{"success":true,"data":{"pressRelease":{"id":"46188","rtpr_id":"nPnmgnbDa","ticker":"NGVC","exchange":"NYSE","all_tickers":["NGVC"],"title":"Natural Grocers® Opens Its Doors in Lake Geneva, Wisconsin, With a Grand Opening Celebration on June 10, 2026","author":"PR Newswire","published_at":"2026-05-27T11:27:00.051Z","article_body":"Natural Grocers® Opens Its Doors in Lake Geneva, Wisconsin, With a Grand Opening Celebration on June 10, 2026\n\nPR Newswire\n\nLAKEWOOD, Colo., May 27, 2026\n\nCustomers will enjoy unbeatable savings, exciting giveaways, sweepstakes,\nsamples and more\n\nLAKEWOOD, Colo., May 27, 2026 /PRNewswire/ -- Natural Grocers(®),\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=4173898575&u=https%3A%2F%2Fwww.naturalgrocers.com%2F&a=Natural+Grocers%C2%AE%2C)\nthe leading family-operated organic and natural grocery retailer in the U.S.,\nis pleased to announce the opening of a new store in Lake Geneva, Wisconsin,\non Wednesday, June 10, 2026. Conveniently located at 600 N. Edwards Blvd., the\nnew store will serve the Lake Geneva community and surrounding southeastern\nWisconsin and northern Illinois areas.  This location marks Natural Grocers'\nfirst store in Wisconsin. Community members are invited to join the\ncelebration with giveaways, savings, free samples, a prize wheel, live local\nradio and more.\n\nNatural Grocers' good4u(®) Crew will kick off the festivities at 8:15 a.m.\nwith a $2,500 donation presentation to the Lake Geneva Food Pantry\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3671691202&u=https%3A%2F%2Fwww.lakegenevafoodpantry.org%2F&a=Lake+Geneva+Food+Pantry)\n—its local food bank partner, followed by an official ribbon-cutting\nceremony with Visit Lake Geneva\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1161668702&u=https%3A%2F%2Fwww.visitlakegeneva.com%2F&a=Visit+Lake+Geneva)\nand the store's manager. Doors will open promptly at 8:27 a.m., where\ncustomers will be welcomed to a fun and celebratory shopping experience.\n\n\"We're excited to bring Natural Grocers to Wisconsin for the first time and to\nbecome part of the Lake Geneva community,\" said Raquel Isely, vice president\nof marketing at Natural Grocers. \"Lake Geneva is such a vibrant destination,\nand we look forward to serving both residents and visitors with the\nhigh-quality products and free nutrition education we're known for.\"\n\nGRAND OPENING EVENTS – FREEBIES, DISCOUNTS & SWEEPSTAKES\nGrand Opening festivities at the new Lake Geneva location include:\n\n * June 10: Mystery Gift Cards for the first 150 customers – Be among the first\nin line and receive a Natural Grocers mystery gift card (values range from $5\nto $500).([i])\n * June 10: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack ($30\nvalue) – The first 500 shoppers will receive a unique, hand-crafted bag,\nwoven in collaboration with artisans in Peguche, Ecuador.([ii])\n * June 10: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m.\nand 5 p.m. for a chance to win great prizes.([iii])\n * June 10–June 24: Grand Opening Sweepstakes – Customers have the chance to\nwin fabulous prizes, including an Aventon e-bike (valued at $1,400),\na $500 Natural Grocers gift card and more. Entry forms will be available at\nthe store.([iv])\n * June 10–June 30: Up to 50% off Natural Grocers' Always Affordable(SM)\nPrices on premium-quality products from every department, including 100%\nUSDA-certified Organic red or green seedless grapes ($1.99/lb), Natural\nGrocers(®) Brand Organic Cheese Shreds and Slices ($2.99 each), Bacon and\nBacon Alternatives ($2.99/pkg, excludes Canadian Bacon), GT's Synergy(®)\nKombucha ($2.79/16 oz) and Painterland Sisters Organic Skyr Yogurt\n($1.99/each).([v])\n{N}POWER(®) MEMBERSHIP\nAs part of Natural Grocers' \"Even More Affordable(SM) Prices!\"\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1603867741&u=https%3A%2F%2Fwww.naturalgrocers.com%2Feven-more-affordable-prices&a=%22Even+More+AffordableSM+Prices!%22)\ncampaign, customers can join {N}power\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1157191751&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnpower&a=join+%7BN%7Dpower)\n, the company's free rewards program, to access exclusive discounts, digital\ncoupons, rewards benefits and other members-only features.*\n\n * June 10–June 30: {N}power(®) members will receive exclusive pricing on\nitems such as Contented Hen(®) Select Free-Range Eggs ($1.99 each, one\ndozen), Mary's(®) Non-GMO Whole Chicken ($9.99/each), Natural Grocers Brand\nOrganic Restaurant-Style Tortilla Chips ($3.99/12 oz), USDA-certified organic\navocados (.99¢ each), and Truly Grass-Fed(TM) Natural Creamy Butter Bars\n($4.99/8 oz).