{"success":true,"data":{"pressRelease":{"id":"66480","rtpr_id":"nBw1rpBG5a","ticker":"SNOW","exchange":"NYSE","all_tickers":["SNOW"],"title":"Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across Europe and Latin America","author":"Business Wire","published_at":"2026-06-17T13:00:02.127Z","article_body":"Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across\nEurope and Latin America\n\nSnowflake Data Clean Rooms will power Unlimitail's upcoming Global Retail\nMedia Data Hub, enabling privacy-preserving, closed-loop retail media across\n250 million shoppers\n\n * Retail media at scale: Unlimitail's network spans 120 retail sites reaching\n250 million shoppers and more than 3 billion page views per month, with more\nthan 35 retail partners already active across Europe and Latin America\n * Proof via real checkout data: Brands and retailers can measure whether\ncampaigns actually drove purchases, not just clicks, because Unlimitail's\nnetwork has direct access to transaction data at the point of sale\n * Built on a privacy-preserving foundation: Snowflake Data Clean Rooms enable\ndata collaboration across retailers, brands, and agencies without customer\ndata leaving the retailer's environment\nSnowflake\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Snowflake&index=323&md5=b31c79f38ca17f67b4282d633c459df7)\n(NYSE: SNOW), the AI Data Cloud company, today announced that Unlimitail\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.unlimitail.com%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Unlimitail&index=324&md5=4b61b59fdbc7a4e6e405544d3edeb7a2)\n, a leader in omnichannel retail media, has selected Snowflake to power its\nretail media network. Unlimitail will build its upcoming Global Retail Media\nData Hub on Snowflake, using Snowflake Data Clean Rooms\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fproduct%2Ffeatures%2Fdata-clean-rooms%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Snowflake+Data+Clean+Rooms&index=325&md5=78ba4e5fb25d83abb0d8b24f866ec0fb)\nto allow retailers to activate first-party data at scale and collaborate\nsecurely, without data ever leaving their own environments.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260617210298/en/\n(https://www.businesswire.com/news/home/20260617210298/en/)\n\nUnlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across\nEurope and Latin America\n\nRetail media is one of the fastest-growing channels in digital advertising,\nbut also one of the most fragmented. According to Publicis's 8th eRetail Media\nBarometer, nearly two-thirds of European advertisers now invest in audience\nextension through retail media, and approximately half allocate more than 20%\nof their total media mix to the channel. As investment scales, two challenges\nare holding back its full potential: managing data collaboration securely\nacross a multi-retailer ecosystem, and proving genuine ROI beyond clicks and\nimpressions.\n\nUnlimitail understands these challenges firsthand. For several years, the\ncompany has operated Carrefour's first-party data in real-world conditions,\nboth onsite and offsite, and has extended its model to retailers including\nMediaMarkt Saturn, MyOrigines, ID Kids, and Hygie 31. Activating each\nretailer's data traditionally required moving it into a centralized system, a\nstep few retailers would accept. Building on Snowflake removes that barrier.\n\nWith Snowflake Data Clean Rooms, retailers and brands across Unlimitail’s\nnetwork can analyze shared audiences and measure campaign outcomes against\nreal purchase data, measuring whether campaigns actually drove purchases, not\njust clicks. Role-based controls and Snowflake's zero-copy architecture help\nensure each retailer sees only what they need to, while keeping privacy\nmeasures intact.\n\nThat collaboration also scales to many players at once. Retailers, brands,\npublishers and third-party data partners can contribute, analyze and activate\ndata together in a single, controlled environment without any party exposing\ntheir raw data to others. The result is richer, more complete audience\nintelligence across the entire Unlimitail ecosystem.\n\nUnlimitail plans to launch its Global Retail Media Data Hub on Snowflake later\nthis year, a platform that will serve as the single connection point for\nretailers, brands and agencies across Europe and LATAM.\n\n\"Retail media is only as powerful as the trust and data behind it, and that\ntrust has to be earned, not assumed,\" said Alexis Marcombe, Chief Executive\nOfficer, Unlimitail. \"By building on Snowflake, we can give every retailer in\nour network full control of their first-party data while also giving brands\nthe closed-loop proof they've been asking for. We are building the\ninfrastructure to become the global standard for how retail media works.\"\n\n\"Most retail media measurement stops at the click. With Unlimitail, brands can\ngo all the way to the receipt, and that changes the conversation they can have\nabout the ROI of their retail media investment,” said Simon Contreras,\nIndustry Principal, Retail & Consumer Goods, Snowflake. “Snowflake makes\nit possible to do that at scale, across markets and retail partners, without\nany retailer giving up control of their data.