{"success":true,"data":{"pressRelease":{"id":"4872","rtpr_id":"nPn4xNXqwa","ticker":"SYF","exchange":"NYSE","all_tickers":["SYF"],"title":"Chico's FAS Unveils First-Ever Credit Card Program and Reimagined Loyalty Experience Across Chico's, Soma, and White House Black Market in partnership with Synchrony and Mastercard","author":"PR Newswire","published_at":"2026-04-22T13:00:27.566Z","article_body":"Chico's FAS Unveils First-Ever Credit Card Program and Reimagined Loyalty Experience Across Chico's, Soma, and White House Black Market in partnership with Synchrony and Mastercard\n\nPR Newswire\n\nFORT MYERS, Fla., April 22, 2026\n\nUpdated Loyalty Programs Introduce First-Ever Credit Cards for the Brands,\nOffering Enhanced Rewards and Expanded Payment Options\n\nKey Highlights:\n\n * Chico's FAS and Synchrony have launched co-branded Mastercard and private\nlabel credit card programs to provide Chico's, White House Black Market\n(WHBM), and Soma customers with expanded benefits and payment options.\n * Chico's, WHBM, and Soma (collectively, the Chico's FAS brands) have each\nrelaunched their loyalty programs (Club Chico's, WHBM Prestige, and Soma My\nRewards) making it simpler for customers to understand how they earn rewards\nand easier to get rewarded more quickly.\n * Cardmembers can earn rewards on purchases with each of the brands, as well as\non everyday spending anywhere Mastercard is accepted with the co-branded card.\n * The partnership enables Chico's FAS brands to leverage Synchrony's digital and\nomnichannel capabilities, including Synchrony PRISM, its data-driven credit\ndecisioning platform.\nFORT MYERS, Fla., April 22, 2026 /PRNewswire/ -- Chico's FAS is introducing a\nnew chapter of how it connects with customers with the debut of its first-ever\ncredit cards alongside newly reimagined loyalty programs for Chico's, White\nHouse Black Market (WHBM), and Soma. Together, these launches create a more\nrewarding, seamless, and flexible way for customers to engage with the brands.\n\n(https://mma.prnewswire.com/media/2962317/FAS_Tribrand__Logo.html)\n\nIssued by Synchrony\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=2521898233&u=https%3A%2F%2Fwww.synchrony.com%2F&a=Synchrony)\n(NYSE: SYF), each program includes both a Mastercard-powered co-branded credit\ncard and a private label credit card. The approach is simple: give customers\nmore ways to earn, greater everyday earning potential, and more reasons to\nstay engaged— paired with simplified loyalty programs tailored to each\nbrand's customers. Synchrony will also offer Chico's FAS differentiated\nunderwriting with Synchrony PRISM, its data-driven credit decisioning platform\nwhich helps provide a more holistic assessment of creditworthiness.\n\nThe new loyalty programs—Club Chico's, WHBM Prestige, and Soma My\nRewards—have been thoughtfully reimagined, making earning and redeeming\nrewards feel effortless. Each program is tailored to its brand, giving\ncustomers more ways to engage, earn, and enjoy exclusive benefits.\n\nDeveloped in partnership with Synchrony and Mastercard, the credit card\nexperience works hand-in-hand with these programs, allowing customers to earn\nmore, enjoy curated benefits, and engage more deeply with the brands they\nlove.\n\n\"This is a meaningful step forward in how we serve our customers – creating\na more inspiring and personalized experience for her,\" said Trish Donnelly,\nDivision CEO of Chico's FAS. \"By introducing our new credit cards and\nreimagining our loyalty programs, we're creating a more connected, rewarding\nexperience that reflects the individuality of each brand while making it\neasier for customers to deepen their engagement with the brands they love. The\nnew program allows shoppers to earn higher reward redemptions at a faster rate\n- showing our gratitude towards our dedicated customers.