{"success":true,"data":{"pressRelease":{"id":"44117","rtpr_id":"nPNAXptWwa","ticker":"5938","exchange":"TSE Tokyo","all_tickers":["5938"],"title":"LIXIL opens exclusive GROHE SPA showroom in Malaysia to meet rising wave of luxury property and hospitality","author":"PR Newswire","published_at":"2026-05-25T10:36:52.333Z","article_body":"LIXIL opens exclusive GROHE SPA showroom in Malaysia to meet rising wave of\nluxury property and hospitality\nPR Newswire\n\nPETALING JAYA, Malaysia, May 25, 2026\n\nInvestment in the landmark location reflects confidence in Malaysiaʼs leading\nposition and growing sophistication in premium design, personalization, and\nwellness.\n\nPETALING JAYA, Malaysia, May 25, 2026 /PRNewswire/ -- LIXIL, maker of\npioneering water and housing products, announces the opening of an exclusive\nGROHE SPA flagship showroom in the upscale Greater Kuala Lumpur area. The\nlocation features award-winning GROHE SPA in curated vignettes, designed to\ninspire guests, personalize for wellness, and collaborate with discerning\ndesigners and homeowners.\n\n(https://mma.prnewswire.com/media/2986936/LIXIL_logo.html)\n\nGROHE SPA is the highest brand expression of the GROHE brand, imagined in the\nfinest materials, colors, and finishes. The expansive 3,600 square foot space\nwelcomes guests in the philosophy of \"Salus Per Aquam\" or \"Wellbeing through\nWater\" that converges premium design, personalization, and wellness in a\nstrategic location in the beating heart of Southeast Asia.\n\nAnswering the demand for bespoke wellness design\n\nMalaysia is a vital and growing economy with sought-after properties\nattracting global and local attention. The launch of the GROHE SPA flagship\naddresses the increasingly sophisticated demand from architects, designers,\ndevelopers, and discerning homeowners for the highest quality, design-led\nsolutions that enhance the value and differentiation of property projects\nacross the Greater Kuala Lumpur area and Malaysia.\n\nThe GROHE SPA flagship serves as a dynamic platform for the Architecture,\nDesign, and Property Development community - where industry professionals can\nconnect, be inspired, and collaborate on shaping the future of modern living.\nIt is designed to meet these primary needs:\n* Inspiration: More than a product gallery, the GROHE SPA flagship is a\ncreative and multi-sensorial destination. Guests can see, touch, and\nexperience trendsetting solutions that have premiered at Milan Design Week and\nare now present in Asia. The flagship will inspire new perspectives for\npremium residential and hospitality spaces in curations from the LIXIL global\ndesign team that have garnered over 700 global design awards.\n* Customization and Differentiation: GROHE SPA is poised to enable\narchitects, designers, and developers to explore customization options in the\nfinest designs, finishes, and colors. Project personalization creates\ndifferentiation for high-value properties in a competitive market. Peace of\nmind is assured with the exacting engineering, craftsmanship, and Aqua\nIntelligence innovations from GROHE.\nThe debut of GROHE SPA Icon 3D, Rainshower Aqua Tiles and Private Collection\nin Malaysia\n\nA highlight of the new showroom is the Malaysian premiere of the GROHE SPA\nIcon 3D collection. This collection utilizes advanced metal 3D printing to\ncreate exacting and ultra-sleek sculptural forms that are impossible to\nproduce through traditional casting. Limited pieces ensure exclusivity for\npremium developments, and customized designs can create statement pieces for\nthe most discerning designers and homeowners.\n\nGROHE SPA Rainshower Aqua Tiles bring design, precision, and personalization\ntogether to turn water into a tailored showering experience. Crafted from\nmetal and guided by SmartControl technology, every movement feels deliberate,\nevery spray pattern perfectly tuned to your rhythm. With modular ceiling\ndesigns and finishes from the Colors Collection,eachspacecanreflect its own\nsense of calm and coordination.