{"success":true,"data":{"pressRelease":{"id":"50781","rtpr_id":"nPnnVZfra","ticker":"WORC","exchange":"OTC","all_tickers":["WORC"],"title":"NOW® Launches New Campaign Featuring Newly Retired 4x Olympic Medalist + Skier Jessie Diggins, Championing New Pursuits and What It Takes to Start NOW","author":"PR Newswire","published_at":"2026-06-01T12:39:16.563Z","article_body":"NOW® Launches New Campaign Featuring Newly Retired 4x Olympic Medalist + Skier Jessie Diggins, Championing New Pursuits and What It Takes to Start NOW\n\nPR Newswire\n\nBLOOMINGDALE, Ill., June 1, 2026\n\nLed By Five All-Female Voices, From Diggins to Celebrity Yoga Guru Kristin\nMcGee, the Campaign Empowers Women to Stick With Consistent, Trusted Habits\nThat Help Them Be Their Best.\n\nBLOOMINGDALE, Ill., June 1, 2026 /PRNewswire/ -- NOW®\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2766077989&u=https%3A%2F%2Fwww.nowfoods.com%2F&a=NOW%C2%AE)\n has been empowering the healthy living community for nearly 60 years and\ntoday launches its new campaign \"Start Now,\" led by 4x Olympic Medalist Jessie\nDiggins\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2438872092&u=https%3A%2F%2Fwww.instagram.com%2Fjessiediggins%2F%3Fhl%3Den&a=Jessie+Diggins)\n as she steps into her next chapter as an ultramarathon runner and speaker\nafter an accomplished 14-year career in American cross-country skiing.\nOffering an unfiltered look at the new challenges and daily discipline behind\nreal change and reaching new goals, Diggins is joined by a collective of\nall-female voices in health and wellness, including Celebrity Yoga, Pilates, +\nMeditation Expert Kristin McGee, NY Times Bestselling Author and Running\nExpert Elyse Kopecky, Founder of NourishMoveLove Fitness Platform Lindsey\nBomgren and Registered Dietitian Nutritionist DJ Blatner. Together, they offer\nan inside look at their daily routines to empower individuals to start where\nthey are, embrace consistency, and create lasting habits that drive meaningful\nprogress at nowfoods.com/startnow\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=4134081800&u=https%3A%2F%2Fwww.nowfoods.com%2Fhealthy-living%2Fnow-wellness-experts&a=nowfoods.com%2Fstartnow)\n.\n\n\"My training mindset had to really shift as I begin this new chapter of\nultramarathon running. I've always been an endurance athlete, but knowing I'll\nbe running for several hours at a time, recovery and proper fueling have never\nmattered more,\" said Diggins. \"I'm learning what my body needs in a completely\nnew way, and I trust NOW to support me with the quality and consistency I rely\non every day. It's about showing up prepared so I can perform, recover, and\nkeep building forward.\"\n\nA closer look at what each expert is sharing throughout this new campaign,\nfrom daily habits to fueling strategies and recovery routines:\n\n * Diggins provides a never-before-seen look at her nighttime recovery routine,\nusing calming\nessential oils\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=1716590626&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fessential-oils%2Fpeaceful-sleep-oil-blend&a=essential+oils)\n\nand\nsupportive supplements\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2661034840&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsupplements%2Firon-complex-vegetarian-tablets&a=supportive+supplements)\n\nto keep showing up every day and ready for what's next.\n * Kopecky shares exclusive batch-prepped recipes to help her friend Diggins stay\nfueled pre- and post-workout, using wholesome, nutrient-rich ingredients from\nNOW like\nPumpkin Seed Protein Powder\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=1147633103&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsports-nutrition%2Fpumpkin-seed-protein-organic-powder&a=Pumpkin+Seed+Protein+Powder)\n\nand a variety of\nnuts and seeds\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=1377701082&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fnatural-foods%2Fcategory%2Fnuts-seeds&a=nuts+and+seeds)\n\n.\n * McGee prioritizes a protein- and fiber-packed breakfast with her 2-minute\noatmeal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=129431311&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fnatural-foods%2Frolled-oats-organic&a=oatmeal)\n\n, designed for busy mornings and moms on the go who need simple, nourishing\nfuel. She also developed 10-minute yoga flows to help support digestion and\nrise with intention each day.