{"success":true,"data":{"pressRelease":{"id":"39557","rtpr_id":"rest-4478cea2303e90da","ticker":"MDLZ","exchange":"NASDAQ","all_tickers":[],"title":"New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo","author":"PR Newswire","published_at":"2026-05-19T14:18:20.646Z","article_body":"New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo\n\nPR Newswire\n\nEAST HANOVER, N.J., May 19, 2026\n\nSoft & Chewy on the Outside, Sour on the Inside, SOUR PATCH KIDS CHEWS are\nReady to Level Up Gaming Sessions\n\nEAST HANOVER, N.J., May 19, 2026 /PRNewswire/ -- SOUR PATCH KIDS\n(https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsnackworks.com%2fbrands%2fsour-patch-kids%2f&c=E,1,is2M3j37bofxA4xKQwn8g-asrRuFkyAfEUkKEkFBukFDynylf5CYnWk3uXW3vERmY4azcu-4JLUhu4pTV26h10rcOY_9gineeWkwntt5LNm3Gdwo94SNYw,,&typo=1)\nis breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS.\nSOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped,\nand not shaped like classic Kids – in fact, they flip the SOUR PATCH KIDS\nexperience you know on its head – they are sweet on the outside and have a\nburst of sour sanding on the inside. It's the sweet then sour experience your\ntaste buds didn't see coming from SOUR PATCH KIDS.\n\n(https://mma.prnewswire.com/media/2983212/SOUR_PATCH_KIDS_CHEWS.html)\n\n\"We know consumers want new textures and experiences when they're in the candy\naisle(1), so we saw an opportunity to bring SOUR PATCH KIDS signature sour to\nthe world of chewy candy in a new and unique way,\" said Lauryn McDonough,\nSenior Director, Candy, Mondelēz International. \"After talking to SOUR PATCH\nKIDS consumers, we learned that SOUR PATCH KIDS CHEWS are what today's\nconsumers are after – you can sink your teeth into them, there's a bold\nsensorial experience, and the texture is just right.\"\n\nA Great Candy Option for Gamers and Streamers\n\nEighty-seven percent of Gen Z say they play video games on devices such as\nsmartphones, gaming consoles, or computers at least weekly, and SOUR PATCH\nKIDS wanted to make a candy that fit their lifestyle(2.). Gamers can rest easy\nknowing their controllers are safe from sticky sour dust. The individually\nwrapped candies and sour on the inside means a shorter break from your\ncontroller due to sticky fingers, and more time battling your enemies and\nmaking game-winning plays.\n\nTo celebrate the SOUR PATCH KIDS CHEWS debut on shelf, the brand is teaming up\nwith fan-favorite gaming streamers Cinna, Gleam, Typical Gamer, DOUGDOUG,\nJeromeASF, Juliakins, PartyArlie and Caryn and Connie bringing SOUR PATCH KIDS\nCHEWS straight to the livestream on Twitch and YouTube. From May through June,\ngaming partners will highlight new SOUR PATCH KIDS CHEWS while taking on sweet\nthen sour challenges in a brand new Mischief Mode experience  - a wild,\ninteractive gaming experience where fans control the chaos. During select\nlivestreams, viewers can participate in interactive moments to drive mischief\nand for the chance to win (https://www.spkmischiefmode.com/) the ultimate\ngaming bundle, inclusive of a custom SOUR PATCH KIDS CHEWS gaming controller,\nSOUR PATCH KIDS CHEWS candy, and other merch.\n\nNew SOUR PATCH KIDS CHEWS Product Details\n\nSOUR PATCH KIDS CHEWS come in classic SOUR PATCH KIDS flavors: REDBERRY, Blue\nRaspberry, Orange, Lemon, and Lime. They are available for purchase online and\nat major national retailers in a 1.9 oz king size pack for an SRP of $2.49, a\n2.1 oz small peg bag for an SRP of $1.25, a 5.1 oz large peg bag for an SRP of\n$3.29, and an 8.1 oz small standup bag for an SRP of $5.09.\n\nThis new format from SOUR PATCH KIDS is also available in delicious SWEDISH\nFISH flavors like classic red, Blue Raspberry, Orange, Lemon, and Lime.\n\nFor more information about SOUR PATCH KIDS, please\nvisit https://sourpatchkids.com/ (https://sourpatchkids.com/) and follow us\non Instagram at @SourPatchKids\n(https://www.instagram.com/sourpatchkids/?hl=en) and TikTok at\n@TheRealSourPatchKids (https://www.tiktok.com/@therealsourpatchkids?lang=en) .