{"success":true,"data":{"pressRelease":{"id":"53803","rtpr_id":"nGNX1k1RtB","ticker":"COCO","exchange":"NASDAQ","all_tickers":["COCO"],"title":"Vita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places to Play for Youth in Dallas and Denver","author":"Globe Newswire","published_at":"2026-06-03T13:00:01.452Z","article_body":"NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) -- Vita Coco\n(https://www.globenewswire.com/Tracker?data=VYQKXUIcL8aU93edM8pMAdnXDtwcRIquZcNvCpdgPxthiyLJpUkuMGtHDdpbj273T7qvhzmARm6FbZRqYdwNQA==)®,\nAmerica’s leading coconut water brand, and the U.S. Soccer Foundation\n(https://www.globenewswire.com/Tracker?data=86klplpRODbVPBtbIlEIryEHRAdd4bg3BNEnYQ9wSkCQ4tWxRReItgfeAx0Yfnz7_TyTLU3C9hkY5FmHD3Pzse4maKmBVPvEujnQRywMMy2cI5DRZBYvdC9QMieyhfTDodQkFUGBVEi9z8L2EeDbUpPbwQP_XG7Rtx3pjhuSBc2zUtdYDzdY70mN8hDNqE95HQaycP2nou99zc3MQ-bi_VvVBo8a5NwM3gdlvzljwBPTY0uzPMUXs4uqO37v5WmhJFcTNVc5VP6jHeZCAgdJ-wYeH5ub1SRi9lrDTymbVDNuK8vXX9tV8IG35nXuzpAoVGpalQzjrFNuIAkLNP80NLDk0c2esd5GO6aoBl4rdVaf-7DpTzLOtHICVjo5sQZ3M23NIGz2ZqdcA66IlYDmGisSYSFh1Y4R7ktnW1VjVy23XnGSCKX-kVPsMG0mIrYL)\nare continuing their partnership for a second year, expanding access to youth\nsports through the construction and launch of two new mini-pitches at Tom C.\nGooch Elementary School in Dallas, Texas, and Trevista at Horace Mann in\nDenver, Colorado.\n\nThe creation of new mini-pitches is a key part of the U.S. Soccer\nFoundation’s mission to ensure every child has access to safe places to\nplay, regardless of zip code. These hard-court surfaces serve as hubs for\nyouth development, helping kids build confidence, develop teamwork and\nleadership skills, and form healthy habits both on and off the field.\n\nVita Coco is committed to fueling play with products that are better for the\npeople and planet, and continues to support programs that help communities\nthrive. With 3.5x the electrolytes vs. the leading sports drink*, Vita Coco\nhelps fuel movement on and off the field.\n\n“Mini-pitches are more than places to play,” said Ed Foster-Simeon,\nPresident & CEO, U.S. Soccer Foundation. “They are catalysts for\nopportunity. When young people have a safe space to show up, try new things,\nand feel part of a community, it expands what they believe is possible for\nthemselves. We are grateful to continue our work with Vita Coco to bring these\nopportunities to more kids and to ensure that every child, no matter their zip\ncode, has access to the benefits and joy that come from the game.”\n\nIn the second year of the partnership, Vita Coco is supporting the\nconstruction and launch of both mini-pitches, building on its shared\ncommitment with the U.S. Soccer Foundation to create more opportunities for\nkids to play, grow, and thrive through soccer.\n\n“At Vita Coco, our desire to do better goes beyond our product, and we\nbelieve that every kid deserves the chance to play safely in their own\nbackyard,” said Vita Coco co-founder and executive chairman, Mike Kirban.\n“I’m proud of our continued partnership with the U.S. Soccer Foundation\nand being able to co-create spaces where young people can build confidence,\nstay active, and experience the joy that comes from simply having a great\nplace to play.”\n\nTogether with school leaders, local families, and community partners, Vita\nCoco and the U.S. Soccer Foundation hosted a community launch event in Dallas,\nwith additional celebration planned in Denver. The events include soccer\nscrimmages, lawn games, food, and a special appearance from professional\nsoccer player and Vita Coco partner, Weston McKennie, who shared video\nmessages of encouragement with youth participating.\n\n“Growing up in Texas, soccer played a huge role in my life,” said Weston\nMcKennie. “This field is about more than just soccer. It’s about building\nconfidence, building friendships, being part of a community, and it’s a\nplace where kids can show up, have fun, and feel like they belong. I’m\nexcited to see what this field might mean for both the kids and the\ncommunity.”