{"success":true,"data":{"pressRelease":{"id":"40775","rtpr_id":"nBw4RW7rNa","ticker":"APP","exchange":"NASDAQ","all_tickers":["APP"],"title":"Wurl’s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels","author":"Business Wire","published_at":"2026-05-20T13:00:01.476Z","article_body":"Wurl’s Latest CTV Trends Report Uncovers Significant Opportunity for\nAdvertisers on Streaming News Channels\n\nInsights reveal more than one-third of News scenes are brand safe,\nunderscoring the role of scene-level analysis in helping advertisers move\nbeyond broad News exclusions\n\nWurl\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.wurl.com%2F&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=Wurl&index=1&md5=7ae83c6da7e8c0e2d90d6c1a4ac785a4)\n, a leader in the streaming TV industry, today released its latest CTV Trends\nReport\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-may-2026%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-may-2026&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=CTV+Trends+Report&index=2&md5=45a3bdc7a5511345f9a070ff74a21595)\nexploring the realities of brand safety within News programming on free\nad-supported streaming TV (FAST). The data challenges long-standing\nassumptions around News, highlighting how advances in scene-level contextual\ntargeting are helping advertisers unlock premium inventory with greater\nprecision and confidence.\n\nAs streaming audiences continue to grow, News channels provide a strong\nopportunity to reach highly-engaged audiences. In fact, Wurl’s report found\nthat News accounts for about 8.6% of all FAST viewing hours – with some\nhouseholds consuming almost exclusively News content. Devices that spend more\nthan 90% of their time watching News account for 7.4% of viewing hours across\nall FAST genres, creating a meaningful audience segment unreachable through\nother genres. Still, many advertisers continue to rely on broad genre- and\nchannel-level exclusions that limit access to News inventory entirely,\nsacrificing reach and performance.\n\n“Brand safety has historically forced advertisers into an all-or-nothing\napproach with News,” said Dave Bernath, CEO at Wurl. “But the reality is\nfar more nuanced. Today, with scene-level contextual analysis, advertisers can\nevaluate the actual moment before an ad break rather than making assumptions\nabout an entire channel or program. That changes the equation completely.”\n\nAdditional findings from the report include:\n\n\n * More than one-third of News scenes are brand safe: Of all analyzed News\ncontent, 35.7% of scenes were classified as fully brand safe across\nIAB-aligned categories.\n\n * A small but highly engaged segment drives the majority of News consumption:\nJust 6.4% of all devices account for over 80% of total News consumption,\nhighlighting a highly-engaged audience that would be difficult to reach\nelsewhere.\n\n * Brand safety risk in News is concentrated and predictable: When looking at\nspecific categories, the majority of brand safety flags are driven by a\nhandful of categories tied to real-world events, including Death/Harm,\nViolence, and War/Conflict. Several other commonly cited risk categories are\nfar less prevalent.\n\n * Brand safety risk profiles differ across red and blue-leaning News\nenvironments: Red-leaning content skews more toward War/Conflict and\nDerogatory themes, while blue-leaning content more frequently features\nViolence and Death/Harm.\n\nAs advertisers seek greater precision and control in streaming TV\nenvironments, scene-level targeting is reshaping how News inventory is\nevaluated and activated on the biggest screen in the home. Rather than relying\non broad exclusions, advertisers can now identify suitable moments in real\ntime through solutions like Wurl Advertising’s Scene-Level targeting –\nunlocking trusted, high-attention News audiences with greater confidence and\nscale.\n\nTo see all of the insights, read The CTV Trends Report: Rethinking Brand\nSafety and Audience Behavior on News Channels here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-may-2026%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-may-2026&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=here&index=3&md5=ac19e052b770dd4ee90eab972d2d782c)\n.