\n * Bomgren says that consistency in habits lays the foundation for success each\nday, like taking five minutes to refill her\nsupplement\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2632447630&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsupplements%2Fmagtein-veg-capsules&a=supplement)\n\ncontainer every Sunday to support the work she's already putting in with her\nworkouts and nutrition.\n * Blatner stacks her go-to\nsports supplements\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2100494561&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsports-nutrition%2Fbranched-chain-amino-acid-powder&a=sports+supplements)\n\nto make it easy to stay hydrated and strong on her fitness journey, without\nthe overwhelm and stress.\n\"For me, this isn't just about training, it's about health, and balance on and\noff the trails,\" added Diggins. \"I know NOW has my back with the fuel to stay\nstrong and supported at every stage of this journey. I trust them to help me\nkeep showing up as my best self every day.\"\n\nAll throughout June and July, follow each expert and @nowfoodsofficial\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=241822157&u=https%3A%2F%2Fwww.instagram.com%2Fnowfoodsofficial%2F&a=%40nowfoodsofficial)\n, and visit nowfoods.com/startnow\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=4134081800&u=https%3A%2F%2Fwww.nowfoods.com%2Fhealthy-living%2Fnow-wellness-experts&a=nowfoods.com%2Fstartnow)\n for more daily inspiration, tips and ways to live well. And, while online,\nenter for a chance to win a total wellness sweepstakes worth nearly $5k that\nincludes a trip to Boston, plus a potential opportunity to meet Jessie\nherself, along with a 1-year subscription to the Kristin McGee Movement app,\nbooks from the experts, and a $300 promo code to shop expert-favorite wellness\nessentials at nowfoods.com.\n\nTo expand the campaign's digital footprint, NOW teamed up with MapMyFitness\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=319842240&u=https%3A%2F%2Fwww.mapmyfitness.com%2Fchallenges%2FNOW&a=MapMyFitness)\n to launch the #StartNOW Challenge and encourage anyone to make movement\nmatter.  Through July 31, 2026, Challenge participants will receive exclusive\npromotions at nowfoods.com and those who log at least 25 workouts will be\nentered for a chance to win a $400+ wellness bundle from NOW.\n\nThe StartNOW Campaign will be supported by Public Relations (earned media\ninitiatives and events), digital advertising, and paid and organic video\npromotion. NOW is also proud to continue its commitment to supporting women in\nevery aspect of their wellness journey and to align with Diggins' mission to\nmake mental health in sport and beyond a priority by making a $10,000 donation\nto SeekHer Foundation\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2161268901&u=https%3A%2F%2Fseekher.org%2F&a=SeekHer+Foundation)\n.\n\nWith more than 1,500 products, from wholesome foods and supplements to\nsupportive self-care and essential oils, NOW is a total wellness solution for\nwhole body care. All NOW products are exhaustively tested to ensure purity,\npotency, efficacy and safety. NOW products are available online at\nnowfoods.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=555653353&u=https%3A%2F%2Fwww.nowfoods.com%2F&a=nowfoods.com)\n, Amazon\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=429636491&u=https%3A%2F%2Fwww.amazon.com%2Fstores%2FNOW%2FNOW%2Fpage%2F7C89AA39-7209-4289-AA91-6D186B43F3C6&a=Amazon)\n, or at fine health food stores and natural retailers nationwide.\n\nAbout NOW®\nFounded by Elwood Richard in 1968 on the belief that natural is better, NOW\nhas grown from a small family operation into one of the most highly respected\nmanufacturers in the natural products industry. A family and employee-owned\ncompany, NOW provides customers with a comprehensive approach to wellness by\noffering more than 1,500 dietary supplements\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2548955764&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsupplements&a=dietary+supplements)\n, functional foods\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=3752801133&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fnatural-foods&a=functional+foods)\n, sports nutrition\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=3732129563&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsports-nutrition&a=sports+nutrition)\n, health and beauty products\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=3854743610&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fbeauty-health&a=health+and+beauty+products)\n, and essential oils\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=4120759542&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fessential-oils&a=essential+oils)\n. NOW is committed to offering safe, affordable products of the highest\nquality and is a highly regarded advocate in the natural products industry.