{"success":true,"data":{"pressRelease":{"id":"39507","rtpr_id":"nPn8jHlTda","ticker":"SSTK","exchange":"NYSE","all_tickers":["SSTK"],"title":"GIPHY Extends Multi-Year Integration Partnership with Meta","author":"PR Newswire","published_at":"2026-05-19T14:00:04.794Z","article_body":"GIPHY Extends Multi-Year Integration Partnership with Meta\n\nPR Newswire\n\nNEW YORK, May 19, 2026\n\nNEW YORK, May 19, 2026 /PRNewswire/ -- GIPHY, the world's leading platform for\nvisual self-expression, today announced a multi-year extension of its\nlong-standing integration partnership with Meta. Through this agreement,\nGIPHY's massive library will continue to power GIF and sticker experiences\nacross Meta's entire suite of apps, including Facebook, Instagram, WhatsApp,\nand Messenger.\n\n(https://mma.prnewswire.com/media/2982739/Shutterstock_MetaGraphic.html)\n\nGIFs and stickers have become a core part of how people communicate. Across\nMeta platforms, GIFs and stickers are shared daily, underscoring the role of\nvisual expression in everyday conversations. This partnership reinforces\nGIPHY's role in enabling dynamic communication at scale across the apps people\nuse every day.\n\n\"People don't always want to type how they feel. They want to show it,\" said\nKevin Hein, Chief Growth Officer at GIPHY. \"GIPHY makes that possible across\nMeta's apps every day. This ongoing partnership ensures that experience stays\nseamless as communication continues to evolve.\"\n\nGIPHY's library of GIFs, stickers, and short-form content is embedded directly\ninto user experiences, enabling people to express emotion and intent without\nleaving the apps they're already using. The renewed partnership reflects a\nshared focus on making digital communication more visual, immediate, and\nintuitive.\n\nGIPHY recently commissioned a consumer survey by Censuswide that shows users\nfeel more comfortable expressing emotions through visuals than texts. With\nGIPHY's integration across Meta apps people can take their communication\nbeyond what text and standard emojis can convey.\n\nGIPHY is a wholly-owned subsidiary of Shutterstock, Inc. (NYSE: SSTK), a\nfamily of brands delivering scalable creative and GenAI solutions to help\ncustomers fuel great work.\n\nABOUT GIPHY\nFounded in 2013, GIPHY Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=349377571&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D1382298960%26u%3Dhttp%253A%252F%252Fwww.giphy.com%252F%26a%3DGIPHY%2BInc.&a=GIPHY+Inc.)\n is the visual communication platform where thousands of creators, media, and\nbrand partners make everyday expression a little more moving. GIPHY empowers\nyou to discover and share the GIFs, Clips, and Stickers that make your\nconversations more positive, more expressive, and more you. In addition, GIPHY\nAds\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=3129549377&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D613669760%26u%3Dhttp%253A%252F%252Fads.giphy.com%252F%26a%3DGIPHY%2BAds&a=GIPHY+Ads)\n enables brands to connect with their audiences through ads people share, not\njust see. Acquired by Shutterstock\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1380812657&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D1341982649%26u%3Dhttp%253A%252F%252Fwww.shutterstock.com%252F%26a%3DShutterstock&a=Shutterstock)\n in 2023, GIPHY's platform has a daily user reach of 1+ billion to which it\nserves 10+ billion pieces of short-form content every day. For more\ninformation, visit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=2248921564&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D2492836918%26u%3Dhttps%253A%252F%252Fcts.businesswire.com%252Fct%252FCT%253Fid%253Dsmartlink%2526url%253Dhttp%25253A%25252F%25252Fgiphy.com%25252F%2526esheet%253D51949624%2526newsitemid%253D20190304005906%2526lan%253Den-US%2526anchor%253DGIPHY.com%2526index%253D1%2526md5%253D6abc3c33768596a24a1761f105811f38%26a%3D%25C2%25A0&a=%C2%A0)\nGIPHY.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1462270527&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D2467259152%26u%3Dhttp%253A%252F%252Fgiphy.com%252F%26a%3DGIPHY.com&a=GIPHY.com)\n or follow us on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=388822885&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D449095772%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fgiphy%252F%26a%3D%25C2%25A0Instagram&a=%C2%A0Instagram)\n, Twitter\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=3442740577&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D599498083%26u%3Dhttps%253A%252F%252Fx.com%252Fgiphy%26a%3D%25C2%25A0Twitter&a=%C2%A0Twitter)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=196883566&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D860261260%26u%3Dhttps%253A%252F%252Fwww.facebook.com%252FGIPHY%252F%26a%3D%25C2%25A0Facebook&a=%C2%A0Facebook)\n, and TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=3245916509&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D1745005617%26u%3Dhttps%253A%252F%252Fwww.tiktok.com%252F%2540giphy%26a%3DTikTok&a=TikTok)\n @GIPHY.