{"success":true,"data":{"pressRelease":{"id":"48274","rtpr_id":"nPn5FCLQna","ticker":"ASB","exchange":"NYSE","all_tickers":["ASB"],"title":"Associated Bank Returns as Title Sponsor of Second Annual Audaxity Bike Ride, Driving Community Impact for Local Cancer Research","author":"PR Newswire","published_at":"2026-05-28T14:22:00.026Z","article_body":"Associated Bank Returns as Title Sponsor of Second Annual Audaxity Bike Ride, Driving Community Impact for Local Cancer Research\n\nPR Newswire\n\nMILWAUKEE, May 28, 2026\n\nMILWAUKEE, May 28, 2026 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB)\n(\"Associated\") today announced it will once again serve as the title sponsor\nof Audaxity, returning for the second annual fundraising bicycle ride in 2026\nafter supporting the event's inaugural year.\n\n(https://mma.prnewswire.com/media/2989258/Andy_Harmening_Audaxity_2025.html)\n\nAudaxity brings together riders, cancer survivors, caregivers and community\nmembers to raise critical funds for cancer research at the Medical College of\nWisconsin (MCW) Cancer Center. With 100% of funds raised staying local, the\nevent plays a meaningful role in advancing research that is improving outcomes\nfor adult, pediatric and rare cancer patients across the region and the\ncountry.\n\n\"Returning as the title sponsor of Audaxity reflects our deep commitment to\nthe communities we serve and to advancing lifesaving research close to home,\"\nsaid Jayne Hladio, president of Associated Bank Private Wealth and\nAssociated's internal Audaxity champion. \"This ride is about more than miles,\nit's about impact. Every dollar raised stays here in our community, supporting\nresearchers at the Medical College of Wisconsin Cancer Center whose work is\nmaking real progress for families facing cancer in Wisconsin and far beyond.\"\n\nAudaxity hosted its first ride in August 2025, drawing 1,074 participants,\nincluding 112 cancer survivors, across 111 teams made up of local businesses,\ncommunity groups and individuals. Together, they rode 12,796 miles and raised\nmore than $1 million to support local cancer research efforts. The event's\nname combines \"audacity,\" representing bold determination, and \"audax,\" a\nlong-distance cycling challenge, to capture the spirit of riders committed to\npushing boundaries for a greater cause.\n\n\"This partnership enables us to move faster with cancer research, from\ndiscovery to delivery of new treatments for patients,\" said Dr. Gustavo Leone,\ndirector of the MCW Cancer Center and senior associate dean of cancer\nresearch. \"Audaxity and Associated are not only helping fund critical\nresearch, but they are also rallying the community around a shared purpose.\nThat combination of resources and collective commitment is what drives\nmeaningful progress against cancer and brings hope to patients and their\nfamilies.\"\n\nThis year's Audaxity bike ride will take place on Sunday, August 2 at American\nFamily Field, offering five ride courses of varying lengths and difficulty, as\nwell as a flexible virtual participation option to make it accessible for\nindividuals of all abilities and locations. A \"Rev Up\" event will take place\non Friday evening, creating an opportunity for participants and supporters to\ncelebrate the mission and get energized for the ride ahead.\n\nThe continued partnership between Associated and the MCW Cancer Center\nunderscores a shared commitment to accelerating cancer research while building\na strong, supportive community around those impacted by the disease. Through\nAssociated's sponsorship of Audaxity, the MCW Cancer Center is putting the\nfunds directly to work by bringing together researchers and clinicians to\ntackle cancer's toughest challenges, training the next generation of\nscientists and expanding access to lifesaving discoveries so more families,\nboth here in Wisconsin and beyond, can benefit.\n\nTo learn more, sign up to ride, or volunteer, visit audaxity.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4698259-1&h=442089410&u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Faudaxity.org%252F%26data%3D05%257C02%257CAndrea.Kozek%2540associatedbank.com%257C3bce132beff2493fd3d108deab787d1c%257Cf7c8c18b9d774cf1bba89771f5ffd23c%257C1%257C0%257C639136731165927302%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dip7IQ8nUqvKCwl837aYApzGm6lOS0wCUixx1PA7OyIU%253D%26reserved%3D0&a=audaxity.org)\n.\n\nABOUT ASSOCIATED BANC-CORP\nAssociated Banc-Corp (NYSE: ASB) has total assets of approximately $50 billion\nand is the largest bank holding company based in Wisconsin. Headquartered in\nGreen Bay, Wisconsin, Associated is a leading Midwest banking franchise,\noffering a full range of financial products and services from over 200 banking\nlocations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and\nNebraska. The Company also operates loan production offices in Indiana,\nKansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal\nHousing Lender, Equal Opportunity Lender and Member FDIC. More information\nabout Associated Banc-Corp is available at www.associatedbank.