{"success":true,"data":{"pressRelease":{"id":"55190","rtpr_id":"nGNX6DNc0L","ticker":"SAM","exchange":"NYSE","all_tickers":["SAM"],"title":"Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection","author":"Globe Newswire","published_at":"2026-06-04T13:01:00.034Z","article_body":"BOSTON, June 04, 2026 (GLOBE NEWSWIRE) -- Sun Cruiser\n(https://www.globenewswire.com/Tracker?data=dvSGZrUD9iXHZDA_w3K9fXbfa9ejCt0oXsPsv7uZ07aQ0LWf3MArOp4bd5tdmiPqhzKx5-E9WPf9T4vsgMZ5CcTGGP94jsIhs2iirD6M220=),\nthe fast-growing ready-to-drink spirits brand and Official Ready-to-Drink\nCocktail of the U.S. Open and U.S. Women’s Open presented by Ally, is\nteaming up with luxury golf lifestyle brand G/FORE\n(https://www.globenewswire.com/Tracker?data=xvMppEB11FKrkzCvrSQdnJXsN5HlhqAcNuf4Bv7PVKWX52WbZ4SSzO5rmEj7FPAXh76zPNbMToBgBORsh8Syx94lzF5UMMQERNu6gf2RKmXQmiTkJxezObPTVMsRRIlGph9gMzvgDluqSjZADYtmyXKohc5Q6IEXwYQse24JWqsMDa4d-kVo7_HgMS-_eJqZ8F2gdcg8aRU3D8CZYLJWonJm-YHkGmnw9JOtlSzlDqt31wP5QFcsqYFV6jM_iKGnZG5nl6ao-130pc1ns9_9RaOPZiTPxuQXQ7jpKLzvitK9qImNWjfxAvKiy-fgSIct)\non a limited-edition 17-piece collection dropping today. Where premium sport\nmeets old-school, outdoor fun, this collection mixes G/FORE’s bold, colorful\nstyle with the easygoing energy that Sun Cruiser fans bring to the course.\n\nThe Sun Cruiser x G/FORE collection spans apparel and accessories for men and\nwomen – from polos, quarter‑zips and hoodies to hats, bags, golf gloves,\nand more. Inspired by what Sun Cruiser does best: premium quality, easygoing\nenergy, and time in the sunshine, each piece is designed to carry the Sun\nCruiser vibe from the first tee to the 19th hole. Shop the full collection\nexclusively on Sun Cruiser’s e-store.\n(https://www.globenewswire.com/Tracker?data=dvSGZrUD9iXHZDA_w3K9fVVpVYodEJBfYvhOo8q5Rad70PH7xW6GnDGYxUcm2kVWyqAG3mAzmKf84dH9tPAZUWIjtqkMg1P8DAzE03ItdH75YBMbG3WtFgwQxpqM9evAgRKRIUKGtttS2jSGNBtykA==)\n\n“Sun Cruiser is a go-to for our fans when they’re heading out for a day on\nthe golf course, so we wanted to make sure they look great while they’re out\nthere by partnering with one of the biggest names in golf apparel,” said\nErica Taylor, senior brand director for Sun Cruiser. “G/FORE brings the same\neffortless quality and laid-back energy our drinkers love, and this collection\nis sure to elevate their style on and off the course.”\n\n“We’re excited to be partnering with Sun Cruiser for their bespoke\ncollection. Their laidback and vibrant aesthetic meshes perfectly with our\nsummer-ready designs. We can’t wait to see fans in these styles on the\ncourse and beyond,” said Sabina Wood, director of creative marketing at\nG/FORE.\n\nAnd no 19th hole look is complete without a Sun Cruiser in hand. Crafted with\npremium vodka and real ingredients, Sun Cruiser’s lineup of ready-to-drink\niced teas and lemonades is made with no bubbles for smooth, all-day sipping.\nAt 100 calories, 1g of sugar, and 4.5% ABV, it’s perfectly balanced and\nrefreshing, making it an easy choice for any moment in the sun. It’s built\nfor the course, now with the gear to match.\n\nFor more on Sun Cruiser, follow along on social @DrinkSunCruiser and visit us\nat drinksuncruiser.com\n(https://www.globenewswire.com/Tracker?data=IPo_7Jk-PfrzFBk9iFibimtarlxzpaMPg78RO8GVM4E6isODlZWYpLQGGyw0tv78faFZhVni13rlV-GZkTc3_ZcFNdPamVeLBn8KsNdV-hs=).\n\n\n\nAbout Sun Cruiser\n\nMade for those who enjoy the sun on their face and hanging outdoors with\nfriends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are\nmade with real ingredients and premium vodka for a perfect choice to sip and\nshare. At just 100 calories, 4.5% ABV per 12 oz serving, 1 gram of sugar, and\nno bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and\ntastes refreshingly smooth in a mix of delicious flavors. Drinkers can enjoy a\nvariety of Sun Cruiser flavors, including Classic Iced Tea, Peach Iced Tea,\nRaspberry Iced Tea, Half & Half, Lemonade, Pink Lemonade, Strawberry Lemonade,\nBlueberry Lemonade, and the new White Tea.  For more information, follow\nalong on social @DrinkSunCruiser and visit us at drinksuncruiser.com.