{"success":true,"data":{"pressRelease":{"id":"46599","rtpr_id":"nBw630W0Sa","ticker":"SN","exchange":"NYSE","all_tickers":["SN"],"title":"Ninja AutoBarista™ Redefines Fully Automatic Espresso with Barista-Inspired Taste, Precision, and Personalization","author":"Business Wire","published_at":"2026-05-27T13:03:00.106Z","article_body":"Ninja AutoBarista™ Redefines Fully Automatic Espresso with Barista-Inspired\nTaste, Precision, and Personalization\n\n13 one-touch drinks and endless customization, powered by Grind iQ™\ntechnology for consistently rich, café-inspired results in every cup\n\nSharkNinja, Inc. (NYSE: SN), makers of the #1 best-selling espresso maker in\nthe US in 2025(1), today announced the Ninja AutoBarista™ the brand’s\nfirst fully automatic espresso machine that brews true espresso, drip coffee,\ncold brew and café-quality microfoam at the touch of a button.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260527934828/en/\n(https://www.businesswire.com/news/home/20260527934828/en/)\n\nNinja AutoBarista™\n\nGreat espresso requires precision, practice and time - from dialing in grind\nsize and tamping pressure to balancing temperature and extraction timing.\nAccording to a recent SharkNinja survey, 72% of coffee drinkers say coffee is\nessential to starting their day right, yet more than 60% struggle to\nconsistently make a quality cup at home. Until now, achieving café-quality\ncoffee at home has required a level of effort many consumers simply don’t\nhave time for.\n\nThe Ninja AutoBarista™ is a fully automatic machine that thinks like a\nbarista thanks to Grind iQ Technology, which continuously monitors and adapts\neach brew in real time. The system automatically adjusts grind size, doses by\nweight, optimizes brewing pressure and compensates for aging beans to help\nensure balanced extraction and consistent flavor in every cup. The result is a\ntrue café experience at home, with 13 drink presets available at the touch of\na button including hot & iced lattes, cappuccinos, flat whites,\namericanos, drip coffee, cold brew, and more – plus endless opportunities\nfor personalization.\n\nWith two-thirds of coffee drinkers saying they throw out a bad cup after a\nsingle sip, good coffee should never be a gamble. The Ninja AutoBarista™\ndelivers real espresso, genuine crema, and café-quality microfoam exactly as\na barista would make it – all at your fingertips.\n\n“Great coffee has always come with a tradeoff - quality or convenience,”\nsaid Kait Hebert, Global Chief Marketing Officer at Ninja. “Ninja\nAutoBarista™ changes that. It brings real café-quality espresso and\nmicrofoam into your daily routine, with the precision of a barista built into\nevery cup.”\n\nWith FrothPerfect™ technology, AutoBarista is the only fully automatic\nsystem that delivers café-quality microfoam completely hands-free - from\nsteamed milk to cold foam, for both dairy and plant-based options from 4\npreset programs.\n\nBeyond one-touch simplicity, the Ninja AutoBarista™ is built for real-life\nflexibility. The Brew Two function pulls two double espresso shots at once,\ntwo interchangeable hoppers let you toggle between roasts without cleanup, and\ntwo personal profiles store each user's preferred strength, size, temperature,\nand froth - so every cup is ready the way you like it, every time.\n\nThe Ninja AutoBarista™ is available starting May 27 from $899.99-$999.99 at\nSharkNinja.com, bringing the full café experience home, without the training\nor trade-offs.\n\nSurvey Methodology: The following results are from an online survey of 872\nnationally representative Americans who drink coffee. The survey was fielded\nby YouGov on behalf of Ninja from May 7-8, 2026. The margin of error is +/-3%.\n\n(1 Source: Circana LLC, Retail Tracking Service, US, Espresso Makers, Dollar\nSales, 52 WE Jan 3, 2026)\n\nAbout SharkNinja\n\nSharkNinja is a global product design and technology company, with a\ndiversified portfolio of 5-star rated lifestyle solutions that positively\nimpact people’s lives in homes around the world. Powered by two trusted,\nglobal brands, Shark and Ninja, the company has a proven track record of\nbringing disruptive innovation to market, driving significant growth and\nmarket share gains. Headquartered in Needham, Massachusetts, with more than\n4,100 associates, the company’s products are sold at key retailers\nworldwide, online and offline, and through distributors around the world. For\nmore information, please visit sharkninja.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fsharkninja.com&esheet=54542159&newsitemid=20260527934828&lan=en-US&anchor=sharkninja.com&index=1&md5=f670a8a460a2aa0ad9c1424462f59cba)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260527934828/en/\n(https://www.businesswire.com/news/home/20260527934828/en/)\n\nSharkNinja\n\nInvestor Relations: ir@sharkninja.com \n(mailto:ir@sharkninja.com) \nPublic Relations: pr@sharkninja.com (mailto:pr@sharkninja.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw630W0Sa","title":"Ninja AutoBarista™ Redefines Fully Automatic Espresso with Barista-Inspired Taste, Precision, and Personalization","author":"Business Wire","ticker":"SN","created":"2026-05-27T13:03:00.106Z","tickers":["SN"],"exchange":"NYSE","article_body":"Ninja AutoBarista™ Redefines Fully Automatic Espresso with Barista-Inspired\nTaste, Precision, and Personalization\n\n13 one-touch drinks and endless customization, powered by Grind iQ™\ntechnology for consistently rich, café-inspired results in every cup\n\nSharkNinja, Inc. (NYSE: SN), makers of the #1 best-selling espresso maker in\nthe US in 2025(1), today announced the Ninja AutoBarista™ the brand’s\nfirst fully automatic espresso machine that brews true espresso, drip coffee,\ncold brew and café-quality microfoam at the touch of a button.