\"\n\nLearn More:\n\n * Learn more about Snowflake’s \nAI Data Cloud for Retail\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fsolutions%2Findustries%2Fretail-consumer-goods%2Fretail%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=AI+Data+Cloud+for+Retail&index=326&md5=a9122d490f143c220567a76d93a3a0bb)\n * Explore how \nSnowflake Data Clean Rooms\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fproduct%2Ffeatures%2Fdata-clean-rooms%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Snowflake+Data+Clean+Rooms&index=327&md5=52bfd19e758d0d6995cad143513864ab)\n\nenable privacy-safe data collaboration\n * Stay on top of the latest news and announcements from Snowflake on \nLinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnowflake-computing%2Fposts&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=LinkedIn&index=328&md5=728e19e4a4c294bdd4085aa9cfd8f368)\n\nand \nX\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2FSnowflake%3F_fsi%3DGoSftacn&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=X&index=329&md5=f68bfca594812fb0ff4857ee37fd84b0)\nAbout Snowflake\n\nSnowflake is the platform for the AI era, making it easy for enterprises to\ninnovate faster and get more value from data. More than 13,900 customers\naround the globe, including hundreds of the world's largest companies, use\nSnowflake's AI Data Cloud to build, use and share data, applications and AI.\nWith Snowflake, data and AI are transformative for everyone. Learn more at\nsnowflake.com (NYSE: SNOW).\n\nAbout Unlimitail\n\nUnlimitail is an international retail media structure offering brands and\nretailers the opportunity to deploy their retail media strategies in a\nsimplified, unified and optimised way. It enables a better understanding of\nconsumers, the activation of targeted and omnichannel marketing campaigns, as\nwell as end-to-end measurement of the effectiveness of these campaigns, from\nincreased visibility to increased sales. The company stands out in the market\ntoday thanks to its cutting-edge advertising technology suite, which unifies\nonsite and offsite, and also thanks to its global reach and the quality of its\ndata, accumulating more than 2 billion monthly page views and covering more\nthan 250 million addressable customers worldwide.\n\nFor more information about Unlimitail, please visit Unlimitail.com.\n\nForward-looking statements: This press release contains forward-looking\nstatements, including about our future product offerings, and are not\ncommitments to deliver any product offerings. Actual results and offerings may\ndiffer and are subject to known and unknown risk and uncertainties. See our\nlatest 10-Q for more information.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260617210298/en/\n(https://www.businesswire.com/news/home/20260617210298/en/)\n\nMedia Contacts:\nOlivia Kealey\nCorporate PR Senior Lead, Snowflake\npress@snowflake.com (mailto:press@snowflake.com) \n\nUnlimitail Communications:\ncommunication@unlimitail.com (mailto:communication@unlimitail.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw1rpBG5a","title":"Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across Europe and Latin America","author":"Business Wire","ticker":"SNOW","created":"2026-06-17T13:00:02.127Z","tickers":["SNOW"],"exchange":"NYSE","article_body":"Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across\nEurope and Latin America\n\nSnowflake Data Clean Rooms will power Unlimitail's upcoming Global Retail\nMedia Data Hub, enabling privacy-preserving, closed-loop retail media across\n250 million shoppers\n\n * Retail media at scale: Unlimitail's network spans 120 retail sites reaching\n250 million shoppers and more than 3 billion page views per month, with more\nthan 35 retail partners already active across Europe and Latin America\n * Proof via real checkout data: Brands and retailers can measure whether\ncampaigns actually drove purchases, not just clicks, because Unlimitail's\nnetwork has direct access to transaction data at the point of sale\n * Built on a privacy-preserving foundation: Snowflake Data Clean Rooms enable\ndata collaboration across retailers, brands, and agencies without customer\ndata leaving the retailer's environment\nSnowflake\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Snowflake&index=323&md5=b31c79f38ca17f67b4282d633c459df7)\n(NYSE: SNOW), the AI Data Cloud company, today announced that Unlimitail\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.unlimitail.com%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Unlimitail&index=324&md5=4b61b59fdbc7a4e6e405544d3edeb7a2)\n, a leader in omnichannel retail media, has selected Snowflake to power its\nretail media network. Unlimitail will build its upcoming Global Retail Media\nData Hub on Snowflake, using Snowflake Data Clean Rooms\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fproduct%2Ffeatures%2Fdata-clean-rooms%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Snowflake+Data+Clean+Rooms&index=325&md5=78ba4e5fb25d83abb0d8b24f866ec0fb)\nto allow retailers to activate first-party data at scale and collaborate\nsecurely, without data ever leaving their own environments.