([vi])\n*Customers can also download and sign into the free App\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3762982252&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnatural-grocers-app&a=download+and+sign+into+the+free+App)\nto join the program.([vii])\n\nTHE NATURAL GROCERS EXPERIENCE\nServing communities with a wide range of natural and organic options since\n1955, Natural Grocers will support Lake Geneva and the surrounding communities\nwith world-class customer service from its knowledgeable and friendly good4u\nCrew, healthy recipes for all diets\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=640325062&u=https%3A%2F%2Fwww.naturalgrocers.com%2Frecipe-finder&a=healthy+recipes+for+all+diets)\nand high product standards\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3505801107&u=https%3A%2F%2Fwww.naturalgrocers.com%2Four-standards&a=high+product+standards)\n.\n\nThe company, ever conscious of its environmental impact, has upgraded the new\nspace using sustainable building features and energy-saving innovations, such\nas non-toxic building materials and 100% LED lighting. The store will feature\na contemporary layout for an efficient, yet friendly checkout experience.\n\n * Environmentally Thoughtful Products and Practices: From checkouts free from\nsingle-use bags, to organic, non-GMO and Always Affordable Natural Grocers\nbrand products and ecologically thoughtful in-store features, the company\nfocuses on a mutually beneficial relationship with nature.\n * Always Affordable Prices: Access high-quality organic and natural groceries\nincluding 100% pasture-based dairy products and free-range eggs, 100% non-GMO\nprepackaged bulk goods, and household essentials at Always Affordable Price.\nNatural Grocers also prioritizes humanely sourced and sustainably raised\nmeats.\n * Always 100% Organic Produce: Rest easy knowing Natural Grocers' organic\nproduce is free from cross contamination with conventional/GMO items and grown\nwithout synthetic pesticides.\n * Body Care That Cares Back: Natural Grocers' high standards prioritize\nnatural, innovative and ethical body care products that deliver results\nwithout compromise.\n * A Super-Sized Supplement Department: With over 5,000 products, Natural\nGrocers offers a large selection of vitamins and supplements, with the vast\nmajority (over 80%) manufactured in third-party Good Manufacturing Practice\n(GMP) certified facilities.\n * A Commitment to Crew: Natural Grocers is passionate about ensuring that its\nemployees can live a healthy, balanced life. The Company is committed to\npositively impacting Crew's physical, emotional and financial well-being with\nfree nutrition education programs, excellent benefits and access to the\nhighest quality, affordably priced products. To learn more about Natural\nGrocers' \"Commitment to Crew\" and its 5 Founding Principles,\nclick here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3027286603&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4265840-1%26h%3D3563046263%26u%3Dhttps%253A%252F%252Fwww.naturalgrocers.com%252Four-five-founding-principles%26a%3Dclick%2Bhere&a=click+here)\n\n.\n * Coming Soon: Nutritional Health Coaching: Customers will have direct access\nto personalized assistance throughout their health journeys with an onsite\nNutritional Health Coach.\nClick here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1287138462&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnutritional-health-coaches&a=Click+here)\n\nto learn more.\nLAKE GENEVA FOOD PANTRY AND NATURAL GROCERS\nAs part of its commitment to the Lake Geneva community, Natural Grocers will\nsupport the Lake Geneva Food Pantry\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3671691202&u=https%3A%2F%2Fwww.lakegenevafoodpantry.org%2F&a=Lake+Geneva+Food+Pantry)\n(LGFP) through its Bring Your Own Bag program, donating five cents for every\nshopping trip in which customers use their own reusable bags. The program\nencourages sustainable shopping practices while also directly benefiting local\nfamilies by supporting the food pantry's essential work. Lake Geneva Food\nPantry has served the Lake Geneva community for over 40 years. Food insecurity\ntouches over 20% of the area residents. LGFP supports close to 2000 children,\nadults, and seniors monthly.\n\n\"Lake Geneva Food Pantry is proud to partner with Natural Grocers to bring our\nneighbors greater access to nutritious food,\" said Mary Kilmer, President of\nthe Lake Geneva Food Pantry. \"This collaboration reflects our shared\ncommitment to building a healthier, stronger community — and we look forward\nto the meaningful impact we'll create together.