{"success":true,"data":{"pressRelease":{"id":"48183","rtpr_id":"nGNX9R8gYb","ticker":"CNXN","exchange":"NASDAQ","all_tickers":["CNXN"],"title":"TechResources.ai names Mike Farrell as President to scale expansion & growth","author":"Globe Newswire","published_at":"2026-05-28T13:15:00.175Z","article_body":"SARATOGA, CA, May 28, 2026 (GLOBE NEWSWIRE) -- TechResources.ai, one of the\nmost results-driven pay per lead generation companies\n(https://www.globenewswire.com/Tracker?data=2HP4HJ6Zuza5wiRwDJjyWnYvUvEVmrwfyRKav-NXD1Y8YZW6_NRpAsNvNdDu4g4INC70vVrnqHTzBoVcsmri7dKY-kfjbqpW2Wzi9GH4NoyiQt957XrQCBDOg-TfEoPN2KA2vp3YG9SCP-0NANr2jFlwJd8Yjp-3U6Mn1nc97yY=) serving\nthe global B2B technology sector, today announced the appointment of Michael\nFarrell as President. Farrell brings over 40 years of experience scaling\norganizations from early-stage startups to billion-dollar public companies –\nincluding a 4x revenue growth at Green Leads, 8x revenue growth over 15 years\nat BAO, and scaling PC Connection (NASDAQ: CNXN) from $700 million to $1.4\nbillion in revenue.\n\nThe appointment signals TechResources.ai’s next phase of growth: expanding\nits core demand generation offerings into a comprehensive, global full-funnel\nsuite. Farrell will lead the buildout of new “deep funnel” services\ndesigned to take B2B marketers beyond lead volume and into high-velocity\npipeline generation at scale.\n\n“Mike is a dynamic and proven leader who possesses the unique ability to\nunderstand our clients’ gaps and needs, communicate a vision, and align an\nentire organization to execute against it. His deep domain expertise in\nleading sales and marketing teams, including call center operations, and his\nknowledge of the technology channel and public sector sales is exactly what\nTechResources.ai needs to bridge the gap for clients requiring global,\nhigh-velocity pipeline generation.”\n\n– Bob Samuels\n(https://www.globenewswire.com/Tracker?data=v0ljuD807JIkhLkCOivOU2ghTGKYpiS-ukf46-sL3uvZs396sU65Ph5z93yblcwjud-wlMfbqiDY2tpsEdkloVxyfVR1iMLBydeL6530X-8=),\nFounder, TechResources.ai\n\nExpanding the Full-Funnel Suite\n\nUnder Farrell’s leadership, TechResources.ai will expand its service\nportfolio to offer B2B technology marketers end-to-end pipeline generation\ncapabilities. New offerings will include:\n* Webinar-as-a-Service (WaaS)\n* Audience Generation for Events (EQLs)\n* Sales Introduction Leads (SILs)\n* Lead Nurturing Solutions\n* IT Channel Partner Solutions\n* SDRs-as-a-Service\n* Appointment setting lead generation\n(https://techresources.ai/b2b-appointment-setting-services/) via\ntele-prospecting, delivering confirmed calendar bookings with prospects who\nare already expecting a call\n“TechResources.ai is perfectly positioned to fill a gap in the demand\ngeneration landscape, helping B2B tech marketers with global full-funnel\npipeline generation solutions. We are providing B2B marketers with the\nhigh-intent, deep-funnel engagement they need to drive real ROI on a global\nscale.”\n* Michael Farrell, President, TechResources.ai\nAbout Michael Farrell\n\nMichael Farrell is a six-time startup and scale-up executive with over 40\nyears of experience driving profitable organic growth and leading complex M&A\nintegrations. His career spans early-stage startups, Private Equity-backed\nroll-ups, and billion-dollar public companies. Previous roles include senior\nleadership at Green Leads (4x revenue growth and successful exit), BAO (8x\nrevenue growth over 15 years), PC Connection (NASDAQ: CNXN), and\nCompucom/CIC/Copley Systems. Farrell brings deep expertise in teleprospecting,\nthe technology channel, and public sector sales to TechResources.ai.