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260617210298/en/\n(https://www.businesswire.com/news/home/20260617210298/en/)\n\nUnlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across\nEurope and Latin America\n\nRetail media is one of the fastest-growing channels in digital advertising,\nbut also one of the most fragmented. According to Publicis's 8th eRetail Media\nBarometer, nearly two-thirds of European advertisers now invest in audience\nextension through retail media, and approximately half allocate more than 20%\nof their total media mix to the channel. As investment scales, two challenges\nare holding back its full potential: managing data collaboration securely\nacross a multi-retailer ecosystem, and proving genuine ROI beyond clicks and\nimpressions.\n\nUnlimitail understands these challenges firsthand. For several years, the\ncompany has operated Carrefour's first-party data in real-world conditions,\nboth onsite and offsite, and has extended its model to retailers including\nMediaMarkt Saturn, MyOrigines, ID Kids, and Hygie 31. Activating each\nretailer's data traditionally required moving it into a centralized system, a\nstep few retailers would accept. Building on Snowflake removes that barrier.\n\nWith Snowflake Data Clean Rooms, retailers and brands across Unlimitail’s\nnetwork can analyze shared audiences and measure campaign outcomes against\nreal purchase data, measuring whether campaigns actually drove purchases, not\njust clicks. Role-based controls and Snowflake's zero-copy architecture help\nensure each retailer sees only what they need to, while keeping privacy\nmeasures intact.\n\nThat collaboration also scales to many players at once. Retailers, brands,\npublishers and third-party data partners can contribute, analyze and activate\ndata together in a single, controlled environment without any party exposing\ntheir raw data to others. The result is richer, more complete audience\nintelligence across the entire Unlimitail ecosystem.\n\nUnlimitail plans to launch its Global Retail Media Data Hub on Snowflake later\nthis year, a platform that will serve as the single connection point for\nretailers, brands and agencies across Europe and LATAM.\n\n\"Retail media is only as powerful as the trust and data behind it, and that\ntrust has to be earned, not assumed,\" said Alexis Marcombe, Chief Executive\nOfficer, Unlimitail. \"By building on Snowflake, we can give every retailer in\nour network full control of their first-party data while also giving brands\nthe closed-loop proof they've been asking for. We are building the\ninfrastructure to become the global standard for how retail media works.\"\n\n\"Most retail media measurement stops at the click. With Unlimitail, brands can\ngo all the way to the receipt, and that changes the conversation they can have\nabout the ROI of their retail media investment,” said Simon Contreras,\nIndustry Principal, Retail & Consumer Goods, Snowflake. “Snowflake makes\nit possible to do that at scale, across markets and retail partners, without\nany retailer giving up control of their data.\"\n\nLearn More:\n\n * Learn more about Snowflake’s \nAI Data Cloud for Retail\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fsolutions%2Findustries%2Fretail-consumer-goods%2Fretail%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=AI+Data+Cloud+for+Retail&index=326&md5=a9122d490f143c220567a76d93a3a0bb)\n * Explore how \nSnowflake Data Clean Rooms\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.snowflake.com%2Fen%2Fproduct%2Ffeatures%2Fdata-clean-rooms%2F&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=Snowflake+Data+Clean+Rooms&index=327&md5=52bfd19e758d0d6995cad143513864ab)\n\nenable privacy-safe data collaboration\n * Stay on top of the latest news and announcements from Snowflake on \nLinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnowflake-computing%2Fposts&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=LinkedIn&index=328&md5=728e19e4a4c294bdd4085aa9cfd8f368)\n\nand \nX\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fx.com%2FSnowflake%3F_fsi%3DGoSftacn&esheet=54555718&newsitemid=20260617210298&lan=en-US&anchor=X&index=329&md5=f68bfca594812fb0ff4857ee37fd84b0)\nAbout Snowflake\n\nSnowflake is the platform for the AI era, making it easy for enterprises to\ninnovate faster and get more value from data. More than 13,900 customers\naround the globe, including hundreds of the world's largest companies, use\nSnowflake's AI Data Cloud to build, use and share data, applications and AI.\nWith Snowflake, data and AI are transformative for everyone. Learn more at\nsnowflake.com (NYSE: SNOW).\n\nAbout Unlimitail\n\nUnlimitail is an international retail media structure offering brands and\nretailers the opportunity to deploy their retail media strategies in a\nsimplified, unified and optimised way. It enables a better understanding of\nconsumers, the activation of targeted and omnichannel marketing campaigns, as\nwell as end-to-end measurement of the effectiveness of these campaigns, from\nincreased visibility to increased sales. The company stands out in the market\ntoday thanks to its cutting-edge advertising technology suite, which unifies\nonsite and offsite, and also thanks to its global reach and the quality of its\ndata, accumulating more than 2 billion monthly page views and covering more\nthan 250 million addressable customers worldwide.