\n\nAbout Mondelēz International\nMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right\nin over 150 countries around the world. With 2024 net revenues of\napproximately $36.4 billion, MDLZ is leading the future of snacking with\niconic global and local brands such as Oreo, Ritz, LU, Clif\nBar and Tate's Bake Shop biscuits and baked snacks, as well\nas Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz\nInternational is a proud member of the Standard and Poor's 500, Nasdaq 100 and\nDow Jones Sustainability Index. Visit www.mondelezinternational.com\n(https://www.globenewswire.com/Tracker?data=PJuDNcmUGPRWDOfZGoGb1Spd60SIfXJ7w991gqk6elf2CtLJ_mhCwjbx5GK0KBcCPcLTU8AIzdKCnhUDeUTwpA9gOQP9JDltVYC0YlInVGUAAQxZnPxdOllfKJGmT4m5)\n or follow the company on Twitter at www.twitter.com/MDLZ\n(https://www.twitter.com/MDLZ) .\n 1.  Source: Nielsen RMS Syndicated xAOC+C\n 2.  Source:\n     https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary-2021.html?icid=learn_more_content_click\n     (https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary-2021.html?icid=learn_more_content_click)\n\n(https://mma.prnewswire.com/media/2983213/Chews_KV.html)\n\n(https://mma.prnewswire.com/media/2081393/Sour_Patch_Kids_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo-302776331.html\n(https://www.prnewswire.com/news-releases/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo-302776331.html)\n\nSOURCE Mondelēz International\n\n\n\nMondelēz International, +1 847-943-5678, news@mdlz.com; Amanda Gelman, Ketchum, Amanda.Gelman@omc.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2983212/SOUR_PATCH_KIDS_CHEWS.jpg\nhttps://mma.prnewswire.com/media/2983213/Chews_KV.jpg\nhttps://mma.prnewswire.com/media/2081393/Sour_Patch_Kids_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"id":"rest-4478cea2303e90da","title":"New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo","author":"PR Newswire","ticker":"MDLZ","created":"2026-05-19T14:18:20.646Z","tickers":[],"exchange":"NASDAQ","article_body":"New SOUR PATCH KIDS CHEWS are Here to Challenge the Candy Status Quo\n\nPR Newswire\n\nEAST HANOVER, N.J., May 19, 2026\n\nSoft & Chewy on the Outside, Sour on the Inside, SOUR PATCH KIDS CHEWS are\nReady to Level Up Gaming Sessions\n\nEAST HANOVER, N.J., May 19, 2026 /PRNewswire/ -- SOUR PATCH KIDS\n(https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsnackworks.com%2fbrands%2fsour-patch-kids%2f&c=E,1,is2M3j37bofxA4xKQwn8g-asrRuFkyAfEUkKEkFBukFDynylf5CYnWk3uXW3vERmY4azcu-4JLUhu4pTV26h10rcOY_9gineeWkwntt5LNm3Gdwo94SNYw,,&typo=1)\nis breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS.\nSOUR PATCH KIDS CHEWS have a soft and chewy texture, are individually wrapped,\nand not shaped like classic Kids – in fact, they flip the SOUR PATCH KIDS\nexperience you know on its head – they are sweet on the outside and have a\nburst of sour sanding on the inside. It's the sweet then sour experience your\ntaste buds didn't see coming from SOUR PATCH KIDS.\n\n(https://mma.prnewswire.com/media/2983212/SOUR_PATCH_KIDS_CHEWS.html)\n\n\"We know consumers want new textures and experiences when they're in the candy\naisle(1), so we saw an opportunity to bring SOUR PATCH KIDS signature sour to\nthe world of chewy candy in a new and unique way,\" said Lauryn McDonough,\nSenior Director, Candy, Mondelēz International. \"After talking to SOUR PATCH\nKIDS consumers, we learned that SOUR PATCH KIDS CHEWS are what today's\nconsumers are after – you can sink your teeth into them, there's a bold\nsensorial experience, and the texture is just right.\"\n\nA Great Candy Option for Gamers and Streamers\n\nEighty-seven percent of Gen Z say they play video games on devices such as\nsmartphones, gaming consoles, or computers at least weekly, and SOUR PATCH\nKIDS wanted to make a candy that fit their lifestyle(2.). Gamers can rest easy\nknowing their controllers are safe from sticky sour dust. The individually\nwrapped candies and sour on the inside means a shorter break from your\ncontroller due to sticky fingers, and more time battling your enemies and\nmaking game-winning plays.