\n\nABOUT SHUTTERSTOCK, INC.\nShutterstock is in the business of turning ideas into impact. Powered by a\nglobal network of millions of creators and our cutting-edge technology, we\nprovide businesses, creatives, and brand leaders with the essential, universal\ningredients to make their work more effective. Shutterstock offers access to\none of the world's largest and most diverse collections of high-quality\nlicensable assets, specialized training datasets, evaluation tools, and\nend-to-end strategic partnerships for the full model training lifecycle, as\nwell as advertising and distribution solutions, exclusive editorial content,\nand full-service studio production—delivering unparalleled resources to fuel\ngreat work.\n\nDiscover our impact at www.shutterstock.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1379763935&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=www.shutterstock.com)\n and connect with us on LinkedIn\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1660722831&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshutterstock%2F&a=LinkedIn)\n, Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=14141300&u=https%3A%2F%2Fwww.instagram.com%2Fshutterstock%2F&a=Instagram)\n, X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=2407138622&u=https%3A%2F%2Fx.com%2Fshutterstock&a=X)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=4195632923&u=https%3A%2F%2Ffacebook.com%2FShutterstock&a=Facebook)\n and YouTube\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=334410970&u=https%3A%2F%2Fwww.youtube.com%2F%40shutterstock&a=YouTube)\n.\n\n(https://mma.prnewswire.com/media/2542650/Giphy_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/giphy-extends-multi-year-integration-partnership-with-meta-302775405.html\n(https://www.prnewswire.com/news-releases/giphy-extends-multi-year-integration-partnership-with-meta-302775405.html)\n\nSOURCE Shutterstock, Inc.\n\n\n\nSSM&L, giphy@ssmandl.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2982739/Shutterstock_MetaGraphic.jpg\nhttps://mma.prnewswire.com/media/2542650/Giphy_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn8jHlTda","title":"GIPHY Extends Multi-Year Integration Partnership with Meta","author":"PR Newswire","ticker":"SSTK","created":"2026-05-19T14:00:04.794Z","tickers":["SSTK"],"exchange":"NYSE","article_body":"GIPHY Extends Multi-Year Integration Partnership with Meta\n\nPR Newswire\n\nNEW YORK, May 19, 2026\n\nNEW YORK, May 19, 2026 /PRNewswire/ -- GIPHY, the world's leading platform for\nvisual self-expression, today announced a multi-year extension of its\nlong-standing integration partnership with Meta. Through this agreement,\nGIPHY's massive library will continue to power GIF and sticker experiences\nacross Meta's entire suite of apps, including Facebook, Instagram, WhatsApp,\nand Messenger.\n\n(https://mma.prnewswire.com/media/2982739/Shutterstock_MetaGraphic.html)\n\nGIFs and stickers have become a core part of how people communicate. Across\nMeta platforms, GIFs and stickers are shared daily, underscoring the role of\nvisual expression in everyday conversations. This partnership reinforces\nGIPHY's role in enabling dynamic communication at scale across the apps people\nuse every day.\n\n\"People don't always want to type how they feel. They want to show it,\" said\nKevin Hein, Chief Growth Officer at GIPHY. \"GIPHY makes that possible across\nMeta's apps every day. This ongoing partnership ensures that experience stays\nseamless as communication continues to evolve.\"\n\nGIPHY's library of GIFs, stickers, and short-form content is embedded directly\ninto user experiences, enabling people to express emotion and intent without\nleaving the apps they're already using. The renewed partnership reflects a\nshared focus on making digital communication more visual, immediate, and\nintuitive.\n\nGIPHY recently commissioned a consumer survey by Censuswide that shows users\nfeel more comfortable expressing emotions through visuals than texts. With\nGIPHY's integration across Meta apps people can take their communication\nbeyond what text and standard emojis can convey.