\"\n\n\"These three brands have earned deep customer loyalty, and these new programs\nare designed to reward that relationship every time a customer shops,\" said\nDarrell Owens, EVP and CEO, Lifestyle, Synchrony. \"By pairing strong in-brand\nrewards with a compelling suite of credit benefits, we're helping Chico's FAS\nbrands expand customer engagement while further strengthening Synchrony's\nleadership in specialty retail financing.\"\n\n\"Consumers expect choice, convenience and confidence every time they pay, and\nMastercard's network is built to deliver exactly that,\" said Julie Schanzer,\nExecutive Vice President, U.S. Financial Institutions, Mastercard. \"By working\nwith Chico's FAS and Synchrony, we're strengthening the loyalty experience for\nshoppers by giving them more ways to engage with the brands they love and\nensuring every purchase is backed by the safety and security of network.\"\n\nThe Chico's FAS credit card programs offer customers:\n\n * 7.5% back in rewards on purchases at the card's origin brand\n * 2% back in rewards on grocery store & restaurant purchases and 1% back\neverywhere else Mastercard is accepted with the co-branded card\n * 15% off their first purchase when they open and use a new credit card at the\ncard's origin brand\n * Exclusive benefits including free shipping, birthday rewards, and exclusive\noffers throughout the year\n * Convenience, security and benefits of the global Mastercard network including\nID Theft Protection and Zero Liability\nAs part of the relaunch of loyalty with Club Chico's, WHBM Prestige, and Soma\nMy Rewards, customers can enjoy a more streamlined rewards experience across\neach brand, and cardmembers can unlock the fastest path to earning within\ntheir chosen program through enhanced rewards with every eligible purchase.\n\nIntroducing a New Generation of Loyalty with the most Rewarding Program Ever\nIn tandem with the credit card launch, Chico's FAS is rolling out reimagined\nloyalty programs across all three brands. Each program is designed to be more\nintuitive, more rewarding, and easier to engage with—featuring:\n\n * Simplified program structures, including fewer tiers\n * Extended reward redemption windows (now six months)\n * Greater opportunities to earn, especially when paired with the credit card\n \nBeyond customer benefits, the program is designed to drive stronger engagement\nand long-term growth—encouraging higher reward redemption and more frequent\ninteraction.\n\nCredit Card Program Offer: Subject to credit approval. Terms and restrictions\napply. See https://www.chicos.com/store/page/credit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=218858940&u=https%3A%2F%2Fwww.chicos.com%2Fstore%2Fpage%2Fcredit%25C2%25A0&a=https%3A%2F%2Fwww.chicos.com%2Fstore%2Fpage%2Fcredit%C2%A0)\nfor details.\n\nAbout Chico's FAS\nOur passion for fashion and desire to inspire confidence and joy have been\nguiding the creation of our women's clothing, intimates, and accessories for\nmore than 40 years. Our portfolio consists of three brands: Chico's, WHBM, and\nSoma found in over 1,000 stores throughout the United States and online. Each\nbrand is founded by women, led by women, providing solutions that millions of\nwhen say bring them confidence and joy. Chico's FAS is part of KnitWell Group,\na multi-brand retail company comprised of the iconic American apparel brands\nAnn Taylor, Haven Well Within, Lane Bryant, LOFT, and Talbots. Serving more\nthan 21 million loyal customers nationwide, KnitWell Group is one of the\nlargest specialty apparel companies in the United States, dedicated to\nempowering women and building meaningful, lasting customer relationships.\n\nAbout Synchrony\nSynchrony (NYSE: SYF) is a leading consumer financing company that has been at\nthe heart of American commerce and opportunity for nearly a century. Synchrony\ndelivers credit and banking products that empower tens of millions of\nconsumers to improve their financial lives and access what matters most.