\nAfter nearly 60 years in the natural products industry, NOW remains committed\nto its original mission – to provide value in products and services that\nempower people to lead healthier lives.\n\nMedia Contact:\nCOURTNEY LAPORTA\nNOW®\n415619@email4pr.com (mailto:415619@email4pr.com)\n630-545-9098 x 2220\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/now-launches-new-campaign-featuring-newly-retired-4x-olympic-medalist--skier-jessie-diggins-championing-new-pursuits-and-what-it-takes-to-start-now-302786719.html\n(https://www.prnewswire.com/news-releases/now-launches-new-campaign-featuring-newly-retired-4x-olympic-medalist--skier-jessie-diggins-championing-new-pursuits-and-what-it-takes-to-start-now-302786719.html)\n\nSOURCE NOW®\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1851193/2.jpg?id=OA2643548\nhttps://mmx.prnewswire.com/media/MS1851192/1.jpg?id=OA2643547\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnnVZfra","title":"NOW® Launches New Campaign Featuring Newly Retired 4x Olympic Medalist + Skier Jessie Diggins, Championing New Pursuits and What It Takes to Start NOW","author":"PR Newswire","ticker":"WORC","created":"2026-06-01T12:39:16.563Z","tickers":["WORC"],"exchange":"OTC","article_body":"NOW® Launches New Campaign Featuring Newly Retired 4x Olympic Medalist + Skier Jessie Diggins, Championing New Pursuits and What It Takes to Start NOW\n\nPR Newswire\n\nBLOOMINGDALE, Ill., June 1, 2026\n\nLed By Five All-Female Voices, From Diggins to Celebrity Yoga Guru Kristin\nMcGee, the Campaign Empowers Women to Stick With Consistent, Trusted Habits\nThat Help Them Be Their Best.\n\nBLOOMINGDALE, Ill., June 1, 2026 /PRNewswire/ -- NOW®\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2766077989&u=https%3A%2F%2Fwww.nowfoods.com%2F&a=NOW%C2%AE)\n has been empowering the healthy living community for nearly 60 years and\ntoday launches its new campaign \"Start Now,\" led by 4x Olympic Medalist Jessie\nDiggins\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2438872092&u=https%3A%2F%2Fwww.instagram.com%2Fjessiediggins%2F%3Fhl%3Den&a=Jessie+Diggins)\n as she steps into her next chapter as an ultramarathon runner and speaker\nafter an accomplished 14-year career in American cross-country skiing.\nOffering an unfiltered look at the new challenges and daily discipline behind\nreal change and reaching new goals, Diggins is joined by a collective of\nall-female voices in health and wellness, including Celebrity Yoga, Pilates, +\nMeditation Expert Kristin McGee, NY Times Bestselling Author and Running\nExpert Elyse Kopecky, Founder of NourishMoveLove Fitness Platform Lindsey\nBomgren and Registered Dietitian Nutritionist DJ Blatner. Together, they offer\nan inside look at their daily routines to empower individuals to start where\nthey are, embrace consistency, and create lasting habits that drive meaningful\nprogress at nowfoods.com/startnow\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=4134081800&u=https%3A%2F%2Fwww.nowfoods.com%2Fhealthy-living%2Fnow-wellness-experts&a=nowfoods.com%2Fstartnow)\n.\n\n\"My training mindset had to really shift as I begin this new chapter of\nultramarathon running. I've always been an endurance athlete, but knowing I'll\nbe running for several hours at a time, recovery and proper fueling have never\nmattered more,\" said Diggins. \"I'm learning what my body needs in a completely\nnew way, and I trust NOW to support me with the quality and consistency I rely\non every day. It's about showing up prepared so I can perform, recover, and\nkeep building forward.\"\n\nA closer look at what each expert is sharing throughout this new campaign,\nfrom daily habits to fueling strategies and recovery routines:\n\n * Diggins provides a never-before-seen look at her nighttime recovery routine,\nusing calming\nessential oils\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=1716590626&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fessential-oils%2Fpeaceful-sleep-oil-blend&a=essential+oils)\n\nand\nsupportive supplements\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2661034840&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsupplements%2Firon-complex-vegetarian-tablets&a=supportive+supplements)\n\nto keep showing up every day and ready for what's next.