\n\nGIPHY is a wholly-owned subsidiary of Shutterstock, Inc. (NYSE: SSTK), a\nfamily of brands delivering scalable creative and GenAI solutions to help\ncustomers fuel great work.\n\nABOUT GIPHY\nFounded in 2013, GIPHY Inc.\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=349377571&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D1382298960%26u%3Dhttp%253A%252F%252Fwww.giphy.com%252F%26a%3DGIPHY%2BInc.&a=GIPHY+Inc.)\n is the visual communication platform where thousands of creators, media, and\nbrand partners make everyday expression a little more moving. GIPHY empowers\nyou to discover and share the GIFs, Clips, and Stickers that make your\nconversations more positive, more expressive, and more you. In addition, GIPHY\nAds\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=3129549377&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D613669760%26u%3Dhttp%253A%252F%252Fads.giphy.com%252F%26a%3DGIPHY%2BAds&a=GIPHY+Ads)\n enables brands to connect with their audiences through ads people share, not\njust see. Acquired by Shutterstock\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1380812657&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D1341982649%26u%3Dhttp%253A%252F%252Fwww.shutterstock.com%252F%26a%3DShutterstock&a=Shutterstock)\n in 2023, GIPHY's platform has a daily user reach of 1+ billion to which it\nserves 10+ billion pieces of short-form content every day. For more\ninformation, visit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=2248921564&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D2492836918%26u%3Dhttps%253A%252F%252Fcts.businesswire.com%252Fct%252FCT%253Fid%253Dsmartlink%2526url%253Dhttp%25253A%25252F%25252Fgiphy.com%25252F%2526esheet%253D51949624%2526newsitemid%253D20190304005906%2526lan%253Den-US%2526anchor%253DGIPHY.com%2526index%253D1%2526md5%253D6abc3c33768596a24a1761f105811f38%26a%3D%25C2%25A0&a=%C2%A0)\nGIPHY.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1462270527&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D2467259152%26u%3Dhttp%253A%252F%252Fgiphy.com%252F%26a%3DGIPHY.com&a=GIPHY.com)\n or follow us on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=388822885&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D449095772%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fgiphy%252F%26a%3D%25C2%25A0Instagram&a=%C2%A0Instagram)\n, Twitter\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=3442740577&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D599498083%26u%3Dhttps%253A%252F%252Fx.com%252Fgiphy%26a%3D%25C2%25A0Twitter&a=%C2%A0Twitter)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=196883566&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D860261260%26u%3Dhttps%253A%252F%252Fwww.facebook.com%252FGIPHY%252F%26a%3D%25C2%25A0Facebook&a=%C2%A0Facebook)\n, and TikTok\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=3245916509&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4289262-1%26h%3D1745005617%26u%3Dhttps%253A%252F%252Fwww.tiktok.com%252F%2540giphy%26a%3DTikTok&a=TikTok)\n @GIPHY.\n\nABOUT SHUTTERSTOCK, INC.\nShutterstock is in the business of turning ideas into impact. Powered by a\nglobal network of millions of creators and our cutting-edge technology, we\nprovide businesses, creatives, and brand leaders with the essential, universal\ningredients to make their work more effective. Shutterstock offers access to\none of the world's largest and most diverse collections of high-quality\nlicensable assets, specialized training datasets, evaluation tools, and\nend-to-end strategic partnerships for the full model training lifecycle, as\nwell as advertising and distribution solutions, exclusive editorial content,\nand full-service studio production—delivering unparalleled resources to fuel\ngreat work.\n\nDiscover our impact at www.shutterstock.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1379763935&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=www.shutterstock.com)\n and connect with us on LinkedIn\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=1660722831&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshutterstock%2F&a=LinkedIn)\n, Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=14141300&u=https%3A%2F%2Fwww.instagram.com%2Fshutterstock%2F&a=Instagram)\n, X\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=2407138622&u=https%3A%2F%2Fx.com%2Fshutterstock&a=X)\n, Facebook\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=4195632923&u=https%3A%2F%2Ffacebook.com%2FShutterstock&a=Facebook)\n and YouTube\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4691530-1&h=334410970&u=https%3A%2F%2Fwww.youtube.com%2F%40shutterstock&a=YouTube)\n.