\n\nThose seeking a refined, tactile, and timeless aesthetic can be inspired by\nthe curated GROHE SPA Private Collection to reimagine personalized bathroom\nconcepts. The Atrio Private Collection is curated for sensorial and design\nappreciation of classic, effortless, and timeless style. You take in the\nsmooth curves of these beautiful faucets that echo the geometrical perfection\nof a circle. Whereas, the Allure Brilliant Private Collection has been crafted\nwith exacting engineering for every surface angle to catch and reflect light\nlike a sparkling gemstone, evoking breathtaking visuals to accompany the\nperfect shower. Each private collection is a canvas ready for subtle to bold\nstrokes of personalized style through the choice of colors, materials and\nfinishes\n\n\"The GROHE SPA flagship is poised to meet the growing demand for\npersonalization and differentiation for bespoke luxury for premium homes and\nhotels across Malaysia. We are also impressed by the growing sophistication\nand stature of the architect and designer community on the global stage,\nincluding at the recently concluded Asia Pacific Property & Hotel Awards. We\nare excited to bring together the GROHE SPA experience, in an inspiring,\ncollaborative space to create multi-sensory showers, personalized with the\nfinest design, materials, and finishes.\" commented Koh Fu Sheng, Leader for\nLIXIL Water Technology, Singapore & Malaysia.\n\nExperience the future of wellness: Private consultations\n\nThe GROHE SPA flagship showroom is now open to developers, architects,\ndesigners, and homeowners seeking to elevate their luxury projects. To assure\na personalized experience, guests are invited to reserve a private\nconsultation with a GROHE SPA specialist.\n* Designers and Developers can expect to receive expert consultation to\nselect, customize, and implement solutions that meet stringent project\nspecifications and elevate their projects.\n* Discerning Homeowners can select and customize their personal wellness\nspaces and tailored showering experiences with curated collections, featuring\nattention to the finest detail.\nHow to book: To schedule your private appointment, please book a visit\n(https://calendly.com/lixil-malaysia/grohe-spa-showroom-visit) | or contact\nthe showroom directly at: grohe.spa.my@lixil.com | Learn more at\nwww.grohe.com/en-MY/\n\nLocation: GROHE SPA Flagship Showroom 86 Jalan SS2/24, 47300 Petaling Jaya\n\nFor additional info on GROHE SPA and high-resolution photos, please\ndownload here\n(https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1vgBBIXgSSrDor24v14QoRoXSL6eejHI_&data=05%7C02%7Ccnhubs%40N0151C.onmicrosoft.com%7C999e27b693ee4c54089908deba321e8d%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%7C639152923395826042%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C80000%7C%7C%7C&sdata=%2B0FUWVsTHOdg%2Bzqj0%2FlfUo2JjIyEpEJT18e2g6fADlE%3D&reserved=0).\n\nThe GROHE SPA factsheet could be accessed HERE\n(https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinkprotect.cudasvc.com%2Furl%3Fa%3Dhttps%253a%252f%252fdrive.google.com%252ffile%252fd%252f11jpix36V2aVVtqZFK95MEki7R-Dk41gV%252fview%253fusp%253dsharing%26c%3DE%2C1%2CvP0Qq6EfjNSHw7dVLwSGMtz9g7SWrX8f2t4Y8MQMD7yak2ssQ_RqL5jVn4FAWN_6kBg4AdSO-9R5Pr0HBV2U7qjtyISyjDok-zDrgeR2v9EoMZBvc8ZzibAHIw%2C%2C%26typo%3D1&data=05%7C02%7Ccnhubs%40N0151C.onmicrosoft.com%7C37784c83b9f448474d2c08deba36ee9a%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%7C639152944246248706%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C80000%7C%7C%7C&sdata=o6n%2Fl9ORkYeJINj%2BEXNaauNpiaDF%2BXMkpGkT%2Fcem0%2FE%3D&reserved=0).\n\nAbout LIXIL\n\nLIXIL (TSE Code 5938) makes pioneering water and housing products that solve\neveryday, real-life challenges, making better homes a reality for everyone,\neverywhere. Drawing on our Japanese heritage, we create world-leading\ntechnology and innovate to make high-quality products that transform homes.\nBut the LIXIL difference is how we do this: through meaningful design, an\nentrepreneurial spirit, a dedication to improving accessibility for all and\nresponsible business growth. Our approach comes to life through\nindustry-leading brands, including INAX, GROHE, American Standard and TOSTEM.\nApproximately 53,000 colleagues operating in more than 150 countries are proud\nto make products that touch the lives of more than a billion people every day.\nLearn more at www.lixil.com.\n\nAbout GROHE SPA\n\nGROHE SPA is the premium luxury offering within the GROHE portfolio,\ndedicated to transforming the bathroom into a personalised wellness sanctuary\nthrough its philosophy of \"Salus Per Aquam\" or wellbeing through water.\nCombining advanced German engineering with refined design, high-quality\nmaterials, and extensive customisation to create tailored water experiences\nthat engage the senses and elevate everyday rituals. This enables architects,\ndesigners, and homeowners to move beyond functional spaces and create an\nimmersive environment centred on comfort, wellbeing, and individual\nexpression. Its design leadership is further reinforced through its presence\nat Milan Design Week, where GROHE SPA showcases award-winning installations\nthat reflect its commitment to innovation, craftsmanship and experiential\nluxury.