{"success":true,"data":{"pressRelease":{"id":"66463","rtpr_id":"nGNX5rGt0","ticker":"CINT","exchange":"Nasdaq Stockholm","all_tickers":["CINT"],"title":"Cint Brings In-Flight Outcomes Measurement to Lucid Measurement","author":"Globe Newswire","published_at":"2026-06-17T13:00:00.888Z","article_body":"NEW YORK, June 17, 2026 (GLOBE NEWSWIRE) -- Cint\n(https://www.globenewswire.com/Tracker?data=Xyurr_Kkn1jBE0pm89pSP4NePnR1_3p1wgMxibxLrFIQyk_5n7yu-X7-1XJHFeH8),\nthe global technology company behind continuous research and media\nmeasurement, today introduced in-flight outcomes measurement within Lucid\nMeasurement\n(https://www.globenewswire.com/Tracker?data=MCKHOMXLzB4YQGsYmVfmUQuLlsGQAITggoMnTktifA2qmgUi991sE3dgPcu3Nqj53iEZMg_Nx81bItc0NBkzU5FtzPHabAfGL_epjy0tv3einN6RyDhAjrRg3lR-2w-yjChtBiOvMKJAMvCggjiRhccENYAfIgEBf11ET3dir1EGckMlP1DsMOjtwlve9Q9siGLelUo3fcTSBd5wEV47r9JwkOuEQAiNXTAd0wnQPwlvtNk5hcDfWOmtxPAANf8ms9DXD6UVWU0BlCRBB0QlKlFDzz9U_5-DxxFuMZ8oIxMYioAw0ZpV_dZc65RP0rQfxf4SnEtfA6XhXnoPtAh8lw==),\ngiving advertisers a new way to connect brand lift to real business results\nwhile campaigns are still live.\n\nFollowing a closed beta period with select customers, Cint’s outcomes\nmeasurement capability is now available for open beta testing in the United\nStates. The capability expands Lucid Measurement by bringing brand lift and\nsales lift into one in-flight reporting experience. Among other premium\nadvertising partners, beta participants include Big Happy, Cognitiv, Roblox,\nTeads, TripleLift, LG Ads, and WunderKIND Ads.\n\nCint’s outcomes measurement capability comes to market as advertisers face\ngrowing pressure to prove the value of brand media across a fragmented\nmeasurement landscape. Platforms, media owners, and measurement providers\noften report campaign performance in different ways – with brand lift and\nsales lift measured through separate vendors, sample sources, methodologies,\nand reporting frameworks – leaving marketers to stitch together disparate\ndata sources and translate them into a single story for clients, CFOs, and\nother executive stakeholders.\n\nCint’s new outcomes measurement capability is designed to consolidate that\nworkflow into one in-flight reporting experience, closing the loop for\nupper-funnel campaigns by linking them to lower-funnel outcomes. Customers can\nsee how brand and sales KPIs are influenced by campaign exposure and identify\nwhich media tactics are driving attitudes, actions, or both.\n\n“Outcomes has become one of the most important conversations in advertising,\nbut the term can mean many different things depending on the marketer,\nplatform, or campaign,” said Laura Manning, SVP of Measurement at Cint.\n“The bigger challenge is that brand lift and sales lift have historically\nbeen measured in separate workflows, often after a campaign is already over.\nBy bringing those signals together in Lucid Measurement while media is still\nin flight, we are helping advertisers understand not only whether a campaign\nchanged perception, but whether it influenced action.”\n\nThe capability uses exposed/control methodology and behavioral transaction\ndata from Cint’s data partner, Affinity Solutions, to help advertisers\nconnect ad exposure with sales lift and view those behavioral insights\nalongside brand lift metrics. Together, these signals give advertisers a more\ncomplete view of how campaigns influence both consumer attitudes and\ndownstream behavior.\n\n“The future of measurement is not about giving advertisers more disconnected\nreports; it is about helping them understand which parts of a campaign are\ninfluencing perception, action, or both,” said Kevin Evers, Managing\nDirector, Measurement at Cint. “By bringing outcomes into Lucid Measurement,\nwe are giving marketers a more practical way to evaluate campaign performance\nwhile media is still in market, rather than waiting until after the campaign\nends to reconcile separate results.”\n\nTripleLift is one of the first partners with in-flight access to Cint’s\noutcomes data. TripleLift leveraged the solution to craft actionable insights\nacross various creatives, targeting tactics and DSPs for a current campaign.