{"success":true,"data":{"pressRelease":{"id":"33239","rtpr_id":"nGNX5VLn9K","ticker":"DFLI","exchange":"NASDAQ","all_tickers":["DFLI","DFLIW"],"title":"Battle Born® Launches New E-Commerce Website to Enhance Customer Experience and Support Commercial Growth","author":"Globe Newswire","published_at":"2026-05-13T11:30:00.223Z","article_body":"RENO, Nev., May 13, 2026 (GLOBE NEWSWIRE) -- Dragonfly Energy Holdings Corp.\n(Nasdaq: DFLI) (“Dragonfly Energy” or the “Company”), an industry\nleader in energy storage and maker of Battle Born Batteries®, today announced\nthe launch of its newly redesigned e-commerce website for the Battle Born\nbrand.\n\nThe new website is designed to make it easier for customers to find,\nunderstand, and purchase reliable lithium power solutions. Whether upgrading a\nsingle battery or building a complete system, users can more efficiently\nnavigate products, explore options, and make informed decisions based on their\nspecific application.\n\n“This launch is centered around the customer experience,” said Tyler\nBourns, Chief Marketing Officer at Dragonfly Energy. “From first-time buyers\nto experienced installers, people want clarity and confidence when selecting\npower solutions. This platform is built to make that process more intuitive,\ninformative, and accessible.”\n\nThe redesigned platform delivers a faster, more streamlined experience across\ndesktop and mobile devices, with improved navigation and product organization\nto help customers quickly identify the right solutions for applications\nincluding RV, marine, off-grid, trucking, and industrial use.\n\nA key addition to the new website is the expanded Battle Born Academy, which\nprovides educational resources such as technical videos, system guidance, and\nfoundational content to help customers better understand lithium battery\ntechnology and system design.\n\nThe platform also improves support for professional customers, including\ndealers, OEMs, and installers, with more efficient purchasing workflows and\ntools tailored to commercial needs.\n\nThe new Battle Born website is now live at: Battle-Born.com\n(https://www.globenewswire.com/Tracker?data=TBU6oMWgAbPJfKP8Ydl3RJmJWFxDtMU0Dl2FE-Gs109JBOHGTnifAl-xPD2tLwiuxY9agp1pRxJoprz1YdNYj3qRKcajgbgBk7FSRclYisk=)\n\nFor more information about Dragonfly Energy, visit Dragonflyenergy.com\n(https://www.globenewswire.com/Tracker?data=mAoI17u-IkaqYZTqzL3Y-deKikWpuCrC5CG2tDTRA4S5R5HB2D0MbcvE7vA_vm1Nxjul7GFanu55pTAPJ_chELa_hE31v4xDjlyL_Lsl898=).\n\nAbout Dragonfly Energy\nDragonfly Energy Holdings Corp. (Nasdaq: DFLI) is a comprehensive lithium\nbattery technology company, specializing in cell manufacturing, battery pack\nassembly, and full system integration. Through its renowned Battle Born\nBatteries(®) brand, Dragonfly Energy has established itself as a frontrunner\nin the lithium battery industry, with hundreds of thousands of reliable\nbattery packs deployed in the field through top-tier OEMs and a diverse retail\ncustomer base. At the forefront of domestic lithium battery cell production,\nDragonfly Energy’s patented dry electrode manufacturing process can deliver\nchemistry-agnostic power solutions for a broad spectrum of applications,\nincluding energy storage systems, electric vehicles, and consumer electronics.\nThe Company’s overarching mission is the future deployment of its\nproprietary, nonflammable, all-solid-state battery cells.\n\nTo learn more about Dragonfly Energy and its commitment to clean energy\nadvancements, visit investors.dragonflyenergy.com\n(https://www.globenewswire.com/Tracker?data=fGRvVOggPc5PsQoGT5mUlm1PwpZAUYVCGKsHeAV--PWke9pXifd8X6AjBvJzTM3IgWMkthD7P0XZINKUE_IA6JCq_8TuemSxc8MUEgw_mbewEu--XSYyTvKLxEJ-R0evcz2GqKJsyGZHTc2RDetBE21MBHW_D0kBrx8q8dLfyuF4fmeVkOhVP3ifTBth3lW1K3doYMcv_WjCkF8xpeMKajnpccOvy2X4pkLdVOYRwP-pV-cEJz2g0VECUI7Tb8nex_TtYyUiJ7h_dZoKC8C6Rc6AtmTxPwTT3KJL2jSwH_-LYlv-ayCnYyBG5DwuORUm2c_GIzCsg4jPEHeMcd_XAg==).\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements within the meaning of\nthe United States Private Securities Litigation Reform Act of 1995.\nForward-looking statements include all statements that are not historical\nstatements of fact and statements regarding the Company's intent, belief, or\nexpectations, including, but not limited to, statements regarding the\nCompany’s new website, the Company's future results of operations and\nfinancial position, planned products and services, business strategy and\nplans, market size and growth opportunities, competitive position and\ntechnological and market trends. Some of these forward-looking statements can\nbe identified by the use of forward-looking words, including \"may,\" \"should,\"\n\"expect,\" \"intend,\" \"will,\" \"estimate,\" \"anticipate,\" \"believe,\" \"predict,\"\n\"plan,\" \"targets,\" \"projects,\" \"could,\" \"would,\" \"continue,\" \"forecast\" or the\nnegatives of these terms or variations of them or similar expressions.