\"\n\n * To volunteer or get involved with the Lake Geneva Food Pantry, visit\nlakegenevafoodpantry.org/volunteer\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3640973837&u=https%3A%2F%2Fwww.lakegenevafoodpantry.org%2Fvolunteer-your-time.html&a=lakegenevafoodpantry.org%2Fvolunteer)\n\n.\n * Click here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1111268907&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fcommunity&a=Click+here)\n\nto learn more about Natural Grocers' Commitment to Community and their \"Bring\nYour Own Bag Program,\" benefitting the Lake Geneva Food Pantry.\n * Learn more about Natural Grocers by visiting\nnaturalgrocers.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=4178224288&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4143065-1%26h%3D759231247%26u%3Dhttp%253A%252F%252Fwww.naturalgrocers.com%252F%26a%3Dwww.naturalgrocers.com&a=naturalgrocers.com)\n\n.\n * Click here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=2922542035&u=https%3A%2F%2Fnaturalgrocers.mediavalet.com%2Fgalleries%2F5183fa1c-0eff-40db-9fef-03f583b54fd8_d4970b8d-51a3-4b30-9197-cc290a17930e-ExternalUser&a=Click+here)\n\nfor a complimentary media kit.\n * For media inquiries contact\nkmacarelli@naturalgrocers.com (mailto:kmacarelli@naturalgrocers.com)\n.\nABOUT NATURAL GROCERS BY VITAMIN COTTAGE\nFounded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=2571009484&u=https%3A%2F%2Finvestors.naturalgrocers.com%2F&a=NGVC)\n) is an expanding specialty retailer of natural and organic groceries, body\ncare products and dietary supplements. The grocery products sold by Natural\nGrocers must meet strict quality guidelines and may not contain artificial\nflavors, preservatives or sweeteners (as defined by its standards), synthetic\ncolors or partially hydrogenated or hydrogenated oils. The Company sells only\nUSDA-certified organic produce and exclusively pasture-raised, non-confinement\ndairy products and free-range eggs. Natural Grocers' flexible smaller-store\nformat allows it to offer affordable prices in a shopper-friendly, clean and\nconvenient retail environment. The Company also provides extensive free\nscience-based Nutrition Education programs to help customers and Crew make\ninformed health and nutrition choices. Natural Grocers is committed to its\nFive Founding Principles\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=161742659&u=https%3A%2F%2Fwww.naturalgrocers.com%2Four-five-founding-principles&a=Five+Founding+Principles)\n—including its \"Commitment to Community\" and \"Commitment to Crew.\" In fiscal\nyear 2025, the Company invested more than $16 million in incremental\ncompensation and discretionary payments for Crew. Headquartered in Lakewood,\nCO, Natural Grocers has 171 stores in 21 states. Visit naturalgrocers.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=399123918&u=https%3A%2F%2Fwww.naturalgrocers.com%2F&a=naturalgrocers.com)\nfor more information and store locations.\n\n([i]) Quantity limited to first 150 customers in line at Natural\nGrocers' Lake Geneva, WI location. No rain checks. Limit one gift card per\ncustomer 18 years or older. Valid 6/10/2026 only. Void where prohibited by\nlaw.\n\n([ii] )Quantity limited to first 500 shoppers at Natural Grocers' Lake\nGeneva, WI location. No rain checks. Limit one per customer, 18 years or\nolder. Valid 6/10/2026 only. Void where prohibited by law.\n\n([iii]) Prize wheel available at Natural Grocers' Lake Geneva, WI location.\nNo purchase necessary. Quantity limited to stock on hand; no rain checks.\nValid 6/10/2026, 12 p.m. – 5 p.m. only, while supplies last.\n\n([iv]) No purchase necessary. A purchase will not increase your chances of\nwinning. Open only to legal respondents of the following states who are at\nleast 18 years old at the time of entry: AZ, AR, CO, CO, IA, KS, LA, MN, MO,\nMT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. Void where prohibited by\nlaw. Sweepstakes valid only at Lake Geneva, WI location, starting\non 6/10/2026 and ending on 6/24/2026. For official rules and complete\ndetails, visit www.naturalgrocers.com/sweepstakes\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=2780036714&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4143065-1%26h%3D2961055865%26u%3Dhttp%253A%252F%252Fwww.naturalgrocers.com%252Fsweepstakes%26a%3Dwww.naturalgrocers.com%252Fsweepstakes&a=www.naturalgrocers.com%2Fsweepstakes)\n. Sponsor: Vitamin Cottage Natural Food Markets, Inc.