\nCint’s granular brand and sales lift reporting pinpointed top-performing\nplacements, enabling live optimizations to maximize campaign impact. By\ntracking the consumer journey from perception to purchase, TripleLift not only\nvalidated campaign success but also provided clients with a data-driven\nroadmap for maximum ad effectiveness.\n\n“As the premier platform for the orchestration era of advertising,\nTripleLift prides itself on innovative uses of data that allow us to deliver\nlow-friction, high-value experiences for our partners,” said Andrea Strum,\nResearch Director at TripleLift. “Our partnership with Cint provides us with\nthe kind of multi-dimensional data that powers those intelligent decisions,\nand allows us to deliver the outcomes that our customers expect.”\n\nAdditional beta partners also highlighted the value of connecting brand and\nsales lift in one measurement view:\n* Roblox: “Advertisers need measurement that reflects the full impact of\ntheir campaigns, not just a single outcome. Brand lift and sales lift have\nhistorically been evaluated separately, but combining those insights creates a\nmore comprehensive view of performance - helping advertisers understand how\nexposure influences both consumer sentiment and purchasing behavior. By\nconnecting these signals, marketers can gain greater confidence in the\neffectiveness of their media investments and optimize for future campaigns,”\nsaid Allison McDuffee, Global Head of Brand Insights and Measurement at\nRoblox.”\n\n\n* Big Happy: “Lucid Measurement’s new Sales Lift offering gives us a\nstronger way to connect reported lift in intent with actual purchase\nbehavior,” said Russell Muller, Measurement and Insights Lead at Big Happy.\n“That connection helps bridge the ‘say-do gap’ by adding important\ncontext around not only what consumers say, but the actions they take after\ncampaign exposure.”\n\n\n* WunderKIND Ads: “Marketers need a clearer line between brand advertising\nand business outcomes,” said Adam Gendelman, Head of Sales, Supply, and\nOperations for WunderKIND Ads at Wunderkind. “Cint‘s outcomes capability\nhelps bridge that gap by connecting brand lift with conversion signals like\nsales lift, giving advertisers a more complete view of how upper-funnel\ncampaigns drive measurable value.”\n* LG Ads: \"Advertisers are looking for more than campaign metrics,” said\nIoanna Protogiannis, Senior Director, Measurement & Reporting Solutions for LG\nAds. “They want to understand what’s working and the impact their\ninvestments are having on their business. Bringing brand and sales outcomes\ntogether through solutions like Lucid Measurement helps marketers make smarter\ndecisions and invest with greater confidence.”\n“Measurement should make decision-making easier, not more complicated,”\nsaid Patrick Comer, CEO at Cint. “By integrating outcomes into Lucid\nMeasurement, we are building on Cint’s strength in brand lift and giving\nadvertisers a more connected way to understand campaign impact while media is\nstill live. This is an important step in our measurement strategy and a major\nadvancement for marketers looking to bridge the gap between brand investment\nto real business results.”\n\nAbout Cint\nCint is the technology foundation for continuous research and measurement.\nWith a global footprint and programmatic access to hundreds of millions of\nconsumers across 130+ countries, Cint connects researchers, advertisers, and\nbrands to reliable data from the world’s largest network of high-quality\nsources. Researchers can collect human and advanced data at speed. Advertisers\nand their partners can measure campaign effectiveness at scale. Brands can\nmove from insight to action with clarity. By operating the connective layer\nbetween asking questions and measuring advertising outcomes, Cint enables\norganizations to move faster and make confident business decisions. At Cint,\nwe’re feeding the world’s curiosity.\n\nCint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT).\n\nMedia Contact:\nKite Hill for Cint \ncint@kitehillpr.