\n\nAbout TechResources.ai\n\nTechResources.ai is a wholly-owned subsidiary of TechConnectr Marketplace,\nInc. and a premier B2B demand generation agency serving global technology\nfirms. Founded by Bob Samuels, the company provides 100% in-house lead\ngeneration services, including content syndication, ABM, SDR-as-a-Service, and\nappointment generation. TechResources.ai is a co-leader of the ABM Leaders’\nGroup and serves demand generation teams globally with precision-targeted,\ncompliant, and transparent pipeline solutions. Learn more at TechResources.ai\n(https://www.globenewswire.com/Tracker?data=O9bq82x_V4KANVvSlytYLqSURWiCH2OQl1OKAtlfNeu2tv8MBn0jVsdUKOz7o4qh3joL0NjNSc5gw5V24YRY9ef9FbuuJFdRKmd7-AwzMxg=).\n\nhttps://thenewsfront.com/techresources-ai-names-mike-farrell-as-president-to-scale-expansion-growth/\n\nTechResources.ai\n\nhttps://techresources.ai\n\nbob@TechResources.ai\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/51ce21a6-8e2f-4b28-a43c-0af9123fde9e)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX9R8gYb","title":"TechResources.ai names Mike Farrell as President to scale expansion & growth","author":"Globe Newswire","ticker":"CNXN","created":"2026-05-28T13:15:00.175Z","tickers":["CNXN"],"exchange":"NASDAQ","article_body":"SARATOGA, CA, May 28, 2026 (GLOBE NEWSWIRE) -- TechResources.ai, one of the\nmost results-driven pay per lead generation companies\n(https://www.globenewswire.com/Tracker?data=2HP4HJ6Zuza5wiRwDJjyWnYvUvEVmrwfyRKav-NXD1Y8YZW6_NRpAsNvNdDu4g4INC70vVrnqHTzBoVcsmri7dKY-kfjbqpW2Wzi9GH4NoyiQt957XrQCBDOg-TfEoPN2KA2vp3YG9SCP-0NANr2jFlwJd8Yjp-3U6Mn1nc97yY=) serving\nthe global B2B technology sector, today announced the appointment of Michael\nFarrell as President. Farrell brings over 40 years of experience scaling\norganizations from early-stage startups to billion-dollar public companies –\nincluding a 4x revenue growth at Green Leads, 8x revenue growth over 15 years\nat BAO, and scaling PC Connection (NASDAQ: CNXN) from $700 million to $1.4\nbillion in revenue.\n\nThe appointment signals TechResources.ai’s next phase of growth: expanding\nits core demand generation offerings into a comprehensive, global full-funnel\nsuite. Farrell will lead the buildout of new “deep funnel” services\ndesigned to take B2B marketers beyond lead volume and into high-velocity\npipeline generation at scale.\n\n“Mike is a dynamic and proven leader who possesses the unique ability to\nunderstand our clients’ gaps and needs, communicate a vision, and align an\nentire organization to execute against it. His deep domain expertise in\nleading sales and marketing teams, including call center operations, and his\nknowledge of the technology channel and public sector sales is exactly what\nTechResources.ai needs to bridge the gap for clients requiring global,\nhigh-velocity pipeline generation.”\n\n– Bob Samuels\n(https://www.globenewswire.com/Tracker?data=v0ljuD807JIkhLkCOivOU2ghTGKYpiS-ukf46-sL3uvZs396sU65Ph5z93yblcwjud-wlMfbqiDY2tpsEdkloVxyfVR1iMLBydeL6530X-8=),\nFounder, TechResources.ai\n\nExpanding the Full-Funnel Suite\n\nUnder Farrell’s leadership, TechResources.ai will expand its service\nportfolio to offer B2B technology marketers end-to-end pipeline generation\ncapabilities. New offerings will include:\n* Webinar-as-a-Service (WaaS)\n* Audience Generation for Events (EQLs)\n* Sales Introduction Leads (SILs)\n* Lead Nurturing Solutions\n* IT Channel Partner Solutions\n* SDRs-as-a-Service\n* Appointment setting lead generation\n(https://techresources.ai/b2b-appointment-setting-services/) via\ntele-prospecting, delivering confirmed calendar bookings with prospects who\nare already expecting a call\n“TechResources.ai is perfectly positioned to fill a gap in the demand\ngeneration landscape, helping B2B tech marketers with global full-funnel\npipeline generation solutions. We are providing B2B marketers with the\nhigh-intent, deep-funnel engagement they need to drive real ROI on a global\nscale.”