{"success":true,"data":{"pressRelease":{"id":"33191","rtpr_id":"nPn1sVy0xa","ticker":"TAP","exchange":"NYSE","all_tickers":["TAP"],"title":"Miller Lite Scores Big with New Limited-Edition Matchball for the True MVPs, the Fans","author":"PR Newswire","published_at":"2026-05-13T11:01:00.058Z","article_body":"Miller Lite Scores Big with New Limited-Edition Matchball for the True MVPs, the Fans\n\nPR Newswire\n\nCHICAGO, May 13, 2026\n\nTimed to the summer of soccer and as part of its new \"Miller Time is on U.S.\"\ncampaign, Miller Lite introduces a first-of-its-kind, reloadable soccer ball\nand more\n\nKey Summary Bullets\n\n * Miller Lite debuts first-of-its-kind Matchball for soccer's real MVPs —the\nfans.\n * The reloadable Matchball holds up to 12 Miller Lites, transforming an iconic\nsymbol of the sport into the ultimate watch party centerpiece.\n * Fans 21+ can purchase the Matchball for $19.75 (a nod to Miller Lite's\nfounding year) at\nshop.millerlite.com/matchball\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=2703158714&u=http%3A%2F%2Fshop.millerlite.com%2Fmatchball&a=shop.millerlite.com%2Fmatchball)\n\nstarting May 20, while supplies last.\n * The Matchball LTO is supported by the \"Miller Time is on U.S.\" full 360-degree\ncampaign across paid and organic social, consumer promotions,\ncross-collaborative merchandise partnerships, influencers and PR, all designed\nto highlight MVP fan behaviors — like showing up and enjoying a Miller Lite\nwith friends.\nCHICAGO, May 13, 2026 /PRNewswire/ -- As the world gears up for the summer of\nsoccer, Miller Lite goes all-in on the fans with brand new \"Miller Time is on\nU.S.\" campaign debuting alongside the watch party essential of the season: a\nlimited-edition Miller Time MVP Matchball, transforming gatherings across the\nnation into legendary moments. While the players may be awarded on the pitch,\nthe Original Light Beer knows the real MVP is the fans who spark pandemonium\nin the stands and watch parties alike.\n\n(https://mma.prnewswire.com/media/2978371/Molson_Coors_Beverage_Company_Miller_Lite_Matchall_Lifestyle.html)\n\nThe first-of-its-kind, commemorative Miller Time MVP Matchball gives soccer\nfans what they've never had before – a classic soccer ball with a Miller\nLite upgrade. Clocking in at about 1.5 times the size of a regulation ball and\nholding up to 12 Miller Lites to enjoy with your favorite lineup, this\nfor-drinking-not-kicking innovation is fully reloadable and comes with a\ndisplay stand, designed to be the centerpiece of gameday, from kickoff to the\nfinal whistle.\n\nFrom the friend who gets to the bar early to lock down the table to the one\nwho kindly explains offsides to the group, these are the moments and the\npeople that turn every gameday into Miller Time. With the Matchball, Miller\nLite toasts those fans—proving you don't have to be on the pitch to be part\nof the action. You just have to show up.\n\nMILLER TIME IS ON U.S.\nThe limited edition Miller Time MVP Matchball and accompanying \"Miller Time is\non U.S.\" campaign are the latest iterations of Miller Lite's \"Legendary\nMoments Start With a Lite\" platform. They remind fans that the best moments\naren't just watched, they're shared. Backed by a full 360-degree campaign\nacross paid and organic social, consumer promotions, cross-collaborative\nmerchandise partnerships, influencers and PR, Miller Lite is spotlighting MVP\nfan behavior — from rallying the crew to bringing the energy that defines\nevery matchday experience. Whether it's a packed bar, a living room or a\nbackyard party celebrating the beautiful game or America's anniversary, it's\nalways Miller Time this summer.\n\n\"This summer is a massive moment for soccer and beer fans alike,\" said\nCourtney Benedict, Vice President of Marketing, Miller Lite Family of Brands.\n\"As America's Original Light Beer, Miller Lite was made for moments like this.\nThe Matchball is our way of celebrating and rewarding the fans who bring the\ntraditions and unmatched energy to every watch party…and a soccer ball that\nfits a 12 pack? That's just fun!'