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/ee991a5e-3ab4-4e22-a1cb-b6b6d378a7a1)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX5rGt0","title":"Cint Brings In-Flight Outcomes Measurement to Lucid Measurement","author":"Globe Newswire","ticker":"CINT","created":"2026-06-17T13:00:00.888Z","tickers":["CINT"],"exchange":"Nasdaq Stockholm","article_body":"NEW YORK, June 17, 2026 (GLOBE NEWSWIRE) -- Cint\n(https://www.globenewswire.com/Tracker?data=Xyurr_Kkn1jBE0pm89pSP4NePnR1_3p1wgMxibxLrFIQyk_5n7yu-X7-1XJHFeH8),\nthe global technology company behind continuous research and media\nmeasurement, today introduced in-flight outcomes measurement within Lucid\nMeasurement\n(https://www.globenewswire.com/Tracker?data=MCKHOMXLzB4YQGsYmVfmUQuLlsGQAITggoMnTktifA2qmgUi991sE3dgPcu3Nqj53iEZMg_Nx81bItc0NBkzU5FtzPHabAfGL_epjy0tv3einN6RyDhAjrRg3lR-2w-yjChtBiOvMKJAMvCggjiRhccENYAfIgEBf11ET3dir1EGckMlP1DsMOjtwlve9Q9siGLelUo3fcTSBd5wEV47r9JwkOuEQAiNXTAd0wnQPwlvtNk5hcDfWOmtxPAANf8ms9DXD6UVWU0BlCRBB0QlKlFDzz9U_5-DxxFuMZ8oIxMYioAw0ZpV_dZc65RP0rQfxf4SnEtfA6XhXnoPtAh8lw==),\ngiving advertisers a new way to connect brand lift to real business results\nwhile campaigns are still live.\n\nFollowing a closed beta period with select customers, Cint’s outcomes\nmeasurement capability is now available for open beta testing in the United\nStates. The capability expands Lucid Measurement by bringing brand lift and\nsales lift into one in-flight reporting experience. Among other premium\nadvertising partners, beta participants include Big Happy, Cognitiv, Roblox,\nTeads, TripleLift, LG Ads, and WunderKIND Ads.\n\nCint’s outcomes measurement capability comes to market as advertisers face\ngrowing pressure to prove the value of brand media across a fragmented\nmeasurement landscape. Platforms, media owners, and measurement providers\noften report campaign performance in different ways – with brand lift and\nsales lift measured through separate vendors, sample sources, methodologies,\nand reporting frameworks – leaving marketers to stitch together disparate\ndata sources and translate them into a single story for clients, CFOs, and\nother executive stakeholders.\n\nCint’s new outcomes measurement capability is designed to consolidate that\nworkflow into one in-flight reporting experience, closing the loop for\nupper-funnel campaigns by linking them to lower-funnel outcomes. Customers can\nsee how brand and sales KPIs are influenced by campaign exposure and identify\nwhich media tactics are driving attitudes, actions, or both.\n\n“Outcomes has become one of the most important conversations in advertising,\nbut the term can mean many different things depending on the marketer,\nplatform, or campaign,” said Laura Manning, SVP of Measurement at Cint.\n“The bigger challenge is that brand lift and sales lift have historically\nbeen measured in separate workflows, often after a campaign is already over.\nBy bringing those signals together in Lucid Measurement while media is still\nin flight, we are helping advertisers understand not only whether a campaign\nchanged perception, but whether it influenced action.”\n\nThe capability uses exposed/control methodology and behavioral transaction\ndata from Cint’s data partner, Affinity Solutions, to help advertisers\nconnect ad exposure with sales lift and view those behavioral insights\nalongside brand lift metrics. Together, these signals give advertisers a more\ncomplete view of how campaigns influence both consumer attitudes and\ndownstream behavior.\n\n“The future of measurement is not about giving advertisers more disconnected\nreports; it is about helping them understand which parts of a campaign are\ninfluencing perception, action, or both,” said Kevin Evers, Managing\nDirector, Measurement at Cint. “By bringing outcomes into Lucid Measurement,\nwe are giving marketers a more practical way to evaluate campaign performance\nwhile media is still in market, rather than waiting until after the campaign\nends to reconcile separate results.”\n\nTripleLift is one of the first partners with in-flight access to Cint’s\noutcomes data. TripleLift leveraged the solution to craft actionable insights\nacross various creatives, targeting tactics and DSPs for a current campaign.\nCint’s granular brand and sales lift reporting pinpointed top-performing\nplacements, enabling live optimizations to maximize campaign impact. By\ntracking the consumer journey from perception to purchase, TripleLift not only\nvalidated campaign success but also provided clients with a data-driven\nroadmap for maximum ad effectiveness.