{"success":true,"data":{"pressRelease":{"id":"70500","rtpr_id":"nGNX9fl0G6","ticker":"BC","exchange":"NYSE","all_tickers":["BC"],"title":"Freedom Boat Club Marks 450th Global Location, Highlighting Continued Expansion and International Growth","author":"Globe Newswire","published_at":"2026-06-23T10:24:12.101Z","article_body":"Venice, Fla., June 23, 2026 (GLOBE NEWSWIRE) -- Freedom Boat Club\n(https://www.freedomboatclub.com/), the world’s largest boat club and a\nbusiness of Brunswick Corporation (https://www.brunswick.com/) (NYSE: BC),\ntoday announced the opening of its 450th global location, a significant\nmilestone that reflects rapid, sustained growth and the increasing demand for\nflexible, accessible boating experiences. Freedom’s location footprint is\nnow more than two and half times what it was when acquired by Brunswick in\n2019 and now includes locations across 35 U.S. states, Canada, Europe,\nAustralia, New Zealand and the United Arab Emirates.\n\nLiberty Landing Marina in Jersey City, New Jersey, overlooking the Statue of\nLiberty and the Manhattan skyline, is the company’s 450th location,\nsymbolizing Freedom’s continued expansion in premier boating markets. The\nLiberty Landing location is owned by Freedom franchisees Bev and Tom Rosella.\n\n“This milestone is a direct result of disciplined execution, a\ndifferentiated model and the enduring appeal of the boating lifestyle,” said\nCecil Cohn, Freedom Boat Club president. “We’ve scaled with purpose by\nexpanding into high-demand markets, strengthening the member experience, and\nbuilding a global network united by a shared mission to get more people on the\nwater.”\n\nThe 450-location milestone comes amid continued domestic and international\nexpansion, including several new and recently announced clubs:\n* Liberty Landing Marina (Jersey City, NJ) – The symbolic 450th location,\noffering unmatched access to New York Harbor.\n* Sète, France (a new FBC of Cap d’Agde location) & Gruissan France –\nExpanding and strengthening Freedom’s leading presence along the scenic\nMediterranean coast of Southern France.\n* Cleveland Harbor Marina – Bringing Freedom’s flagship membership\nexperience to one of the Great Lakes’ most iconic waterfront destinations.\n* Lake Hopatcong, New Jersey – Extending one of Freedom’s fastest-growing\nfranchise clubs to serve boaters across the tri-state area.\n* Hutchinson Island, Savannah, GA – Bringing the Freedom experience to\ndowntown Savannah and its vibrant riverfront boating community.\nAs part of the Brunswick extensive marine ecosystem, Freedom Boat Club\nbenefits from Brunswick’s industry-leading innovation, products, service,\nand support, while being an important source of engine, boat, and P&A demand.\n\n“This trajectory reflects the growing appeal of flexible ways to enjoy life\non the water,” said Cohn. “We’re scaling a model that expands access,\nintroduces more people to boating, and positions Freedom Boat Club as an\nimportant driver of the industry’s long-term growth.”\n\nAbout Freedom Boat Club \n\nFounded in 1989, Freedom Boat Club, a business of Brunswick Corporation (NYSE:\nBC), is the world’s largest boat club, offering a hassle-free boating\nexperience at more than 450 locations across 35 U.S. states, Canada, Europe,\nAustralia, New Zealand and the United Arab Emirates. Members enjoy unlimited\naccess to a wide variety of well-maintained boats and the benefit of premium\ndockside service. With an innovative membership model, Freedom Boat Club\nprovides boaters of all levels the freedom to explore the water, experience\nadventure, and enjoy the boating lifestyle. For more information,\nvisit freedomboatclub.com or learn more about franchise opportunities\nat www.FreedomBoatClubFranchise.com. \n\nAbout Brunswick Corporation:\n\nBrunswick Corporation (NYSE: BC) is a global leader in marine recreation,\ndelivering innovation that transforms experiences on the water and beyond. Its\ntechnology-driven solutions are informed by deep consumer insights and guided\nby the belief that “Next Never Rests™.” Brunswick is home to more than\n60 industry-leading brands across marine propulsion (including Mercury\nMarine), parts and accessories (including Attwood), and marine electronics\n(including Simrad and Lowrance), as well as boat brands including Boston\nWhaler, Sea Ray, Bayliner, Lund, and Harris. Headquartered in Mettawa,\nIllinois, Brunswick has approximately 14,500 employees operating in 26\ncountries. Learn more at Brunswick.com.