\n\n([v]) Offer only valid 6/10/2026 to 6/30/2026. Offer is redeemable only for\nin-store customer purchases at Natural Grocers' Lake Geneva, WI location, and\ncannot be combined with other offers. Quantity limited to stock on hand; no\nrain checks. Pricing excludes taxes and is subject to change without notice.\nNatural Grocers reserves the right to correct errors. Void where prohibited by\nlaw.\n\n([vi]) Must be an {N}power member to receive these discounts. Offers valid\nonly from 6/10/2026 to 6/30/2026 are redeemable only for in-store customer\npurchases at Natural Grocers' Lake Geneva, WI location, and cannot be\ncombined with other offers. Quantity limited to stock on hand; no rain checks.\nPricing excludes taxes and is subject to change without notice. Natural\nGrocers reserves the right to correct errors. Void where prohibited by law.\n\n([vii] )See naturalgrocers.com/privacy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=450027794&u=https%3A%2F%2Fnaturalgrocers.com%2Fprivacy&a=naturalgrocers.com%2Fprivacy)\nfor the Company's Privacy Policy and naturalgrocers.com/terms\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3571774824&u=https%3A%2F%2Fnaturalgrocers.com%2Fterms&a=naturalgrocers.com%2Fterms)\nfor the {N}Power terms of use.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/natural-grocers-opens-its-doors-in-lake-geneva-wisconsin-with-a-grand-opening-celebration-on-june-10-2026-302782343.html\n(https://www.prnewswire.com/news-releases/natural-grocers-opens-its-doors-in-lake-geneva-wisconsin-with-a-grand-opening-celebration-on-june-10-2026-302782343.html)\n\nSOURCE Natural Grocers by Vitamin Cottage, Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1849212/21811-Personalized-Shopping-Experience-PSX-0706-PR-Image-1280x960.jpg?id=OA2642681\nhttps://mmx.prnewswire.com/media/MS433497/Natural_Grocers_Logo.jpg?id=OA2642660\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnmgnbDa","title":"Natural Grocers® Opens Its Doors in Lake Geneva, Wisconsin, With a Grand Opening Celebration on June 10, 2026","author":"PR Newswire","ticker":"NGVC","created":"2026-05-27T11:27:00.051Z","tickers":["NGVC"],"exchange":"NYSE","article_body":"Natural Grocers® Opens Its Doors in Lake Geneva, Wisconsin, With a Grand Opening Celebration on June 10, 2026\n\nPR Newswire\n\nLAKEWOOD, Colo., May 27, 2026\n\nCustomers will enjoy unbeatable savings, exciting giveaways, sweepstakes,\nsamples and more\n\nLAKEWOOD, Colo., May 27, 2026 /PRNewswire/ -- Natural Grocers(®),\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=4173898575&u=https%3A%2F%2Fwww.naturalgrocers.com%2F&a=Natural+Grocers%C2%AE%2C)\nthe leading family-operated organic and natural grocery retailer in the U.S.,\nis pleased to announce the opening of a new store in Lake Geneva, Wisconsin,\non Wednesday, June 10, 2026. Conveniently located at 600 N. Edwards Blvd., the\nnew store will serve the Lake Geneva community and surrounding southeastern\nWisconsin and northern Illinois areas.  This location marks Natural Grocers'\nfirst store in Wisconsin. Community members are invited to join the\ncelebration with giveaways, savings, free samples, a prize wheel, live local\nradio and more.\n\nNatural Grocers' good4u(®) Crew will kick off the festivities at 8:15 a.m.\nwith a $2,500 donation presentation to the Lake Geneva Food Pantry\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3671691202&u=https%3A%2F%2Fwww.lakegenevafoodpantry.org%2F&a=Lake+Geneva+Food+Pantry)\n—its local food bank partner, followed by an official ribbon-cutting\nceremony with Visit Lake Geneva\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1161668702&u=https%3A%2F%2Fwww.visitlakegeneva.com%2F&a=Visit+Lake+Geneva)\nand the store's manager. Doors will open promptly at 8:27 a.m., where\ncustomers will be welcomed to a fun and celebratory shopping experience.\n\n\"We're excited to bring Natural Grocers to Wisconsin for the first time and to\nbecome part of the Lake Geneva community,\" said Raquel Isely, vice president\nof marketing at Natural Grocers. \"Lake Geneva is such a vibrant destination,\nand we look forward to serving both residents and visitors with the\nhigh-quality products and free nutrition education we're known for.\"\n\nGRAND OPENING EVENTS – FREEBIES, DISCOUNTS & SWEEPSTAKES\nGrand Opening festivities at the new Lake Geneva location include:\n\n * June 10: Mystery Gift Cards for the first 150 customers – Be among the first\nin line and receive a Natural Grocers mystery gift card (values range from $5\nto $500).([i])\n * June 10: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack ($30\nvalue) – The first 500 shoppers will receive a unique, hand-crafted bag,\nwoven in collaboration with artisans in Peguche, Ecuador.