who\nthey reach. It generates synthetic AI personas directly from Real-Time CDP\nsegment data, letting marketing teams test messaging, positioning and creative\nconcepts before locking decisions. Unlike panel-based pre-testing, a built-in\nResearch Agent explains what's working and why. Insights surface inside\nexisting tools like GenStudio for Performance Marketing and Experience\nManager, and as resonance signals correlate with real-world performance over\ntime, every campaign makes the next one smarter.\n\nThe Creative Intelligence System is powered by Stagwell's AI and data platform\nand Code and Theory's marketing operating system, The Machine, an always-on\nsystem that connects campaign data, asset libraries, creative production and\nperformance results across the enterprise.\n\n\"The marketing industry has spent years building the infrastructure to\nunderstand customers, but too often, that intelligence never makes it into the\nwork itself,\" said Mark Penn, Chairman and CEO of Stagwell. \"The Creative\nIntelligence System changes that. In partnership with Adobe, we're embedding\nreal-time customer insight directly into the creative process, so brands can\nmove faster, create smarter, and ensure every piece of work reflects a deeper\nunderstanding of their audience.\"\n\nMichael Treff, CEO of Code and Theory, said: \"Most enterprises test creative\nafter the fact, when it's too late to change anything meaningful. The Creative\nIntelligence Solution flips that. We're putting intelligence at the moment of\ncreation, not after it, so every dollar works harder from the start, not\nretroactively.\"\n\nCode and Theory has been honored as a top agency 15 times in the past two\nyears, having been named one of Fast Company's Most Innovative Companies in\n2026, Ad Age's A-List and Adweek's Most Innovative Agency of the Year.\n(https://pr.report/ktt1)\n\nAbout Stagwell\n\nStagwell is the global challenger network transforming marketing through AI.\nWe deliver scaled creative performance for the world's most ambitious brands,\nconnecting culture-moving creativity with leading-edge technology to harmonize\nthe art and science of marketing. Led by entrepreneurs, our specialists in 45+\ncountries are unified under a single purpose: to drive effectiveness and\nimprove business results for our clients. Join us at www.stagwellglobal.com.\n\nAbout The Code and Theory Network\n\nThe Code and Theory Network is the only technology and creative network built\non a 50/50 balance of engineers and creatives. Part of Stagwell, it offers a\nglobal footprint and the capability to work across the entirety of the\ncustomer-facing journey - and implement the technology that powers it. The\nnetwork includes Code and Theory, Kettle, Instrument, Left Field Labs,\nTruelogic, Create Group, Rhythm and Mediacurrent. Clients include Amazon,\nJPMorganChase, Microsoft, NBC, NFL, and Yeti. For more, visit\ncodeandtheory.com (https://pr.report/ktt2).\n\nMedia Contact\n\nKenneth Hein\nkenneth.hein@codeandtheory.com\n\nSOURCE: Stagwell\nView the original press release\n(https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwells-code-and-theory-partners-with-adobe-to-engineer-enterp-1159191)\non ACCESS Newswire\n\n\nCopyright 2026 ACCESS Newswire. All Rights Reserved."},"type":"article","timestamp":"2026-04-21T16:01:01.081685258Z","server_sent_at_ms":1776787261081},"received_at":"2026-04-21T16:01:01.196Z","source_url":"https://www.accessnewswire.com/newsroom/en/business-and-professional-services/stagwells-code-and-theory-partners-with-adobe-to-engineer-enterp-1159191"},"analysis":{"id":"2192","press_release_id":"3296","analysis_json":{"industry":{"label":"Media & Entertainment","sector":"Communication Services"},"redFlags":[],"eventType":"product_launch","narrative":"Stagwell's Code and Theory launched the Creative Intelligence System, a new solution co-developed with Adobe over three years to embed customer data into the creative process.\n\nThe initial rollout focuses on financial services, leveraging tools like Adobe Experience Platform to generate synthetic AI personas for pre-launch testing.\n\nThe system is powered by Stagwell's AI platform and Code and Theory's operating system, The Machine, to optimize campaign performance.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Product launch with Adobe partnership showcases Stagwell's AI integration capabilities, though financial impact remains unclear."},"keyFigures":{},"quotedText":"The marketing industry has spent years building the infrastructure to understand customers, but too often, that intelligence never makes it into the work itself","namedEntities":{"people":[{"name":"Mark Penn","role":"Chairman and CEO of Stagwell"},{"name":"Michael Treff","role":"CEO of Code and Theory"},{"name":"Kenneth Hein","role":"Media Contact"}],"products":["Creative Intelligence System","Adobe Experience Platform","Adobe GenStudio for Performance Marketing","Adobe Experience Manager","Adobe Real-Time CDP","The Machine"],"companies":[{"name":"Stagwell","ticker":"STGW"},{"name":"Code and Theory","relationship":"subsidiary"},{"name":"Adobe","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"New product launch (Creative Intelligence System) with a major partner (Adobe), but financial terms are undisclosed and it's a software tool within the agency business, not a core revenue driver with immediate quantifiable impact."},"tickerRelevance":{"others":[],"primary":"STGW"},"eventTypeSecondary":["partnership"]},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Stagwell's Code and Theory launched the Creative Intelligence System, a new solution co-developed with Adobe over three years to embed customer data into the creative process.\n\nThe initial rollout focuses on financial services, leveraging tools like Adobe Experience Platform to generate synthetic AI personas for pre-launch testing.\n\nThe system is powered by Stagwell's AI platform and Code and Theory's operating system, The Machine, to optimize campaign performance.","key_figures":{},"named_entities":{"people":[{"name":"Mark Penn","role":"Chairman and CEO of Stagwell"},{"name":"Michael Treff","role":"CEO of Code and Theory"},{"name":"Kenneth Hein","role":"Media Contact"}],"products":["Creative Intelligence System","Adobe Experience Platform","Adobe GenStudio for Performance Marketing","Adobe Experience Manager","Adobe Real-Time CDP","The Machine"],"companies":[{"name":"Stagwell","ticker":"STGW"},{"name":"Code and Theory","relationship":"subsidiary"},{"name":"Adobe","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:2f2748f0fcc8c4f2","schema_hash":"sha256:ad96b863d7123008","created_at":"2026-04-21T22:13:17.846Z","global_importance":3,"audience_relevance":3,"importance_components":{"method":"backfill-heuristic","signals":{"bodyLong":false,"headlineTier1":false,"tickerCovered":false,"hadSignificance":false},"version":1,"computedAt":"2026-04-27T11:52:53.625Z"}},"durationMs":21440,"modelName":"glm-4.7"}}