{"success":true,"data":{"pressRelease":{"id":"41635","rtpr_id":"nPn9gcB8Na","ticker":"PERS","exchange":"NSE India","all_tickers":["PERS"],"title":"Persistent and IIM Ahmedabad Introduce 'AI Value Compass' to Bring Discipline and Measurable Outcomes to Enterprise AI Investments","author":"PR Newswire","published_at":"2026-05-21T08:42:09.652Z","article_body":"Persistent and IIM Ahmedabad Introduce 'AI Value Compass' to Bring Discipline and Measurable Outcomes to Enterprise AI Investments\n\nPR Newswire\n\nSANTA CLARA, Calif. and PUNE, India, May 21, 2026\n\nJoint research introduces a strategic framework to prioritize, govern, measure\nand scale enterprise AI investments\n\nSANTA CLARA, Calif. and PUNE, India, May 21, 2026 /PRNewswire/ -- Persistent\nSystems (https://www.persistent.com/) (BSE: 533179) (NSE: PERSISTENT), a\nglobal Digital Engineering and Enterprise Modernization leader, announced a\nresearch collaboration with the Indian Institute of Management Ahmedabad (IIM\nAhmedabad) to introduce the 'AI Value Compass'\n(https://www.persistent.com/insights/navigating-the-failure-trap-with-ai-value-compass/)\n, a study that offers a strategic decision framework designed to help\nenterprises prioritize and scale AI investments with measurable business\noutcomes. Developed through joint research, the framework provides business\nleaders with a structured approach to evaluate, prioritize and scale AI\ninitiatives across the enterprise.\n\nOrganizations are accelerating AI adoption, particularly Generative AI and\nAgentic AI, with many now focused on translating early pilots into sustained\nbusiness outcomes. While AI capabilities are advancing rapidly, success\ndepends on organizational readiness, including alignment with business\nstrategy, operational integration, data preparedness and governance. The 'AI\nValue Compass' addresses this gap by enabling a more disciplined\nenterprise-wide approach to AI decision-making.\n\nThe framework combines Persistent's expertise in driving enterprise-scale\ntransformation with IIM Ahmedabad's academic strength in management research\nand decision sciences, bringing together practitioner insight and academic\nrigor to examine AI adoption through both a technological and organizational\nlens. Unlike technology-centric approaches, the framework evaluates AI through\nan enterprise operating model lens, enabling more effective scaling of AI\ninitiatives.\n\nAt the core of the research is a structured methodology that evaluates AI\ninitiatives across five critical enterprise vectors: business alignment,\npeople readiness, operational integration, data preparedness and risk and\ngovernance. Together, these dimensions provide leaders with a comprehensive\nview of whether an AI initiative is positioned to scale and deliver sustained\nbusiness impact.\n\nThe study highlights several insights for enterprise leaders. The primary\nbarriers to AI success are organizational and operational rather than\ntechnological, underscoring the need for more structured approaches to\nevaluating and prioritizing AI initiatives. The framework helps enterprises\nmove from fragmented experimentation to disciplined, outcome-led AI execution.\n\nThe framework enables enterprises to:\n\n * Identify readiness gaps early in the AI lifecycle\n * Prioritize high-impact initiatives based on objective criteria\n * Strengthen data, operational and governance foundations\n * Improve adoption readiness by aligning teams, stakeholders and ways of working\n * Increase the predictability and consistency of AI-driven business outcomes\nBeyond the research, Persistent is leveraging the 'AI Value Compass' in client\nengagements, establishing it as a core decision-making and execution\nframework. Its application in real-world enterprise contexts will further\nshape and refine the framework through continued academic–industry dialogue.\n\nPersistent's collaboration with IIM Ahmedabad builds on a longstanding\npartnership and reflects a shared commitment to advancing industry–academia\nengagement in the era of AI. The collaboration will further extend into\nknowledge exchange, talent development and applied research, shaping the next\ngeneration of AI-ready enterprises and leaders.