{"success":true,"data":{"pressRelease":{"id":"36651","rtpr_id":"nBw90LVhda","ticker":"M","exchange":"NYSE","all_tickers":["M"],"title":"Celebrations Start 50 Days from the 50th Macy’s 4th of July Fireworks®","author":"Business Wire","published_at":"2026-05-15T14:00:00.307Z","article_body":"Celebrations Start 50 Days from the 50th Macy’s 4th of July Fireworks(®)\n\nMacy’s 4(th) of July Fireworks expands for its 50(th) anniversary,\nilluminating the iconic Brooklyn Bridge, the lower East River and the lower\nHudson River, creating an unforgettable celebration on the nation’s 250(th)\nbirthday\n\nThis year, through “Celebrations Start at Macy’s,” Macy’s 4(th) of\nJuly Fireworks(®) will mark its 50(th) anniversary with a milestone\npyrotechnic display, captivating millions on Saturday, July 4. Macy’s 4(th)\nof July Fireworks will expand to both the lower East River in the Seaport\nDistrict, the lower Hudson River in collaboration with Jersey City, and the\niconic Brooklyn Bridge creating a shared experience that connects more\ncommunities than ever.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260515823798/en/\n(https://www.businesswire.com/news/home/20260515823798/en/)\n\nCelebrations Start 50 Days from the 50th Macy's 4th of July Fireworks®\n\nThe nation’s largest 4(th) of July celebration will ignite the skies of New\nYork and New Jersey with a kaleidoscope of color and sound. The landmark show\ncelebrates 50 years of patriotic spectacle for Macy’s and marks the\nnation’s 250(th) birthday.\n\n“As a brand synonymous with celebration, entertainment and culture, Macy’s\nbrings generations of customers and communities together through both big and\nsmall moments,” said Sharon Otterman, Macy’s chief marketing officer.\n“The tradition of Macy’s 4(th) of July Fireworks creates connection\nthrough artistry, music and awe-inspiring displays that turn into lasting\nmemories. We are proud to celebrate our 50(th) anniversary with a once in a\ngeneration experience filled with emotional storytelling and signature\nspectacle to connect millions of people nationwide.”\n\nThrough “Celebrations Start at Macy’s,” the brand creates immersive\nexperiences like Macy’s 4(th) of July Fireworks, as well as surprise and\ndelight moments through customer experiences and iconic national events,\nleading up to the 100(th) Macy’s Thanksgiving Day Parade(®) this November.\n\nThis spring, Macy’s is launching Macy’s Golden Confetti as part of\n“Celebrations Start at Macy’s,” offering customers a chance to win one\nof 100 prizes, now through October 31, 2026. Eligible sweepstakes participants\nwill enter to win tickets to Macy’s iconic events, live entertainment\nexperiences and “must have” product, and one contest winner will receive a\nMacy’s shopping spree grand prize, totaling $100,000. Promotion rules,\neligibility, specific prizes/distribution and other details can be found at\nwww.MacysGoldenConfetti.com*\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.MacysGoldenConfetti.com&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=www.MacysGoldenConfetti.com*&index=1&md5=049ba1e48f3f112e428c4022935731e6)\n. Additionally, during Celebration Saturdays events at select stores\nthroughout the fall season and online, customers are invited to share personal\ncelebrations and create confetti to be released as part of the 100(th)\nMacy’s Thanksgiving Day Parade.\n\nViewers nationwide can tune in to “Macy’s 4th of July Fireworks” on NBC\nand Peacock at 8:00-10:00 p.m. ET/PT, 7:00-9:00 p.m. CT/MT. An encore\npresentation of the show will also air at 10 p.m. ET/PT on NBC. Additionally,\na Spanish language simulcast will air on Telemundo at 8:00-10:00 p.m. ET/PT.\n\nAdditional details on public viewing, talent performances and more will be\nannounced in the coming weeks. To learn more, please visit macys.com/fireworks\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.macys.com%2Ffireworks&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=macys.com%2Ffireworks&index=2&md5=3ff3b093e5009a0c29702341ea5489cc)\n.\n\n*NO PURCHASE OR APP NECESSARY. Legal residents of the 50 U.S. (D.C.) 18 years\nand older. Ends October 31, 2026. To play, visit here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macysgoldenconfetti.com%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=here&index=3&md5=19912c42d7d41d35e18138e322d58946)\n. See Official Rules\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macys.com%2Fs%2Fpromotional-details%2Fconfettisweeps%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=Official+Rules&index=4&md5=3f709798d70fa0c6cb1e8cb4ea667190)\nfor odds, alternate methods of entry and prize descriptions. To download the\nMacy’s app, visit here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmacys.onelink.me%2F1821042908%2F2t6fjlz1&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=here&index=5&md5=07f61df84b3cfe6bdfb69dd284689bbe)\n. Void where prohibited.\n\nAbout Macy’s\n\nMacy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), helps\ncustomers celebrate – from everyday moments to life’s biggest occasions\n– with a curated assortment across apparel, home, beauty, accessories and\nmore. Each year, Macy’s brings the nation together through two of its most\nbeloved traditions: Macy’s Thanksgiving Day Parade and Macy’s 4(th) of\nJuly Fireworks, entertaining millions. Celebrate big and small moments in\nstores nationwide, at macys.