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260527934828/en/\n(https://www.businesswire.com/news/home/20260527934828/en/)\n\nNinja AutoBarista™\n\nGreat espresso requires precision, practice and time - from dialing in grind\nsize and tamping pressure to balancing temperature and extraction timing.\nAccording to a recent SharkNinja survey, 72% of coffee drinkers say coffee is\nessential to starting their day right, yet more than 60% struggle to\nconsistently make a quality cup at home. Until now, achieving café-quality\ncoffee at home has required a level of effort many consumers simply don’t\nhave time for.\n\nThe Ninja AutoBarista™ is a fully automatic machine that thinks like a\nbarista thanks to Grind iQ Technology, which continuously monitors and adapts\neach brew in real time. The system automatically adjusts grind size, doses by\nweight, optimizes brewing pressure and compensates for aging beans to help\nensure balanced extraction and consistent flavor in every cup. The result is a\ntrue café experience at home, with 13 drink presets available at the touch of\na button including hot & iced lattes, cappuccinos, flat whites,\namericanos, drip coffee, cold brew, and more – plus endless opportunities\nfor personalization.\n\nWith two-thirds of coffee drinkers saying they throw out a bad cup after a\nsingle sip, good coffee should never be a gamble. The Ninja AutoBarista™\ndelivers real espresso, genuine crema, and café-quality microfoam exactly as\na barista would make it – all at your fingertips.\n\n“Great coffee has always come with a tradeoff - quality or convenience,”\nsaid Kait Hebert, Global Chief Marketing Officer at Ninja. “Ninja\nAutoBarista™ changes that. It brings real café-quality espresso and\nmicrofoam into your daily routine, with the precision of a barista built into\nevery cup.”\n\nWith FrothPerfect™ technology, AutoBarista is the only fully automatic\nsystem that delivers café-quality microfoam completely hands-free - from\nsteamed milk to cold foam, for both dairy and plant-based options from 4\npreset programs.\n\nBeyond one-touch simplicity, the Ninja AutoBarista™ is built for real-life\nflexibility. The Brew Two function pulls two double espresso shots at once,\ntwo interchangeable hoppers let you toggle between roasts without cleanup, and\ntwo personal profiles store each user's preferred strength, size, temperature,\nand froth - so every cup is ready the way you like it, every time.\n\nThe Ninja AutoBarista™ is available starting May 27 from $899.99-$999.99 at\nSharkNinja.com, bringing the full café experience home, without the training\nor trade-offs.\n\nSurvey Methodology: The following results are from an online survey of 872\nnationally representative Americans who drink coffee. The survey was fielded\nby YouGov on behalf of Ninja from May 7-8, 2026. The margin of error is +/-3%.\n\n(1 Source: Circana LLC, Retail Tracking Service, US, Espresso Makers, Dollar\nSales, 52 WE Jan 3, 2026)\n\nAbout SharkNinja\n\nSharkNinja is a global product design and technology company, with a\ndiversified portfolio of 5-star rated lifestyle solutions that positively\nimpact people’s lives in homes around the world. Powered by two trusted,\nglobal brands, Shark and Ninja, the company has a proven track record of\nbringing disruptive innovation to market, driving significant growth and\nmarket share gains. Headquartered in Needham, Massachusetts, with more than\n4,100 associates, the company’s products are sold at key retailers\nworldwide, online and offline, and through distributors around the world. For\nmore information, please visit sharkninja.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fsharkninja.com&esheet=54542159&newsitemid=20260527934828&lan=en-US&anchor=sharkninja.com&index=1&md5=f670a8a460a2aa0ad9c1424462f59cba)\n.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260527934828/en/\n(https://www.businesswire.com/news/home/20260527934828/en/)\n\nSharkNinja\n\nInvestor Relations: ir@sharkninja.com \n(mailto:ir@sharkninja.com) \nPublic Relations: pr@sharkninja.com (mailto:pr@sharkninja.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-05-27T13:03:00.152519633Z","server_sent_at_ms":1779886980152},"received_at":"2026-05-27T13:03:00.251Z","source_url":"https://www.businesswire.com/news/home/20260527934828/en/"},"analysis":{"id":"36033","press_release_id":"46599","analysis_json":{"industry":{"label":"Household Durables","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"SharkNinja launched the Ninja AutoBarista, its first fully automatic espresso machine, priced between $899.99 and $999.99.\n\nThe device features Grind iQ technology for real-time brew adjustment and FrothPerfect for hands-free microfoam, offering 13 one-touch drink presets.\n\nSharkNinja cites being the #1 best-selling espresso maker in the US in 2025, aiming to capture consumers who struggle with manual brewing consistency.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"SharkNinja enters the premium fully-automatic espresso market with a $900+ machine, leveraging its #1 market share position."},"keyFigures":{"customDimensions":{"drink_presets":13,"associate_count":4100,"price_range_low":899.99,"price_range_high":999.99,"coffee_drinkers_struggle_pct":60,"coffee_drinkers_essential_pct":72}},"quotedText":"Great coffee has always come with a tradeoff - quality or convenience. Ninja AutoBarista changes that.","namedEntities":{"people":[{"name":"Kait Hebert","role":"Global Chief Marketing Officer"}],"products":["Ninja AutoBarista","Grind iQ","FrothPerfect"],"companies":[{"name":"SharkNinja, Inc.","ticker":"SN","relationship":"filer"},{"name":"Circana LLC","relationship":"data source"},{"name":"YouGov","relationship":"survey provider"}],"dollarAmounts":[{"amount":"$899.99","context":"starting price of Ninja AutoBarista"},{"amount":"$999.99","context":"top-end price of Ninja AutoBarista"}]},"materialImpact":{"score":2,"reasoning":"Launch of a new premium product line (fully automatic espresso) for a market leader. 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