\n* Michael Farrell, President, TechResources.ai\nAbout Michael Farrell\n\nMichael Farrell is a six-time startup and scale-up executive with over 40\nyears of experience driving profitable organic growth and leading complex M&A\nintegrations. His career spans early-stage startups, Private Equity-backed\nroll-ups, and billion-dollar public companies. Previous roles include senior\nleadership at Green Leads (4x revenue growth and successful exit), BAO (8x\nrevenue growth over 15 years), PC Connection (NASDAQ: CNXN), and\nCompucom/CIC/Copley Systems. Farrell brings deep expertise in teleprospecting,\nthe technology channel, and public sector sales to TechResources.ai.\n\nAbout TechResources.ai\n\nTechResources.ai is a wholly-owned subsidiary of TechConnectr Marketplace,\nInc. and a premier B2B demand generation agency serving global technology\nfirms. Founded by Bob Samuels, the company provides 100% in-house lead\ngeneration services, including content syndication, ABM, SDR-as-a-Service, and\nappointment generation. TechResources.ai is a co-leader of the ABM Leaders’\nGroup and serves demand generation teams globally with precision-targeted,\ncompliant, and transparent pipeline solutions. Learn more at TechResources.ai\n(https://www.globenewswire.com/Tracker?data=O9bq82x_V4KANVvSlytYLqSURWiCH2OQl1OKAtlfNeu2tv8MBn0jVsdUKOz7o4qh3joL0NjNSc5gw5V24YRY9ef9FbuuJFdRKmd7-AwzMxg=).\n\nhttps://thenewsfront.com/techresources-ai-names-mike-farrell-as-president-to-scale-expansion-growth/\n\nTechResources.ai\n\nhttps://techresources.ai\n\nbob@TechResources.ai\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/51ce21a6-8e2f-4b28-a43c-0af9123fde9e)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-05-28T13:15:00.217524535Z","server_sent_at_ms":1779974100217},"received_at":"2026-05-28T13:15:00.322Z","source_url":"https://www.globenewswire.com/news-release/2026/05/28/3302957/0/en/TechResources-ai-names-Mike-Farrell-as-President-to-scale-expansion-growth.html"},"analysis":{"id":"37616","press_release_id":"48183","analysis_json":{"industry":{"label":"IT Consulting & Other Services","sector":"Information Technology"},"redFlags":[],"eventType":"executive_change","narrative":"TechResources.ai, a wholly-owned subsidiary of TechConnectr Marketplace (CNXN), appointed Michael Farrell as President to lead its expansion into a full-funnel B2B demand generation suite.\n\nFarrell brings over 40 years of experience, including scaling PC Connection (also traded as CNXN) from $700 million to $1.4 billion in revenue, and driving significant growth at Green Leads and BAO.\n\nThe move signals a strategic shift from pure lead generation to high-velocity pipeline generation, with new services including Webinar-as-a-Service and SDRs-as-a-Service.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"CNXN subsidiary hires veteran exec with prior CNXN tenure to scale marketing services."},"keyFigures":{"customDimensions":{"bao_growth":"8x","bao_tenure_years":15,"green_leads_growth":"4x","pc_connection_revenue_end":"$1.4 billion","pc_connection_revenue_start":"$700 million"}},"quotedText":"Mike is a dynamic and proven leader who possesses the unique ability to understand our clients’ gaps and needs, communicate a vision, and align an entire organization to execute against it.","namedEntities":{"people":[{"name":"Michael Farrell","role":"President"},{"name":"Bob Samuels","role":"Founder"}],"products":["Webinar-as-a-Service","Audience Generation for Events","Sales