([ii])\n * June 10: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m.\nand 5 p.m. for a chance to win great prizes.([iii])\n * June 10–June 24: Grand Opening Sweepstakes – Customers have the chance to\nwin fabulous prizes, including an Aventon e-bike (valued at $1,400),\na $500 Natural Grocers gift card and more. Entry forms will be available at\nthe store.([iv])\n * June 10–June 30: Up to 50% off Natural Grocers' Always Affordable(SM)\nPrices on premium-quality products from every department, including 100%\nUSDA-certified Organic red or green seedless grapes ($1.99/lb), Natural\nGrocers(®) Brand Organic Cheese Shreds and Slices ($2.99 each), Bacon and\nBacon Alternatives ($2.99/pkg, excludes Canadian Bacon), GT's Synergy(®)\nKombucha ($2.79/16 oz) and Painterland Sisters Organic Skyr Yogurt\n($1.99/each).([v])\n{N}POWER(®) MEMBERSHIP\nAs part of Natural Grocers' \"Even More Affordable(SM) Prices!\"\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1603867741&u=https%3A%2F%2Fwww.naturalgrocers.com%2Feven-more-affordable-prices&a=%22Even+More+AffordableSM+Prices!%22)\ncampaign, customers can join {N}power\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1157191751&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnpower&a=join+%7BN%7Dpower)\n, the company's free rewards program, to access exclusive discounts, digital\ncoupons, rewards benefits and other members-only features.*\n\n * June 10–June 30: {N}power(®) members will receive exclusive pricing on\nitems such as Contented Hen(®) Select Free-Range Eggs ($1.99 each, one\ndozen), Mary's(®) Non-GMO Whole Chicken ($9.99/each), Natural Grocers Brand\nOrganic Restaurant-Style Tortilla Chips ($3.99/12 oz), USDA-certified organic\navocados (.99¢ each), and Truly Grass-Fed(TM) Natural Creamy Butter Bars\n($4.99/8 oz).([vi])\n*Customers can also download and sign into the free App\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3762982252&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnatural-grocers-app&a=download+and+sign+into+the+free+App)\nto join the program.([vii])\n\nTHE NATURAL GROCERS EXPERIENCE\nServing communities with a wide range of natural and organic options since\n1955, Natural Grocers will support Lake Geneva and the surrounding communities\nwith world-class customer service from its knowledgeable and friendly good4u\nCrew, healthy recipes for all diets\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=640325062&u=https%3A%2F%2Fwww.naturalgrocers.com%2Frecipe-finder&a=healthy+recipes+for+all+diets)\nand high product standards\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3505801107&u=https%3A%2F%2Fwww.naturalgrocers.com%2Four-standards&a=high+product+standards)\n.\n\nThe company, ever conscious of its environmental impact, has upgraded the new\nspace using sustainable building features and energy-saving innovations, such\nas non-toxic building materials and 100% LED lighting. The store will feature\na contemporary layout for an efficient, yet friendly checkout experience.\n\n * Environmentally Thoughtful Products and Practices: From checkouts free from\nsingle-use bags, to organic, non-GMO and Always Affordable Natural Grocers\nbrand products and ecologically thoughtful in-store features, the company\nfocuses on a mutually beneficial relationship with nature.\n * Always Affordable Prices: Access high-quality organic and natural groceries\nincluding 100% pasture-based dairy products and free-range eggs, 100% non-GMO\nprepackaged bulk goods, and household essentials at Always Affordable Price.\nNatural Grocers also prioritizes humanely sourced and sustainably raised\nmeats.\n * Always 100% Organic Produce: Rest easy knowing Natural Grocers' organic\nproduce is free from cross contamination with conventional/GMO items and grown\nwithout synthetic pesticides.\n * Body Care That Cares Back: Natural Grocers' high standards prioritize\nnatural, innovative and ethical body care products that deliver results\nwithout compromise.\n * A Super-Sized Supplement Department: With over 5,000 products, Natural\nGrocers offers a large selection of vitamins and supplements, with the vast\nmajority (over 80%) manufactured in third-party Good Manufacturing Practice\n(GMP) certified facilities.\n * A Commitment to Crew: Natural Grocers is passionate about ensuring that its\nemployees can live a healthy, balanced life. The Company is committed to\npositively impacting Crew's physical, emotional and financial well-being with\nfree nutrition education programs, excellent benefits and access to the\nhighest quality, affordably priced products. To learn more about Natural\nGrocers' \"Commitment to Crew\" and its 5 Founding Principles,\nclick here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3027286603&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4265840-1%26h%3D3563046263%26u%3Dhttps%253A%252F%252Fwww.naturalgrocers.com%252Four-five-founding-principles%26a%3Dclick%2Bhere&a=click+here)\n\n.