\n\nTo celebrate the SOUR PATCH KIDS CHEWS debut on shelf, the brand is teaming up\nwith fan-favorite gaming streamers Cinna, Gleam, Typical Gamer, DOUGDOUG,\nJeromeASF, Juliakins, PartyArlie and Caryn and Connie bringing SOUR PATCH KIDS\nCHEWS straight to the livestream on Twitch and YouTube. From May through June,\ngaming partners will highlight new SOUR PATCH KIDS CHEWS while taking on sweet\nthen sour challenges in a brand new Mischief Mode experience  - a wild,\ninteractive gaming experience where fans control the chaos. During select\nlivestreams, viewers can participate in interactive moments to drive mischief\nand for the chance to win (https://www.spkmischiefmode.com/) the ultimate\ngaming bundle, inclusive of a custom SOUR PATCH KIDS CHEWS gaming controller,\nSOUR PATCH KIDS CHEWS candy, and other merch.\n\nNew SOUR PATCH KIDS CHEWS Product Details\n\nSOUR PATCH KIDS CHEWS come in classic SOUR PATCH KIDS flavors: REDBERRY, Blue\nRaspberry, Orange, Lemon, and Lime. They are available for purchase online and\nat major national retailers in a 1.9 oz king size pack for an SRP of $2.49, a\n2.1 oz small peg bag for an SRP of $1.25, a 5.1 oz large peg bag for an SRP of\n$3.29, and an 8.1 oz small standup bag for an SRP of $5.09.\n\nThis new format from SOUR PATCH KIDS is also available in delicious SWEDISH\nFISH flavors like classic red, Blue Raspberry, Orange, Lemon, and Lime.\n\nFor more information about SOUR PATCH KIDS, please\nvisit https://sourpatchkids.com/ (https://sourpatchkids.com/) and follow us\non Instagram at @SourPatchKids\n(https://www.instagram.com/sourpatchkids/?hl=en) and TikTok at\n@TheRealSourPatchKids (https://www.tiktok.com/@therealsourpatchkids?lang=en) .\n\nAbout Mondelēz International\nMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right\nin over 150 countries around the world. With 2024 net revenues of\napproximately $36.4 billion, MDLZ is leading the future of snacking with\niconic global and local brands such as Oreo, Ritz, LU, Clif\nBar and Tate's Bake Shop biscuits and baked snacks, as well\nas Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz\nInternational is a proud member of the Standard and Poor's 500, Nasdaq 100 and\nDow Jones Sustainability Index. Visit www.mondelezinternational.com\n(https://www.globenewswire.com/Tracker?data=PJuDNcmUGPRWDOfZGoGb1Spd60SIfXJ7w991gqk6elf2CtLJ_mhCwjbx5GK0KBcCPcLTU8AIzdKCnhUDeUTwpA9gOQP9JDltVYC0YlInVGUAAQxZnPxdOllfKJGmT4m5)\n or follow the company on Twitter at www.twitter.com/MDLZ\n(https://www.twitter.com/MDLZ) .\n 1.  Source: Nielsen RMS Syndicated xAOC+C\n 2.  Source:\n     https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary-2021.html?icid=learn_more_content_click\n     (https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary-2021.html?icid=learn_more_content_click)\n\n(https://mma.prnewswire.com/media/2983213/Chews_KV.html)\n\n(https://mma.prnewswire.com/media/2081393/Sour_Patch_Kids_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo-302776331.html\n(https://www.prnewswire.com/news-releases/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo-302776331.html)\n\nSOURCE Mondelēz International\n\n\n\nMondelēz International, +1 847-943-5678, news@mdlz.com; Amanda Gelman, Ketchum, Amanda.Gelman@omc.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2983212/SOUR_PATCH_KIDS_CHEWS.jpg\nhttps://mma.prnewswire.com/media/2983213/Chews_KV.jpg\nhttps://mma.prnewswire.com/media/2081393/Sour_Patch_Kids_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":""},"received_at":"2026-05-19T14:45:50.265Z","source_url":"https://www.prnewswire.com/news-releases/new-sour-patch-kids-chews-are-here-to-challenge-the-candy-status-quo-302776331.html"},"analysis":{"id":"28999","press_release_id":"39557","analysis_json":{"industry":{"label":"Food Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Mondelēz International launched SOUR PATCH KIDS CHEWS, a new format featuring a soft, chewy exterior with a sour interior, reversing the brand's traditional sweet-then-sour profile.