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macys.com%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=macys.com&index=6&md5=404de417fe0f881bcd9536b632426629)\n, or on the Macy’s app. For more information on Macy’s, Inc., visit\nwww.macysinc.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macysinc.com%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=www.macysinc.com&index=7&md5=c4cad4b887a5349bc65b6a587d1b2270)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260515823798/en/\n(https://www.businesswire.com/news/home/20260515823798/en/)\n\nChristine Olver Nealon / Ryan Gannon / Adriana Douzos\n\ncommunications@macys.com (mailto:communications@macys.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw90LVhda","title":"Celebrations Start 50 Days from the 50th Macy’s 4th of July Fireworks®","author":"Business Wire","ticker":"M","created":"2026-05-15T14:00:00.307Z","tickers":["M"],"exchange":"NYSE","article_body":"Celebrations Start 50 Days from the 50th Macy’s 4th of July Fireworks(®)\n\nMacy’s 4(th) of July Fireworks expands for its 50(th) anniversary,\nilluminating the iconic Brooklyn Bridge, the lower East River and the lower\nHudson River, creating an unforgettable celebration on the nation’s 250(th)\nbirthday\n\nThis year, through “Celebrations Start at Macy’s,” Macy’s 4(th) of\nJuly Fireworks(®) will mark its 50(th) anniversary with a milestone\npyrotechnic display, captivating millions on Saturday, July 4. Macy’s 4(th)\nof July Fireworks will expand to both the lower East River in the Seaport\nDistrict, the lower Hudson River in collaboration with Jersey City, and the\niconic Brooklyn Bridge creating a shared experience that connects more\ncommunities than ever.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260515823798/en/\n(https://www.businesswire.com/news/home/20260515823798/en/)\n\nCelebrations Start 50 Days from the 50th Macy's 4th of July Fireworks®\n\nThe nation’s largest 4(th) of July celebration will ignite the skies of New\nYork and New Jersey with a kaleidoscope of color and sound. The landmark show\ncelebrates 50 years of patriotic spectacle for Macy’s and marks the\nnation’s 250(th) birthday.\n\n“As a brand synonymous with celebration, entertainment and culture, Macy’s\nbrings generations of customers and communities together through both big and\nsmall moments,” said Sharon Otterman, Macy’s chief marketing officer.\n“The tradition of Macy’s 4(th) of July Fireworks creates connection\nthrough artistry, music and awe-inspiring displays that turn into lasting\nmemories. We are proud to celebrate our 50(th) anniversary with a once in a\ngeneration experience filled with emotional storytelling and signature\nspectacle to connect millions of people nationwide.”\n\nThrough “Celebrations Start at Macy’s,” the brand creates immersive\nexperiences like Macy’s 4(th) of July Fireworks, as well as surprise and\ndelight moments through customer experiences and iconic national events,\nleading up to the 100(th) Macy’s Thanksgiving Day Parade(®) this November.\n\nThis spring, Macy’s is launching Macy’s Golden Confetti as part of\n“Celebrations Start at Macy’s,” offering customers a chance to win one\nof 100 prizes, now through October 31, 2026. Eligible sweepstakes participants\nwill enter to win tickets to Macy’s iconic events, live entertainment\nexperiences and “must have” product, and one contest winner will receive a\nMacy’s shopping spree grand prize, totaling $100,000. Promotion rules,\neligibility, specific prizes/distribution and other details can be found at\nwww.MacysGoldenConfetti.com*\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.MacysGoldenConfetti.com&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=www.MacysGoldenConfetti.com*&index=1&md5=049ba1e48f3f112e428c4022935731e6)\n. Additionally, during Celebration Saturdays events at select stores\nthroughout the fall season and online, customers are invited to share personal\ncelebrations and create confetti to be released as part of the 100(th)\nMacy’s Thanksgiving Day Parade.\n\nViewers nationwide can tune in to “Macy’s 4th of July Fireworks” on NBC\nand Peacock at 8:00-10:00 p.m. ET/PT, 7:00-9:00 p.m. CT/MT. An encore\npresentation of the show will also air at 10 p.m. ET/PT on NBC. Additionally,\na Spanish language simulcast will air on Telemundo at 8:00-10:00 p.m. ET/PT.\n\nAdditional details on public viewing, talent performances and more will be\nannounced in the coming weeks. To learn more, please visit macys.com/fireworks\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.macys.com%2Ffireworks&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=macys.com%2Ffireworks&index=2&md5=3ff3b093e5009a0c29702341ea5489cc)\n.\n\n*NO PURCHASE OR APP NECESSARY. Legal residents of the 50 U.S. (D.C.) 18 years\nand older. Ends October 31, 2026. To play, visit here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macysgoldenconfetti.com%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=here&index=3&md5=19912c42d7d41d35e18138e322d58946)\n. See Official Rules\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macys.com%2Fs%2Fpromotional-details%2Fconfettisweeps%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=Official+Rules&index=4&md5=3f709798d70fa0c6cb1e8cb4ea667190)\nfor odds, alternate methods of entry and prize descriptions. To download the\nMacy’s app, visit here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fmacys.onelink.me%2F1821042908%2F2t6fjlz1&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=here&index=5&md5=07f61df84b3cfe6bdfb69dd284689bbe)\n. Void where prohibited.