{"success":true,"data":{"pressRelease":{"id":"52344","rtpr_id":"nGNX7tVhtX","ticker":"BYND","exchange":"NASDAQ","all_tickers":["BYND"],"title":"Beyond Meat® Launches Beyond Immerse™ in New York","author":"Globe Newswire","published_at":"2026-06-02T13:00:03.651Z","article_body":"Company’s first functional beverage line begins to roll out in influential\nNew York market with bold new packaging\n\nProfessional basketball player Josh Hart joins as Beyond Immerse ambassador to\nheadline a summer of performance-focused fitness activations and events\n\nEL SEGUNDO, Calif., June 02, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc.\n(NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today\nannounced the initial launch of Beyond Immerse, its first functional beverage\nline, into retail and foodservice locations in the New York metro area. Beyond\nImmerse enters the market through a distribution agreement with Big Geyser,\nthe #1 non-alcoholic beverage distributor in New York, providing access to\nmore than 26,000 outlets across grocery, drug, convenience, mass\nmerchandisers, club, and foodservice channels.\n\nThe brand took a new approach to developing Beyond Immerse, first making the\nbeverage line available through limited drops on its direct-to-consumer site\nto gather consumer feedback and refine the experience. The resulting product\nline delivers a refreshing taste and experience that transcends categories,\ndelivering functionality of four distinct beverage offerings in one light,\nsparkling drink: clean plant protein, fiber, antioxidants, and electrolytes.\nBeyond Immerse sets a new benchmark as the first ready-to-drink protein\nbeverage to earn Clean Label Project Verification, reinforcing the company’s\ncommitment to transparency and ingredient integrity.\n\nKey highlights of Beyond Immerse:\n* Features plant-based ingredients like protein from peas and fiber from\ntapioca\n* Available in three flavors: Peach Mango, Strawberry Lemonade, and Cherry\nBerry\n* Each flavor contains 20g of protein, 7g of fiber, and 100 calories\n* Excellent source of protein, critical to support muscle health\n* Excellent source of fiber, vital to support a healthy gut\n* Excellent source of antioxidant Vitamin C, essential to support immune\nfunction\n* Made with electrolytes\n* Made with non-GMO ingredients\n* No sugar alcohols, dairy, or whey protein\n“Launching Beyond Immerse in New York marks a major milestone for our first\nfunctional beverage line,” said Ethan Brown, Founder and CEO of Beyond Meat.\n“We created Beyond Immerse to deliver the superpowers of plants in a\ncomprehensive system—protein, fiber, antioxidants, and electrolytes—all in\none convenient, light, and refreshing beverage. We’re excited to see it\nreach more consumers in a market that sets the pace for what’s next.”\n\nAs part of the launch, professional basketball player Josh Hart will headline\na new campaign celebrating performance, recovery, and the relentless energy of\nNew York—showing consumers how to go beyond with Beyond Immerse. The\npartnership underscores the brand’s focus on fueling active lifestyles with\nclean, functional plant-based nutrition designed for everyday performance.\n\n“Beyond Immerse is something I can grab whether I’m leaving the Garden,\nfinishing a workout, or in between sessions,” said Josh Hart. “What stands\nout to me is it’s not just another protein drink. It’s the first one\nI’ve had that brings protein, fiber, antioxidants, and electrolytes together\nin one light, refreshing drink. When you’re grinding every day and pushing\nto perform at the highest level, you have to be intentional about what you put\nin your body. Beyond Immerse gives me everything I need in one can, without\nthe heaviness of a shake.”\n\nTo celebrate the launch, Beyond Immerse is inviting New Yorkers to go beyond\nthrough a series of activations at leading fitness studios and active\nlifestyle events. Fans can follow along on social media to stay up to date on\nupcoming dates, locations, and ways to get involved.\n\nAbout Beyond Meat \nBeyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein\nCompany™, is a plant protein company offering a portfolio of plant-based\nproducts made with non-GMO ingredients, no added hormones or antibiotics, and\n0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products\nare designed to have the same taste and texture as animal-based meat while\nbeing better for people and the planet. The company’s brand promise, Eat\nWhat You Love®, represents a strong belief that there is a better way to feed\nour future and that the positive choices we all make, no matter how small, can\nhave a great impact on our personal health and the health of our planet. By\nshifting from animal-based protein to plant-based protein, we can positively\nimpact four growing global issues: human health, climate change, constraints\non natural resources and animal welfare. Visit www.BeyondMeat.com and follow\n@BeyondMeat on Facebook, Instagram, Threads and LinkedIn.