\"\n\nHOW TO GET FIRST-OF-ITS-KIND GAME DAY ESSENTIAL\nThe Matchball will be available through multiple drops starting on May 20 and\nagain on June 3, while supplies last, exclusively at\nshop.millerlite.com/matchball\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=2703158714&u=http%3A%2F%2Fshop.millerlite.com%2Fmatchball&a=shop.millerlite.com%2Fmatchball)\nfor $19.75—a nod to 1975, the year Miller Lite was created. For fans who\nmiss out, Miller Lite is offering another way to get in on the action. Through\nthe Miller Time MVP Contest, fans 21+ can nominate the MVPs of their crew on\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=1418851392&u=https%3A%2F%2Fwww.instagram.com%2Fmillerlite%2F&a=on+)\nsocial\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=3881009250&u=https%3A%2F%2Fwww.instagram.com%2Fmillerlite%2F&a=social)\nfor a chance to win a Matchball.*\n\nFans 21+ can learn more, shop upcoming drops and follow along for the giveaway\nby visiting MillerLite.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=3507592918&u=http%3A%2F%2Fmillerlite.com%2F&a=MillerLite.com)\nand following @MillerLite\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=3294661582&u=https%3A%2F%2Fwww.instagram.com%2Fmillerlite%2F&a=%40MillerLite)\non social media.\n\n*NO PURCHASE OR SCAN NECESSARY. Contest begins on May 13, 2026 at\napproximately 7:15 AM ET and ends on 7/19/26 at 11:59 PM ET. Open only to\nlegal residents of 50 U.S. (D.C), 21+ years of age. See Official Rules\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=1042466484&u=http%3A%2F%2Fwww.millerlite.com%2FMVP&a=Official+Rules)\nfor details, including how to enter, judging criteria, prize details &\nrestrictions, at www.millerlite.com/MVP\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=2226738859&u=http%3A%2F%2Fwww.millerlite.com%2FMVP&a=www.millerlite.com%2FMVP)\n. Prize awarded to winning contest entrant and not the MVP. Void where\nprohibited.\n\nABOUT MOLSON COORS BEVERAGE COMPANY\nFor more than two centuries, Molson Coors has brewed beverages that unite\npeople to celebrate all life's moments. From our core power brands Coors\nLight, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to\nour above premium brands including Madrí Excepcional, Staropramen, Blue Moon\nBelgian White and Leinenkugel's Summer Shandy, to our economy and value brands\nlike Miller High Life and Keystone Light, we produce many beloved and iconic\nbeers. While Molson Coors' history is rooted in beer, we offer a modern\nportfolio that expands beyond the beer aisle as well, including flavored\nbeverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and\nnon-alcoholic beverages like ZOA Energy. As a business, our ambition is to be\nthe first choice for our people, our consumers and our customers, and our\nsuccess depends on our ability to make our products available to meet a wide\nrange of consumer segments and occasions.\n\nMolson Coors Beverage Company is a publicly traded company that operates\nthrough its Americas and EMEA&APAC reporting segments and is traded on the\nNew York Stock Exchange and Toronto Stock Exchange. To learn more about Molson\nCoors Beverage Company, visit molsoncoors.com.\n\n(https://mma.prnewswire.com/media/2856983/Miller_Lite_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/miller-lite-scores-big-with-new-limited-edition-matchball-for-the-true-mvps-the-fans-302770147.html\n(https://www.prnewswire.com/news-releases/miller-lite-scores-big-with-new-limited-edition-matchball-for-the-true-mvps-the-fans-302770147.html)\n\nSOURCE Molson Coors Beverage Company\n\n\n\nKaylee Braasch, kaylee.braasch@zenogroup.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2978371/Molson_Coors_Beverage_Company_Miller_Lite_Matchall_Lifestyle.jpg\nhttps://mma.prnewswire.com/media/2856983/Miller_Lite_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn1sVy0xa","title":"Miller Lite Scores Big with New Limited-Edition Matchball for the True MVPs, the Fans","author":"PR Newswire","ticker":"TAP","created":"2026-05-13T11:01:00.058Z","tickers":["TAP"],"exchange":"NYSE","article_body":"Miller Lite Scores Big with New Limited-Edition Matchball for the True MVPs, the Fans\n\nPR Newswire\n\nCHICAGO, May 13, 2026\n\nTimed to the summer of soccer and as part of its new \"Miller Time is on U.S.