\n\nJaideep Vijay Dhok, Chief Operating Officer - Technology, Persistent:\n\n\"Enterprises today have greater access to AI technologies and the focus is on\nmaking the right investment and execution choices at scale. As organizations\nadvance in their AI journeys, the need for structured approaches to assess\nreadiness, sequence initiatives and align AI efforts with business priorities\nis becoming more important. The 'AI Value Compass', developed with IIM\nAhmedabad, is designed to provide that clarity, enabling leaders to drive more\ndisciplined, outcome-led AI execution as they scale AI across the enterprise.\"\n\nAnkur Sinha, Professor, Operations and Decision Sciences, IIM Ahmedabad:\n\n\"Despite rising investments in Artificial Intelligence, most businesses\ncontinue to focus on localized efficiency gains rather than leveraging AI for\nstrategic transformation. Our study with Persistent highlights fundamental\ngaps, including the absence of clear AI leadership, lack of a coherent\nstrategic vision, poorly defined success metrics, and weak ownership and\ngovernance structures that significantly constrain the ability of\norganizations to unlock long-term value from AI. The 'AI Value Compass'\nenables enterprises to address these gaps and drive more consistent,\noutcome-led AI adoption.\"\n\nAbout Persistent\n\nPersistent Systems (BSE: 533179) (NSE: PERSISTENT) is a global services and\nsolutions company delivering AI-led, platform-driven Digital Engineering and\nEnterprise Modernization to businesses across industries. With over 27,500\nemployees located in 18 countries, the Company is committed to innovation and\nclient success. Persistent offers a comprehensive suite of services, including\nsoftware engineering, product development, data and analytics, CX\ntransformation, cloud computing, and intelligent automation. The Company is\npart of the MSCI India Index and is included in key indices of the National\nStock Exchange of India, including the Nifty Midcap 50, Nifty IT, and Nifty\nMidcap Liquid 15, as well as several on the BSE such as the S&P BSE 100\nand S&P BSE SENSEX Next 50. Persistent is also a constituent of the Dow\nJones Sustainability World Index. The Company has achieved carbon neutrality,\nreinforcing its commitment to sustainability and responsible business\npractices. Persistent has also been named one of America's Greatest Workplaces\nfor Inclusion & Diversity 2025 by Newsweek and Plant A Insights Group. As\na participant of the United Nations Global Compact, the Company is committed\nto aligning strategies and operations with universal principles on human\nrights, labor, environment, and anti-corruption, as well as take actions that\nadvance societal goals. With 468% growth in brand value since 2020, Persistent\nis the fastest-growing IT services brand in 'Brand Finance India 100' 2025\nReport.\nwww.persistent.com (http://www.persistent.com/)\n\nForward-looking and Cautionary Statements\nFor risks and uncertainties relating to forward-looking statements, please\nvisit persistent.com/flcs (https://www.persistent.com/flcs/)\n\nLogo:\nhttps://mma.prnewswire.com/media/1022385/4851381/Persistent_Systems_Logo.jpg\n(https://mma.prnewswire.com/media/1022385/4851381/Persistent_Systems_Logo.jpg)\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/persistent-and-iim-ahmedabad-introduce-ai-value-compass-to-bring-discipline-and-measurable-outcomes-to-enterprise-ai-investments-302778788.html\n(https://www.prnewswire.com/news-releases/persistent-and-iim-ahmedabad-introduce-ai-value-compass-to-bring-discipline-and-measurable-outcomes-to-enterprise-ai-investments-302778788.html)\n\nSOURCE Persistent Systems\n\n\n\nFor media queries: media@persistent.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/1022385/4851381/Persistent_Systems_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn9gcB8Na","title":"Persistent and IIM Ahmedabad Introduce 'AI Value Compass' to Bring Discipline and Measurable Outcomes to Enterprise AI Investments","author":"PR Newswire","ticker":"PERS","created":"2026-05-21T08:42:09.652Z","tickers":["PERS"],"exchange":"NSE India","article_body":"Persistent and IIM Ahmedabad Introduce 'AI Value Compass' to Bring Discipline and Measurable Outcomes to Enterprise AI Investments\n\nPR Newswire\n\nSANTA CLARA, Calif. and PUNE, India, May 21, 2026\n\nJoint research introduces a strategic framework to prioritize, govern, measure\nand scale enterprise AI investments\n\nSANTA CLARA, Calif. and PUNE, India, May 21, 2026 /PRNewswire/ -- Persistent\nSystems (https://www.persistent.com/) (BSE: 533179) (NSE: PERSISTENT), a\nglobal Digital Engineering and Enterprise Modernization leader, announced a\nresearch collaboration with the Indian Institute of Management Ahmedabad (IIM\nAhmedabad) to introduce the 'AI Value Compass'\n(https://www.persistent.com/insights/navigating-the-failure-trap-with-ai-value-compass/)\n, a study that offers a strategic decision framework designed to help\nenterprises prioritize and scale AI investments with measurable business\noutcomes. Developed through joint research, the framework provides business\nleaders with a structured approach to evaluate, prioritize and scale AI\ninitiatives across the enterprise.