\n * Kopecky shares exclusive batch-prepped recipes to help her friend Diggins stay\nfueled pre- and post-workout, using wholesome, nutrient-rich ingredients from\nNOW like\nPumpkin Seed Protein Powder\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=1147633103&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsports-nutrition%2Fpumpkin-seed-protein-organic-powder&a=Pumpkin+Seed+Protein+Powder)\n\nand a variety of\nnuts and seeds\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=1377701082&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fnatural-foods%2Fcategory%2Fnuts-seeds&a=nuts+and+seeds)\n\n.\n * McGee prioritizes a protein- and fiber-packed breakfast with her 2-minute\noatmeal\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=129431311&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fnatural-foods%2Frolled-oats-organic&a=oatmeal)\n\n, designed for busy mornings and moms on the go who need simple, nourishing\nfuel. She also developed 10-minute yoga flows to help support digestion and\nrise with intention each day.\n * Bomgren says that consistency in habits lays the foundation for success each\nday, like taking five minutes to refill her\nsupplement\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2632447630&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsupplements%2Fmagtein-veg-capsules&a=supplement)\n\ncontainer every Sunday to support the work she's already putting in with her\nworkouts and nutrition.\n * Blatner stacks her go-to\nsports supplements\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2100494561&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsports-nutrition%2Fbranched-chain-amino-acid-powder&a=sports+supplements)\n\nto make it easy to stay hydrated and strong on her fitness journey, without\nthe overwhelm and stress.\n\"For me, this isn't just about training, it's about health, and balance on and\noff the trails,\" added Diggins. \"I know NOW has my back with the fuel to stay\nstrong and supported at every stage of this journey. I trust them to help me\nkeep showing up as my best self every day.\"\n\nAll throughout June and July, follow each expert and @nowfoodsofficial\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=241822157&u=https%3A%2F%2Fwww.instagram.com%2Fnowfoodsofficial%2F&a=%40nowfoodsofficial)\n, and visit nowfoods.com/startnow\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=4134081800&u=https%3A%2F%2Fwww.nowfoods.com%2Fhealthy-living%2Fnow-wellness-experts&a=nowfoods.com%2Fstartnow)\n for more daily inspiration, tips and ways to live well. And, while online,\nenter for a chance to win a total wellness sweepstakes worth nearly $5k that\nincludes a trip to Boston, plus a potential opportunity to meet Jessie\nherself, along with a 1-year subscription to the Kristin McGee Movement app,\nbooks from the experts, and a $300 promo code to shop expert-favorite wellness\nessentials at nowfoods.com.\n\nTo expand the campaign's digital footprint, NOW teamed up with MapMyFitness\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=319842240&u=https%3A%2F%2Fwww.mapmyfitness.com%2Fchallenges%2FNOW&a=MapMyFitness)\n to launch the #StartNOW Challenge and encourage anyone to make movement\nmatter.  Through July 31, 2026, Challenge participants will receive exclusive\npromotions at nowfoods.com and those who log at least 25 workouts will be\nentered for a chance to win a $400+ wellness bundle from NOW.\n\nThe StartNOW Campaign will be supported by Public Relations (earned media\ninitiatives and events), digital advertising, and paid and organic video\npromotion. NOW is also proud to continue its commitment to supporting women in\nevery aspect of their wellness journey and to align with Diggins' mission to\nmake mental health in sport and beyond a priority by making a $10,000 donation\nto SeekHer Foundation\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2161268901&u=https%3A%2F%2Fseekher.org%2F&a=SeekHer+Foundation)\n.\n\nWith more than 1,500 products, from wholesome foods and supplements to\nsupportive self-care and essential oils, NOW is a total wellness solution for\nwhole body care. All NOW products are exhaustively tested to ensure purity,\npotency, efficacy and safety. NOW products are available online at\nnowfoods.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=555653353&u=https%3A%2F%2Fwww.nowfoods.com%2F&a=nowfoods.com)\n, Amazon\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=429636491&u=https%3A%2F%2Fwww.amazon.com%2Fstores%2FNOW%2FNOW%2Fpage%2F7C89AA39-7209-4289-AA91-6D186B43F3C6&a=Amazon)\n, or at fine health food stores and natural retailers nationwide.