{"success":true,"data":{"pressRelease":{"id":"63918","rtpr_id":"nPnbgNYC2a","ticker":"BBW","exchange":"NYSE","all_tickers":["BBW"],"title":"BUILD-A-BEAR WORKSHOP UNWRAPS A SUMMER OF MYSTERY DEALS","author":"PR Newswire","published_at":"2026-06-15T14:24:43.764Z","article_body":"BUILD-A-BEAR WORKSHOP UNWRAPS A SUMMER OF MYSTERY DEALS\n\nPR Newswire\n\nST. LOUIS, June 15, 2026\n\nA series of one-day-only offers begin June 17 with \"Feeling the Squeeze\"\nfeaturing $15 Make-Your-Own Furry Friends* — the rest of the deals are still\na mystery\n\nST. LOUIS, June 15, 2026 /PRNewswire/ -- Summer is when some of life's best\nmemories happen. That's why Build-A-Bear Workshop, the brand known for adding\na little more heart to life, is kicking off the summer season with special\noffers designed to bring extra surprise, fun, memorable experiences and value\nto the season. Here's the twist: nobody knows what's coming next.\n\nMystery boxes and blind-box collectibles continue to trend, but Build-A-Bear\nis flipping the concept on its head this summer - the furry friends aren't the\nmystery, the deals are. By turning the deal reveal into part of the fun,\nBuild-A-Bear is creating an experience for guests that builds anticipation\nbefore they ever arrive in-store or online.\n\nBeginning today, Build-A-Bear will unveil a series of mystery offers\nthroughout June and July, with each reveal debuting on the brand's marketing\nchannels a few days before it goes live. Kicking things off is \"Feeling the\nSqueeze?, Get a Hug\", featuring an array of $15 Make-Your-Own furry friends\navailable one-day-only on June 17 at participating Workshop locations\nnationwide, as well as in Canada ($15CDN), the UK (£15), Ireland (€15), and\nonline at buildabear.com.\n\n\"The best surprises are the ones you never see coming,\" said Kim Utlaut, Chief\nBrand Officer at Build-A-Bear Workshop. \"This series is all about adding\nanother layer of fun to the Build-A-Bear experience. From the anticipation of\neach mystery reveal to the joy of creating a new furry friend, these little\nmysteries are meant to give families more reasons to say 'yes' to time\ntogether this summer.\"\n\nFeeling the Squeeze is just the beginning. Additional one-day-only offers will\nroll out through mid-July, bringing fresh surprises each week. Guests can join\nthe fun by following @buildabear on TikTok, Instagram and Facebook to stay up\nto date and be among the first to discover what's next. To unlock rewards and\nstay in the know on new deals and product launches year-round, guests can also\njoin the Build-A-Bear Bonus Club\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4711516-1&h=1328552525&u=https%3A%2F%2Fwww.buildabear.com%2Fbrand-account-bonus-club.html&a=Build-A-Bear+Bonus+Club)\n.\n\n*Limited time only. Subject to change. Excludes licensed and Giant furry\nfriends. Additional exclusions may apply. Limit 5 per guest. While supplies\nlast. Outfits and accessories sold separately. See associate for details.\n\nAbout Build-A-Bear Workshop, Inc.\nFounded in 1997, Build-A-Bear is a leading global retailtainment brand on\na mission to add a little more heart to life. At Build-A-Bear, guests are\ninvited to create personalized furry friends through a unique stuffing,\ndressing, accessorizing and naming process, accentuated by a memorable\n\"heart ceremony\" that creates moments of connection for people of all ages.\n\nOver the years, Build-A-Bear has grown into a multi-generational phenomenon,\npositioned at the intersection of pop-culture trends. Beyond its signature\nretail experience, the brand also offers pre-stuffed plush, gifting,\npartnerships with best-in-class licensed and collectible characters, and\noriginal storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's\ncurrent brand platform and message, \"The Stuff You Love,\" crosses ages and\ncultures while celebrating nearly 30 years of helping people mark life's\nmeaningful moments.\n\nToday, Build-A-Bear operates more than 650 company-owned, partner-operated\nand franchise experience locations across more than 30 countries,\ncomplemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE:\nBBW) reported $529.8 million in total revenues for fiscal\n2025, representing the company's 5th consecutive year of record results.\nLearn more at the Investor Relations section of buildabear.com.