{"success":true,"data":{"pressRelease":{"id":"35135","rtpr_id":"nPn35mK2Ka","ticker":"DGE","exchange":"LSE","all_tickers":["DGE"],"title":"SEAGRAM'S 7 CROWN BLENDED WHISKEY TURNS UP THE TASTE OF SUMMER WITH NEW APPLE PIE FLAVOR","author":"PR Newswire","published_at":"2026-05-14T13:03:22.400Z","article_body":"SEAGRAM'S 7 CROWN BLENDED WHISKEY TURNS UP THE TASTE OF SUMMER WITH NEW APPLE PIE FLAVOR\n\nPR Newswire\n\nNEW YORK, May 14, 2026\n\nThe limited-time Seagram's 7 Crown Apple Pie delivers a bold hit of nostalgia\n— just in time for summer\n\nNEW YORK, May 14, 2026 /PRNewswire/ -- Seagram's 7 Crown Blended Whiskey is\nkicking off summer early with the launch of Seagram's 7 Crown Apple Pie, a\ndelicious seasonal flavor from the iconic whiskey brand. Launching nationwide\njust as the season heats up, it's the ultimate companion for backyard\nbarbecues, lake days, long weekends, and everything in between.\n\n(https://mma.prnewswire.com/media/2979645/Seagrams_7_Logo_Logo.html)\n\nA fresh twist on an American classic, Seagram's 7 Crown Apple Pie blends the\nsmooth, approachable character of Seagram's 7 Crown with notes of baked apple,\nwarm spice and a hint of vanilla pie crust. The result? bold, nostalgic flavor\nthat tastes like summer in a glass—perfect over ice or mixed into\ncrowd-favorite cocktails at everything from Fourth of July celebrations to\nbonfire nights with the people you love.\n\n\"With Seagram's 7 Crown Apple Pie, we're bringing new energy to a flavor\npeople already love,\" said Brand Director, Single Malts & Emerging\nWhiskies, Frank Dudley. \"It's familiar, it's fun and it fits right into the\nkind of summer people wait all year for, whether you're carrying on traditions\nor making new ones.\"\n\nAt 70 proof, Seagram's 7 Crown Apple Pie is as versatile as it is flavorful\n— easy to enjoy on the rocks or in the brand's iconic serve, the 7&7:\n\nIngredients:\n1.5 oz. Seagram's 7 Crown Apple Pie\n5 oz. 7UP(®) Lemon-lime soda\nSlice of lime\n\nDirections:\n1. Add Seagram's 7 Crown Apple Pie and 7UP(®) soda to a highball glass with\nice\n2. Stir well\n3. Garnish with lime slice\n\nRolling out nationwide this June, Seagram's 7 Crown Apple Pie is showing up in\nretail displays and behind bars across the country – spotlighting the iconic\n7&7 made with 7UP(®) all summer long. Available for a limited time at a\nsuggested retail price of $11.99, visit Seagrams7.com to find a bottle near\nyou and explore more summer-ready recipes.\n\nSeagram's 7 Crown is an American blended whiskey aged in oak with a rich and\ncasual history. No matter how you choose to celebrate this summer, Seagram's 7\nCrown reminds you to always drink responsibly.\n\nAbout Seagram's 7 Crown\nSeagram's 7 Crown American Blended Whiskey is an icon with a rich heritage\ndating back to the 1930s. A blended American whiskey, Seagram's 7 Crown has a\nlegacy of bringing people together through its easy-to-drink, smooth liquid.\nSeagram's 7 Crown is casual, approachable and has a taste profile that stands\nthe test of time on its own and in its signature drink, the 7 & 7. For\nmore information, visit seagrams7.com and follow us on Instagram @seagrams7.\nSeagram's 7 Crown encourages all consumers to please enjoy responsibly.\n\nAbout Diageo North America\nDiageo is a global leader in beverage alcohol with an outstanding collection\nof brands across spirits and beer categories. These brands include Johnnie\nWalker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One\nvodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.\n\nDiageo is a global company, and our products are sold in nearly 180 countries\naround the world. The company is listed on both the London Stock Exchange\n(DGE) and the New York Stock Exchange (DEO).\n\nFor more information about Diageo, our people, our brands, and performance,\nvisit us at www.diageo.com (http://www.diageo.com) . Visit Diageo's global\nresponsible drinking resource, www.DRINKiQ.com (http://www.DRINKiQ.com) for\ninformation, initiatives, and ways to share best practice.\n\nCONTACT: Seagrams@taylorstrategy.com (mailto:Seagrams@taylorstrategy.com)\n\n(https://mma.prnewswire.com/media/2979646/Seagrams_7_Apple_Pie_Lifestyle_2.html)\n\n(https://mma.prnewswire.com/media/2979647/Seagrams_Apple_Pie_Lifestyle_Image.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/seagrams-7-crown-blended-whiskey-turns-up-the-taste-of-summer-with-new-apple-pie-flavor-302772408.html\n(https://www.prnewswire.com/news-releases/seagrams-7-crown-blended-whiskey-turns-up-the-taste-of-summer-with-new-apple-pie-flavor-302772408.html)\n\nSOURCE Seagram's 7 Crown\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2979645/Seagrams_7_Logo_Logo.jpg\nhttps://mma.prnewswire.com/media/2979646/Seagrams_7_Apple_Pie_Lifestyle_2.jpg\nhttps://mma.prnewswire.com/media/2979647/Seagrams_Apple_Pie_Lifestyle_Image.