\n\nAbout NOW®\nFounded by Elwood Richard in 1968 on the belief that natural is better, NOW\nhas grown from a small family operation into one of the most highly respected\nmanufacturers in the natural products industry. A family and employee-owned\ncompany, NOW provides customers with a comprehensive approach to wellness by\noffering more than 1,500 dietary supplements\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=2548955764&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsupplements&a=dietary+supplements)\n, functional foods\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=3752801133&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fnatural-foods&a=functional+foods)\n, sports nutrition\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=3732129563&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fsports-nutrition&a=sports+nutrition)\n, health and beauty products\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=3854743610&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fbeauty-health&a=health+and+beauty+products)\n, and essential oils\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4699886-1&h=4120759542&u=https%3A%2F%2Fwww.nowfoods.com%2Fproducts%2Fessential-oils&a=essential+oils)\n. NOW is committed to offering safe, affordable products of the highest\nquality and is a highly regarded advocate in the natural products industry.\nAfter nearly 60 years in the natural products industry, NOW remains committed\nto its original mission – to provide value in products and services that\nempower people to lead healthier lives.\n\nMedia Contact:\nCOURTNEY LAPORTA\nNOW®\n415619@email4pr.com (mailto:415619@email4pr.com)\n630-545-9098 x 2220\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/now-launches-new-campaign-featuring-newly-retired-4x-olympic-medalist--skier-jessie-diggins-championing-new-pursuits-and-what-it-takes-to-start-now-302786719.html\n(https://www.prnewswire.com/news-releases/now-launches-new-campaign-featuring-newly-retired-4x-olympic-medalist--skier-jessie-diggins-championing-new-pursuits-and-what-it-takes-to-start-now-302786719.html)\n\nSOURCE NOW®\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1851193/2.jpg?id=OA2643548\nhttps://mmx.prnewswire.com/media/MS1851192/1.jpg?id=OA2643547\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-06-01T12:39:16.66866077Z","server_sent_at_ms":1780317556668},"received_at":"2026-06-01T12:39:16.725Z","source_url":"https://www.prnewswire.com/news-releases/now-launches-new-campaign-featuring-newly-retired-4x-olympic-medalist--skier-jessie-diggins-championing-new-pursuits-and-what-it-takes-to-start-now-302786719.html"},"analysis":{"id":"40213","press_release_id":"50781","analysis_json":{"industry":{"label":"Food, Beverage & Tobacco","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"NOW Foods launched its 'Start Now' marketing campaign, headlined by newly retired Olympic skier Jessie Diggins and four other female wellness experts.\n\nThe campaign highlights daily habits and product usage, featuring items like essential oils, protein powders, and supplements, with a focus on consistency and recovery.\n\nNOW partnered with MapMyFitness for a digital challenge and donated $10,000 to the SeekHer Foundation to support mental health in sports.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine brand marketing campaign; no material financial impact."},"keyFigures":{"customDimensions":{"product_count":1500,"donation_amount":10000,"sweepstakes_value":5000}},"quotedText":"I trust NOW to support me with the quality and consistency I rely on every day.","namedEntities":{"people":[{"name":"Jessie Diggins","role":"4x Olympic Medalist / Campaign Face"},{"name":"Kristin McGee","role":"Celebrity Yoga Guru"},{"name":"Elyse Kopecky","role":"Running Expert"},{"name":"Lindsey Bomgren","role":"Fitness Platform Founder"},{"name":"DJ Blatner","role":"Registered Dietitian Nutritionist"},{"name":"Elwood Richard","role":"Founder"},{"name":"Courtney LaPorta","role":"Media Contact"}],"products":["Start Now Campaign","Peaceful Sleep Oil Blend","Iron Complex Vegetarian Tablets","Pumpkin Seed Protein Powder","Rolled Oats Organic","Magtein Veg Capsules","Branched-Chain Amino Acid Powder"],"companies":[{"name":"NOW Foods","ticker":"WORC","relationship":"filer"},{"name":"MapMyFitness","relationship":"partner"},{"name":"SeekHer Foundation","relationship":"charity recipient"},{"name":"Amazon","relationship":"retailer"}],"dollarAmounts":[{"amount":"$5k","context":"total wellness sweepstakes value"},{"amount":"$400+","context":"wellness bundle prize for MapMyFitness challenge"},{"amount":"$300","context":"promo code for expert-favorite wellness essentials"},{"amount":"$10,000","context":"donation to SeekHer Foundation"}]},"materialImpact":{"score":1,"reasoning":"Routine marketing campaign launch featuring celebrity endorsements. No financial metrics, earnings data, or strategic M&A disclosed. 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