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/build-a-bear-workshop-unwraps-a-summer-of-mystery-deals-302800431.html\n(https://www.prnewswire.com/news-releases/build-a-bear-workshop-unwraps-a-summer-of-mystery-deals-302800431.html)\n\nSOURCE Build-A-Bear Workshop\n\n\n\npr@buildabear.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1865830/Build-A-Bear_Summer_Promo_Series.jpg?id=OA2717108\nhttps://mmx.prnewswire.com/media/MS845910/Build-A-Bear_updated_Logo.jpg?id=OA2717106\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPnbgNYC2a","title":"BUILD-A-BEAR WORKSHOP UNWRAPS A SUMMER OF MYSTERY DEALS","author":"PR Newswire","ticker":"BBW","created":"2026-06-15T14:24:43.764Z","tickers":["BBW"],"exchange":"NYSE","article_body":"BUILD-A-BEAR WORKSHOP UNWRAPS A SUMMER OF MYSTERY DEALS\n\nPR Newswire\n\nST. LOUIS, June 15, 2026\n\nA series of one-day-only offers begin June 17 with \"Feeling the Squeeze\"\nfeaturing $15 Make-Your-Own Furry Friends* — the rest of the deals are still\na mystery\n\nST. LOUIS, June 15, 2026 /PRNewswire/ -- Summer is when some of life's best\nmemories happen. That's why Build-A-Bear Workshop, the brand known for adding\na little more heart to life, is kicking off the summer season with special\noffers designed to bring extra surprise, fun, memorable experiences and value\nto the season. Here's the twist: nobody knows what's coming next.\n\nMystery boxes and blind-box collectibles continue to trend, but Build-A-Bear\nis flipping the concept on its head this summer - the furry friends aren't the\nmystery, the deals are. By turning the deal reveal into part of the fun,\nBuild-A-Bear is creating an experience for guests that builds anticipation\nbefore they ever arrive in-store or online.\n\nBeginning today, Build-A-Bear will unveil a series of mystery offers\nthroughout June and July, with each reveal debuting on the brand's marketing\nchannels a few days before it goes live. Kicking things off is \"Feeling the\nSqueeze?, Get a Hug\", featuring an array of $15 Make-Your-Own furry friends\navailable one-day-only on June 17 at participating Workshop locations\nnationwide, as well as in Canada ($15CDN), the UK (£15), Ireland (€15), and\nonline at buildabear.com.\n\n\"The best surprises are the ones you never see coming,\" said Kim Utlaut, Chief\nBrand Officer at Build-A-Bear Workshop. \"This series is all about adding\nanother layer of fun to the Build-A-Bear experience. From the anticipation of\neach mystery reveal to the joy of creating a new furry friend, these little\nmysteries are meant to give families more reasons to say 'yes' to time\ntogether this summer.\"\n\nFeeling the Squeeze is just the beginning. Additional one-day-only offers will\nroll out through mid-July, bringing fresh surprises each week. Guests can join\nthe fun by following @buildabear on TikTok, Instagram and Facebook to stay up\nto date and be among the first to discover what's next. To unlock rewards and\nstay in the know on new deals and product launches year-round, guests can also\njoin the Build-A-Bear Bonus Club\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4711516-1&h=1328552525&u=https%3A%2F%2Fwww.buildabear.com%2Fbrand-account-bonus-club.html&a=Build-A-Bear+Bonus+Club)\n.\n\n*Limited time only. Subject to change. Excludes licensed and Giant furry\nfriends. Additional exclusions may apply. Limit 5 per guest. While supplies\nlast. Outfits and accessories sold separately. See associate for details.\n\nAbout Build-A-Bear Workshop, Inc.\nFounded in 1997, Build-A-Bear is a leading global retailtainment brand on\na mission to add a little more heart to life. At Build-A-Bear, guests are\ninvited to create personalized furry friends through a unique stuffing,\ndressing, accessorizing and naming process, accentuated by a memorable\n\"heart ceremony\" that creates moments of connection for people of all ages.\n\nOver the years, Build-A-Bear has grown into a multi-generational phenomenon,\npositioned at the intersection of pop-culture trends. Beyond its signature\nretail experience, the brand also offers pre-stuffed plush, gifting,\npartnerships with best-in-class licensed and collectible characters, and\noriginal storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's\ncurrent brand platform and message, \"The Stuff You Love,\" crosses ages and\ncultures while celebrating nearly 30 years of helping people mark life's\nmeaningful moments.\n\nToday, Build-A-Bear operates more than 650 company-owned, partner-operated\nand franchise experience locations across more than 30 countries,\ncomplemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE:\nBBW) reported $529.8 million in total revenues for fiscal\n2025, representing the company's 5th consecutive year of record results.