\n\n(https://mma.prnewswire.com/media/2542650/Giphy_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/giphy-extends-multi-year-integration-partnership-with-meta-302775405.html\n(https://www.prnewswire.com/news-releases/giphy-extends-multi-year-integration-partnership-with-meta-302775405.html)\n\nSOURCE Shutterstock, Inc.\n\n\n\nSSM&L, giphy@ssmandl.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2982739/Shutterstock_MetaGraphic.jpg\nhttps://mma.prnewswire.com/media/2542650/Giphy_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-19T14:00:04.809994521Z","server_sent_at_ms":1779199204809},"received_at":"2026-05-19T14:00:04.863Z","source_url":"https://www.prnewswire.com/news-releases/giphy-extends-multi-year-integration-partnership-with-meta-302775405.html"},"analysis":{"id":"28949","press_release_id":"39507","analysis_json":{"industry":{"label":"Interactive Media & Services","sector":"Communication Services"},"redFlags":[],"eventType":"partnership","narrative":"Shutterstock's subsidiary GIPHY has extended its multi-year integration partnership with Meta, ensuring its GIF and sticker library remains embedded in Facebook, Instagram, WhatsApp, and Messenger.\n\nThe deal reinforces GIPHY's position as a core infrastructure provider for visual communication across Meta's suite of apps, securing ongoing distribution and potential ad revenue streams.\n\nGIPHY continues to serve over 1 billion daily users, delivering more than 10 billion pieces of short-form content daily, underscoring the scale of the platform Shutterstock acquired in 2023.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine partnership extension validates GIPHY's strategic value within Shutterstock's portfolio."},"keyFigures":{"customDimensions":{"daily_user_reach":"1+ billion","daily_content_served":"10+ billion"}},"quotedText":"This ongoing partnership ensures that experience stays seamless as communication continues to evolve.","namedEntities":{"people":[{"name":"Kevin Hein","role":"Chief Growth Officer at GIPHY"}],"products":["Facebook","Instagram","WhatsApp","Messenger","GIPHY Ads"],"companies":[{"name":"GIPHY","relationship":"subsidiary"},{"name":"Meta","ticker":"META","relationship":"partner"},{"name":"Shutterstock, Inc.","ticker":"SSTK","relationship":"parent company"},{"name":"Censuswide","relationship":"research firm"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Extension of an existing, long-standing integration partnership with a major platform (Meta). While it confirms revenue stability and market position for GIPHY (a key asset for SSTK), it is a routine business update rather than a transformative new deal or M&A event."},"tickerRelevance":{"others":[{"ticker":"META","relevance":"partner"}],"primary":"SSTK"},"globalImportance":25,"audienceRelevance":30,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"routine_partnership_extension","sectorWeight":"neutral","householdBrandBoost":5,"marketCapAdjustment":0}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Shutterstock's subsidiary GIPHY has extended its multi-year integration partnership with Meta, ensuring its GIF and sticker library remains embedded in Facebook, Instagram, WhatsApp, and Messenger.\n\nThe deal reinforces GIPHY's position as a core infrastructure provider for visual communication across Meta's suite of apps, securing ongoing distribution and potential ad revenue streams.\n\nGIPHY continues to serve over 1 billion daily users, delivering more than 10 billion pieces of short-form content daily, underscoring the scale of the platform Shutterstock acquired in 2023.","key_figures":{"customDimensions":{"daily_user_reach":"1+ billion","daily_content_served":"10+ billion"}},"named_entities":{"people":[{"name":"Kevin Hein","role":"Chief Growth Officer at GIPHY"}],"products":["Facebook","Instagram","WhatsApp","Messenger","GIPHY Ads"],"companies":[{"name":"GIPHY","relationship":"subsidiary"},{"name":"Meta","ticker":"META","relationship":"partner"},{"name":"Shutterstock, Inc.","ticker":"SSTK","relationship":"parent company"},{"name":"Censuswide","relationship":"research firm"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-19T14:01:23.764Z","global_importance":25,"audience_relevance":30,"importance_components":{"tickerTier":"mid-cap","eventGravity":"routine_partnership_extension","sectorWeight":"neutral","householdBrandBoost":5,"marketCapAdjustment":0}},"durationMs":37724,"modelName":"george-droid-qwen-72b"}}