\n\nTogether, Vita Coco and the U.S. Soccer Foundation remain committed to\nbuilding stronger communities through play, ensuring more kids have access to\nthe support and safe spaces they need to succeed.\n\nFor additional information about Vita Coco, please visit vitacoco.com\n(https://www.globenewswire.com/Tracker?data=vHSihxXrb68tSuSzl46AU3UOqfRb_7tQ-RPaXwGmgdAJfSTqN2oiwPhWooUPq_cnjif7_BlmAKi3J2seiJNg9UGXnKrAJLvhi8YXepev02HoMXdorxfd9v8wFXIt675RHZSCNIgfO6V-QDkZS5irJQ==)\nand follow the brand on Instagram\n(https://www.globenewswire.com/Tracker?data=XhDM1IyY6pjDOTb_sR_KSppw0WWNBPXUBU14fKAL-x01kI7eXGXpqzXTd3LTRRA9MAoxoDStzBjigVmayq3BWGY1DsG1koOSVfVriPc3lH0=),\nTikTok\n(https://www.globenewswire.com/Tracker?data=Z8VPxBMmf4baSckrHehzin6swHtpSQb9FWhHzSttLnxBGZfLMz8Q-A1g7R0jnvj1v5_1WUeEmqGdyEtTZHHsh6L2jCrVqqvmp2NEcWd1HME=),\nX\n(https://www.globenewswire.com/Tracker?data=MBSbzSAD4B54HuyiJh93OHC7RxjqiaB33Rj2qtPfUIFX5R5qneBonxS97gVonhdbsYpP_E6SAZlxFUc4SVPW_wZTOcTjYmCjCXOD2iebV_kEp8-JV-DL3GM2xNiUX203RnLgA1luViVrRIf7aa2IXQ==)\nand Facebook\n(https://www.globenewswire.com/Tracker?data=8qIqNcYSQlxjMxYCRymXJKMypFx2tsz7g-CwZqwmRCnOhxQ-FDuaQT-TilIHWWYIzqmAUTlfcZyK_PMNGjDUs9HyPIrlWYOAwSM1xk44T6w=).\n\n*Vita Coco Original Coconut Water has 1149mg of electrolytes per 500ml;\nleading sports drink has ~292mg of electrolytes per 500ml\n\nAbout The Vita Coco Company\nThe Vita Coco Company is a family of brands on a mission to reimagine what’s\npossible when brands deliver healthy, nutritious, and great-tasting products\nthat are better for consumers and better for the world. This includes its\nflagship coconut water brand Vita Coco and protein-infused water PWR LIFT. The\nCompany was co-founded in 2004 by Michael Kirban and Ira Liran and is a public\nbenefit corporation and Certified B Corporation. Vita Coco, the principal\nbrand within the Company’s portfolio, is the leading coconut water brand in\nthe U.S. With electrolytes, nutrients, and vitamins, coconut water has become\na top beverage choice among consumers after a workout, in smoothies, as a\ncocktail mixer, after a night out, and more.\n\nAbout the U.S. Soccer Foundation\n\nAs the national leader for sports-based youth development in under-resourced\nareas, the U.S. Soccer Foundation is on a mission to let soccer do what it\ndoes: change absolutely everything. Founded as a legacy of the 1994 FIFA World\nCup, the Foundation provides underserved communities with access to innovative\nplay spaces and evidence-based soccer programs that instill hope, foster\nwell-being, and help youth achieve their fullest potential. Headquartered in\nWashington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For\nmore information, visit www.ussoccerfoundation.org or follow us on LinkedIn\n(https://www.globenewswire.com/Tracker?data=wGZX3xsDytpYmyF_y5mdUEUsYGtZtcui_JjprtvNnDxuLuOlB3wkPnQoyf63FT8WzfthBAE2zO6gT7HED7lYrpg8WoN_6JXwakB7ET3u5dHqLQc3szttm-w_LgQBYEzJ)\nand Instagram\n(https://www.globenewswire.com/Tracker?data=XhDM1IyY6pjDOTb_sR_KSvkX2V_iH4dRUwPmTi6GCs5qjX5M9a2yCBPwtuC0CqylQuF4tHZqbYIZtqv5NFOJ-uWqL9bvdrFAqIXufByBVO2bZ5vokkA6Ey91m7nw5_Y_).\n\nPress Contact\nvitacoco@autumncommunications.