\nLeveraging innovative solutions that are shaping the future of retail\ncommerce, Synchrony supports the growth and success of some of the nation's\nmost respected brands, alongside hundreds of thousands of small and midsize\nbusinesses, including health and wellness providers. Committed to excellence\nin service and culture, Synchrony is honored to be ranked the #1 Best Company\nto Work For® in the U.S. by Fortune magazine and Great Place to Work®. For\nmore information, visit www.synchrony.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=851794886&u=http%3A%2F%2Fwww.synchrony.com%2F&a=www.synchrony.com)\n.\n\nAbout Mastercard\nMastercard powers economies and empowers people in 200+ countries and\nterritories worldwide. Together with our customers, we're building a resilient\neconomy where everyone can prosper. We support a wide range of digital\npayments choices, making transactions secure, simple, smart and accessible.\nOur technology and innovation, partnerships and networks combine to deliver a\nunique set of products and services that help people, businesses and\ngovernments realize their greatest potential. www.mastercard.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=3970933815&u=http%3A%2F%2Fwww.mastercard.com%2F&a=www.mastercard.com)\n\n(https://mma.prnewswire.com/media/2962318/Chicos_FAS_CreditCards.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chicos-fas-unveils-first-ever-credit-card-program-and-reimagined-loyalty-experience-across-chicos-soma-and-white-house-black-market-in-partnership-with-synchrony-and-mastercard-302749337.html\n(https://www.prnewswire.com/news-releases/chicos-fas-unveils-first-ever-credit-card-program-and-reimagined-loyalty-experience-across-chicos-soma-and-white-house-black-market-in-partnership-with-synchrony-and-mastercard-302749337.html)\n\nSOURCE Chico's FAS\n\n\n\nMargaret Moran, margaret@factorypr.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2962317/FAS_Tribrand__Logo.jpg\nhttps://mma.prnewswire.com/media/2962318/Chicos_FAS_CreditCards.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn4xNXqwa","title":"Chico's FAS Unveils First-Ever Credit Card Program and Reimagined Loyalty Experience Across Chico's, Soma, and White House Black Market in partnership with Synchrony and Mastercard","author":"PR Newswire","ticker":"SYF","created":"2026-04-22T13:00:27.566Z","tickers":["SYF"],"exchange":"NYSE","article_body":"Chico's FAS Unveils First-Ever Credit Card Program and Reimagined Loyalty Experience Across Chico's, Soma, and White House Black Market in partnership with Synchrony and Mastercard\n\nPR Newswire\n\nFORT MYERS, Fla., April 22, 2026\n\nUpdated Loyalty Programs Introduce First-Ever Credit Cards for the Brands,\nOffering Enhanced Rewards and Expanded Payment Options\n\nKey Highlights:\n\n * Chico's FAS and Synchrony have launched co-branded Mastercard and private\nlabel credit card programs to provide Chico's, White House Black Market\n(WHBM), and Soma customers with expanded benefits and payment options.\n * Chico's, WHBM, and Soma (collectively, the Chico's FAS brands) have each\nrelaunched their loyalty programs (Club Chico's, WHBM Prestige, and Soma My\nRewards) making it simpler for customers to understand how they earn rewards\nand easier to get rewarded more quickly.\n * Cardmembers can earn rewards on purchases with each of the brands, as well as\non everyday spending anywhere Mastercard is accepted with the co-branded card.\n * The partnership enables Chico's FAS brands to leverage Synchrony's digital and\nomnichannel capabilities, including Synchrony PRISM, its data-driven credit\ndecisioning platform.\nFORT MYERS, Fla., April 22, 2026 /PRNewswire/ -- Chico's FAS is introducing a\nnew chapter of how it connects with customers with the debut of its first-ever\ncredit cards alongside newly reimagined loyalty programs for Chico's, White\nHouse Black Market (WHBM), and Soma. Together, these launches create a more\nrewarding, seamless, and flexible way for customers to engage with the brands.