\n\nAttachment\n*     Freedom Boat Club's 450th Location at Liberty Landing\n(https://ml.globenewswire.com/Resource/Download/cdd08577-9145-4d25-8f1a-9e159437046a)\nLee\nGordon —\nChief Communications Officer\nM: (904) 860-8848 | O: (847) 735-4003\n\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/6258835a-deeb-4556-92e6-214c519b0148)\nFreedom Boat Club's 450th Location at Liberty Landing \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/cdd08577-9145-4d25-8f1a-9e159437046a/en)\nFreedom Boat Club's 450th location at Liberty Landing Marina in Jersey City,\nNJ, offers members stunning views of the Statue of Liberty and the Manhattan\nskyline.\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX9fl0G6","title":"Freedom Boat Club Marks 450th Global Location, Highlighting Continued Expansion and International Growth","author":"Globe Newswire","ticker":"BC","created":"2026-06-23T10:24:12.101Z","tickers":["BC"],"exchange":"NYSE","article_body":"Venice, Fla., June 23, 2026 (GLOBE NEWSWIRE) -- Freedom Boat Club\n(https://www.freedomboatclub.com/), the world’s largest boat club and a\nbusiness of Brunswick Corporation (https://www.brunswick.com/) (NYSE: BC),\ntoday announced the opening of its 450th global location, a significant\nmilestone that reflects rapid, sustained growth and the increasing demand for\nflexible, accessible boating experiences. Freedom’s location footprint is\nnow more than two and half times what it was when acquired by Brunswick in\n2019 and now includes locations across 35 U.S. states, Canada, Europe,\nAustralia, New Zealand and the United Arab Emirates.\n\nLiberty Landing Marina in Jersey City, New Jersey, overlooking the Statue of\nLiberty and the Manhattan skyline, is the company’s 450th location,\nsymbolizing Freedom’s continued expansion in premier boating markets. The\nLiberty Landing location is owned by Freedom franchisees Bev and Tom Rosella.\n\n“This milestone is a direct result of disciplined execution, a\ndifferentiated model and the enduring appeal of the boating lifestyle,” said\nCecil Cohn, Freedom Boat Club president. “We’ve scaled with purpose by\nexpanding into high-demand markets, strengthening the member experience, and\nbuilding a global network united by a shared mission to get more people on the\nwater.”\n\nThe 450-location milestone comes amid continued domestic and international\nexpansion, including several new and recently announced clubs:\n* Liberty Landing Marina (Jersey City, NJ) – The symbolic 450th location,\noffering unmatched access to New York Harbor.\n* Sète, France (a new FBC of Cap d’Agde location) & Gruissan France –\nExpanding and strengthening Freedom’s leading presence along the scenic\nMediterranean coast of Southern France.\n* Cleveland Harbor Marina – Bringing Freedom’s flagship membership\nexperience to one of the Great Lakes’ most iconic waterfront destinations.\n* Lake Hopatcong, New Jersey – Extending one of Freedom’s fastest-growing\nfranchise clubs to serve boaters across the tri-state area.\n* Hutchinson Island, Savannah, GA – Bringing the Freedom experience to\ndowntown Savannah and its vibrant riverfront boating community.\nAs part of the Brunswick extensive marine ecosystem, Freedom Boat Club\nbenefits from Brunswick’s industry-leading innovation, products, service,\nand support, while being an important source of engine, boat, and P&A demand.\n\n“This trajectory reflects the growing appeal of flexible ways to enjoy life\non the water,” said Cohn. “We’re scaling a model that expands access,\nintroduces more people to boating, and positions Freedom Boat Club as an\nimportant driver of the industry’s long-term growth.”\n\nAbout Freedom Boat Club \n\nFounded in 1989, Freedom Boat Club, a business of Brunswick Corporation (NYSE:\nBC), is the world’s largest boat club, offering a hassle-free boating\nexperience at more than 450 locations across 35 U.S. states, Canada, Europe,\nAustralia, New Zealand and the United Arab Emirates. Members enjoy unlimited\naccess to a wide variety of well-maintained boats and the benefit of premium\ndockside service. With an innovative membership model, Freedom Boat Club\nprovides boaters of all levels the freedom to explore the water, experience\nadventure, and enjoy the boating lifestyle. For more information,\nvisit freedomboatclub.com or learn more about franchise opportunities\nat www.FreedomBoatClubFranchise.com. \n\nAbout Brunswick Corporation:\n\nBrunswick Corporation (NYSE: BC) is a global leader in marine recreation,\ndelivering innovation that transforms experiences on the water and beyond. Its\ntechnology-driven solutions are informed by deep consumer insights and guided\nby the belief that “Next Never Rests™.” Brunswick is home to more than\n60 industry-leading brands across marine propulsion (including Mercury\nMarine), parts and accessories (including Attwood), and marine electronics\n(including Simrad and Lowrance), as well as boat brands including Boston\nWhaler, Sea Ray, Bayliner, Lund, and Harris. Headquartered in Mettawa,\nIllinois, Brunswick has approximately 14,500 employees operating in 26\ncountries. Learn more at Brunswick.com.