\"\ncampaign, Miller Lite introduces a first-of-its-kind, reloadable soccer ball\nand more\n\nKey Summary Bullets\n\n * Miller Lite debuts first-of-its-kind Matchball for soccer's real MVPs —the\nfans.\n * The reloadable Matchball holds up to 12 Miller Lites, transforming an iconic\nsymbol of the sport into the ultimate watch party centerpiece.\n * Fans 21+ can purchase the Matchball for $19.75 (a nod to Miller Lite's\nfounding year) at\nshop.millerlite.com/matchball\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=2703158714&u=http%3A%2F%2Fshop.millerlite.com%2Fmatchball&a=shop.millerlite.com%2Fmatchball)\n\nstarting May 20, while supplies last.\n * The Matchball LTO is supported by the \"Miller Time is on U.S.\" full 360-degree\ncampaign across paid and organic social, consumer promotions,\ncross-collaborative merchandise partnerships, influencers and PR, all designed\nto highlight MVP fan behaviors — like showing up and enjoying a Miller Lite\nwith friends.\nCHICAGO, May 13, 2026 /PRNewswire/ -- As the world gears up for the summer of\nsoccer, Miller Lite goes all-in on the fans with brand new \"Miller Time is on\nU.S.\" campaign debuting alongside the watch party essential of the season: a\nlimited-edition Miller Time MVP Matchball, transforming gatherings across the\nnation into legendary moments. While the players may be awarded on the pitch,\nthe Original Light Beer knows the real MVP is the fans who spark pandemonium\nin the stands and watch parties alike.\n\n(https://mma.prnewswire.com/media/2978371/Molson_Coors_Beverage_Company_Miller_Lite_Matchall_Lifestyle.html)\n\nThe first-of-its-kind, commemorative Miller Time MVP Matchball gives soccer\nfans what they've never had before – a classic soccer ball with a Miller\nLite upgrade. Clocking in at about 1.5 times the size of a regulation ball and\nholding up to 12 Miller Lites to enjoy with your favorite lineup, this\nfor-drinking-not-kicking innovation is fully reloadable and comes with a\ndisplay stand, designed to be the centerpiece of gameday, from kickoff to the\nfinal whistle.\n\nFrom the friend who gets to the bar early to lock down the table to the one\nwho kindly explains offsides to the group, these are the moments and the\npeople that turn every gameday into Miller Time. With the Matchball, Miller\nLite toasts those fans—proving you don't have to be on the pitch to be part\nof the action. You just have to show up.\n\nMILLER TIME IS ON U.S.\nThe limited edition Miller Time MVP Matchball and accompanying \"Miller Time is\non U.S.\" campaign are the latest iterations of Miller Lite's \"Legendary\nMoments Start With a Lite\" platform. They remind fans that the best moments\naren't just watched, they're shared. Backed by a full 360-degree campaign\nacross paid and organic social, consumer promotions, cross-collaborative\nmerchandise partnerships, influencers and PR, Miller Lite is spotlighting MVP\nfan behavior — from rallying the crew to bringing the energy that defines\nevery matchday experience. Whether it's a packed bar, a living room or a\nbackyard party celebrating the beautiful game or America's anniversary, it's\nalways Miller Time this summer.\n\n\"This summer is a massive moment for soccer and beer fans alike,\" said\nCourtney Benedict, Vice President of Marketing, Miller Lite Family of Brands.\n\"As America's Original Light Beer, Miller Lite was made for moments like this.\nThe Matchball is our way of celebrating and rewarding the fans who bring the\ntraditions and unmatched energy to every watch party…and a soccer ball that\nfits a 12 pack? That's just fun!'