\n\n(https://mma.prnewswire.com/media/2962317/FAS_Tribrand__Logo.html)\n\nIssued by Synchrony\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=2521898233&u=https%3A%2F%2Fwww.synchrony.com%2F&a=Synchrony)\n(NYSE: SYF), each program includes both a Mastercard-powered co-branded credit\ncard and a private label credit card. The approach is simple: give customers\nmore ways to earn, greater everyday earning potential, and more reasons to\nstay engaged— paired with simplified loyalty programs tailored to each\nbrand's customers. Synchrony will also offer Chico's FAS differentiated\nunderwriting with Synchrony PRISM, its data-driven credit decisioning platform\nwhich helps provide a more holistic assessment of creditworthiness.\n\nThe new loyalty programs—Club Chico's, WHBM Prestige, and Soma My\nRewards—have been thoughtfully reimagined, making earning and redeeming\nrewards feel effortless. Each program is tailored to its brand, giving\ncustomers more ways to engage, earn, and enjoy exclusive benefits.\n\nDeveloped in partnership with Synchrony and Mastercard, the credit card\nexperience works hand-in-hand with these programs, allowing customers to earn\nmore, enjoy curated benefits, and engage more deeply with the brands they\nlove.\n\n\"This is a meaningful step forward in how we serve our customers – creating\na more inspiring and personalized experience for her,\" said Trish Donnelly,\nDivision CEO of Chico's FAS. \"By introducing our new credit cards and\nreimagining our loyalty programs, we're creating a more connected, rewarding\nexperience that reflects the individuality of each brand while making it\neasier for customers to deepen their engagement with the brands they love. The\nnew program allows shoppers to earn higher reward redemptions at a faster rate\n- showing our gratitude towards our dedicated customers.\"\n\n\"These three brands have earned deep customer loyalty, and these new programs\nare designed to reward that relationship every time a customer shops,\" said\nDarrell Owens, EVP and CEO, Lifestyle, Synchrony. \"By pairing strong in-brand\nrewards with a compelling suite of credit benefits, we're helping Chico's FAS\nbrands expand customer engagement while further strengthening Synchrony's\nleadership in specialty retail financing.\"\n\n\"Consumers expect choice, convenience and confidence every time they pay, and\nMastercard's network is built to deliver exactly that,\" said Julie Schanzer,\nExecutive Vice President, U.S. Financial Institutions, Mastercard. \"By working\nwith Chico's FAS and Synchrony, we're strengthening the loyalty experience for\nshoppers by giving them more ways to engage with the brands they love and\nensuring every purchase is backed by the safety and security of network.\"\n\nThe Chico's FAS credit card programs offer customers:\n\n * 7.5% back in rewards on purchases at the card's origin brand\n * 2% back in rewards on grocery store & restaurant purchases and 1% back\neverywhere else Mastercard is accepted with the co-branded card\n * 15% off their first purchase when they open and use a new credit card at the\ncard's origin brand\n * Exclusive benefits including free shipping, birthday rewards, and exclusive\noffers throughout the year\n * Convenience, security and benefits of the global Mastercard network including\nID Theft Protection and Zero Liability\nAs part of the relaunch of loyalty with Club Chico's, WHBM Prestige, and Soma\nMy Rewards, customers can enjoy a more streamlined rewards experience across\neach brand, and cardmembers can unlock the fastest path to earning within\ntheir chosen program through enhanced rewards with every eligible purchase.\n\nIntroducing a New Generation of Loyalty with the most Rewarding Program Ever\nIn tandem with the credit card launch, Chico's FAS is rolling out reimagined\nloyalty programs across all three brands. Each program is designed to be more\nintuitive, more rewarding, and easier to engage with—featuring:\n\n * Simplified program structures, including fewer tiers\n * Extended reward redemption windows (now six months)\n * Greater opportunities to earn, especially when paired with the credit card\n \nBeyond customer benefits, the program is designed to drive stronger engagement\nand long-term growth—encouraging higher reward redemption and more frequent\ninteraction.