\n * Coming Soon: Nutritional Health Coaching: Customers will have direct access\nto personalized assistance throughout their health journeys with an onsite\nNutritional Health Coach.\nClick here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1287138462&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fnutritional-health-coaches&a=Click+here)\n\nto learn more.\nLAKE GENEVA FOOD PANTRY AND NATURAL GROCERS\nAs part of its commitment to the Lake Geneva community, Natural Grocers will\nsupport the Lake Geneva Food Pantry\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3671691202&u=https%3A%2F%2Fwww.lakegenevafoodpantry.org%2F&a=Lake+Geneva+Food+Pantry)\n(LGFP) through its Bring Your Own Bag program, donating five cents for every\nshopping trip in which customers use their own reusable bags. The program\nencourages sustainable shopping practices while also directly benefiting local\nfamilies by supporting the food pantry's essential work. Lake Geneva Food\nPantry has served the Lake Geneva community for over 40 years. Food insecurity\ntouches over 20% of the area residents. LGFP supports close to 2000 children,\nadults, and seniors monthly.\n\n\"Lake Geneva Food Pantry is proud to partner with Natural Grocers to bring our\nneighbors greater access to nutritious food,\" said Mary Kilmer, President of\nthe Lake Geneva Food Pantry. \"This collaboration reflects our shared\ncommitment to building a healthier, stronger community — and we look forward\nto the meaningful impact we'll create together.\"\n\n * To volunteer or get involved with the Lake Geneva Food Pantry, visit\nlakegenevafoodpantry.org/volunteer\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3640973837&u=https%3A%2F%2Fwww.lakegenevafoodpantry.org%2Fvolunteer-your-time.html&a=lakegenevafoodpantry.org%2Fvolunteer)\n\n.\n * Click here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=1111268907&u=https%3A%2F%2Fwww.naturalgrocers.com%2Fcommunity&a=Click+here)\n\nto learn more about Natural Grocers' Commitment to Community and their \"Bring\nYour Own Bag Program,\" benefitting the Lake Geneva Food Pantry.\n * Learn more about Natural Grocers by visiting\nnaturalgrocers.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=4178224288&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4143065-1%26h%3D759231247%26u%3Dhttp%253A%252F%252Fwww.naturalgrocers.com%252F%26a%3Dwww.naturalgrocers.com&a=naturalgrocers.com)\n\n.\n * Click here\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=2922542035&u=https%3A%2F%2Fnaturalgrocers.mediavalet.com%2Fgalleries%2F5183fa1c-0eff-40db-9fef-03f583b54fd8_d4970b8d-51a3-4b30-9197-cc290a17930e-ExternalUser&a=Click+here)\n\nfor a complimentary media kit.\n * For media inquiries contact\nkmacarelli@naturalgrocers.com (mailto:kmacarelli@naturalgrocers.com)\n.\nABOUT NATURAL GROCERS BY VITAMIN COTTAGE\nFounded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=2571009484&u=https%3A%2F%2Finvestors.naturalgrocers.com%2F&a=NGVC)\n) is an expanding specialty retailer of natural and organic groceries, body\ncare products and dietary supplements. The grocery products sold by Natural\nGrocers must meet strict quality guidelines and may not contain artificial\nflavors, preservatives or sweeteners (as defined by its standards), synthetic\ncolors or partially hydrogenated or hydrogenated oils. The Company sells only\nUSDA-certified organic produce and exclusively pasture-raised, non-confinement\ndairy products and free-range eggs. Natural Grocers' flexible smaller-store\nformat allows it to offer affordable prices in a shopper-friendly, clean and\nconvenient retail environment. The Company also provides extensive free\nscience-based Nutrition Education programs to help customers and Crew make\ninformed health and nutrition choices. Natural Grocers is committed to its\nFive Founding Principles\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=161742659&u=https%3A%2F%2Fwww.naturalgrocers.com%2Four-five-founding-principles&a=Five+Founding+Principles)\n—including its \"Commitment to Community\" and \"Commitment to Crew.\" In fiscal\nyear 2025, the Company invested more than $16 million in incremental\ncompensation and discretionary payments for Crew. Headquartered in Lakewood,\nCO, Natural Grocers has 171 stores in 21 states. Visit naturalgrocers.