\n\nAbout The Boston Beer Company\n\nThe Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams\nbeer and has since grown to become one of the largest and most respected craft\nbrewers in the United States. We consistently offer the highest-quality\nproducts to our drinkers, and we apply what we’ve learned from making\ngreat-tasting craft beer to making great-tasting and innovative “beyond\nbeer” products. Boston Beer Company has pioneered not only craft beer but\nalso hard cider, hard seltzer, and hard tea. Our core brands include household\nnames like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser,\nTruly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and\nhospitality locations in Delaware, Massachusetts, New York, and Ohio. For more\ninformation, please visit our website at www.bostonbeer.com.\n\nAbout G/FORE\n\nG/FORE was conceptualized with a passion for modern design combined with a\nlove of golf. Inspired by art, architecture, and high fashion, the brand is\ndistinguished by their attention to detail, sophisticated ease, whimsical\nnature, youthful energy, and sense of humor. Consistently striving to make a\npowerful and colorful impact on their favorite game, the brand intends to\ndisrupt the industry while honoring the sport and its rich traditions.\n\nFounded in 2011, G/FORE has established itself as a leader and innovator in\ngolf fashion with a wide range of premium footwear, apparel, and accessories\nfor both men and women. They have gained the attention and adoration of golf\nenthusiasts across the globe as well as well-known tour players like Brandt\nSnedeker, Ryann O’Toole, Alvaro Quiros, and more.\n\nG/FORE products can be found online at gfore.com along with specialty\nretailers and top golf pro shops in 35+ countries.\n\nAttachments\n*     Sun Cruiser and G/FORE Elevate Golf Course Style with New\nLimited-Edition Apparel Collection\n(https://ml.globenewswire.com/Resource/Download/45fd7920-515e-4d3f-ba78-136d93a91d43)\n  \n*     Sun Cruiser and G/FORE Elevate Golf Course Style with New\nLimited-Edition Apparel Collection\n(https://ml.globenewswire.com/Resource/Download/708bfe38-378c-45cc-85e5-8fd5e1f1abcc)\nChristina Boyadjian\nSun Cruiser Iced Tea & Vodka\nCboyadjian@golin.com\n\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX6DNc0L","title":"Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection","author":"Globe Newswire","ticker":"SAM","created":"2026-06-04T13:01:00.034Z","tickers":["SAM"],"exchange":"NYSE","article_body":"BOSTON, June 04, 2026 (GLOBE NEWSWIRE) -- Sun Cruiser\n(https://www.globenewswire.com/Tracker?data=dvSGZrUD9iXHZDA_w3K9fXbfa9ejCt0oXsPsv7uZ07aQ0LWf3MArOp4bd5tdmiPqhzKx5-E9WPf9T4vsgMZ5CcTGGP94jsIhs2iirD6M220=),\nthe fast-growing ready-to-drink spirits brand and Official Ready-to-Drink\nCocktail of the U.S. Open and U.S. Women’s Open presented by Ally, is\nteaming up with luxury golf lifestyle brand G/FORE\n(https://www.globenewswire.com/Tracker?data=xvMppEB11FKrkzCvrSQdnJXsN5HlhqAcNuf4Bv7PVKWX52WbZ4SSzO5rmEj7FPAXh76zPNbMToBgBORsh8Syx94lzF5UMMQERNu6gf2RKmXQmiTkJxezObPTVMsRRIlGph9gMzvgDluqSjZADYtmyXKohc5Q6IEXwYQse24JWqsMDa4d-kVo7_HgMS-_eJqZ8F2gdcg8aRU3D8CZYLJWonJm-YHkGmnw9JOtlSzlDqt31wP5QFcsqYFV6jM_iKGnZG5nl6ao-130pc1ns9_9RaOPZiTPxuQXQ7jpKLzvitK9qImNWjfxAvKiy-fgSIct)\non a limited-edition 17-piece collection dropping today. Where premium sport\nmeets old-school, outdoor fun, this collection mixes G/FORE’s bold, colorful\nstyle with the easygoing energy that Sun Cruiser fans bring to the course.\n\nThe Sun Cruiser x G/FORE collection spans apparel and accessories for men and\nwomen – from polos, quarter‑zips and hoodies to hats, bags, golf gloves,\nand more. Inspired by what Sun Cruiser does best: premium quality, easygoing\nenergy, and time in the sunshine, each piece is designed to carry the Sun\nCruiser vibe from the first tee to the 19th hole. Shop the full collection\nexclusively on Sun Cruiser’s e-store.\n(https://www.globenewswire.com/Tracker?data=dvSGZrUD9iXHZDA_w3K9fVVpVYodEJBfYvhOo8q5Rad70PH7xW6GnDGYxUcm2kVWyqAG3mAzmKf84dH9tPAZUWIjtqkMg1P8DAzE03ItdH75YBMbG3WtFgwQxpqM9evAgRKRIUKGtttS2jSGNBtykA==)\n\n“Sun Cruiser is a go-to for our fans when they’re heading out for a day on\nthe golf course, so we wanted to make sure they look great while they’re out\nthere by partnering with one of the biggest names in golf apparel,” said\nErica Taylor, senior brand director for Sun Cruiser. “G/FORE brings the same\neffortless quality and laid-back energy our drinkers love, and this collection\nis sure to elevate their style on and off the course.”