\n\nThe product targets Gen Z gamers and streamers, emphasizing individually wrapped pieces that prevent sticky fingers on controllers. The brand is partnering with Twitch and YouTube streamers for a 'Mischief Mode' interactive campaign.\n\nThe new chews are available in classic Sour Patch Kids flavors and Swedish Fish flavors, with suggested retail prices ranging from $1.25 to $5.09 depending on package size.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine product launch for MDLZ; low signal for equity movement."},"keyFigures":{"customDimensions":{"srp_king_size":"$2.49","srp_large_peg":"$3.29","srp_small_peg":"$1.25","gen_z_gaming_rate":"87%","srp_small_standup":"$5.09"}},"quotedText":"We know consumers want new textures and experiences when they're in the candy aisle, so we saw an opportunity to bring SOUR PATCH KIDS signature sour to the world of chewy candy in a new and unique way","namedEntities":{"people":[{"name":"Lauryn McDonough","role":"Senior Director, Candy, Mondelēz International"}],"products":["SOUR PATCH KIDS CHEWS","SOUR PATCH KIDS","SWEDISH FISH"],"companies":[{"name":"Mondelēz International","ticker":"MDLZ"}],"dollarAmounts":[{"amount":"$2.49","context":"SRP for 1.9 oz king size pack"},{"amount":"$1.25","context":"SRP for 2.1 oz small peg bag"},{"amount":"$3.29","context":"SRP for 5.1 oz large peg bag"},{"amount":"$5.09","context":"SRP for 8.1 oz small standup bag"},{"amount":"$36.4 billion","context":"2024 net revenues (boilerplate)"}]},"materialImpact":{"score":1,"reasoning":"Routine product launch for an existing brand extension. No financial guidance, earnings data, or strategic M&A disclosed. Standard marketing activity for a mega-cap consumer staples firm."},"tickerRelevance":{"others":[],"primary":"MDLZ"},"globalImportance":15,"audienceRelevance":20,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mega-cap","eventGravity":"routine_product_launch","sectorWeight":"consumer_staples","householdBrandBoost":"high","marketCapAdjustment":"high"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Mondelēz International launched SOUR PATCH KIDS CHEWS, a new format featuring a soft, chewy exterior with a sour interior, reversing the brand's traditional sweet-then-sour profile.\n\nThe product targets Gen Z gamers and streamers, emphasizing individually wrapped pieces that prevent sticky fingers on controllers. The brand is partnering with Twitch and YouTube streamers for a 'Mischief Mode' interactive campaign.\n\nThe new chews are available in classic Sour Patch Kids flavors and Swedish Fish flavors, with suggested retail prices ranging from $1.25 to $5.09 depending on package size.","key_figures":{"customDimensions":{"srp_king_size":"$2.49","srp_large_peg":"$3.29","srp_small_peg":"$1.25","gen_z_gaming_rate":"87%","srp_small_standup":"$5.09"}},"named_entities":{"people":[{"name":"Lauryn McDonough","role":"Senior Director, Candy, Mondelēz International"}],"products":["SOUR PATCH KIDS CHEWS","SOUR PATCH KIDS","SWEDISH FISH"],"companies":[{"name":"Mondelēz International","ticker":"MDLZ"}],"dollarAmounts":[{"amount":"$2.49","context":"SRP for 1.9 oz king size pack"},{"amount":"$1.25","context":"SRP for 2.1 oz small peg bag"},{"amount":"$3.29","context":"SRP for 5.1 oz large peg bag"},{"amount":"$5.09","context":"SRP for 8.1 oz small standup bag"},{"amount":"$36.4 billion","context":"2024 net revenues (boilerplate)"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-19T14:46:58.347Z","global_importance":15,"audience_relevance":20,"importance_components":{"tickerTier":"mega-cap","eventGravity":"routine_product_launch","sectorWeight":"consumer_staples","householdBrandBoost":"high","marketCapAdjustment":"high"}},"durationMs":22742,"modelName":"george-droid-qwen-72b"}}