\n\nThese forward-looking statements are subject to risks, uncertainties, and\nother factors (some of which are beyond the Company's control) which could\ncause actual results to differ materially from those expressed or implied by\nsuch forward-looking statements. Such factors include those set forth in the\nsections entitled \"Risk Factors\" and \"Cautionary Note Regarding\nForward-Looking Statements\" in the Company's Annual Report on Form 10-K for\nthe year ended December 31, 2025, and in the Company's subsequent filings with\nthe SEC available at www.sec.gov. If any of these risks materialize or any of\nthe Company's assumptions prove incorrect, actual results could differ\nmaterially from the results implied by these forward-looking statements. There\nmay be additional risks that the Company presently does not know or that it\ncurrently believes are immaterial that could also cause actual results to\ndiffer from those contained in the forward-looking statements. All\nforward-looking statements contained in this press release speak only as of\nthe date they were made. Except to the extent required by law, the Company\nundertakes no obligation to update such statements to reflect events that\noccur or circumstances that exist after the date on which they were made.\n\nInvestor Relations\nEric Prouty\nSzymon Serowiecki\nAdvisIRy Partners\nDragonflyIR@advisiry.com\n\nDragonfly Energy Media Relations\nmedia@dragonflyenergy.com\n\nSource: Dragonfly Energy Holdings Corp.\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/4af41c00-3bbe-4a81-a5a3-5fe377000ac3\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5b65d91c-13e8-489c-ae0c-e86a6e08f658)\nDragonfly Energy \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/4af41c00-3bbe-4a81-a5a3-5fe377000ac3/en)\nBattle Born Launches New E-Commerce Website\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX5VLn9K","title":"Battle Born® Launches New E-Commerce Website to Enhance Customer Experience and Support Commercial Growth","author":"Globe Newswire","ticker":"DFLI","created":"2026-05-13T11:30:00.223Z","tickers":["DFLI","DFLIW"],"exchange":"NASDAQ","article_body":"RENO, Nev., May 13, 2026 (GLOBE NEWSWIRE) -- Dragonfly Energy Holdings Corp.\n(Nasdaq: DFLI) (“Dragonfly Energy” or the “Company”), an industry\nleader in energy storage and maker of Battle Born Batteries®, today announced\nthe launch of its newly redesigned e-commerce website for the Battle Born\nbrand.\n\nThe new website is designed to make it easier for customers to find,\nunderstand, and purchase reliable lithium power solutions. Whether upgrading a\nsingle battery or building a complete system, users can more efficiently\nnavigate products, explore options, and make informed decisions based on their\nspecific application.\n\n“This launch is centered around the customer experience,” said Tyler\nBourns, Chief Marketing Officer at Dragonfly Energy. “From first-time buyers\nto experienced installers, people want clarity and confidence when selecting\npower solutions. This platform is built to make that process more intuitive,\ninformative, and accessible.”\n\nThe redesigned platform delivers a faster, more streamlined experience across\ndesktop and mobile devices, with improved navigation and product organization\nto help customers quickly identify the right solutions for applications\nincluding RV, marine, off-grid, trucking, and industrial use.\n\nA key addition to the new website is the expanded Battle Born Academy, which\nprovides educational resources such as technical videos, system guidance, and\nfoundational content to help customers better understand lithium battery\ntechnology and system design.\n\nThe platform also improves support for professional customers, including\ndealers, OEMs, and installers, with more efficient purchasing workflows and\ntools tailored to commercial needs.\n\nThe new Battle Born website is now live at: Battle-Born.com\n(https://www.globenewswire.com/Tracker?data=TBU6oMWgAbPJfKP8Ydl3RJmJWFxDtMU0Dl2FE-Gs109JBOHGTnifAl-xPD2tLwiuxY9agp1pRxJoprz1YdNYj3qRKcajgbgBk7FSRclYisk=)\n\nFor more information about Dragonfly Energy, visit Dragonflyenergy.com\n(https://www.globenewswire.com/Tracker?data=mAoI17u-IkaqYZTqzL3Y-deKikWpuCrC5CG2tDTRA4S5R5HB2D0MbcvE7vA_vm1Nxjul7GFanu55pTAPJ_chELa_hE31v4xDjlyL_Lsl898=).