\"\n\nHOW TO GET FIRST-OF-ITS-KIND GAME DAY ESSENTIAL\nThe Matchball will be available through multiple drops starting on May 20 and\nagain on June 3, while supplies last, exclusively at\nshop.millerlite.com/matchball\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=2703158714&u=http%3A%2F%2Fshop.millerlite.com%2Fmatchball&a=shop.millerlite.com%2Fmatchball)\nfor $19.75—a nod to 1975, the year Miller Lite was created. For fans who\nmiss out, Miller Lite is offering another way to get in on the action. Through\nthe Miller Time MVP Contest, fans 21+ can nominate the MVPs of their crew on\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=1418851392&u=https%3A%2F%2Fwww.instagram.com%2Fmillerlite%2F&a=on+)\nsocial\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=3881009250&u=https%3A%2F%2Fwww.instagram.com%2Fmillerlite%2F&a=social)\nfor a chance to win a Matchball.*\n\nFans 21+ can learn more, shop upcoming drops and follow along for the giveaway\nby visiting MillerLite.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=3507592918&u=http%3A%2F%2Fmillerlite.com%2F&a=MillerLite.com)\nand following @MillerLite\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=3294661582&u=https%3A%2F%2Fwww.instagram.com%2Fmillerlite%2F&a=%40MillerLite)\non social media.\n\n*NO PURCHASE OR SCAN NECESSARY. Contest begins on May 13, 2026 at\napproximately 7:15 AM ET and ends on 7/19/26 at 11:59 PM ET. Open only to\nlegal residents of 50 U.S. (D.C), 21+ years of age. See Official Rules\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=1042466484&u=http%3A%2F%2Fwww.millerlite.com%2FMVP&a=Official+Rules)\nfor details, including how to enter, judging criteria, prize details &\nrestrictions, at www.millerlite.com/MVP\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4687043-1&h=2226738859&u=http%3A%2F%2Fwww.millerlite.com%2FMVP&a=www.millerlite.com%2FMVP)\n. Prize awarded to winning contest entrant and not the MVP. Void where\nprohibited.\n\nABOUT MOLSON COORS BEVERAGE COMPANY\nFor more than two centuries, Molson Coors has brewed beverages that unite\npeople to celebrate all life's moments. From our core power brands Coors\nLight, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to\nour above premium brands including Madrí Excepcional, Staropramen, Blue Moon\nBelgian White and Leinenkugel's Summer Shandy, to our economy and value brands\nlike Miller High Life and Keystone Light, we produce many beloved and iconic\nbeers. While Molson Coors' history is rooted in beer, we offer a modern\nportfolio that expands beyond the beer aisle as well, including flavored\nbeverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and\nnon-alcoholic beverages like ZOA Energy. As a business, our ambition is to be\nthe first choice for our people, our consumers and our customers, and our\nsuccess depends on our ability to make our products available to meet a wide\nrange of consumer segments and occasions.\n\nMolson Coors Beverage Company is a publicly traded company that operates\nthrough its Americas and EMEA&APAC reporting segments and is traded on the\nNew York Stock Exchange and Toronto Stock Exchange. To learn more about Molson\nCoors Beverage Company, visit molsoncoors.com.\n\n(https://mma.prnewswire.com/media/2856983/Miller_Lite_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/miller-lite-scores-big-with-new-limited-edition-matchball-for-the-true-mvps-the-fans-302770147.html\n(https://www.prnewswire.com/news-releases/miller-lite-scores-big-with-new-limited-edition-matchball-for-the-true-mvps-the-fans-302770147.html)\n\nSOURCE Molson Coors Beverage Company\n\n\n\nKaylee Braasch, kaylee.braasch@zenogroup.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2978371/Molson_Coors_Beverage_Company_Miller_Lite_Matchall_Lifestyle.jpg\nhttps://mma.prnewswire.com/media/2856983/Miller_Lite_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-13T11:01:00.120935889Z","server_sent_at_ms":1778670060120},"received_at":"2026-05-13T11:01:00.181Z","source_url":"https://www.prnewswire.com/news-releases/miller-lite-scores-big-with-new-limited-edition-matchball-for-the-true-mvps-the-fans-302770147.html"},"analysis":null,"durationMs":null,"modelName":null}}