Introduction Leads","Lead Nurturing Solutions","IT Channel Partner Solutions","SDRs-as-a-Service","Appointment setting lead generation"],"companies":[{"name":"TechResources.ai","relationship":"filer subsidiary"},{"name":"TechConnectr Marketplace, Inc.","ticker":"CNXN","relationship":"parent company"},{"name":"PC Connection","ticker":"CNXN","relationship":"former employer of appointee"},{"name":"Green Leads","relationship":"former employer of appointee"},{"name":"BAO","relationship":"former employer of appointee"},{"name":"Compucom","relationship":"former employer of appointee"},{"name":"CIC","relationship":"former employer of appointee"},{"name":"Copley Systems","relationship":"former employer of appointee"}],"dollarAmounts":[{"amount":"$700 million","context":"PC Connection starting revenue under Farrell"},{"amount":"$1.4 billion","context":"PC Connection ending revenue under Farrell"}]},"materialImpact":{"score":2,"reasoning":"Appointment of a President with strong operational track record (40+ years, scaling PC Connection from $700M to $1.4B) signals strategic intent to expand services. However, this is a standard executive hire for a small-cap marketing agency, not a market-moving event like M&A or earnings."},"tickerRelevance":{"others":[],"primary":"CNXN"},"globalImportance":15,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"executive_hire","sectorWeight":"neutral","householdBrandBoost":0,"retailFavoriteBoost":0}},"event_type":"executive_change","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"TechResources.ai, a wholly-owned subsidiary of TechConnectr Marketplace (CNXN), appointed Michael Farrell as President to lead its expansion into a full-funnel B2B demand generation suite.\n\nFarrell brings over 40 years of experience, including scaling PC Connection (also traded as CNXN) from $700 million to $1.4 billion in revenue, and driving significant growth at Green Leads and BAO.\n\nThe move signals a strategic shift from pure lead generation to high-velocity pipeline generation, with new services including Webinar-as-a-Service and SDRs-as-a-Service.","key_figures":{"customDimensions":{"bao_growth":"8x","bao_tenure_years":15,"green_leads_growth":"4x","pc_connection_revenue_end":"$1.4 billion","pc_connection_revenue_start":"$700 million"}},"named_entities":{"people":[{"name":"Michael Farrell","role":"President"},{"name":"Bob Samuels","role":"Founder"}],"products":["Webinar-as-a-Service","Audience Generation for Events","Sales Introduction Leads","Lead Nurturing Solutions","IT Channel Partner Solutions","SDRs-as-a-Service","Appointment setting lead generation"],"companies":[{"name":"TechResources.ai","relationship":"filer subsidiary"},{"name":"TechConnectr Marketplace, Inc.","ticker":"CNXN","relationship":"parent company"},{"name":"PC Connection","ticker":"CNXN","relationship":"former employer of appointee"},{"name":"Green Leads","relationship":"former employer of appointee"},{"name":"BAO","relationship":"former employer of appointee"},{"name":"Compucom","relationship":"former employer of appointee"},{"name":"CIC","relationship":"former employer of appointee"},{"name":"Copley Systems","relationship":"former employer of appointee"}],"dollarAmounts":[{"amount":"$700 million","context":"PC Connection starting revenue under Farrell"},{"amount":"$1.4 billion","context":"PC Connection ending revenue under Farrell"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-28T13:25:14.397Z","global_importance":15,"audience_relevance":10,"importance_components":{"tickerTier":"small-cap","eventGravity":"executive_hire","sectorWeight":"neutral","householdBrandBoost":0,"retailFavoriteBoost":0}},"durationMs":58692,"modelName":"george-droid-qwen-72b"}}