{"success":true,"data":{"pressRelease":{"id":"42423","rtpr_id":"nGNX7psGdD","ticker":"HLN","exchange":"LSE","all_tickers":["HLN"],"title":"‘For The Assist’: Haleon Canada launches national campaign with Canada Soccer to celebrate the small health supports behind Canadian wellbeing","author":"Globe Newswire","published_at":"2026-05-21T13:59:40.105Z","article_body":"TORONTO, May 21, 2026 (GLOBE NEWSWIRE) -- As Canadians prepare to cheer on\nCanada Soccer’s Men’s National Team this summer, Haleon, the consumer\ncompany focused on delivering better everyday health, is looking beyond the\nhighlight reel to spotlight everyday support with its national creative\nplatform, For The Assist. Through this platform, Haleon celebrates the small,\noften-overlooked moments that make every big achievement possible.\n\nRooted in Haleon Canada’s multi-year partnership with Canada Soccer, For The\nAssist connects daily health support to performance at all levels, from home\nroutines to the soccer pitch. The platform leverages Canadian soccer athletes\nacross campaign touchpoints, including a new creative campaign\n(https://www.globenewswire.com/Tracker?data=1v3mTLmM59SWtmHAa9NOn1cJRv5xURVTo4C-Ck7EtG53vzl-VznBnuTLiLvb2iV7JSs_NVMcNS4y97QtGI_lyEEuPaaXddtyTsUyhpfvAqI=)\nstarring Men’s National Team player Richie Laryea. Rather than focusing\nsolely on elite performance, the campaign centres on the products and everyday\nroutines that power Canadians from coast to coast.\n\n“I’m excited to partner with Haleon on the ‘For The Assist’ campaign\nbecause it shines a light on the everyday habits that help people feel their\nbest,” says Richie Laryea. “Whether it’s staying on top of simple health\nroutines or having trusted products you can rely on day to day, those small\nassists can make a big difference.”\n\nThe platform draws a parallel between crucial passes in soccer that set up\ngoals and the daily health assists that Haleon products provide to Canadians.\nHelping them show up, stay active, and keep moving forward. Haleon supports\nCanadians across six major health categories, with leading brands such as\nAdvil and Sensodyne to Centrum and Voltaren, positioned as the\nbehind-the-scenes system of care for everyday life.\n\n“Every goal starts with an assist, and the same is true in everyday\nhealth,” said Patrick Rosettis, Interim General Manager, Haleon Canada.\n“For The Assist celebrates the preparation, recovery, and daily health\nsupport that our trusted brands provide for Canadians. It’s our way of\nstanding behind Canadians as a trusted part of their wellbeing journey.”\n\nAs national attention turns to soccer in the coming months, For The Assist\nwill tap into the rising cultural energy, national pride, and community\nspirit. It reflects how wellness is built outside the stadium. In the\nroutines, recovery, and preparation that enable people to participate fully.\n\nCanadians can access additional assists through Haleon Canada’s Get Well.\nStay Well\n(https://www.globenewswire.com/Tracker?data=kjDBXZY02IX1J7J0nTKFlaYA9cUJfNkMTy0C0Sv4B2sf5tENKIIKAWBk4indGDF8leh9dTp-sfmqFg0DvPq3XI0DNZIQsbuB3r8IUTenEko=)\ndigital platform, which offers savings, coupons, and health tips designed to\nmake everyday care more accessible.\n\nReaching Canadians nationally across media, retail, and experiential\ntouchpoints\n\nFor The Assist rolls out through a fully integrated campaign across online\nvideo, connected TV, out-of-home, influencer partnerships, point-of-purchase,\nand experiential marketing. The platform also includes custom retail displays\nand a strong in-store presence across major Canadian retailers and pharmacies,\nas well as online at amazon.ca.\n\nA key experiential element will see Haleon Canada travel across the country\nwith sports television personality Cabbie Richards. The tour will visit\ngeographically and culturally diverse communities, creating moments that\ncelebrate the soccer journey and offer practical assists to help Canadians\nstay on their fan game throughout the tournament.