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn35mK2Ka","title":"SEAGRAM'S 7 CROWN BLENDED WHISKEY TURNS UP THE TASTE OF SUMMER WITH NEW APPLE PIE FLAVOR","author":"PR Newswire","ticker":"DGE","created":"2026-05-14T13:03:22.400Z","tickers":["DGE"],"exchange":"LSE","article_body":"SEAGRAM'S 7 CROWN BLENDED WHISKEY TURNS UP THE TASTE OF SUMMER WITH NEW APPLE PIE FLAVOR\n\nPR Newswire\n\nNEW YORK, May 14, 2026\n\nThe limited-time Seagram's 7 Crown Apple Pie delivers a bold hit of nostalgia\n— just in time for summer\n\nNEW YORK, May 14, 2026 /PRNewswire/ -- Seagram's 7 Crown Blended Whiskey is\nkicking off summer early with the launch of Seagram's 7 Crown Apple Pie, a\ndelicious seasonal flavor from the iconic whiskey brand. Launching nationwide\njust as the season heats up, it's the ultimate companion for backyard\nbarbecues, lake days, long weekends, and everything in between.\n\n(https://mma.prnewswire.com/media/2979645/Seagrams_7_Logo_Logo.html)\n\nA fresh twist on an American classic, Seagram's 7 Crown Apple Pie blends the\nsmooth, approachable character of Seagram's 7 Crown with notes of baked apple,\nwarm spice and a hint of vanilla pie crust. The result? bold, nostalgic flavor\nthat tastes like summer in a glass—perfect over ice or mixed into\ncrowd-favorite cocktails at everything from Fourth of July celebrations to\nbonfire nights with the people you love.\n\n\"With Seagram's 7 Crown Apple Pie, we're bringing new energy to a flavor\npeople already love,\" said Brand Director, Single Malts & Emerging\nWhiskies, Frank Dudley. \"It's familiar, it's fun and it fits right into the\nkind of summer people wait all year for, whether you're carrying on traditions\nor making new ones.\"\n\nAt 70 proof, Seagram's 7 Crown Apple Pie is as versatile as it is flavorful\n— easy to enjoy on the rocks or in the brand's iconic serve, the 7&7:\n\nIngredients:\n1.5 oz. Seagram's 7 Crown Apple Pie\n5 oz. 7UP(®) Lemon-lime soda\nSlice of lime\n\nDirections:\n1. Add Seagram's 7 Crown Apple Pie and 7UP(®) soda to a highball glass with\nice\n2. Stir well\n3. Garnish with lime slice\n\nRolling out nationwide this June, Seagram's 7 Crown Apple Pie is showing up in\nretail displays and behind bars across the country – spotlighting the iconic\n7&7 made with 7UP(®) all summer long. Available for a limited time at a\nsuggested retail price of $11.99, visit Seagrams7.com to find a bottle near\nyou and explore more summer-ready recipes.\n\nSeagram's 7 Crown is an American blended whiskey aged in oak with a rich and\ncasual history. No matter how you choose to celebrate this summer, Seagram's 7\nCrown reminds you to always drink responsibly.\n\nAbout Seagram's 7 Crown\nSeagram's 7 Crown American Blended Whiskey is an icon with a rich heritage\ndating back to the 1930s. A blended American whiskey, Seagram's 7 Crown has a\nlegacy of bringing people together through its easy-to-drink, smooth liquid.\nSeagram's 7 Crown is casual, approachable and has a taste profile that stands\nthe test of time on its own and in its signature drink, the 7 & 7. For\nmore information, visit seagrams7.com and follow us on Instagram @seagrams7.\nSeagram's 7 Crown encourages all consumers to please enjoy responsibly.\n\nAbout Diageo North America\nDiageo is a global leader in beverage alcohol with an outstanding collection\nof brands across spirits and beer categories. These brands include Johnnie\nWalker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One\nvodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.\n\nDiageo is a global company, and our products are sold in nearly 180 countries\naround the world. The company is listed on both the London Stock Exchange\n(DGE) and the New York Stock Exchange (DEO).\n\nFor more information about Diageo, our people, our brands, and performance,\nvisit us at www.diageo.com (http://www.diageo.com) . Visit Diageo's global\nresponsible drinking resource, www.DRINKiQ.com (http://www.DRINKiQ.com) for\ninformation, initiatives, and ways to share best practice.\n\nCONTACT: Seagrams@taylorstrategy.com (mailto:Seagrams@taylorstrategy.com)\n\n(https://mma.prnewswire.com/media/2979646/Seagrams_7_Apple_Pie_Lifestyle_2.html)\n\n(https://mma.prnewswire.com/media/2979647/Seagrams_Apple_Pie_Lifestyle_Image.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/seagrams-7-crown-blended-whiskey-turns-up-the-taste-of-summer-with-new-apple-pie-flavor-302772408.html\n(https://www.prnewswire.com/news-releases/seagrams-7-crown-blended-whiskey-turns-up-the-taste-of-summer-with-new-apple-pie-flavor-302772408.html)\n\nSOURCE Seagram's 7 Crown\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2979645/Seagrams_7_Logo_Logo.jpg\nhttps://mma.prnewswire.com/media/2979646/Seagrams_7_Apple_Pie_Lifestyle_2.jpg\nhttps://mma.prnewswire.com/media/2979647/Seagrams_Apple_Pie_Lifestyle_Image.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-14T13:03:22.457121734Z","server_sent_at_ms":1778763802457},"received_at":"2026-05-14T13:03:22.512Z","source_url":"https://www.prnewswire.com/news-releases/seagrams-7-crown-blended-whiskey-turns-up-the-taste-of-summer-with-new-apple-pie-flavor-302772408.html"},"analysis":null,"durationMs":null,"modelName":null}}