\n\nBeyond Meat Forward Looking Statements\nCertain statements in this release constitute “forward-looking\nstatements.” These statements are based on management’s current opinions,\nexpectations, beliefs, plans, objectives, assumptions or projections regarding\nfuture events or future results. These forward-looking statements are only\npredictions, not historical fact, and involve certain risks and uncertainties,\nas well as assumptions. Actual results, levels of activity, performance,\nachievements and events could differ materially from those stated, anticipated\nor implied by such forward-looking statements. While Beyond Meat believes that\nits assumptions are reasonable, it is very difficult to predict the impact of\nknown factors, and, of course, it is impossible to anticipate all factors that\ncould affect actual results. There are many risks and uncertainties that could\ncause actual results to differ materially from forward-looking statements made\nherein including, most prominently, the risks discussed under the heading\n“Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year\nended December 31, 2025 filed with the U.S. Securities and Exchange Commission\n(“SEC”) on April 9, 2026, Beyond Meat’s Quarterly Report on Form 10-Q\nfor the fiscal quarter ended March 28, 2026 filed with the SEC on May 7, 2026,\nas well as other factors described from time to time in Beyond Meat’s\nfilings with the SEC. Such forward-looking statements are made only as of the\ndate of this release. Beyond Meat undertakes no obligation to publicly update\nor revise any forward-looking statement because of new information, future\nevents or otherwise, except as otherwise required by law. If Beyond Meat does\nupdate one or more forward-looking statements, no inference should be made\nthat Beyond Meat will make additional updates with respect to those or other\nforward-looking statements.\n\nMedia Contact \nShira Zackai \nshira.zackai@beyondmeat.com\n\nPhotos accompanying this announcement are available at\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/c2750e28-12e6-4143-8c76-9047004816a1\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/afe04141-2249-4b20-b197-49a08f329d01\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2fd5b30f-49db-45f5-9420-bdaccbecfe0c)\nProfessional basketball player Josh Hart joins as Beyond Immerse ambassador \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/c2750e28-12e6-4143-8c76-9047004816a1/en)\nJosh Hart will headline a new campaign celebrating performance, recovery, and\nthe relentless energy of New YorkBeyond Meat launches Beyond Immerse in New\nYork \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/afe04141-2249-4b20-b197-49a08f329d01/en)\nCompany’s first functional beverage line enters begins to roll out in\ninfluential New York market with bold new packaging\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX7tVhtX","title":"Beyond Meat® Launches Beyond Immerse™ in New York","author":"Globe Newswire","ticker":"BYND","created":"2026-06-02T13:00:03.651Z","tickers":["BYND"],"exchange":"NASDAQ","article_body":"Company’s first functional beverage line begins to roll out in influential\nNew York market with bold new packaging\n\nProfessional basketball player Josh Hart joins as Beyond Immerse ambassador to\nheadline a summer of performance-focused fitness activations and events\n\nEL SEGUNDO, Calif., June 02, 2026 (GLOBE NEWSWIRE) -- Beyond Meat, Inc.\n(NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today\nannounced the initial launch of Beyond Immerse, its first functional beverage\nline, into retail and foodservice locations in the New York metro area. Beyond\nImmerse enters the market through a distribution agreement with Big Geyser,\nthe #1 non-alcoholic beverage distributor in New York, providing access to\nmore than 26,000 outlets across grocery, drug, convenience, mass\nmerchandisers, club, and foodservice channels.\n\nThe brand took a new approach to developing Beyond Immerse, first making the\nbeverage line available through limited drops on its direct-to-consumer site\nto gather consumer feedback and refine the experience. The resulting product\nline delivers a refreshing taste and experience that transcends categories,\ndelivering functionality of four distinct beverage offerings in one light,\nsparkling drink: clean plant protein, fiber, antioxidants, and electrolytes.\nBeyond Immerse sets a new benchmark as the first ready-to-drink protein\nbeverage to earn Clean Label Project Verification, reinforcing the company’s\ncommitment to transparency and ingredient integrity.