\n\nAbout Haleon \n\nHaleon (LSE / NYSE: HLN) is a global leader in consumer health with a purpose\nto deliver better everyday health with humanity. Haleon’s product portfolio\nspans six major categories: Oral Health; Vitamins, Minerals and Supplements\n(VMS); Pain Relief; Respiratory Health; Digestive Health; and Therapeutic Skin\nHealth and Other. Built on trusted science, innovation and deep human\nunderstanding, Haleon Canada brands include Advil, Buckley’s, Centrum,\nEmergen-C, Flonase, NeoCitran, Nexium, Polident, Robitussin, Sensodyne, TUMS,\nVoltaren and more. For more information on Haleon and its brands visit Haleon\nCanada\n(https://www.globenewswire.com/Tracker?data=I4d3qpsOTaSIHDUiiSxeO3CLi-MmNG4maub4JEqAf1bvA96q-hX7IgvfN3vZEKum18Z_CC4N0FG_MvO5yLB_E8v1ZCAHpBaNmskS5U0gGFw=).\n\nContact\nAaron Short, Nvoy Strategies\naaron.short@nvoystrategies.com\n905-442-1923\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/60159111-f44a-45eb-b828-f73d2fc6eba3\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/b342eea0-bae2-43e1-8d23-bcbe432a5e64)\nHaleon Canada Launches For The Assist Campaign \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/60159111-f44a-45eb-b828-f73d2fc6eba3/en)\nNew Haleon Canada creative featuring Richie Laryea to celebrate the small\nhealth supports behind Canadian wellbeing\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX7psGdD","title":"‘For The Assist’: Haleon Canada launches national campaign with Canada Soccer to celebrate the small health supports behind Canadian wellbeing","author":"Globe Newswire","ticker":"HLN","created":"2026-05-21T13:59:40.105Z","tickers":["HLN"],"exchange":"LSE","article_body":"TORONTO, May 21, 2026 (GLOBE NEWSWIRE) -- As Canadians prepare to cheer on\nCanada Soccer’s Men’s National Team this summer, Haleon, the consumer\ncompany focused on delivering better everyday health, is looking beyond the\nhighlight reel to spotlight everyday support with its national creative\nplatform, For The Assist. Through this platform, Haleon celebrates the small,\noften-overlooked moments that make every big achievement possible.\n\nRooted in Haleon Canada’s multi-year partnership with Canada Soccer, For The\nAssist connects daily health support to performance at all levels, from home\nroutines to the soccer pitch. The platform leverages Canadian soccer athletes\nacross campaign touchpoints, including a new creative campaign\n(https://www.globenewswire.com/Tracker?data=1v3mTLmM59SWtmHAa9NOn1cJRv5xURVTo4C-Ck7EtG53vzl-VznBnuTLiLvb2iV7JSs_NVMcNS4y97QtGI_lyEEuPaaXddtyTsUyhpfvAqI=)\nstarring Men’s National Team player Richie Laryea. Rather than focusing\nsolely on elite performance, the campaign centres on the products and everyday\nroutines that power Canadians from coast to coast.\n\n“I’m excited to partner with Haleon on the ‘For The Assist’ campaign\nbecause it shines a light on the everyday habits that help people feel their\nbest,” says Richie Laryea. “Whether it’s staying on top of simple health\nroutines or having trusted products you can rely on day to day, those small\nassists can make a big difference.”\n\nThe platform draws a parallel between crucial passes in soccer that set up\ngoals and the daily health assists that Haleon products provide to Canadians.\nHelping them show up, stay active, and keep moving forward. Haleon supports\nCanadians across six major health categories, with leading brands such as\nAdvil and Sensodyne to Centrum and Voltaren, positioned as the\nbehind-the-scenes system of care for everyday life.\n\n“Every goal starts with an assist, and the same is true in everyday\nhealth,” said Patrick Rosettis, Interim General Manager, Haleon Canada.\n“For The Assist celebrates the preparation, recovery, and daily health\nsupport that our trusted brands provide for Canadians. It’s our way of\nstanding behind Canadians as a trusted part of their wellbeing journey.”\n\nAs national attention turns to soccer in the coming months, For The Assist\nwill tap into the rising cultural energy, national pride, and community\nspirit. It reflects how wellness is built outside the stadium. In the\nroutines, recovery, and preparation that enable people to participate fully.\n\nCanadians can access additional assists through Haleon Canada’s Get Well.