\n\n“We’re excited to be partnering with Sun Cruiser for their bespoke\ncollection. Their laidback and vibrant aesthetic meshes perfectly with our\nsummer-ready designs. We can’t wait to see fans in these styles on the\ncourse and beyond,” said Sabina Wood, director of creative marketing at\nG/FORE.\n\nAnd no 19th hole look is complete without a Sun Cruiser in hand. Crafted with\npremium vodka and real ingredients, Sun Cruiser’s lineup of ready-to-drink\niced teas and lemonades is made with no bubbles for smooth, all-day sipping.\nAt 100 calories, 1g of sugar, and 4.5% ABV, it’s perfectly balanced and\nrefreshing, making it an easy choice for any moment in the sun. It’s built\nfor the course, now with the gear to match.\n\nFor more on Sun Cruiser, follow along on social @DrinkSunCruiser and visit us\nat drinksuncruiser.com\n(https://www.globenewswire.com/Tracker?data=IPo_7Jk-PfrzFBk9iFibimtarlxzpaMPg78RO8GVM4E6isODlZWYpLQGGyw0tv78faFZhVni13rlV-GZkTc3_ZcFNdPamVeLBn8KsNdV-hs=).\n\n\n\nAbout Sun Cruiser\n\nMade for those who enjoy the sun on their face and hanging outdoors with\nfriends, Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka are\nmade with real ingredients and premium vodka for a perfect choice to sip and\nshare. At just 100 calories, 4.5% ABV per 12 oz serving, 1 gram of sugar, and\nno bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and\ntastes refreshingly smooth in a mix of delicious flavors. Drinkers can enjoy a\nvariety of Sun Cruiser flavors, including Classic Iced Tea, Peach Iced Tea,\nRaspberry Iced Tea, Half & Half, Lemonade, Pink Lemonade, Strawberry Lemonade,\nBlueberry Lemonade, and the new White Tea.  For more information, follow\nalong on social @DrinkSunCruiser and visit us at drinksuncruiser.com.\n\nAbout The Boston Beer Company\n\nThe Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams\nbeer and has since grown to become one of the largest and most respected craft\nbrewers in the United States. We consistently offer the highest-quality\nproducts to our drinkers, and we apply what we’ve learned from making\ngreat-tasting craft beer to making great-tasting and innovative “beyond\nbeer” products. Boston Beer Company has pioneered not only craft beer but\nalso hard cider, hard seltzer, and hard tea. Our core brands include household\nnames like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser,\nTruly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and\nhospitality locations in Delaware, Massachusetts, New York, and Ohio. For more\ninformation, please visit our website at www.bostonbeer.com.\n\nAbout G/FORE\n\nG/FORE was conceptualized with a passion for modern design combined with a\nlove of golf. Inspired by art, architecture, and high fashion, the brand is\ndistinguished by their attention to detail, sophisticated ease, whimsical\nnature, youthful energy, and sense of humor. Consistently striving to make a\npowerful and colorful impact on their favorite game, the brand intends to\ndisrupt the industry while honoring the sport and its rich traditions.\n\nFounded in 2011, G/FORE has established itself as a leader and innovator in\ngolf fashion with a wide range of premium footwear, apparel, and accessories\nfor both men and women. They have gained the attention and adoration of golf\nenthusiasts across the globe as well as well-known tour players like Brandt\nSnedeker, Ryann O’Toole, Alvaro Quiros, and more.\n\nG/FORE products can be found online at gfore.com along with specialty\nretailers and top golf pro shops in 35+ countries.