\n\nAbout Macy’s\n\nMacy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), helps\ncustomers celebrate – from everyday moments to life’s biggest occasions\n– with a curated assortment across apparel, home, beauty, accessories and\nmore. Each year, Macy’s brings the nation together through two of its most\nbeloved traditions: Macy’s Thanksgiving Day Parade and Macy’s 4(th) of\nJuly Fireworks, entertaining millions. Celebrate big and small moments in\nstores nationwide, at macys.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macys.com%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=macys.com&index=6&md5=404de417fe0f881bcd9536b632426629)\n, or on the Macy’s app. For more information on Macy’s, Inc., visit\nwww.macysinc.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.macysinc.com%2F&esheet=54536516&newsitemid=20260515823798&lan=en-US&anchor=www.macysinc.com&index=7&md5=c4cad4b887a5349bc65b6a587d1b2270)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260515823798/en/\n(https://www.businesswire.com/news/home/20260515823798/en/)\n\nChristine Olver Nealon / Ryan Gannon / Adriana Douzos\n\ncommunications@macys.com (mailto:communications@macys.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-05-15T14:00:00.417141575Z","server_sent_at_ms":1778853600417},"received_at":"2026-05-15T14:00:00.528Z","source_url":"https://www.businesswire.com/news/home/20260515823798/en/"},"analysis":{"id":"26097","press_release_id":"36651","analysis_json":{"industry":{"label":"Department Stores","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Macy's announced the 50th anniversary of its 4th of July Fireworks, expanding the display to the Brooklyn Bridge, lower East River, and lower Hudson River.\n\nThe company also launched the 'Macy's Golden Confetti' sweepstakes, offering 100 prizes including a $100,000 shopping spree grand prize, running through October 31, 2026.\n\nThe fireworks show will be broadcast on NBC, Peacock, and Telemundo on July 4, serving as part of the broader 'Celebrations Start at Macy's' marketing campaign.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine marketing update for seasonal event; no material financial impact."},"keyFigures":{"customDimensions":{"number_of_prizes":100,"sweepstakes_grand_prize":"$100,000"}},"quotedText":"The tradition of Macy’s 4th of July Fireworks creates connection through artistry, music and awe-inspiring displays that turn into lasting memories.","namedEntities":{"people":[{"name":"Sharon Otterman","role":"Chief Marketing Officer"}],"products":["Macy's 4th of July Fireworks","Macy's Golden Confetti","Macy's Thanksgiving Day Parade"],"companies":[{"name":"Macy's, Inc.","ticker":"M"},{"name":"NBC","relationship":"broadcast partner"},{"name":"Peacock","relationship":"streaming partner"},{"name":"Telemundo","relationship":"broadcast partner"},{"name":"Jersey City","relationship":"partner"}],"dollarAmounts":[{"amount":"$100,000","context":"Macy's Golden Confetti grand prize shopping spree"}]},"materialImpact":{"score":1,"reasoning":"This is a routine marketing announcement regarding the 50th anniversary of a seasonal event (4th of July Fireworks) and a promotional sweepstakes. It contains no financial data, guidance, or strategic operational changes that would materially impact the stock price."},"tickerRelevance":{"others":[],"primary":"M"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"marketing_announcement","sectorWeight":"retail","financialImpact":"none","householdBrandBoost":true}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Macy's announced the 50th anniversary of its 4th of July Fireworks, expanding the display to the Brooklyn Bridge, lower East River, and lower Hudson River.\n\nThe company also launched the 'Macy's Golden Confetti' sweepstakes, offering 100 prizes including a $100,000 shopping spree grand prize, running through October 31, 2026.\n\nThe fireworks show will be broadcast on NBC, Peacock, and Telemundo on July 4, serving as part of the broader 'Celebrations Start at Macy's' marketing campaign.","key_figures":{"customDimensions":{"number_of_prizes":100,"sweepstakes_grand_prize":"$100,000"}},"named_entities":{"people":[{"name":"Sharon Otterman","role":"Chief Marketing Officer"}],"products":["Macy's 4th of July Fireworks","Macy's Golden Confetti","Macy's Thanksgiving Day Parade"],"companies":[{"name":"Macy's, Inc.","ticker":"M"},{"name":"NBC","relationship":"broadcast partner"},{"name":"Peacock","relationship":"streaming partner"},{"name":"Telemundo","relationship":"broadcast partner"},{"name":"Jersey City","relationship":"partner"}],"dollarAmounts":[{"amount":"$100,000","context":"Macy's Golden Confetti grand prize shopping spree"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-15T14:00:35.106Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap","eventGravity":"marketing_announcement","sectorWeight":"retail","financialImpact":"none","householdBrandBoost":true}},"durationMs":15492,"modelName":"george-droid-qwen-72b"}}