\n\n“As the premier platform for the orchestration era of advertising,\nTripleLift prides itself on innovative uses of data that allow us to deliver\nlow-friction, high-value experiences for our partners,” said Andrea Strum,\nResearch Director at TripleLift. “Our partnership with Cint provides us with\nthe kind of multi-dimensional data that powers those intelligent decisions,\nand allows us to deliver the outcomes that our customers expect.”\n\nAdditional beta partners also highlighted the value of connecting brand and\nsales lift in one measurement view:\n* Roblox: “Advertisers need measurement that reflects the full impact of\ntheir campaigns, not just a single outcome. Brand lift and sales lift have\nhistorically been evaluated separately, but combining those insights creates a\nmore comprehensive view of performance - helping advertisers understand how\nexposure influences both consumer sentiment and purchasing behavior. By\nconnecting these signals, marketers can gain greater confidence in the\neffectiveness of their media investments and optimize for future campaigns,”\nsaid Allison McDuffee, Global Head of Brand Insights and Measurement at\nRoblox.”\n\n\n* Big Happy: “Lucid Measurement’s new Sales Lift offering gives us a\nstronger way to connect reported lift in intent with actual purchase\nbehavior,” said Russell Muller, Measurement and Insights Lead at Big Happy.\n“That connection helps bridge the ‘say-do gap’ by adding important\ncontext around not only what consumers say, but the actions they take after\ncampaign exposure.”\n\n\n* WunderKIND Ads: “Marketers need a clearer line between brand advertising\nand business outcomes,” said Adam Gendelman, Head of Sales, Supply, and\nOperations for WunderKIND Ads at Wunderkind. “Cint‘s outcomes capability\nhelps bridge that gap by connecting brand lift with conversion signals like\nsales lift, giving advertisers a more complete view of how upper-funnel\ncampaigns drive measurable value.”\n* LG Ads: \"Advertisers are looking for more than campaign metrics,” said\nIoanna Protogiannis, Senior Director, Measurement & Reporting Solutions for LG\nAds. “They want to understand what’s working and the impact their\ninvestments are having on their business. Bringing brand and sales outcomes\ntogether through solutions like Lucid Measurement helps marketers make smarter\ndecisions and invest with greater confidence.”\n“Measurement should make decision-making easier, not more complicated,”\nsaid Patrick Comer, CEO at Cint. “By integrating outcomes into Lucid\nMeasurement, we are building on Cint’s strength in brand lift and giving\nadvertisers a more connected way to understand campaign impact while media is\nstill live. This is an important step in our measurement strategy and a major\nadvancement for marketers looking to bridge the gap between brand investment\nto real business results.”\n\nAbout Cint\nCint is the technology foundation for continuous research and measurement.\nWith a global footprint and programmatic access to hundreds of millions of\nconsumers across 130+ countries, Cint connects researchers, advertisers, and\nbrands to reliable data from the world’s largest network of high-quality\nsources. Researchers can collect human and advanced data at speed. Advertisers\nand their partners can measure campaign effectiveness at scale. Brands can\nmove from insight to action with clarity. By operating the connective layer\nbetween asking questions and measuring advertising outcomes, Cint enables\norganizations to move faster and make confident business decisions. At Cint,\nwe’re feeding the world’s curiosity.\n\nCint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT).\n\nMedia Contact:\nKite Hill for Cint \ncint@kitehillpr.com\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/ee991a5e-3ab4-4e22-a1cb-b6b6d378a7a1)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-06-17T13:00:00.959694808Z","server_sent_at_ms":1781701200959},"received_at":"2026-06-17T13:00:01.048Z","source_url":"https://www.globenewswire.com/news-release/2026/06/17/3313460/0/en/Cint-Brings-In-Flight-Outcomes-Measurement-to-Lucid-Measurement.html"},"analysis":{"id":"55879","press_release_id":"66463","analysis_json":{"industry":{"label":"Internet Software & Services","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"Cint launched in-flight outcomes measurement within its Lucid Measurement platform, allowing advertisers to link brand lift directly to sales lift while campaigns are still running.