\n\nAttachment\n*     Freedom Boat Club's 450th Location at Liberty Landing\n(https://ml.globenewswire.com/Resource/Download/cdd08577-9145-4d25-8f1a-9e159437046a)\nLee\nGordon —\nChief Communications Officer\nM: (904) 860-8848 | O: (847) 735-4003\n\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/6258835a-deeb-4556-92e6-214c519b0148)\nFreedom Boat Club's 450th Location at Liberty Landing \n(https://www.globenewswire.com/NewsRoom/AttachmentNg/cdd08577-9145-4d25-8f1a-9e159437046a/en)\nFreedom Boat Club's 450th location at Liberty Landing Marina in Jersey City,\nNJ, offers members stunning views of the Statue of Liberty and the Manhattan\nskyline.\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-06-23T10:24:12.159070065Z","server_sent_at_ms":1782210252159},"received_at":"2026-06-23T10:24:12.210Z","source_url":null},"analysis":{"id":"59892","press_release_id":"70500","analysis_json":{"industry":{"label":"Leisure Products","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Brunswick subsidiary Freedom Boat Club opened its 450th global location at Liberty Landing Marina in Jersey City, NJ, marking a significant expansion milestone.\n\nThe company’s footprint has grown more than two and a half times since Brunswick acquired it in 2019, now spanning 35 U.S. states and international markets including Canada, Europe, and Australia.\n\nRecent expansion includes new clubs in France, Cleveland, and Savannah, positioning Freedom as a key driver of demand within Brunswick's broader marine ecosystem.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Subsidiary growth milestone highlights sustained demand in Brunswick's boat club business."},"keyFigures":{"customDimensions":{"brand_count":60,"employee_count":14500,"location_count":450,"us_states_coverage":35,"operations_countries":26,"footprint_growth_multiplier":"2.5 times"}},"quotedText":"This milestone is a direct result of disciplined execution, a differentiated model and the enduring appeal of the boating lifestyle","namedEntities":{"people":[{"name":"Cecil Cohn","role":"President of Freedom Boat Club"},{"name":"Bev Rosella","role":"Franchisee"},{"name":"Tom Rosella","role":"Franchisee"},{"name":"Lee Gordon","role":"Chief Communications Officer"}],"products":["Mercury Marine","Attwood","Simrad","Lowrance","Boston Whaler","Sea Ray","Bayliner","Lund","Harris"],"companies":[{"name":"Freedom Boat Club","relationship":"subsidiary"},{"name":"Brunswick Corporation","ticker":"BC"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Routine expansion milestone for a subsidiary indicating sustained demand, but lacks specific financial impact or strategic materiality to move the parent company's stock."},"tickerRelevance":{"others":[],"primary":"BC"},"globalImportance":25,"audienceRelevance":25,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"mid-cap","eventGravity":"subsidiary-milestone","sectorWeight":"consumer-discretionary"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Brunswick subsidiary Freedom Boat Club opened its 450th global location at Liberty Landing Marina in Jersey City, NJ, marking a significant expansion milestone.\n\nThe company’s footprint has grown more than two and a half times since Brunswick acquired it in 2019, now spanning 35 U.S. states and international markets including Canada, Europe, and Australia.\n\nRecent expansion includes new clubs in France, Cleveland, and Savannah, positioning Freedom as a key driver of demand within Brunswick's broader marine ecosystem.","key_figures":{"customDimensions":{"brand_count":60,"employee_count":14500,"location_count":450,"us_states_coverage":35,"operations_countries":26,"footprint_growth_multiplier":"2.5 times"}},"named_entities":{"people":[{"name":"Cecil Cohn","role":"President of Freedom Boat Club"},{"name":"Bev Rosella","role":"Franchisee"},{"name":"Tom Rosella","role":"Franchisee"},{"name":"Lee Gordon","role":"Chief Communications Officer"}],"products":["Mercury Marine","Attwood","Simrad","Lowrance","Boston Whaler","Sea Ray","Bayliner","Lund","Harris"],"companies":[{"name":"Freedom Boat Club","relationship":"subsidiary"},{"name":"Brunswick Corporation","ticker":"BC"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-23T10:26:10.349Z","global_importance":25,"audience_relevance":25,"importance_components":{"tickerTier":"mid-cap","eventGravity":"subsidiary-milestone","sectorWeight":"consumer-discretionary"}},"durationMs":118124,"modelName":"george-droid-qwen-72b"}}