\nStay Well\n(https://www.globenewswire.com/Tracker?data=kjDBXZY02IX1J7J0nTKFlaYA9cUJfNkMTy0C0Sv4B2sf5tENKIIKAWBk4indGDF8leh9dTp-sfmqFg0DvPq3XI0DNZIQsbuB3r8IUTenEko=)\ndigital platform, which offers savings, coupons, and health tips designed to\nmake everyday care more accessible.\n\nReaching Canadians nationally across media, retail, and experiential\ntouchpoints\n\nFor The Assist rolls out through a fully integrated campaign across online\nvideo, connected TV, out-of-home, influencer partnerships, point-of-purchase,\nand experiential marketing. The platform also includes custom retail displays\nand a strong in-store presence across major Canadian retailers and pharmacies,\nas well as online at amazon.ca.\n\nA key experiential element will see Haleon Canada travel across the country\nwith sports television personality Cabbie Richards. The tour will visit\ngeographically and culturally diverse communities, creating moments that\ncelebrate the soccer journey and offer practical assists to help Canadians\nstay on their fan game throughout the tournament.\n\nAbout Haleon \n\nHaleon (LSE / NYSE: HLN) is a global leader in consumer health with a purpose\nto deliver better everyday health with humanity. Haleon’s product portfolio\nspans six major categories: Oral Health; Vitamins, Minerals and Supplements\n(VMS); Pain Relief; Respiratory Health; Digestive Health; and Therapeutic Skin\nHealth and Other. Built on trusted science, innovation and deep human\nunderstanding, Haleon Canada brands include Advil, Buckley’s, Centrum,\nEmergen-C, Flonase, NeoCitran, Nexium, Polident, Robitussin, Sensodyne, TUMS,\nVoltaren and more. For more information on Haleon and its brands visit Haleon\nCanada\n(https://www.globenewswire.com/Tracker?data=I4d3qpsOTaSIHDUiiSxeO3CLi-MmNG4maub4JEqAf1bvA96q-hX7IgvfN3vZEKum18Z_CC4N0FG_MvO5yLB_E8v1ZCAHpBaNmskS5U0gGFw=).\n\nContact\nAaron Short, Nvoy Strategies\naaron.short@nvoystrategies.com\n905-442-1923\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/60159111-f44a-45eb-b828-f73d2fc6eba3\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/b342eea0-bae2-43e1-8d23-bcbe432a5e64)\nHaleon Canada Launches For The Assist Campaign \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/60159111-f44a-45eb-b828-f73d2fc6eba3/en)\nNew Haleon Canada creative featuring Richie Laryea to celebrate the small\nhealth supports behind Canadian wellbeing\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-05-21T13:59:40.149073671Z","server_sent_at_ms":1779371980149},"received_at":"2026-05-21T13:59:40.235Z","source_url":null},"analysis":{"id":"31861","press_release_id":"42423","analysis_json":{"industry":{"label":"Pharmaceuticals, Biotechnology & Life Sciences","sector":"Health Care"},"redFlags":[],"eventType":"product_launch","narrative":"Haleon Canada launched 'For The Assist,' a national marketing campaign celebrating everyday health routines in partnership with Canada Soccer.\n\nThe campaign features Men’s National Team player Richie Laryea and highlights Haleon’s portfolio of trusted brands like Advil, Sensodyne, and Centrum.\n\nIt is a brand-building exercise tied to the upcoming soccer season, with no new financial or operational metrics disclosed.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine marketing campaign launch; low signal for investors."},"keyFigures":{},"quotedText":"Every goal starts with an assist, and the same is true in everyday health","namedEntities":{"people":[{"name":"Richie Laryea","role":"Men’s National Team player"},{"name":"Patrick Rosettis","role":"Interim General Manager, Haleon Canada"},{"name":"Cabbie Richards","role":"sports television personality"},{"name":"Aaron Short","role":"Nvoy Strategies"}],"products":["For The Assist","Advil","Sensodyne","Centrum","Voltaren","Buckley’s","Emergen-C","Flonase","NeoCitran","Nexium","Polident","Robitussin","TUMS"],"companies":[{"name":"Haleon","ticker":"HLN","relationship":"filer"},{"name":"Canada Soccer","relationship":"partner"},{"name":"Nvoy Strategies","relationship":"agency"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a routine marketing campaign launch and brand awareness initiative. It does not involve new product approvals, significant financial results, or strategic M&A. 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