\n\nThe new capability leverages exposed/control methodology and transactional data from partner Affinity Solutions to consolidate reporting workflows.\n\nBeta participants include major industry players like Roblox, TripleLift, and WunderKIND Ads, highlighting the demand for unified upper- and lower-funnel metrics.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Product update: Cint unifies brand and sales lift metrics in Lucid Measurement."},"keyFigures":null,"quotedText":"By integrating outcomes into Lucid Measurement, we are building on Cint’s strength in brand lift and giving advertisers a more connected way to understand campaign impact while media is still live.","namedEntities":{"people":[{"name":"Patrick Comer","role":"CEO"},{"name":"Laura Manning","role":"SVP, Measurement"},{"name":"Kevin Evers","role":"Managing Director, Measurement"},{"name":"Andrea Strum","role":"Research Director"},{"name":"Allison McDuffee","role":"Global Head of Brand Insights and Measurement"},{"name":"Russell Muller","role":"Measurement and Insights Lead"},{"name":"Adam Gendelman","role":"Head of Sales, Supply, and Operations"},{"name":"Ioanna Protogiannis","role":"Senior Director, Measurement & Reporting Solutions"}],"products":["Lucid Measurement"],"companies":[{"name":"Cint","ticker":"CINT"},{"name":"Affinity Solutions","relationship":"data partner"},{"name":"Big Happy","relationship":"beta partner"},{"name":"Cognitiv","relationship":"beta partner"},{"name":"Roblox","relationship":"beta partner"},{"name":"Teads","relationship":"beta partner"},{"name":"TripleLift","relationship":"beta partner"},{"name":"LG Ads","relationship":"beta partner"},{"name":"WunderKIND Ads","relationship":"beta partner"},{"name":"Nasdaq Stockholm","relationship":"exchange"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"New in-flight outcomes measurement capability integrates brand lift with sales lift, strengthening the core Lucid Measurement product. Backed by major beta partners like Roblox and TripleLift, it addresses a significant market need for unified data but remains an incremental feature update rather than a binary financial event."},"tickerRelevance":{"others":[],"primary":"CINT"},"globalImportance":20,"audienceRelevance":15,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"small-mid_cap","eventGravity":"product_feature_enhancement","sectorWeight":"adtech"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":3,"narrative":"Cint launched in-flight outcomes measurement within its Lucid Measurement platform, allowing advertisers to link brand lift directly to sales lift while campaigns are still running.\n\nThe new capability leverages exposed/control methodology and transactional data from partner Affinity Solutions to consolidate reporting workflows.\n\nBeta participants include major industry players like Roblox, TripleLift, and WunderKIND Ads, highlighting the demand for unified upper- and lower-funnel metrics.","key_figures":null,"named_entities":{"people":[{"name":"Patrick Comer","role":"CEO"},{"name":"Laura Manning","role":"SVP, Measurement"},{"name":"Kevin Evers","role":"Managing Director, Measurement"},{"name":"Andrea Strum","role":"Research Director"},{"name":"Allison McDuffee","role":"Global Head of Brand Insights and Measurement"},{"name":"Russell Muller","role":"Measurement and Insights Lead"},{"name":"Adam Gendelman","role":"Head of Sales, Supply, and Operations"},{"name":"Ioanna Protogiannis","role":"Senior Director, Measurement & Reporting Solutions"}],"products":["Lucid Measurement"],"companies":[{"name":"Cint","ticker":"CINT"},{"name":"Affinity Solutions","relationship":"data partner"},{"name":"Big Happy","relationship":"beta partner"},{"name":"Cognitiv","relationship":"beta partner"},{"name":"Roblox","relationship":"beta partner"},{"name":"Teads","relationship":"beta partner"},{"name":"TripleLift","relationship":"beta partner"},{"name":"LG Ads","relationship":"beta partner"},{"name":"WunderKIND Ads","relationship":"beta partner"},{"name":"Nasdaq Stockholm","relationship":"exchange"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-17T13:25:55.085Z","global_importance":20,"audience_relevance":15,"importance_components":{"tickerTier":"small-mid_cap","eventGravity":"product_feature_enhancement","sectorWeight":"adtech"}},"durationMs":128490,"modelName":"george-droid-qwen-72b"}}