\n\nOrganizations are accelerating AI adoption, particularly Generative AI and\nAgentic AI, with many now focused on translating early pilots into sustained\nbusiness outcomes. While AI capabilities are advancing rapidly, success\ndepends on organizational readiness, including alignment with business\nstrategy, operational integration, data preparedness and governance. The 'AI\nValue Compass' addresses this gap by enabling a more disciplined\nenterprise-wide approach to AI decision-making.\n\nThe framework combines Persistent's expertise in driving enterprise-scale\ntransformation with IIM Ahmedabad's academic strength in management research\nand decision sciences, bringing together practitioner insight and academic\nrigor to examine AI adoption through both a technological and organizational\nlens. Unlike technology-centric approaches, the framework evaluates AI through\nan enterprise operating model lens, enabling more effective scaling of AI\ninitiatives.\n\nAt the core of the research is a structured methodology that evaluates AI\ninitiatives across five critical enterprise vectors: business alignment,\npeople readiness, operational integration, data preparedness and risk and\ngovernance. Together, these dimensions provide leaders with a comprehensive\nview of whether an AI initiative is positioned to scale and deliver sustained\nbusiness impact.\n\nThe study highlights several insights for enterprise leaders. The primary\nbarriers to AI success are organizational and operational rather than\ntechnological, underscoring the need for more structured approaches to\nevaluating and prioritizing AI initiatives. The framework helps enterprises\nmove from fragmented experimentation to disciplined, outcome-led AI execution.\n\nThe framework enables enterprises to:\n\n * Identify readiness gaps early in the AI lifecycle\n * Prioritize high-impact initiatives based on objective criteria\n * Strengthen data, operational and governance foundations\n * Improve adoption readiness by aligning teams, stakeholders and ways of working\n * Increase the predictability and consistency of AI-driven business outcomes\nBeyond the research, Persistent is leveraging the 'AI Value Compass' in client\nengagements, establishing it as a core decision-making and execution\nframework. Its application in real-world enterprise contexts will further\nshape and refine the framework through continued academic–industry dialogue.\n\nPersistent's collaboration with IIM Ahmedabad builds on a longstanding\npartnership and reflects a shared commitment to advancing industry–academia\nengagement in the era of AI. The collaboration will further extend into\nknowledge exchange, talent development and applied research, shaping the next\ngeneration of AI-ready enterprises and leaders.\n\nJaideep Vijay Dhok, Chief Operating Officer - Technology, Persistent:\n\n\"Enterprises today have greater access to AI technologies and the focus is on\nmaking the right investment and execution choices at scale. As organizations\nadvance in their AI journeys, the need for structured approaches to assess\nreadiness, sequence initiatives and align AI efforts with business priorities\nis becoming more important. The 'AI Value Compass', developed with IIM\nAhmedabad, is designed to provide that clarity, enabling leaders to drive more\ndisciplined, outcome-led AI execution as they scale AI across the enterprise.\"\n\nAnkur Sinha, Professor, Operations and Decision Sciences, IIM Ahmedabad:\n\n\"Despite rising investments in Artificial Intelligence, most businesses\ncontinue to focus on localized efficiency gains rather than leveraging AI for\nstrategic transformation. Our study with Persistent highlights fundamental\ngaps, including the absence of clear AI leadership, lack of a coherent\nstrategic vision, poorly defined success metrics, and weak ownership and\ngovernance structures that significantly constrain the ability of\norganizations to unlock long-term value from AI. The 'AI Value Compass'\nenables enterprises to address these gaps and drive more consistent,\noutcome-led AI adoption.