\n\nKey highlights of Beyond Immerse:\n* Features plant-based ingredients like protein from peas and fiber from\ntapioca\n* Available in three flavors: Peach Mango, Strawberry Lemonade, and Cherry\nBerry\n* Each flavor contains 20g of protein, 7g of fiber, and 100 calories\n* Excellent source of protein, critical to support muscle health\n* Excellent source of fiber, vital to support a healthy gut\n* Excellent source of antioxidant Vitamin C, essential to support immune\nfunction\n* Made with electrolytes\n* Made with non-GMO ingredients\n* No sugar alcohols, dairy, or whey protein\n“Launching Beyond Immerse in New York marks a major milestone for our first\nfunctional beverage line,” said Ethan Brown, Founder and CEO of Beyond Meat.\n“We created Beyond Immerse to deliver the superpowers of plants in a\ncomprehensive system—protein, fiber, antioxidants, and electrolytes—all in\none convenient, light, and refreshing beverage. We’re excited to see it\nreach more consumers in a market that sets the pace for what’s next.”\n\nAs part of the launch, professional basketball player Josh Hart will headline\na new campaign celebrating performance, recovery, and the relentless energy of\nNew York—showing consumers how to go beyond with Beyond Immerse. The\npartnership underscores the brand’s focus on fueling active lifestyles with\nclean, functional plant-based nutrition designed for everyday performance.\n\n“Beyond Immerse is something I can grab whether I’m leaving the Garden,\nfinishing a workout, or in between sessions,” said Josh Hart. “What stands\nout to me is it’s not just another protein drink. It’s the first one\nI’ve had that brings protein, fiber, antioxidants, and electrolytes together\nin one light, refreshing drink. When you’re grinding every day and pushing\nto perform at the highest level, you have to be intentional about what you put\nin your body. Beyond Immerse gives me everything I need in one can, without\nthe heaviness of a shake.”\n\nTo celebrate the launch, Beyond Immerse is inviting New Yorkers to go beyond\nthrough a series of activations at leading fitness studios and active\nlifestyle events. Fans can follow along on social media to stay up to date on\nupcoming dates, locations, and ways to get involved.\n\nAbout Beyond Meat \nBeyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein\nCompany™, is a plant protein company offering a portfolio of plant-based\nproducts made with non-GMO ingredients, no added hormones or antibiotics, and\n0mg of cholesterol per serving. Founded in 2009, Beyond Meat’s core products\nare designed to have the same taste and texture as animal-based meat while\nbeing better for people and the planet. The company’s brand promise, Eat\nWhat You Love®, represents a strong belief that there is a better way to feed\nour future and that the positive choices we all make, no matter how small, can\nhave a great impact on our personal health and the health of our planet. By\nshifting from animal-based protein to plant-based protein, we can positively\nimpact four growing global issues: human health, climate change, constraints\non natural resources and animal welfare. Visit www.BeyondMeat.com and follow\n@BeyondMeat on Facebook, Instagram, Threads and LinkedIn.\n\nBeyond Meat Forward Looking Statements\nCertain statements in this release constitute “forward-looking\nstatements.” These statements are based on management’s current opinions,\nexpectations, beliefs, plans, objectives, assumptions or projections regarding\nfuture events or future results. These forward-looking statements are only\npredictions, not historical fact, and involve certain risks and uncertainties,\nas well as assumptions. Actual results, levels of activity, performance,\nachievements and events could differ materially from those stated, anticipated\nor implied by such forward-looking statements. While Beyond Meat believes that\nits assumptions are reasonable, it is very difficult to predict the impact of\nknown factors, and, of course, it is impossible to anticipate all factors that\ncould affect actual results. There are many risks and uncertainties that could\ncause actual results to differ materially from forward-looking statements made\nherein including, most prominently, the risks discussed under the heading\n“Risk Factors” in Beyond Meat’s Annual Report on Form 10-K for the year\nended December 31, 2025 filed with the U.S. Securities and Exchange Commission\n(“SEC”) on April 9, 2026, Beyond Meat’s Quarterly Report on Form 10-Q\nfor the fiscal quarter ended March 28, 2026 filed with the SEC on May 7, 2026,\nas well as other factors described from time to time in Beyond Meat’s\nfilings with the SEC. Such forward-looking statements are made only as of the\ndate of this release. Beyond Meat undertakes no obligation to publicly update\nor revise any forward-looking statement because of new information, future\nevents or otherwise, except as otherwise required by law. If Beyond Meat does\nupdate one or more forward-looking statements, no inference should be made\nthat Beyond Meat will make additional updates with respect to those or other\nforward-looking statements.