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/lixil-opens-exclusive-grohe-spa-showroom-in-malaysia-to-meet-rising-wave-of-luxury-property-and-hospitality-302781070.html\n\nSOURCE LIXIL\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2986936/LIXIL_logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPNAXptWwa","title":"LIXIL opens exclusive GROHE SPA showroom in Malaysia to meet rising wave of luxury property and hospitality","author":"PR Newswire","ticker":"5938","created":"2026-05-25T10:36:52.333Z","tickers":["5938"],"exchange":"TSE Tokyo","article_body":"LIXIL opens exclusive GROHE SPA showroom in Malaysia to meet rising wave of\nluxury property and hospitality\nPR Newswire\n\nPETALING JAYA, Malaysia, May 25, 2026\n\nInvestment in the landmark location reflects confidence in Malaysiaʼs leading\nposition and growing sophistication in premium design, personalization, and\nwellness.\n\nPETALING JAYA, Malaysia, May 25, 2026 /PRNewswire/ -- LIXIL, maker of\npioneering water and housing products, announces the opening of an exclusive\nGROHE SPA flagship showroom in the upscale Greater Kuala Lumpur area. The\nlocation features award-winning GROHE SPA in curated vignettes, designed to\ninspire guests, personalize for wellness, and collaborate with discerning\ndesigners and homeowners.\n\n(https://mma.prnewswire.com/media/2986936/LIXIL_logo.html)\n\nGROHE SPA is the highest brand expression of the GROHE brand, imagined in the\nfinest materials, colors, and finishes. The expansive 3,600 square foot space\nwelcomes guests in the philosophy of \"Salus Per Aquam\" or \"Wellbeing through\nWater\" that converges premium design, personalization, and wellness in a\nstrategic location in the beating heart of Southeast Asia.\n\nAnswering the demand for bespoke wellness design\n\nMalaysia is a vital and growing economy with sought-after properties\nattracting global and local attention. The launch of the GROHE SPA flagship\naddresses the increasingly sophisticated demand from architects, designers,\ndevelopers, and discerning homeowners for the highest quality, design-led\nsolutions that enhance the value and differentiation of property projects\nacross the Greater Kuala Lumpur area and Malaysia.\n\nThe GROHE SPA flagship serves as a dynamic platform for the Architecture,\nDesign, and Property Development community - where industry professionals can\nconnect, be inspired, and collaborate on shaping the future of modern living.\nIt is designed to meet these primary needs:\n* Inspiration: More than a product gallery, the GROHE SPA flagship is a\ncreative and multi-sensorial destination. Guests can see, touch, and\nexperience trendsetting solutions that have premiered at Milan Design Week and\nare now present in Asia. The flagship will inspire new perspectives for\npremium residential and hospitality spaces in curations from the LIXIL global\ndesign team that have garnered over 700 global design awards.\n* Customization and Differentiation: GROHE SPA is poised to enable\narchitects, designers, and developers to explore customization options in the\nfinest designs, finishes, and colors. Project personalization creates\ndifferentiation for high-value properties in a competitive market. Peace of\nmind is assured with the exacting engineering, craftsmanship, and Aqua\nIntelligence innovations from GROHE.\nThe debut of GROHE SPA Icon 3D, Rainshower Aqua Tiles and Private Collection\nin Malaysia\n\nA highlight of the new showroom is the Malaysian premiere of the GROHE SPA\nIcon 3D collection. This collection utilizes advanced metal 3D printing to\ncreate exacting and ultra-sleek sculptural forms that are impossible to\nproduce through traditional casting. Limited pieces ensure exclusivity for\npremium developments, and customized designs can create statement pieces for\nthe most discerning designers and homeowners.\n\nGROHE SPA Rainshower Aqua Tiles bring design, precision, and personalization\ntogether to turn water into a tailored showering experience. Crafted from\nmetal and guided by SmartControl technology, every movement feels deliberate,\nevery spray pattern perfectly tuned to your rhythm. With modular ceiling\ndesigns and finishes from the Colors Collection,eachspacecanreflect its own\nsense of calm and coordination.