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4698259-1&h=1165289454&u=http%3A%2F%2Fwww.associatedbank.com%2F&a=www.associatedbank.com)\n\nMedia Contact:\nAndrea Kozek\nVP/Senior Manager, Public Relations\n920-491-7518\n\n(https://mma.prnewswire.com/media/796458/Associated_Bank_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html\n(https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html)\n\nSOURCE Associated Banc-Corp\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2989258/Andy_Harmening_Audaxity_2025.jpg\nhttps://mma.prnewswire.com/media/796458/Associated_Bank_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn5FCLQna","title":"Associated Bank Returns as Title Sponsor of Second Annual Audaxity Bike Ride, Driving Community Impact for Local Cancer Research","author":"PR Newswire","ticker":"ASB","created":"2026-05-28T14:22:00.026Z","tickers":["ASB"],"exchange":"NYSE","article_body":"Associated Bank Returns as Title Sponsor of Second Annual Audaxity Bike Ride, Driving Community Impact for Local Cancer Research\n\nPR Newswire\n\nMILWAUKEE, May 28, 2026\n\nMILWAUKEE, May 28, 2026 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB)\n(\"Associated\") today announced it will once again serve as the title sponsor\nof Audaxity, returning for the second annual fundraising bicycle ride in 2026\nafter supporting the event's inaugural year.\n\n(https://mma.prnewswire.com/media/2989258/Andy_Harmening_Audaxity_2025.html)\n\nAudaxity brings together riders, cancer survivors, caregivers and community\nmembers to raise critical funds for cancer research at the Medical College of\nWisconsin (MCW) Cancer Center. With 100% of funds raised staying local, the\nevent plays a meaningful role in advancing research that is improving outcomes\nfor adult, pediatric and rare cancer patients across the region and the\ncountry.\n\n\"Returning as the title sponsor of Audaxity reflects our deep commitment to\nthe communities we serve and to advancing lifesaving research close to home,\"\nsaid Jayne Hladio, president of Associated Bank Private Wealth and\nAssociated's internal Audaxity champion. \"This ride is about more than miles,\nit's about impact. Every dollar raised stays here in our community, supporting\nresearchers at the Medical College of Wisconsin Cancer Center whose work is\nmaking real progress for families facing cancer in Wisconsin and far beyond.\"\n\nAudaxity hosted its first ride in August 2025, drawing 1,074 participants,\nincluding 112 cancer survivors, across 111 teams made up of local businesses,\ncommunity groups and individuals. Together, they rode 12,796 miles and raised\nmore than $1 million to support local cancer research efforts. The event's\nname combines \"audacity,\" representing bold determination, and \"audax,\" a\nlong-distance cycling challenge, to capture the spirit of riders committed to\npushing boundaries for a greater cause.\n\n\"This partnership enables us to move faster with cancer research, from\ndiscovery to delivery of new treatments for patients,\" said Dr. Gustavo Leone,\ndirector of the MCW Cancer Center and senior associate dean of cancer\nresearch. \"Audaxity and Associated are not only helping fund critical\nresearch, but they are also rallying the community around a shared purpose.\nThat combination of resources and collective commitment is what drives\nmeaningful progress against cancer and brings hope to patients and their\nfamilies.\"\n\nThis year's Audaxity bike ride will take place on Sunday, August 2 at American\nFamily Field, offering five ride courses of varying lengths and difficulty, as\nwell as a flexible virtual participation option to make it accessible for\nindividuals of all abilities and locations. A \"Rev Up\" event will take place\non Friday evening, creating an opportunity for participants and supporters to\ncelebrate the mission and get energized for the ride ahead.\n\nThe continued partnership between Associated and the MCW Cancer Center\nunderscores a shared commitment to accelerating cancer research while building\na strong, supportive community around those impacted by the disease. Through\nAssociated's sponsorship of Audaxity, the MCW Cancer Center is putting the\nfunds directly to work by bringing together researchers and clinicians to\ntackle cancer's toughest challenges, training the next generation of\nscientists and expanding access to lifesaving discoveries so more families,\nboth here in Wisconsin and beyond, can benefit.\n\nTo learn more, sign up to ride, or volunteer, visit audaxity.org\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4698259-1&h=442089410&u=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Faudaxity.org%252F%26data%3D05%257C02%257CAndrea.Kozek%2540associatedbank.com%257C3bce132beff2493fd3d108deab787d1c%257Cf7c8c18b9d774cf1bba89771f5ffd23c%257C1%257C0%257C639136731165927302%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dip7IQ8nUqvKCwl837aYApzGm6lOS0wCUixx1PA7OyIU%253D%26reserved%3D0&a=audaxity.org)\n.