\n\nAbout Wurl\n\nWurl is a leader in the streaming TV industry, developing innovative\ntechnologies for the delivery of content and ads on TV. The company supports\npublishers, streamers, and advertisers in growing viewership, maximizing\nrevenue, and strengthening brand value. Wurl, LLC is owned by AppLovin\nCorporation (NASDAQ: APP). For more information, visit www.wurl.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.wurl.com&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=www.wurl.com&index=4&md5=75b01fa8c3e79d6d40aa50a3a46e75e7)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260520399647/en/\n(https://www.businesswire.com/news/home/20260520399647/en/)\n\nTori Owens\n\nWurl\n\npress@wurl.com (mailto:press@wurl.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw4RW7rNa","title":"Wurl’s Latest CTV Trends Report Uncovers Significant Opportunity for Advertisers on Streaming News Channels","author":"Business Wire","ticker":"APP","created":"2026-05-20T13:00:01.476Z","tickers":["APP"],"exchange":"NASDAQ","article_body":"Wurl’s Latest CTV Trends Report Uncovers Significant Opportunity for\nAdvertisers on Streaming News Channels\n\nInsights reveal more than one-third of News scenes are brand safe,\nunderscoring the role of scene-level analysis in helping advertisers move\nbeyond broad News exclusions\n\nWurl\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.wurl.com%2F&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=Wurl&index=1&md5=7ae83c6da7e8c0e2d90d6c1a4ac785a4)\n, a leader in the streaming TV industry, today released its latest CTV Trends\nReport\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-may-2026%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-may-2026&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=CTV+Trends+Report&index=2&md5=45a3bdc7a5511345f9a070ff74a21595)\nexploring the realities of brand safety within News programming on free\nad-supported streaming TV (FAST). The data challenges long-standing\nassumptions around News, highlighting how advances in scene-level contextual\ntargeting are helping advertisers unlock premium inventory with greater\nprecision and confidence.\n\nAs streaming audiences continue to grow, News channels provide a strong\nopportunity to reach highly-engaged audiences. In fact, Wurl’s report found\nthat News accounts for about 8.6% of all FAST viewing hours – with some\nhouseholds consuming almost exclusively News content. Devices that spend more\nthan 90% of their time watching News account for 7.4% of viewing hours across\nall FAST genres, creating a meaningful audience segment unreachable through\nother genres. Still, many advertisers continue to rely on broad genre- and\nchannel-level exclusions that limit access to News inventory entirely,\nsacrificing reach and performance.\n\n“Brand safety has historically forced advertisers into an all-or-nothing\napproach with News,” said Dave Bernath, CEO at Wurl. “But the reality is\nfar more nuanced. Today, with scene-level contextual analysis, advertisers can\nevaluate the actual moment before an ad break rather than making assumptions\nabout an entire channel or program. That changes the equation completely.”\n\nAdditional findings from the report include:\n\n\n * More than one-third of News scenes are brand safe: Of all analyzed News\ncontent, 35.7% of scenes were classified as fully brand safe across\nIAB-aligned categories.\n\n * A small but highly engaged segment drives the majority of News consumption:\nJust 6.4% of all devices account for over 80% of total News consumption,\nhighlighting a highly-engaged audience that would be difficult to reach\nelsewhere.\n\n * Brand safety risk in News is concentrated and predictable: When looking at\nspecific categories, the majority of brand safety flags are driven by a\nhandful of categories tied to real-world events, including Death/Harm,\nViolence, and War/Conflict. Several other commonly cited risk categories are\nfar less prevalent.\n\n * Brand safety risk profiles differ across red and blue-leaning News\nenvironments: Red-leaning content skews more toward War/Conflict and\nDerogatory themes, while blue-leaning content more frequently features\nViolence and Death/Harm.\n\nAs advertisers seek greater precision and control in streaming TV\nenvironments, scene-level targeting is reshaping how News inventory is\nevaluated and activated on the biggest screen in the home. Rather than relying\non broad exclusions, advertisers can now identify suitable moments in real\ntime through solutions like Wurl Advertising’s Scene-Level targeting –\nunlocking trusted, high-attention News audiences with greater confidence and\nscale.