\n\nAttachments\n*     Sun Cruiser and G/FORE Elevate Golf Course Style with New\nLimited-Edition Apparel Collection\n(https://ml.globenewswire.com/Resource/Download/45fd7920-515e-4d3f-ba78-136d93a91d43)\n  \n*     Sun Cruiser and G/FORE Elevate Golf Course Style with New\nLimited-Edition Apparel Collection\n(https://ml.globenewswire.com/Resource/Download/708bfe38-378c-45cc-85e5-8fd5e1f1abcc)\nChristina Boyadjian\nSun Cruiser Iced Tea & Vodka\nCboyadjian@golin.com\n\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-06-04T13:01:00.094532185Z","server_sent_at_ms":1780578060094},"received_at":"2026-06-04T13:01:00.148Z","source_url":"https://www.globenewswire.com/news-release/2026/06/04/3306821/0/en/Sun-Cruiser-and-G-FORE-Elevate-Golf-Course-Style-with-New-Limited-Edition-Apparel-Collection.html"},"analysis":{"id":"44618","press_release_id":"55190","analysis_json":{"industry":{"label":"Beverages","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"The Boston Beer Company’s Sun Cruiser brand has launched a limited-edition 17-piece apparel collection in partnership with golf lifestyle brand G/FORE.\n\nThe collection includes polos, quarter-zips, hoodies, hats, and accessories, available exclusively on Sun Cruiser’s e-store.\n\nThis marketing initiative aligns Sun Cruiser’s ready-to-drink spirits with the golf lifestyle, leveraging G/FORE’s design aesthetic to enhance brand visibility among golf enthusiasts.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine brand marketing partnership; no material financial impact."},"keyFigures":{"customDimensions":{"abv":"4.5%","collection_pieces":17,"sugar_per_serving":"1g","calories_per_serving":100}},"quotedText":"Sun Cruiser is a go-to for our fans when they’re heading out for a day on the golf course, so we wanted to make sure they look great while they’re out there by partnering with one of the biggest names in golf apparel","namedEntities":{"people":[{"name":"Erica Taylor","role":"Senior Brand Director, Sun Cruiser"},{"name":"Sabina Wood","role":"Director of Creative Marketing, G/FORE"},{"name":"Christina Boyadjian","role":"Contact, Sun Cruiser"}],"products":["Sun Cruiser x G/FORE limited-edition collection","Sun Cruiser Iced Tea & Vodka","Sun Cruiser Lemonade & Vodka"],"companies":[{"name":"The Boston Beer Company","ticker":"SAM","relationship":"filer"},{"name":"Sun Cruiser","relationship":"brand/subsidiary"},{"name":"G/FORE","relationship":"partner"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"This is a standard marketing collaboration and limited-edition apparel launch. It does not involve significant financial terms, strategic M&A, or material operational changes. It is a brand-building exercise with negligible impact on the filer's financials."},"tickerRelevance":{"others":[],"primary":"SAM"},"globalImportance":10,"audienceRelevance":15,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"marketing_collaboration","sectorWeight":"low","householdBrandBoost":"low","marketCapAdjustment":"neutral"}},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"neutral","material_impact_score":1,"narrative":"The Boston Beer Company’s Sun Cruiser brand has launched a limited-edition 17-piece apparel collection in partnership with golf lifestyle brand G/FORE.\n\nThe collection includes polos, quarter-zips, hoodies, hats, and accessories, available exclusively on Sun Cruiser’s e-store.\n\nThis marketing initiative aligns Sun Cruiser’s ready-to-drink spirits with the golf lifestyle, leveraging G/FORE’s design aesthetic to enhance brand visibility among golf enthusiasts.","key_figures":{"customDimensions":{"abv":"4.5%","collection_pieces":17,"sugar_per_serving":"1g","calories_per_serving":100}},"named_entities":{"people":[{"name":"Erica Taylor","role":"Senior Brand Director, Sun Cruiser"},{"name":"Sabina Wood","role":"Director of Creative Marketing, G/FORE"},{"name":"Christina Boyadjian","role":"Contact, Sun Cruiser"}],"products":["Sun Cruiser x G/FORE limited-edition collection","Sun Cruiser Iced Tea & Vodka","Sun Cruiser Lemonade & Vodka"],"companies":[{"name":"The Boston Beer Company","ticker":"SAM","relationship":"filer"},{"name":"Sun Cruiser","relationship":"brand/subsidiary"},{"name":"G/FORE","relationship":"partner"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-05T02:26:37.176Z","global_importance":10,"audience_relevance":15,"importance_components":{"tickerTier":"large-cap","eventGravity":"marketing_collaboration","sectorWeight":"low","householdBrandBoost":"low","marketCapAdjustment":"neutral"}},"durationMs":48337030,"modelName":"george-droid-qwen-72b"}}