\n\nMedia Contact \nShira Zackai \nshira.zackai@beyondmeat.com\n\nPhotos accompanying this announcement are available at\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/c2750e28-12e6-4143-8c76-9047004816a1\n\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/afe04141-2249-4b20-b197-49a08f329d01\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/2fd5b30f-49db-45f5-9420-bdaccbecfe0c)\nProfessional basketball player Josh Hart joins as Beyond Immerse ambassador \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/c2750e28-12e6-4143-8c76-9047004816a1/en)\nJosh Hart will headline a new campaign celebrating performance, recovery, and\nthe relentless energy of New YorkBeyond Meat launches Beyond Immerse in New\nYork \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/afe04141-2249-4b20-b197-49a08f329d01/en)\nCompany’s first functional beverage line enters begins to roll out in\ninfluential New York market with bold new packaging\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-06-02T13:00:03.849737291Z","server_sent_at_ms":1780405203849},"received_at":"2026-06-02T13:00:04.097Z","source_url":null},"analysis":{"id":"41775","press_release_id":"52344","analysis_json":{"industry":{"label":"Food Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"product_launch","narrative":"Beyond Meat launched Beyond Immerse, its first functional beverage line, in the New York metro area.\n\nThe product is distributed by Big Geyser, reaching over 26,000 outlets across grocery, drug, and convenience channels.\n\nThe beverage features 20g of plant protein, 7g of fiber, and electrolytes, and has earned Clean Label Project Verification.\n\nProfessional basketball player Josh Hart joins as an ambassador to headline a summer campaign focused on performance and recovery.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"BYND diversifies into functional beverages with NY launch and NBA ambassador."},"keyFigures":{"customDimensions":{"outlets_access":"26,000","fiber_per_serving":"7g","protein_per_serving":"20g","calories_per_serving":"100"}},"quotedText":"Launching Beyond Immerse in New York marks a major milestone for our first functional beverage line","namedEntities":{"people":[{"name":"Ethan Brown","role":"Founder and CEO"},{"name":"Josh Hart","role":"Professional basketball player / Ambassador"},{"name":"Shira Zackai","role":"Media Contact"}],"products":["Beyond Immerse","Beyond Immerse Peach Mango","Beyond Immerse Strawberry Lemonade","Beyond Immerse Cherry Berry"],"companies":[{"name":"Beyond Meat, Inc.","ticker":"BYND","relationship":"filer"},{"name":"Big Geyser","relationship":"distributor"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Launch of a new product line (functional beverages) in a single regional market (New York). While it represents a diversification effort for BYND, it is a routine operational milestone with limited immediate financial impact compared to the company's core meat alternatives business."},"tickerRelevance":{"others":[],"primary":"BYND"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"regional_product_launch","sectorWeight":"consumer_staples","householdBrandBoost":"high","retailFavoriteBoost":"low"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"neutral","material_impact_score":2,"narrative":"Beyond Meat launched Beyond Immerse, its first functional beverage line, in the New York metro area.\n\nThe product is distributed by Big Geyser, reaching over 26,000 outlets across grocery, drug, and convenience channels.\n\nThe beverage features 20g of plant protein, 7g of fiber, and electrolytes, and has earned Clean Label Project Verification.\n\nProfessional basketball player Josh Hart joins as an ambassador to headline a summer campaign focused on performance and recovery.","key_figures":{"customDimensions":{"outlets_access":"26,000","fiber_per_serving":"7g","protein_per_serving":"20g","calories_per_serving":"100"}},"named_entities":{"people":[{"name":"Ethan Brown","role":"Founder and CEO"},{"name":"Josh Hart","role":"Professional basketball player / Ambassador"},{"name":"Shira Zackai","role":"Media Contact"}],"products":["Beyond Immerse","Beyond Immerse Peach Mango","Beyond Immerse Strawberry Lemonade","Beyond Immerse Cherry Berry"],"companies":[{"name":"Beyond Meat, Inc.","ticker":"BYND","relationship":"filer"},{"name":"Big Geyser","relationship":"distributor"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-02T13:07:55.195Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"mid-cap","eventGravity":"regional_product_launch","sectorWeight":"consumer_staples","householdBrandBoost":"high","retailFavoriteBoost":"low"}},"durationMs":68474,"modelName":"george-droid-qwen-72b"}}