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/939f1d5d-f47e-454b-a22c-a4c21b41349a\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/fb85b48f-91a5-4f14-a739-e896789dd6ec)\nVita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places\nto Play for Youth in Dallas and Denver \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/939f1d5d-f47e-454b-a22c-a4c21b41349a/en)\nVita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places\nto Play for Youth in Dallas and Denver\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX1k1RtB","title":"Vita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places to Play for Youth in Dallas and Denver","author":"Globe Newswire","ticker":"COCO","created":"2026-06-03T13:00:01.452Z","tickers":["COCO"],"exchange":"NASDAQ","article_body":"NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) -- Vita Coco\n(https://www.globenewswire.com/Tracker?data=VYQKXUIcL8aU93edM8pMAdnXDtwcRIquZcNvCpdgPxthiyLJpUkuMGtHDdpbj273T7qvhzmARm6FbZRqYdwNQA==)®,\nAmerica’s leading coconut water brand, and the U.S. Soccer Foundation\n(https://www.globenewswire.com/Tracker?data=86klplpRODbVPBtbIlEIryEHRAdd4bg3BNEnYQ9wSkCQ4tWxRReItgfeAx0Yfnz7_TyTLU3C9hkY5FmHD3Pzse4maKmBVPvEujnQRywMMy2cI5DRZBYvdC9QMieyhfTDodQkFUGBVEi9z8L2EeDbUpPbwQP_XG7Rtx3pjhuSBc2zUtdYDzdY70mN8hDNqE95HQaycP2nou99zc3MQ-bi_VvVBo8a5NwM3gdlvzljwBPTY0uzPMUXs4uqO37v5WmhJFcTNVc5VP6jHeZCAgdJ-wYeH5ub1SRi9lrDTymbVDNuK8vXX9tV8IG35nXuzpAoVGpalQzjrFNuIAkLNP80NLDk0c2esd5GO6aoBl4rdVaf-7DpTzLOtHICVjo5sQZ3M23NIGz2ZqdcA66IlYDmGisSYSFh1Y4R7ktnW1VjVy23XnGSCKX-kVPsMG0mIrYL)\nare continuing their partnership for a second year, expanding access to youth\nsports through the construction and launch of two new mini-pitches at Tom C.\nGooch Elementary School in Dallas, Texas, and Trevista at Horace Mann in\nDenver, Colorado.\n\nThe creation of new mini-pitches is a key part of the U.S. Soccer\nFoundation’s mission to ensure every child has access to safe places to\nplay, regardless of zip code. These hard-court surfaces serve as hubs for\nyouth development, helping kids build confidence, develop teamwork and\nleadership skills, and form healthy habits both on and off the field.\n\nVita Coco is committed to fueling play with products that are better for the\npeople and planet, and continues to support programs that help communities\nthrive. With 3.5x the electrolytes vs. the leading sports drink*, Vita Coco\nhelps fuel movement on and off the field.\n\n“Mini-pitches are more than places to play,” said Ed Foster-Simeon,\nPresident & CEO, U.S. Soccer Foundation. “They are catalysts for\nopportunity. When young people have a safe space to show up, try new things,\nand feel part of a community, it expands what they believe is possible for\nthemselves. We are grateful to continue our work with Vita Coco to bring these\nopportunities to more kids and to ensure that every child, no matter their zip\ncode, has access to the benefits and joy that come from the game.”\n\nIn the second year of the partnership, Vita Coco is supporting the\nconstruction and launch of both mini-pitches, building on its shared\ncommitment with the U.S. Soccer Foundation to create more opportunities for\nkids to play, grow, and thrive through soccer.\n\n“At Vita Coco, our desire to do better goes beyond our product, and we\nbelieve that every kid deserves the chance to play safely in their own\nbackyard,” said Vita Coco co-founder and executive chairman, Mike Kirban.\n“I’m proud of our continued partnership with the U.S. Soccer Foundation\nand being able to co-create spaces where young people can build confidence,\nstay active, and experience the joy that comes from simply having a great\nplace to play.”\n\nTogether with school leaders, local families, and community partners, Vita\nCoco and the U.S. Soccer Foundation hosted a community launch event in Dallas,\nwith additional celebration planned in Denver. The events include soccer\nscrimmages, lawn games, food, and a special appearance from professional\nsoccer player and Vita Coco partner, Weston McKennie, who shared video\nmessages of encouragement with youth participating.\n\n“Growing up in Texas, soccer played a huge role in my life,” said Weston\nMcKennie. “This field is about more than just soccer. It’s about building\nconfidence, building friendships, being part of a community, and it’s a\nplace where kids can show up, have fun, and feel like they belong. I’m\nexcited to see what this field might mean for both the kids and the\ncommunity.”