\n\nTo see all of the insights, read The CTV Trends Report: Rethinking Brand\nSafety and Audience Behavior on News Channels here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.wurl.com%2Freports%2Fthe-ctv-trends-report-may-2026%2F%3Futm_source%3Dbusiness-wire%26utm_medium%3Dpress-release%26utm_campaign%3Dctv-trends-report-may-2026&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=here&index=3&md5=ac19e052b770dd4ee90eab972d2d782c)\n.\n\nAbout Wurl\n\nWurl is a leader in the streaming TV industry, developing innovative\ntechnologies for the delivery of content and ads on TV. The company supports\npublishers, streamers, and advertisers in growing viewership, maximizing\nrevenue, and strengthening brand value. Wurl, LLC is owned by AppLovin\nCorporation (NASDAQ: APP). For more information, visit www.wurl.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.wurl.com&esheet=54538911&newsitemid=20260520399647&lan=en-US&anchor=www.wurl.com&index=4&md5=75b01fa8c3e79d6d40aa50a3a46e75e7)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260520399647/en/\n(https://www.businesswire.com/news/home/20260520399647/en/)\n\nTori Owens\n\nWurl\n\npress@wurl.com (mailto:press@wurl.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-05-20T13:00:01.506210718Z","server_sent_at_ms":1779282001506},"received_at":"2026-05-20T13:00:01.786Z","source_url":"https://www.businesswire.com/news/home/20260520399647/en/"},"analysis":{"id":"30214","press_release_id":"40775","analysis_json":{"industry":{"label":"Interactive Media & Services","sector":"Information Technology"},"redFlags":[],"eventType":"operations_update","narrative":"Wurl, a subsidiary of AppLovin, released its May 2026 CTV Trends Report focusing on brand safety in streaming news.\n\nThe report finds that 35.7% of news scenes are brand-safe, challenging the industry norm of broad genre exclusions.\n\nNews accounts for 8.6% of FAST viewing hours, with a highly engaged segment of 6.4% of devices driving over 80% of consumption.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine subsidiary marketing report; no material impact on APP."},"keyFigures":{"customDimensions":{"brand_safe_news_scenes":"35.7%","news_share_of_fast_viewing":"8.6%","high_engagement_device_share":"6.4%","high_engagement_consumption_share":"80%"}},"quotedText":"Brand safety has historically forced advertisers into an all-or-nothing approach with News","namedEntities":{"people":[{"name":"Dave Bernath","role":"CEO at Wurl"},{"name":"Tori Owens","role":"Press Contact"}],"products":["CTV Trends Report","Scene-Level targeting"],"companies":[{"name":"Wurl","relationship":"subsidiary"},{"name":"AppLovin Corporation","ticker":"APP","relationship":"parent company"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a marketing-focused industry report release from a subsidiary (Wurl) of the filer (AppLovin). It highlights brand safety trends in CTV but contains no financial results, guidance, or material strategic announcements for AppLovin itself."},"tickerRelevance":{"others":[],"primary":"APP"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"marketing_report","issuerAuthored":true,"subsidiaryFocus":true}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Wurl, a subsidiary of AppLovin, released its May 2026 CTV Trends Report focusing on brand safety in streaming news.\n\nThe report finds that 35.7% of news scenes are brand-safe, challenging the industry norm of broad genre exclusions.\n\nNews accounts for 8.6% of FAST viewing hours, with a highly engaged segment of 6.4% of devices driving over 80% of consumption.","key_figures":{"customDimensions":{"brand_safe_news_scenes":"35.7%","news_share_of_fast_viewing":"8.6%","high_engagement_device_share":"6.4%","high_engagement_consumption_share":"80%"}},"named_entities":{"people":[{"name":"Dave Bernath","role":"CEO at Wurl"},{"name":"Tori Owens","role":"Press Contact"}],"products":["CTV Trends Report","Scene-Level targeting"],"companies":[{"name":"Wurl","relationship":"subsidiary"},{"name":"AppLovin Corporation","ticker":"APP","relationship":"parent company"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-20T13:02:01.653Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"large-cap","eventGravity":"marketing_report","issuerAuthored":true,"subsidiaryFocus":true}},"durationMs":19978,"modelName":"george-droid-qwen-72b"}}