\n\nCredit Card Program Offer: Subject to credit approval. Terms and restrictions\napply. See https://www.chicos.com/store/page/credit\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=218858940&u=https%3A%2F%2Fwww.chicos.com%2Fstore%2Fpage%2Fcredit%25C2%25A0&a=https%3A%2F%2Fwww.chicos.com%2Fstore%2Fpage%2Fcredit%C2%A0)\nfor details.\n\nAbout Chico's FAS\nOur passion for fashion and desire to inspire confidence and joy have been\nguiding the creation of our women's clothing, intimates, and accessories for\nmore than 40 years. Our portfolio consists of three brands: Chico's, WHBM, and\nSoma found in over 1,000 stores throughout the United States and online. Each\nbrand is founded by women, led by women, providing solutions that millions of\nwhen say bring them confidence and joy. Chico's FAS is part of KnitWell Group,\na multi-brand retail company comprised of the iconic American apparel brands\nAnn Taylor, Haven Well Within, Lane Bryant, LOFT, and Talbots. Serving more\nthan 21 million loyal customers nationwide, KnitWell Group is one of the\nlargest specialty apparel companies in the United States, dedicated to\nempowering women and building meaningful, lasting customer relationships.\n\nAbout Synchrony\nSynchrony (NYSE: SYF) is a leading consumer financing company that has been at\nthe heart of American commerce and opportunity for nearly a century. Synchrony\ndelivers credit and banking products that empower tens of millions of\nconsumers to improve their financial lives and access what matters most.\nLeveraging innovative solutions that are shaping the future of retail\ncommerce, Synchrony supports the growth and success of some of the nation's\nmost respected brands, alongside hundreds of thousands of small and midsize\nbusinesses, including health and wellness providers. Committed to excellence\nin service and culture, Synchrony is honored to be ranked the #1 Best Company\nto Work For® in the U.S. by Fortune magazine and Great Place to Work®. For\nmore information, visit www.synchrony.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=851794886&u=http%3A%2F%2Fwww.synchrony.com%2F&a=www.synchrony.com)\n.\n\nAbout Mastercard\nMastercard powers economies and empowers people in 200+ countries and\nterritories worldwide. Together with our customers, we're building a resilient\neconomy where everyone can prosper. We support a wide range of digital\npayments choices, making transactions secure, simple, smart and accessible.\nOur technology and innovation, partnerships and networks combine to deliver a\nunique set of products and services that help people, businesses and\ngovernments realize their greatest potential. www.mastercard.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4669982-1&h=3970933815&u=http%3A%2F%2Fwww.mastercard.com%2F&a=www.mastercard.com)\n\n(https://mma.prnewswire.com/media/2962318/Chicos_FAS_CreditCards.html)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/chicos-fas-unveils-first-ever-credit-card-program-and-reimagined-loyalty-experience-across-chicos-soma-and-white-house-black-market-in-partnership-with-synchrony-and-mastercard-302749337.html\n(https://www.prnewswire.com/news-releases/chicos-fas-unveils-first-ever-credit-card-program-and-reimagined-loyalty-experience-across-chicos-soma-and-white-house-black-market-in-partnership-with-synchrony-and-mastercard-302749337.html)\n\nSOURCE Chico's FAS\n\n\n\nMargaret Moran, margaret@factorypr.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2962317/FAS_Tribrand__Logo.jpg\nhttps://mma.prnewswire.com/media/2962318/Chicos_FAS_CreditCards.