\n\nTogether, Vita Coco and the U.S. Soccer Foundation remain committed to\nbuilding stronger communities through play, ensuring more kids have access to\nthe support and safe spaces they need to succeed.\n\nFor additional information about Vita Coco, please visit vitacoco.com\n(https://www.globenewswire.com/Tracker?data=vHSihxXrb68tSuSzl46AU3UOqfRb_7tQ-RPaXwGmgdAJfSTqN2oiwPhWooUPq_cnjif7_BlmAKi3J2seiJNg9UGXnKrAJLvhi8YXepev02HoMXdorxfd9v8wFXIt675RHZSCNIgfO6V-QDkZS5irJQ==)\nand follow the brand on Instagram\n(https://www.globenewswire.com/Tracker?data=XhDM1IyY6pjDOTb_sR_KSppw0WWNBPXUBU14fKAL-x01kI7eXGXpqzXTd3LTRRA9MAoxoDStzBjigVmayq3BWGY1DsG1koOSVfVriPc3lH0=),\nTikTok\n(https://www.globenewswire.com/Tracker?data=Z8VPxBMmf4baSckrHehzin6swHtpSQb9FWhHzSttLnxBGZfLMz8Q-A1g7R0jnvj1v5_1WUeEmqGdyEtTZHHsh6L2jCrVqqvmp2NEcWd1HME=),\nX\n(https://www.globenewswire.com/Tracker?data=MBSbzSAD4B54HuyiJh93OHC7RxjqiaB33Rj2qtPfUIFX5R5qneBonxS97gVonhdbsYpP_E6SAZlxFUc4SVPW_wZTOcTjYmCjCXOD2iebV_kEp8-JV-DL3GM2xNiUX203RnLgA1luViVrRIf7aa2IXQ==)\nand Facebook\n(https://www.globenewswire.com/Tracker?data=8qIqNcYSQlxjMxYCRymXJKMypFx2tsz7g-CwZqwmRCnOhxQ-FDuaQT-TilIHWWYIzqmAUTlfcZyK_PMNGjDUs9HyPIrlWYOAwSM1xk44T6w=).\n\n*Vita Coco Original Coconut Water has 1149mg of electrolytes per 500ml;\nleading sports drink has ~292mg of electrolytes per 500ml\n\nAbout The Vita Coco Company\nThe Vita Coco Company is a family of brands on a mission to reimagine what’s\npossible when brands deliver healthy, nutritious, and great-tasting products\nthat are better for consumers and better for the world. This includes its\nflagship coconut water brand Vita Coco and protein-infused water PWR LIFT. The\nCompany was co-founded in 2004 by Michael Kirban and Ira Liran and is a public\nbenefit corporation and Certified B Corporation. Vita Coco, the principal\nbrand within the Company’s portfolio, is the leading coconut water brand in\nthe U.S. With electrolytes, nutrients, and vitamins, coconut water has become\na top beverage choice among consumers after a workout, in smoothies, as a\ncocktail mixer, after a night out, and more.\n\nAbout the U.S. Soccer Foundation\n\nAs the national leader for sports-based youth development in under-resourced\nareas, the U.S. Soccer Foundation is on a mission to let soccer do what it\ndoes: change absolutely everything. Founded as a legacy of the 1994 FIFA World\nCup, the Foundation provides underserved communities with access to innovative\nplay spaces and evidence-based soccer programs that instill hope, foster\nwell-being, and help youth achieve their fullest potential. Headquartered in\nWashington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For\nmore information, visit www.ussoccerfoundation.org or follow us on LinkedIn\n(https://www.globenewswire.com/Tracker?data=wGZX3xsDytpYmyF_y5mdUEUsYGtZtcui_JjprtvNnDxuLuOlB3wkPnQoyf63FT8WzfthBAE2zO6gT7HED7lYrpg8WoN_6JXwakB7ET3u5dHqLQc3szttm-w_LgQBYEzJ)\nand Instagram\n(https://www.globenewswire.com/Tracker?data=XhDM1IyY6pjDOTb_sR_KSvkX2V_iH4dRUwPmTi6GCs5qjX5M9a2yCBPwtuC0CqylQuF4tHZqbYIZtqv5NFOJ-uWqL9bvdrFAqIXufByBVO2bZ5vokkA6Ey91m7nw5_Y_).\n\nPress Contact\nvitacoco@autumncommunications.com\n\nA photo accompanying this announcement is available at\nhttps://www.globenewswire.com/NewsRoom/AttachmentNg/939f1d5d-f47e-454b-a22c-a4c21b41349a\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/fb85b48f-91a5-4f14-a739-e896789dd6ec)\nVita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places\nto Play for Youth in Dallas and Denver \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/939f1d5d-f47e-454b-a22c-a4c21b41349a/en)\nVita Coco and U.S. Soccer Foundation Expand Partnership to Create Safe Places\nto Play for Youth in Dallas and