\n\nFor more information about Unlimitail, please visit Unlimitail.com.\n\nForward-looking statements: This press release contains forward-looking\nstatements, including about our future product offerings, and are not\ncommitments to deliver any product offerings. Actual results and offerings may\ndiffer and are subject to known and unknown risk and uncertainties. See our\nlatest 10-Q for more information.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260617210298/en/\n(https://www.businesswire.com/news/home/20260617210298/en/)\n\nMedia Contacts:\nOlivia Kealey\nCorporate PR Senior Lead, Snowflake\npress@snowflake.com (mailto:press@snowflake.com) \n\nUnlimitail Communications:\ncommunication@unlimitail.com (mailto:communication@unlimitail.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-06-17T13:00:03.040346614Z","server_sent_at_ms":1781701203040},"received_at":"2026-06-17T13:00:03.148Z","source_url":"https://www.businesswire.com/news/home/20260617210298/en/"},"analysis":{"id":"55898","press_release_id":"66480","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":[],"eventType":"partnership","narrative":"Unlimitail selected Snowflake to power its upcoming Global Retail Media Data Hub, utilizing Snowflake Data Clean Rooms to enable privacy-preserving collaboration across retailers, brands, and agencies.\n\nThe Unlimitail network currently spans 120 retail sites reaching 250 million shoppers and generating more than 3 billion page views per month.\n\nBy building on Snowflake, Unlimitail enables partners to measure campaign outcomes against real purchase data without moving raw customer data out of the retailer's environment.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Customer win expands Snowflake's retail media footprint to 250M shoppers."},"keyFigures":{"customDimensions":{"retail_sites":120,"shopper_count":"250 million","retail_partners":"35","monthly_page_views":"3 billion","snowflake_total_customers":"13,900"}},"quotedText":"Retail media is only as powerful as the trust and data behind it, and that trust has to be earned, not assumed","namedEntities":{"people":[{"name":"Alexis Marcombe","role":"Chief Executive Officer, Unlimitail"},{"name":"Simon Contreras","role":"Industry Principal, Retail & Consumer Goods, Snowflake"}],"products":["Snowflake Data Clean Rooms","Global Retail Media Data Hub","AI Data Cloud for Retail"],"companies":[{"name":"Unlimitail","relationship":"customer"},{"name":"Carrefour","relationship":"customer of Unlimitail"},{"name":"MediaMarkt Saturn","relationship":"customer of Unlimitail"},{"name":"MyOrigines","relationship":"customer of Unlimitail"},{"name":"ID Kids","relationship":"customer of Unlimitail"},{"name":"Hygie 31","relationship":"customer of Unlimitail"},{"name":"Publicis","relationship":"industry reference"}],"dollarAmounts":[]},"materialImpact":{"score":3,"reasoning":"Partnership win with Unlimitail to power the Global Retail Media Data Hub, serving 120 retail sites and 250 million shoppers. Validates Snowflake's Data Clean Rooms product in the high-growth retail media vertical."},"tickerRelevance":{"others":[],"primary":"SNOW"},"globalImportance":25,"audienceRelevance":45,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"large-cap","eventGravity":"partnership","sectorWeight":"high"}},"event_type":"partnership","event_type_secondary":null,"sentiment":"bullish","material_impact_score":3,"narrative":"Unlimitail selected Snowflake to power its upcoming Global Retail Media Data Hub, utilizing Snowflake Data Clean Rooms to enable privacy-preserving collaboration across retailers, brands, and agencies.\n\nThe Unlimitail network currently spans 120 retail sites reaching 250 million shoppers and generating more than 3 billion page views per month.\n\nBy building on Snowflake, Unlimitail enables partners to measure campaign outcomes against real purchase data without moving raw customer data out of the retailer's environment.","key_figures":{"customDimensions":{"retail_sites":120,"shopper_count":"250 million","retail_partners":"35","monthly_page_views":"3 billion","snowflake_total_customers":"13,900"}},"named_entities":{"people":[{"name":"Alexis Marcombe","role":"Chief Executive Officer, Unlimitail"},{"name":"Simon Contreras","role":"Industry Principal, Retail & Consumer Goods, Snowflake"}],"products":["Snowflake Data Clean Rooms","Global Retail Media Data Hub","AI Data Cloud for Retail"],"companies":[{"name":"Unlimitail","relationship":"customer"},{"name":"Carrefour","relationship":"customer of Unlimitail"},{"name":"MediaMarkt Saturn","relationship":"customer of Unlimitail"},{"name":"MyOrigines","relationship":"customer of Unlimitail"},{"name":"ID Kids","relationship":"customer of Unlimitail"},{"name":"Hygie 31","relationship":"customer of Unlimitail"},{"name":"Publicis","relationship":"industry reference"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-17T13:33:37.269Z","global_importance":25,"audience_relevance":45,"importance_components":{"tickerTier":"large-cap","eventGravity":"partnership","sectorWeight":"high"}},"durationMs":129898,"modelName":"george-droid-qwen-72b"}}