\n\nABOUT ASSOCIATED BANC-CORP\nAssociated Banc-Corp (NYSE: ASB) has total assets of approximately $50 billion\nand is the largest bank holding company based in Wisconsin. Headquartered in\nGreen Bay, Wisconsin, Associated is a leading Midwest banking franchise,\noffering a full range of financial products and services from over 200 banking\nlocations throughout Wisconsin, Illinois, Iowa, Minnesota, Missouri and\nNebraska. The Company also operates loan production offices in Indiana,\nKansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal\nHousing Lender, Equal Opportunity Lender and Member FDIC. More information\nabout Associated Banc-Corp is available at www.associatedbank.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4698259-1&h=1165289454&u=http%3A%2F%2Fwww.associatedbank.com%2F&a=www.associatedbank.com)\n\nMedia Contact:\nAndrea Kozek\nVP/Senior Manager, Public Relations\n920-491-7518\n\n(https://mma.prnewswire.com/media/796458/Associated_Bank_Logo.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html\n(https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html)\n\nSOURCE Associated Banc-Corp\n\n\n\nPhoto: \nhttps://mma.prnewswire.com/media/2989258/Andy_Harmening_Audaxity_2025.jpg\nhttps://mma.prnewswire.com/media/796458/Associated_Bank_Logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-05-28T14:22:00.07652021Z","server_sent_at_ms":1779978120076},"received_at":"2026-05-28T14:22:00.132Z","source_url":"https://www.prnewswire.com/news-releases/associated-bank-returns-as-title-sponsor-of-second-annual-audaxity-bike-ride-driving-community-impact-for-local-cancer-research-302784590.html"},"analysis":{"id":"37708","press_release_id":"48274","analysis_json":{"industry":{"label":"Banks","sector":"Financials"},"redFlags":[],"eventType":"operations_update","narrative":"Associated Banc-Corp announced it will return as the title sponsor of the second annual Audaxity bike ride in August 2026.\n\nThe event supports cancer research at the Medical College of Wisconsin Cancer Center, with 100% of funds staying local.\n\nThe inaugural 2025 ride raised over $1 million from 1,074 participants, reinforcing the bank's community engagement in the Midwest.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine CSR sponsorship announcement; no material financial or strategic impact."},"keyFigures":{"customDimensions":{"total_assets":"$50 billion","last_year_funds_raised":"$1 million","last_year_miles_ridden":12796,"last_year_participants":1074}},"quotedText":"Returning as the title sponsor of Audaxity reflects our deep commitment to the communities we serve and to advancing lifesaving research close to home","namedEntities":{"people":[{"name":"Jayne Hladio","role":"President, Associated Bank Private Wealth"},{"name":"Dr. Gustavo Leone","role":"Director, MCW Cancer Center"},{"name":"Andrea Kozek","role":"VP/Senior Manager, Public Relations"}],"products":[],"companies":[{"name":"Associated Banc-Corp","ticker":"ASB","relationship":"filer"},{"name":"Medical College of Wisconsin (MCW) Cancer Center","relationship":"beneficiary"}],"dollarAmounts":[{"amount":"$50 billion","context":"Associated Banc-Corp total assets"},{"amount":"$1 million","context":"funds raised in inaugural 2025 ride"}]},"materialImpact":{"score":1,"reasoning":"This is a routine corporate social responsibility (CSR) announcement regarding sponsorship of a local charity bike ride. It has no material impact on financials, strategy, or valuation."},"tickerRelevance":{"others":[],"primary":"ASB"},"globalImportance":5,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"csr_community","sectorWeight":"low","householdBrandBoost":"low","marketCapAdjustment":"neutral"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Associated Banc-Corp announced it will return as the title sponsor of the second annual Audaxity bike ride in August 2026.\n\nThe event supports cancer research at the Medical College of Wisconsin Cancer Center, with 100% of funds staying local.\n\nThe inaugural 2025 ride raised over $1 million from 1,074 participants, reinforcing the bank's community engagement in the Midwest.","key_figures":{"customDimensions":{"total_assets":"$50 billion","last_year_funds_raised":"$1 million","last_year_miles_ridden":12796,"last_year_participants":1074}},"named_entities":{"people":[{"name":"Jayne Hladio","role":"President, Associated Bank Private Wealth"},{"name":"Dr. Gustavo Leone","role":"Director, MCW Cancer Center"},{"name":"Andrea Kozek","role":"VP/Senior Manager, Public Relations"}],"products":[],"companies":[{"name":"Associated Banc-Corp","ticker":"ASB","relationship":"filer"},{"name":"Medical College of Wisconsin (MCW) Cancer Center","relationship":"beneficiary"}],"dollarAmounts":[{"amount":"$50 billion","context":"Associated Banc-Corp total assets"},{"amount":"$1 million","context":"funds raised in inaugural 2025 ride"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-05-28T14:22:12.862Z","global_importance":5,"audience_relevance":10,"importance_components":{"tickerTier":"mid-cap","eventGravity":"csr_community","sectorWeight":"low","householdBrandBoost":"low","marketCapAdjustment":"neutral"}},"durationMs":12714,"modelName":"george-droid-qwen-72b"}}