Denver\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-06-03T13:00:01.558208406Z","server_sent_at_ms":1780491601558},"received_at":"2026-06-03T13:00:01.848Z","source_url":"https://www.globenewswire.com/news-release/2026/06/03/3306090/0/en/Vita-Coco-and-U-S-Soccer-Foundation-Expand-Partnership-to-Create-Safe-Places-to-Play-for-Youth-in-Dallas-and-Denver.html"},"analysis":{"id":"43234","press_release_id":"53803","analysis_json":{"industry":{"label":"Soft Drinks","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"Vita Coco has expanded its partnership with the U.S. Soccer Foundation for a second year, focusing on youth development in Dallas and Denver.\n\nThe initiative includes the construction of two new mini-pitches at Tom C. Gooch Elementary School in Dallas and Trevista at Horace Mann in Denver.\n\nThe announcement highlights Vita Coco's brand positioning around health and community, noting its product contains 3.5x the electrolytes of the leading sports drink, but contains no financial or operational metrics relevant to investors.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine CSR update; no material financial impact."},"keyFigures":{"customDimensions":{"electrolyte_ratio":"3.5x","electrolytes_vita_coco_mg":1149,"electrolytes_leading_sports_drink_mg":292}},"quotedText":"At Vita Coco, our desire to do better goes beyond our product, and we believe that every kid deserves the chance to play safely in their own backyard","namedEntities":{"people":[{"name":"Ed Foster-Simeon","role":"President & CEO, U.S. Soccer Foundation"},{"name":"Mike Kirban","role":"Co-founder and Executive Chairman, Vita Coco"},{"name":"Weston McKennie","role":"Professional soccer player and Vita Coco partner"},{"name":"Ira Liran","role":"Co-founder, Vita Coco"}],"products":["Vita Coco","PWR LIFT"],"companies":[{"name":"Vita Coco","ticker":"COCO","relationship":"filer"},{"name":"U.S. Soccer Foundation","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a routine corporate social responsibility (CSR) announcement regarding a community partnership. It involves no financial transaction, product launch, or strategic business development that would materially impact revenue or earnings."},"tickerRelevance":{"others":[],"primary":"COCO"},"globalImportance":5,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"csr_partnership","householdBrandBoost":"moderate","marketCapAdjustment":"low"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Vita Coco has expanded its partnership with the U.S. Soccer Foundation for a second year, focusing on youth development in Dallas and Denver.\n\nThe initiative includes the construction of two new mini-pitches at Tom C. Gooch Elementary School in Dallas and Trevista at Horace Mann in Denver.\n\nThe announcement highlights Vita Coco's brand positioning around health and community, noting its product contains 3.5x the electrolytes of the leading sports drink, but contains no financial or operational metrics relevant to investors.","key_figures":{"customDimensions":{"electrolyte_ratio":"3.5x","electrolytes_vita_coco_mg":1149,"electrolytes_leading_sports_drink_mg":292}},"named_entities":{"people":[{"name":"Ed Foster-Simeon","role":"President & CEO, U.S. Soccer Foundation"},{"name":"Mike Kirban","role":"Co-founder and Executive Chairman, Vita Coco"},{"name":"Weston McKennie","role":"Professional soccer player and Vita Coco partner"},{"name":"Ira Liran","role":"Co-founder, Vita Coco"}],"products":["Vita Coco","PWR LIFT"],"companies":[{"name":"Vita Coco","ticker":"COCO","relationship":"filer"},{"name":"U.S. Soccer Foundation","relationship":"partner"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-04T06:26:41.618Z","global_importance":5,"audience_relevance":10,"importance_components":{"tickerTier":"small-cap","eventGravity":"csr_partnership","householdBrandBoost":"moderate","marketCapAdjustment":"low"}},"durationMs":43508,"modelName":"george-droid-qwen-72b"}}