\n\nAbout Dragonfly Energy\nDragonfly Energy Holdings Corp. (Nasdaq: DFLI) is a comprehensive lithium\nbattery technology company, specializing in cell manufacturing, battery pack\nassembly, and full system integration. Through its renowned Battle Born\nBatteries(®) brand, Dragonfly Energy has established itself as a frontrunner\nin the lithium battery industry, with hundreds of thousands of reliable\nbattery packs deployed in the field through top-tier OEMs and a diverse retail\ncustomer base. At the forefront of domestic lithium battery cell production,\nDragonfly Energy’s patented dry electrode manufacturing process can deliver\nchemistry-agnostic power solutions for a broad spectrum of applications,\nincluding energy storage systems, electric vehicles, and consumer electronics.\nThe Company’s overarching mission is the future deployment of its\nproprietary, nonflammable, all-solid-state battery cells.\n\nTo learn more about Dragonfly Energy and its commitment to clean energy\nadvancements, visit investors.dragonflyenergy.com\n(https://www.globenewswire.com/Tracker?data=fGRvVOggPc5PsQoGT5mUlm1PwpZAUYVCGKsHeAV--PWke9pXifd8X6AjBvJzTM3IgWMkthD7P0XZINKUE_IA6JCq_8TuemSxc8MUEgw_mbewEu--XSYyTvKLxEJ-R0evcz2GqKJsyGZHTc2RDetBE21MBHW_D0kBrx8q8dLfyuF4fmeVkOhVP3ifTBth3lW1K3doYMcv_WjCkF8xpeMKajnpccOvy2X4pkLdVOYRwP-pV-cEJz2g0VECUI7Tb8nex_TtYyUiJ7h_dZoKC8C6Rc6AtmTxPwTT3KJL2jSwH_-LYlv-ayCnYyBG5DwuORUm2c_GIzCsg4jPEHeMcd_XAg==).\n\nForward-Looking Statements\n\nThis press release contains forward-looking statements within the meaning of\nthe United States Private Securities Litigation Reform Act of 1995.\nForward-looking statements include all statements that are not historical\nstatements of fact and statements regarding the Company's intent, belief, or\nexpectations, including, but not limited to, statements regarding the\nCompany’s new website, the Company's future results of operations and\nfinancial position, planned products and services, business strategy and\nplans, market size and growth opportunities, competitive position and\ntechnological and market trends. Some of these forward-looking statements can\nbe identified by the use of forward-looking words, including \"may,\" \"should,\"\n\"expect,\" \"intend,\" \"will,\" \"estimate,\" \"anticipate,\" \"believe,\" \"predict,\"\n\"plan,\" \"targets,\" \"projects,\" \"could,\" \"would,\" \"continue,\" \"forecast\" or the\nnegatives of these terms or variations of them or similar expressions.\n\nThese forward-looking statements are subject to risks, uncertainties, and\nother factors (some of which are beyond the Company's control) which could\ncause actual results to differ materially from those expressed or implied by\nsuch forward-looking statements. Such factors include those set forth in the\nsections entitled \"Risk Factors\" and \"Cautionary Note Regarding\nForward-Looking Statements\" in the Company's Annual Report on Form 10-K for\nthe year ended December 31, 2025, and in the Company's subsequent filings with\nthe SEC available at www.sec.gov. If any of these risks materialize or any of\nthe Company's assumptions prove incorrect, actual results could differ\nmaterially from the results implied by these forward-looking statements. There\nmay be additional risks that the Company presently does not know or that it\ncurrently believes are immaterial that could also cause actual results to\ndiffer from those contained in the forward-looking statements. All\nforward-looking statements contained in this press release speak only as of\nthe date they were made. Except to the extent required by law, the Company\nundertakes no obligation to update such statements to reflect events that\noccur or circumstances that exist after the date on which they were made.\n\nInvestor Relations\nEric Prouty\nSzymon Serowiecki\nAdvisIRy Partners\nDragonflyIR@advisiry.com\n\nDragonfly Energy Media Relations\nmedia@dragonflyenergy.com\n\nSource: Dragonfly Energy Holdings Corp.\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/4af41c00-3bbe-4a81-a5a3-5fe377000ac3\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/5b65d91c-13e8-489c-ae0c-e86a6e08f658)\nDragonfly Energy \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/4af41c00-3bbe-4a81-a5a3-5fe377000ac3/en)\nBattle Born Launches New E-Commerce Website\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-05-13T11:30:00.279043017Z","server_sent_at_ms":1778671800279},"received_at":"2026-05-13T11:30:00.488Z","source_url":null},"analysis":null,"durationMs":null,"modelName":null}}