\nLearn more at the Investor Relations section of buildabear.com.\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/build-a-bear-workshop-unwraps-a-summer-of-mystery-deals-302800431.html\n(https://www.prnewswire.com/news-releases/build-a-bear-workshop-unwraps-a-summer-of-mystery-deals-302800431.html)\n\nSOURCE Build-A-Bear Workshop\n\n\n\npr@buildabear.com\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1865830/Build-A-Bear_Summer_Promo_Series.jpg?id=OA2717108\nhttps://mmx.prnewswire.com/media/MS845910/Build-A-Bear_updated_Logo.jpg?id=OA2717106\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-06-15T14:24:43.808045245Z","server_sent_at_ms":1781533483808},"received_at":"2026-06-15T14:24:43.862Z","source_url":"https://www.prnewswire.com/news-releases/build-a-bear-workshop-unwraps-a-summer-of-mystery-deals-302800431.html"},"analysis":{"id":"53341","press_release_id":"63918","analysis_json":{"industry":{"label":"Specialty Retail","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Build-A-Bear Workshop launched a summer marketing campaign featuring one-day-only mystery deals, starting with $15 Make-Your-Own Furry Friends on June 17.\n\nThe promotion aims to drive foot traffic and online engagement through surprise reveals on social media channels throughout June and July.\n\nThe company noted in its boilerplate that it reported $529.8 million in total revenues for fiscal 2025, marking its fifth consecutive year of record results.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine seasonal promo; no material financial or strategic update."},"keyFigures":{"revenue":529800000,"customDimensions":{"countries":30,"fiscal_year":"2025","store_count":650,"promo_price_usd":15}},"quotedText":"The best surprises are the ones you never see coming","namedEntities":{"people":[{"name":"Kim Utlaut","role":"Chief Brand Officer"}],"products":["Make-Your-Own Furry Friends","Build-A-Bear Bonus Club"],"companies":[{"name":"Build-A-Bear Workshop, Inc.","ticker":"BBW"}],"dollarAmounts":[{"amount":"$15","context":"promotional price for Make-Your-Own Furry Friends"},{"amount":"$15CDN","context":"promotional price in Canada"},{"amount":"£15","context":"promotional price in UK"},{"amount":"€15","context":"promotional price in Ireland"},{"amount":"$529.8 million","context":"fiscal 2025 total revenues"}]},"materialImpact":{"score":1,"reasoning":"Routine seasonal marketing promotion with no new financial guidance, strategic partnership, or material operational change. The $15 price point is a promotional discount, not a structural pricing shift."},"tickerRelevance":{"others":[],"primary":"BBW"},"globalImportance":15,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"marketing_promotion","householdBrandBoost":true,"retailFavoriteBoost":false}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"neutral","material_impact_score":1,"narrative":"Build-A-Bear Workshop launched a summer marketing campaign featuring one-day-only mystery deals, starting with $15 Make-Your-Own Furry Friends on June 17.\n\nThe promotion aims to drive foot traffic and online engagement through surprise reveals on social media channels throughout June and July.\n\nThe company noted in its boilerplate that it reported $529.8 million in total revenues for fiscal 2025, marking its fifth consecutive year of record results.","key_figures":{"revenue":529800000,"customDimensions":{"countries":30,"fiscal_year":"2025","store_count":650,"promo_price_usd":15}},"named_entities":{"people":[{"name":"Kim Utlaut","role":"Chief Brand Officer"}],"products":["Make-Your-Own Furry Friends","Build-A-Bear Bonus Club"],"companies":[{"name":"Build-A-Bear Workshop, Inc.","ticker":"BBW"}],"dollarAmounts":[{"amount":"$15","context":"promotional price for Make-Your-Own Furry Friends"},{"amount":"$15CDN","context":"promotional price in Canada"},{"amount":"£15","context":"promotional price in UK"},{"amount":"€15","context":"promotional price in Ireland"},{"amount":"$529.8 million","context":"fiscal 2025 total revenues"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-15T14:24:55.660Z","global_importance":15,"audience_relevance":25,"importance_components":{"tickerTier":"small-cap","eventGravity":"marketing_promotion","householdBrandBoost":true,"retailFavoriteBoost":false}},"durationMs":11781,"modelName":"george-droid-qwen-72b"}}