\n\nThose seeking a refined, tactile, and timeless aesthetic can be inspired by\nthe curated GROHE SPA Private Collection to reimagine personalized bathroom\nconcepts. The Atrio Private Collection is curated for sensorial and design\nappreciation of classic, effortless, and timeless style. You take in the\nsmooth curves of these beautiful faucets that echo the geometrical perfection\nof a circle. Whereas, the Allure Brilliant Private Collection has been crafted\nwith exacting engineering for every surface angle to catch and reflect light\nlike a sparkling gemstone, evoking breathtaking visuals to accompany the\nperfect shower. Each private collection is a canvas ready for subtle to bold\nstrokes of personalized style through the choice of colors, materials and\nfinishes\n\n\"The GROHE SPA flagship is poised to meet the growing demand for\npersonalization and differentiation for bespoke luxury for premium homes and\nhotels across Malaysia. We are also impressed by the growing sophistication\nand stature of the architect and designer community on the global stage,\nincluding at the recently concluded Asia Pacific Property & Hotel Awards. We\nare excited to bring together the GROHE SPA experience, in an inspiring,\ncollaborative space to create multi-sensory showers, personalized with the\nfinest design, materials, and finishes.\" commented Koh Fu Sheng, Leader for\nLIXIL Water Technology, Singapore & Malaysia.\n\nExperience the future of wellness: Private consultations\n\nThe GROHE SPA flagship showroom is now open to developers, architects,\ndesigners, and homeowners seeking to elevate their luxury projects. To assure\na personalized experience, guests are invited to reserve a private\nconsultation with a GROHE SPA specialist.\n* Designers and Developers can expect to receive expert consultation to\nselect, customize, and implement solutions that meet stringent project\nspecifications and elevate their projects.\n* Discerning Homeowners can select and customize their personal wellness\nspaces and tailored showering experiences with curated collections, featuring\nattention to the finest detail.\nHow to book: To schedule your private appointment, please book a visit\n(https://calendly.com/lixil-malaysia/grohe-spa-showroom-visit) | or contact\nthe showroom directly at: grohe.spa.my@lixil.com | Learn more at\nwww.grohe.com/en-MY/\n\nLocation: GROHE SPA Flagship Showroom 86 Jalan SS2/24, 47300 Petaling Jaya\n\nFor additional info on GROHE SPA and high-resolution photos, please\ndownload here\n(https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1vgBBIXgSSrDor24v14QoRoXSL6eejHI_&data=05%7C02%7Ccnhubs%40N0151C.onmicrosoft.com%7C999e27b693ee4c54089908deba321e8d%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%7C639152923395826042%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C80000%7C%7C%7C&sdata=%2B0FUWVsTHOdg%2Bzqj0%2FlfUo2JjIyEpEJT18e2g6fADlE%3D&reserved=0).\n\nThe GROHE SPA factsheet could be accessed HERE\n(https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinkprotect.cudasvc.com%2Furl%3Fa%3Dhttps%253a%252f%252fdrive.google.com%252ffile%252fd%252f11jpix36V2aVVtqZFK95MEki7R-Dk41gV%252fview%253fusp%253dsharing%26c%3DE%2C1%2CvP0Qq6EfjNSHw7dVLwSGMtz9g7SWrX8f2t4Y8MQMD7yak2ssQ_RqL5jVn4FAWN_6kBg4AdSO-9R5Pr0HBV2U7qjtyISyjDok-zDrgeR2v9EoMZBvc8ZzibAHIw%2C%2C%26typo%3D1&data=05%7C02%7Ccnhubs%40N0151C.onmicrosoft.com%7C37784c83b9f448474d2c08deba36ee9a%7C887bf9ee3c824b88bcb280d5e169b99b%7C1%7C0%7C639152944246248706%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C80000%7C%7C%7C&sdata=o6n%2Fl9ORkYeJINj%2BEXNaauNpiaDF%2BXMkpGkT%2Fcem0%2FE%3D&reserved=0).\n\nAbout LIXIL\n\nLIXIL (TSE Code 5938) makes pioneering water and housing products that solve\neveryday, real-life challenges, making better homes a reality for everyone,\neverywhere. Drawing on our Japanese heritage, we create world-leading\ntechnology and innovate to make high-quality products that transform homes.\nBut the LIXIL difference is how we do this: through meaningful design, an\nentrepreneurial spirit, a dedication to improving accessibility for all and\nresponsible business growth. Our approach comes to life through\nindustry-leading brands, including INAX, GROHE, American Standard and TOSTEM.\nApproximately 53,000 colleagues operating in more than 150 countries are proud\nto make products that touch the lives of more than a billion people every day.\nLearn more at www.lixil.com.\n\nAbout GROHE SPA\n\nGROHE SPA is the premium luxury offering within the GROHE portfolio,\ndedicated to transforming the bathroom into a personalised wellness sanctuary\nthrough its philosophy of \"Salus Per Aquam\" or wellbeing through water.