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-04-22T13:00:27.626185605Z","server_sent_at_ms":1776862827626},"received_at":"2026-04-22T13:00:27.812Z","source_url":null},"analysis":{"id":"3479","press_release_id":"4872","analysis_json":{"industry":{"label":"Financial Services","sector":"Financials"},"redFlags":[],"eventType":"partnership","narrative":"Synchrony partnered with Chico's FAS to launch co-branded Mastercard and private label credit card programs for its three brands: Chico's, White House Black Market, and Soma.\n\nThe new programs feature reimagined loyalty tiers and utilize Synchrony's PRISM underwriting platform, offering cardholders 7.5% back on brand purchases and 15% off their first purchase.\n\nThis deal expands Synchrony's presence in the specialty retail sector by adding the KnitWell Group portfolio, which serves over 21 million customers across more than 1,000 stores.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Synchrony expands specialty retail reach with new KnitWell Group partnership across three brands."},"keyFigures":{"customDimensions":{"store_count":"over 1,000","knitwell_customers":"21 million","first_purchase_discount":"15%","reward_rate_origin_brand":"7.5%","reward_rate_everywhere_else":"1%","reward_rate_grocery_restaurant":"2%"}},"quotedText":"By pairing strong in-brand rewards with a compelling suite of credit benefits, we're helping Chico's FAS brands expand customer engagement while further strengthening Synchrony's leadership in specialty retail financing.","namedEntities":{"people":[{"name":"Trish Donnelly","role":"Division CEO of Chico's FAS"},{"name":"Darrell Owens","role":"EVP and CEO, Lifestyle, Synchrony"},{"name":"Julie Schanzer","role":"Executive Vice President, U.S. Financial Institutions, Mastercard"}],"products":["Synchrony PRISM","Club Chico's","WHBM Prestige","Soma My Rewards"],"companies":[{"name":"Chico's FAS","relationship":"partner"},{"name":"Synchrony","ticker":"SYF","relationship":"FILER"},{"name":"Mastercard","relationship":"partner"},{"name":"KnitWell Group","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"Synchrony secured a new co-branded and private label card partnership with three established brands under the KnitWell Group portfolio, expanding its specialty retail financing footprint."},"tickerRelevance":{"others":[],"primary":"SYF"},"eventTypeSecondary":["product_launch"]},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"bullish","material_impact_score":3,"narrative":"Synchrony partnered with Chico's FAS to launch co-branded Mastercard and private label credit card programs for its three brands: Chico's, White House Black Market, and Soma.\n\nThe new programs feature reimagined loyalty tiers and utilize Synchrony's PRISM underwriting platform, offering cardholders 7.5% back on brand purchases and 15% off their first purchase.\n\nThis deal expands Synchrony's presence in the specialty retail sector by adding the KnitWell Group portfolio, which serves over 21 million customers across more than 1,000 stores.","key_figures":{"customDimensions":{"store_count":"over 1,000","knitwell_customers":"21 million","first_purchase_discount":"15%","reward_rate_origin_brand":"7.5%","reward_rate_everywhere_else":"1%","reward_rate_grocery_restaurant":"2%"}},"named_entities":{"people":[{"name":"Trish Donnelly","role":"Division CEO of Chico's FAS"},{"name":"Darrell Owens","role":"EVP and CEO, Lifestyle, Synchrony"},{"name":"Julie Schanzer","role":"Executive Vice President, U.S. Financial Institutions, Mastercard"}],"products":["Synchrony PRISM","Club Chico's","WHBM Prestige","Soma My Rewards"],"companies":[{"name":"Chico's FAS","relationship":"partner"},{"name":"Synchrony","ticker":"SYF","relationship":"FILER"},{"name":"Mastercard","relationship":"partner"},{"name":"KnitWell Group","relationship":"partner"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:2f2748f0fcc8c4f2","schema_hash":"sha256:ad96b863d7123008","created_at":"2026-04-22T17:31:39.042Z","global_importance":3,"audience_relevance":3,"importance_components":{"method":"backfill-heuristic","signals":{"bodyLong":false,"headlineTier1":false,"tickerCovered":false,"hadSignificance":false},"version":1,"computedAt":"2026-04-27T11:52:54.221Z"}},"durationMs":78362,"modelName":"glm-4.7"}}