\"\n\nAbout Persistent\n\nPersistent Systems (BSE: 533179) (NSE: PERSISTENT) is a global services and\nsolutions company delivering AI-led, platform-driven Digital Engineering and\nEnterprise Modernization to businesses across industries. With over 27,500\nemployees located in 18 countries, the Company is committed to innovation and\nclient success. Persistent offers a comprehensive suite of services, including\nsoftware engineering, product development, data and analytics, CX\ntransformation, cloud computing, and intelligent automation. The Company is\npart of the MSCI India Index and is included in key indices of the National\nStock Exchange of India, including the Nifty Midcap 50, Nifty IT, and Nifty\nMidcap Liquid 15, as well as several on the BSE such as the S&P BSE 100\nand S&P BSE SENSEX Next 50. Persistent is also a constituent of the Dow\nJones Sustainability World Index. The Company has achieved carbon neutrality,\nreinforcing its commitment to sustainability and responsible business\npractices. Persistent has also been named one of America's Greatest Workplaces\nfor Inclusion & Diversity 2025 by Newsweek and Plant A Insights Group. As\na participant of the United Nations Global Compact, the Company is committed\nto aligning strategies and operations with universal principles on human\nrights, labor, environment, and anti-corruption, as well as take actions that\nadvance societal goals. With 468% growth in brand value since 2020, Persistent\nis the fastest-growing IT services brand in 'Brand Finance India 100' 2025\nReport.\nwww.persistent.com (http://www.persistent.com/)\n\nForward-looking and Cautionary Statements\nFor risks and uncertainties relating to forward-looking statements, please\nvisit persistent.com/flcs (https://www.persistent.com/flcs/)\n\nLogo:\nhttps://mma.prnewswire.com/media/1022385/4851381/Persistent_Systems_Logo.jpg\n(https://mma.prnewswire.com/media/1022385/4851381/Persistent_Systems_Logo.jpg)\n \n\n \n\nView original\ncontent:https://www.prnewswire.com/news-releases/persistent-and-iim-ahmedabad-introduce-ai-value-compass-to-bring-discipline-and-measurable-outcomes-to-enterprise-ai-investments-302778788.html\n(https://www.prnewswire.com/news-releases/persistent-and-iim-ahmedabad-introduce-ai-value-compass-to-bring-discipline-and-measurable-outcomes-to-enterprise-ai-investments-302778788.html)\n\nSOURCE Persistent Systems\n\n\n\nFor media queries: media@persistent.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/1022385/4851381/Persistent_Systems_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-21T08:42:09.67239648Z","server_sent_at_ms":1779352929672},"received_at":"2026-05-21T08:42:09.728Z","source_url":"https://www.prnewswire.com/news-releases/persistent-and-iim-ahmedabad-introduce-ai-value-compass-to-bring-discipline-and-measurable-outcomes-to-enterprise-ai-investments-302778788.html"},"analysis":{"id":"31073","press_release_id":"41635","analysis_json":{"industry":{"label":"IT Consulting & Other Services","sector":"Information Technology"},"redFlags":[],"eventType":"partnership","narrative":"Persistent Systems announced a joint research collaboration with IIM Ahmedabad to introduce the 'AI Value Compass', a strategic framework for enterprise AI investments.\n\nThe framework aims to help enterprises prioritize and scale AI initiatives by evaluating them across five vectors: business alignment, people readiness, operational integration, data preparedness, and risk/governance.\n\nPersistent plans to leverage this framework in client engagements to drive disciplined, outcome-led AI execution, building on its existing partnership with the academic institution.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Thought leadership release; no material financial impact."},"keyFigures":{"customDimensions":{"employee_count":27500,"brand_value_growth":"468%"}},"quotedText":"The 'AI Value Compass', developed with IIM Ahmedabad, is designed to provide that clarity, enabling leaders to drive more disciplined, outcome-led AI execution as they scale AI across the enterprise.","namedEntities":{"people":[{"name":"Jaideep Vijay Dhok","role":"Chief Operating Officer - Technology"},{"name":"Ankur Sinha","role":"Professor, Operations and Decision Sciences"}],"products":["AI Value Compass"],"companies":[{"name":"Persistent Systems","ticker":"PERS","relationship":"filer"},{"name":"IIM Ahmedabad","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a marketing-focused announcement of a joint research framework ('AI Value Compass') with an academic institution. 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