\nCombining advanced German engineering with refined design, high-quality\nmaterials, and extensive customisation to create tailored water experiences\nthat engage the senses and elevate everyday rituals. This enables architects,\ndesigners, and homeowners to move beyond functional spaces and create an\nimmersive environment centred on comfort, wellbeing, and individual\nexpression. Its design leadership is further reinforced through its presence\nat Milan Design Week, where GROHE SPA showcases award-winning installations\nthat reflect its commitment to innovation, craftsmanship and experiential\nluxury.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/apac/news-releases/lixil-opens-exclusive-grohe-spa-showroom-in-malaysia-to-meet-rising-wave-of-luxury-property-and-hospitality-302781070.html\n\nSOURCE LIXIL\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2986936/LIXIL_logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-25T10:36:52.377763119Z","server_sent_at_ms":1779705412377},"received_at":"2026-05-25T10:36:52.436Z","source_url":null},"analysis":{"id":"33552","press_release_id":"44117","analysis_json":{"industry":{"label":"Household Durables","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"LIXIL has opened an exclusive GROHE SPA flagship showroom in Petaling Jaya, Malaysia, targeting the luxury property and hospitality sectors.\n\nThe 3,600-square-foot space showcases premium collections including the Icon 3D and Rainshower Aqua Tiles, emphasizing customization and wellness design.\n\nThis regional expansion supports LIXIL's broader strategy to capture growing demand for high-end, personalized home solutions in Southeast Asia.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine regional showroom opening for luxury bathroom brand GROHE."},"keyFigures":{"customDimensions":{"employee_count":53000,"showroom_size_sqft":3600,"countries_operating":150,"global_design_awards":700}},"quotedText":"The GROHE SPA flagship is poised to meet the growing demand for personalization and differentiation for bespoke luxury for premium homes and hotels across Malaysia.","namedEntities":{"people":[{"name":"Koh Fu Sheng","role":"Leader for LIXIL Water Technology, Singapore & Malaysia"}],"products":["GROHE SPA","GROHE SPA Icon 3D","Rainshower Aqua Tiles","Private Collection","Atrio Private Collection","Allure Brilliant Private Collection"],"companies":[{"name":"LIXIL","ticker":"5938","relationship":"filer"},{"name":"GROHE","relationship":"subsidiary brand"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Opening of a single regional showroom in Malaysia is a routine operational milestone. It signals brand confidence but has negligible impact on consolidated financials or global strategy."},"tickerRelevance":{"others":[],"primary":"5938"},"globalImportance":15,"audienceRelevance":10,"eventTypeSecondary":["operations_update"],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"regional_operational","householdBrandBoost":"moderate","marketCapAdjustment":"low_impact"}},"event_type":"product_launch","event_type_secondary":["operations_update"],"sentiment":"neutral","material_impact_score":1,"narrative":"LIXIL has opened an exclusive GROHE SPA flagship showroom in Petaling Jaya, Malaysia, targeting the luxury property and hospitality sectors.\n\nThe 3,600-square-foot space showcases premium collections including the Icon 3D and Rainshower Aqua Tiles, emphasizing customization and wellness design.\n\nThis regional expansion supports LIXIL's broader strategy to capture growing demand for high-end, personalized home solutions in Southeast Asia.","key_figures":{"customDimensions":{"employee_count":53000,"showroom_size_sqft":3600,"countries_operating":150,"global_design_awards":700}},"named_entities":{"people":[{"name":"Koh Fu Sheng","role":"Leader for LIXIL Water Technology, Singapore & Malaysia"}],"products":["GROHE SPA","GROHE SPA Icon 3D","Rainshower Aqua Tiles","Private Collection","Atrio Private Collection","Allure Brilliant Private Collection"],"companies":[{"name":"LIXIL","ticker":"5938","relationship":"filer"},{"name":"GROHE","relationship":"subsidiary brand"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-25T10:37:02.909Z","global_importance":15,"audience_relevance":10,"importance_components":{"tickerTier":"large-cap","eventGravity":"regional_operational","householdBrandBoost":"moderate","marketCapAdjustment":"low_impact"}},"durationMs":10458,"modelName":"george-droid-qwen-72b"}}