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=399123918&u=https%3A%2F%2Fwww.naturalgrocers.com%2F&a=naturalgrocers.com)\nfor more information and store locations.\n\n([i]) Quantity limited to first 150 customers in line at Natural\nGrocers' Lake Geneva, WI location. No rain checks. Limit one gift card per\ncustomer 18 years or older. Valid 6/10/2026 only. Void where prohibited by\nlaw.\n\n([ii] )Quantity limited to first 500 shoppers at Natural Grocers' Lake\nGeneva, WI location. No rain checks. Limit one per customer, 18 years or\nolder. Valid 6/10/2026 only. Void where prohibited by law.\n\n([iii]) Prize wheel available at Natural Grocers' Lake Geneva, WI location.\nNo purchase necessary. Quantity limited to stock on hand; no rain checks.\nValid 6/10/2026, 12 p.m. – 5 p.m. only, while supplies last.\n\n([iv]) No purchase necessary. A purchase will not increase your chances of\nwinning. Open only to legal respondents of the following states who are at\nleast 18 years old at the time of entry: AZ, AR, CO, CO, IA, KS, LA, MN, MO,\nMT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA and WY. Void where prohibited by\nlaw. Sweepstakes valid only at Lake Geneva, WI location, starting\non 6/10/2026 and ending on 6/24/2026. For official rules and complete\ndetails, visit www.naturalgrocers.com/sweepstakes\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=2780036714&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4143065-1%26h%3D2961055865%26u%3Dhttp%253A%252F%252Fwww.naturalgrocers.com%252Fsweepstakes%26a%3Dwww.naturalgrocers.com%252Fsweepstakes&a=www.naturalgrocers.com%2Fsweepstakes)\n. Sponsor: Vitamin Cottage Natural Food Markets, Inc.\n\n([v]) Offer only valid 6/10/2026 to 6/30/2026. Offer is redeemable only for\nin-store customer purchases at Natural Grocers' Lake Geneva, WI location, and\ncannot be combined with other offers. Quantity limited to stock on hand; no\nrain checks. Pricing excludes taxes and is subject to change without notice.\nNatural Grocers reserves the right to correct errors. Void where prohibited by\nlaw.\n\n([vi]) Must be an {N}power member to receive these discounts. Offers valid\nonly from 6/10/2026 to 6/30/2026 are redeemable only for in-store customer\npurchases at Natural Grocers' Lake Geneva, WI location, and cannot be\ncombined with other offers. Quantity limited to stock on hand; no rain checks.\nPricing excludes taxes and is subject to change without notice. Natural\nGrocers reserves the right to correct errors. Void where prohibited by law.\n\n([vii] )See naturalgrocers.com/privacy\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=450027794&u=https%3A%2F%2Fnaturalgrocers.com%2Fprivacy&a=naturalgrocers.com%2Fprivacy)\nfor the Company's Privacy Policy and naturalgrocers.com/terms\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4696998-1&h=3571774824&u=https%3A%2F%2Fnaturalgrocers.com%2Fterms&a=naturalgrocers.com%2Fterms)\nfor the {N}Power terms of use.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/natural-grocers-opens-its-doors-in-lake-geneva-wisconsin-with-a-grand-opening-celebration-on-june-10-2026-302782343.html\n(https://www.prnewswire.com/news-releases/natural-grocers-opens-its-doors-in-lake-geneva-wisconsin-with-a-grand-opening-celebration-on-june-10-2026-302782343.html)\n\nSOURCE Natural Grocers by Vitamin Cottage, Inc.\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1849212/21811-Personalized-Shopping-Experience-PSX-0706-PR-Image-1280x960.jpg?id=OA2642681\nhttps://mmx.prnewswire.com/media/MS433497/Natural_Grocers_Logo.jpg?id=OA2642660\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-27T11:27:00.088282472Z","server_sent_at_ms":1779881220088},"received_at":"2026-05-27T11:27:00.248Z","source_url":"https://www.prnewswire.com/news-releases/natural-grocers-opens-its-doors-in-lake-geneva-wisconsin-with-a-grand-opening-celebration-on-june-10-2026-302782343.html"},"analysis":{"id":"35621","press_release_id":"46188","analysis_json":{"industry":{"label":"Consumer Staples Distribution & Retail","sector":"Consumer Staples"},"redFlags":[],"eventType":"operations_update","narrative":"Natural Grocers is opening its first Wisconsin store in Lake Geneva on June 10, 2026, expanding its footprint to 171 stores across 21 states.\n\nThe grand opening includes a $2,500 donation to the local food pantry and promotional discounts of up to 50% off select items through June 30.\n\nThis single-location expansion is a routine operational milestone with negligible impact on consolidated financials.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine store opening; low signal for equity markets."},"keyFigures":{"customDimensions":{"state_count":21,"store_count":171,"crew_investment_fy25":"$16 million"}},"quotedText":"We're excited to bring Natural Grocers to Wisconsin for the first time and to become part of the Lake Geneva community","namedEntities":{"people":[{"name":"Raquel Isely","role":"Vice President of Marketing"},{"name":"Mary Kilmer","role":"President of Lake Geneva Food Pantry"}],"products":["Natural Grocers Brand Organic Cheese Shreds","GT's Synergy Kombucha","Painterland Sisters Organic Skyr Yogurt","Contented Hen Select Free-Range Eggs","Mary's Non-GMO Whole Chicken"],"companies":[{"name":"Natural Grocers by Vitamin Cottage, Inc.","ticker":"NGVC","relationship":"filer"},{"name":"Lake Geneva Food Pantry","relationship":"community partner"},{"name":"Visit Lake Geneva","relationship":"community partner"}],"dollarAmounts":[{"amount":"$2,500","context":"donation to Lake Geneva Food Pantry"},{"amount":"$5 to $500","context":"value range of mystery gift cards"},{"amount":"$30","context":"value of hand-crafted backpack"},{"amount":"$1,400","context":"value of Aventon e-bike prize"},{"amount":"$500","context":"value of Natural Grocers gift card prize"},{"amount":"$1.99/lb","context":"price of organic grapes"},{"amount":"$2.99","context":"price of organic cheese"},{"amount":"$2.99/pkg","context":"price of bacon"},{"amount":"$2.79/16 oz","context":"price of kombucha"},{"amount":"$1.99/each","context":"price of skyr yogurt"},{"amount":"$1.99","context":"price of dozen eggs"},{"amount":"$9.99/each","context":"price of whole chicken"},{"amount":"$3.99/12 oz","context":"price of tortilla chips"},{"amount":".99¢","context":"price of organic avocados"},{"amount":"$4.99/8 oz","context":"price of butter bars"},{"amount":"$16 million","context":"FY25 crew compensation investment"}]},"materialImpact":{"score":1,"reasoning":"Routine single-store opening announcement. While it marks the company's first entry into Wisconsin, a single location has negligible impact on consolidated financials or strategic trajectory."},"tickerRelevance":{"others":[],"primary":"NGVC"},"globalImportance":15,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"routine_store_opening","sectorWeight":"low_volatility_consumer_staples","marketCapAdjustment":"neutral"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Natural Grocers is opening its first Wisconsin store in Lake Geneva on June 10, 2026, expanding its footprint to 171 stores across 21 states.\n\nThe grand opening includes a $2,500 donation to the local food pantry and promotional discounts of up to 50% off select items through June 30.\n\nThis single-location expansion is a routine operational milestone with negligible impact on consolidated financials.","key_figures":{"customDimensions":{"state_count":21,"store_count":171,"crew_investment_fy25":"$16 million"}},"named_entities":{"people":[{"name":"Raquel Isely","role":"Vice President of Marketing"},{"name":"Mary Kilmer","role":"President of Lake Geneva Food Pantry"}],"products":["Natural Grocers Brand Organic Cheese Shreds","GT's Synergy Kombucha","Painterland Sisters Organic Skyr Yogurt","Contented Hen Select Free-Range Eggs","Mary's Non-GMO Whole Chicken"],"companies":[{"name":"Natural Grocers by Vitamin Cottage, Inc.","ticker":"NGVC","relationship":"filer"},{"name":"Lake Geneva Food Pantry","relationship":"community partner"},{"name":"Visit Lake Geneva","relationship":"community partner"}],"dollarAmounts":[{"amount":"$2,500","context":"donation to Lake Geneva Food Pantry"},{"amount":"$5 to $500","context":"value range of mystery gift cards"},{"amount":"$30","context":"value of hand-crafted backpack"},{"amount":"$1,400","context":"value of Aventon e-bike prize"},{"amount":"$500","context":"value of Natural Grocers gift card prize"},{"amount":"$1.99/lb","context":"price of organic grapes"},{"amount":"$2.99","context":"price of organic cheese"},{"amount":"$2.99/pkg","context":"price of bacon"},{"amount":"$2.79/16 oz","context":"price of kombucha"},{"amount":"$1.99/each","context":"price of skyr yogurt"},{"amount":"$1.99","context":"price of dozen eggs"},{"amount":"$9.99/each","context":"price of whole chicken"},{"amount":"$3.99/12 oz","context":"price of tortilla chips"},{"amount":".99¢","context":"price of organic avocados"},{"amount":"$4.99/8 oz","context":"price of butter bars"},{"amount":"$16 million","context":"FY25 crew compensation investment"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-27T11:27:21.575Z","global_importance":15,"audience_relevance":10,"importance_components":{"tickerTier":"mid-cap","eventGravity":"routine_store_opening","sectorWeight":"low_volatility_consumer_staples","marketCapAdjustment":"neutral"}},"durationMs":21311,"modelName":"george-droid-qwen-72b"}}