{"success":true,"data":{"pressRelease":{"id":"7252","rtpr_id":"nBw5hx7Ba","ticker":"TTGT","exchange":"NASDAQ","all_tickers":["TTGT"],"title":"Informa TechTarget to Present Customer Success Stories and AI Buyer Journey Solutions At Forrester’s B2B Summit North America 2026","author":"Business Wire","published_at":"2026-04-23T16:12:00.075Z","article_body":"Informa TechTarget to Present Customer Success Stories and AI Buyer Journey\nSolutions At Forrester’s B2B Summit North America 2026\n\nB2B technology leaders Iron Mountain and Tanium to showcase powerful GTM\ntransformations supported by partnership with Informa TechTarget\n\nInforma TechTarget (Nasdaq: TTGT), an indispensable partner for GTM success in\nthe B2B Technology sector, today announced its plans for this year’s\nForrester B2B Summit North America, which will take place April 26-29 at the\nPhoenix Convention Center in Phoenix, Arizona. As a Platinum sponsor of the\nsummit, Informa TechTarget will have a significant presence throughout the\nevent, showcasing its expertise in driving go-to-market (GTM) success for B2B\nmarketers and solution sellers, as they address common challenges including\nthe need for tighter marketing-sales alignment, expanding campaigns to engage\nnew customer profiles and buying groups, and the increasingly self-directed,\nAI-guided buyer’s journey.\n\n“B2B Marketing is at an inflection point. As a B2B tech marketer for 20\nyears, I can confidently say there has never been a more important time for\nmarketers to connect brand, content, intent, and demand across the entire\ngo-to-market lifecycle, from product strategy to marketing to sales,” said\nStaci M. Gullotta, Chief Marketing Officer of Informa TechTarget, who will\nspeak at the event. “That’s why I’m so excited to represent Informa\nTechTarget at this year’s GTM-focused Forrester B2B Summit. With our unique\ncombination of market intelligence, proprietary audiences, exclusive intent\ndata, and brand-to-demand marketing solutions, Informa TechTarget is truly\nmade for this moment. We partner with our customers to support them at any\npoint of their GTM journey, leading with data-driven insights to improve\nstrategies, bolster brand trust and authority, drive targeted engagement, and\nmaximize pipeline and revenue.”\n\nInforma TechTarget’s presence at Forrester’s B2B Summit North America 2026\nwill include informative sessions with actionable takeaways, offsite events\nand activations with partners, and a booth in the B2B Summit Marketplace.\n\nInforma TechTarget’s B2B Summit Sessions\n\n\n * If AI Picks the Winners, How Do You Get Chosen? (Monday, April 27, 2:50-3:00\nPM): As AI search increases among buyers, companies need to understand—and\naccount for—how their brands and content and being perceived by LLMs and AI\nanswer engines. In this Spotlight Session, Informa TechTarget’s Travis\nGonzalez will outline transformative strategies and solutions to align B2B\ncontent with AI systems and ensure brand discoverability, authority and trust\nin the zero-click buyer journey.\n\n * Transforming Cybersecurity Marketing, with Tanium (Monday, April 27, 4:30-5:00\nPM): In conversation with Informa TechTarget’s Annie Matthews, Katrina Ross,\nsenior integrated marketing director at cybersecurity leader Tanium, will\noutline how Tanium better aligned its internal teams to enhance marketing\nresults, and used precision data and integrated marketing tactics to drive\nmeaningful revenue pipeline growth.\n\n * From Records to Revenue, with Iron Mountain (Tuesday, April 28, 12:15-12:45\nPM): In this session, Gullotta will interview Mark Wiragh, North American\nenterprise marketing director, about the company’s GTM transformation story.\nHe’ll discuss how Iron Mountain, a long time leader in physical records\nmanagement, has evolved and expanded its GTM strategy to include new customers\nin the digital records marketplace.\n\nNetworking and Engagement Opportunities\n\n\n * Your Indispensable Partner for B2B Go-to-Market Success (Marketplace Booth\n#300, April 26-29): Attendees are invited to learn about Informa\nTechTarget’s comprehensive range of solutions and services spanning the full\nGTM journey, including: AI brand and content strategy, world-class Demand\n& ABM, trusted B2B tech and vertical audience brands, industry-leading\nproprietary buyer intent data, and the company’s award-winning, full-scope\ncontent creation studio. To learn more or to schedule a time to engage with\nInforma TechTarget directly at Forrester B2B Summit, \nclick here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fevents.informatechtarget.com%2Finformatechtargetatforrester%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=click+here&index=1&md5=6a03b6ccc3280df51480b1673227b49b)\n\n.\n\n * Explore the Cosmos: Party at the Planetarium with Informa TechTarget and\nNetLine (Monday, April 27, 7:00 PM - 9:00 PM): Summit attendees are invited to\nthe nearby Arizona Science Center to shift their perspectives with an\nimmersive planetarium experience featuring hands-on activations, live\nillusions, and opportunities to connect with other attendees.\n\n * Demandbase BaseLounge @ Blanco Cocina + Cantina: Informa TechTarget will once\nagain be partnering with Demandbase at B2B Summit as a sponsor of BaseLounge,\nwhere we will be meeting with mutual customers for strategic, focused\nconversations on how to generate more pipeline and revenue from your GTM\ninvestments with Demandbase + Informa TechTarget. To learn more about this\nstrategic partnership, visit \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.informatechtarget.com%2Fdemandbase%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=here&index=2&md5=ec28a9be86ce3582162f467b1df413eb)\n\n.\n\n“Forrester’s B2B Summit North America is the premier event for B2B\nstrategy, marketing, and sales leaders, and we’re excited to have a\nprominent presence at this year’s event,” said Steve Niemiec, Chief\nRevenue Officer of Informa TechTarget. “This event is a unique opportunity\nto showcase the incredible work of our customer partners, Iron Mountain and\nTanium, and to demonstrate how Informa TechTarget is helping businesses\nnavigate the complexities of AI-driven buyer journeys. We look forward to\nsharing the stage with these industry leaders and engaging with attendees\nthroughout the summit.”\n\nFor more information about Informa TechTarget—including its targeted network\nof B2B tech and industry media; comprehensive suite of brand, demand and\ncontent solutions; and unique proprietary buyer intent data—visit\ninformatechtarget.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Finformatechtarget.com%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=informatechtarget.com&index=3&md5=90a55e37d1415de217d14f3e77649357)\n.\n\nAbout Informa TechTarget\n\nInforma TechTarget informs, influences and connects the world’s technology\nbuyers and sellers, helping accelerate growth from R&D to ROI. With a vast\nreach of over 220 highly targeted digital properties and over 50 million\npermissioned first-party audience members, Informa TechTarget has a unique\nunderstanding of and insight into the technology market. Underpinned by those\naudiences and their intent data, we offer expert-led, data-driven, and\ndigitally enabled services that deliver significant impact and measurable\noutcomes to our clients.\n\nInforma TechTarget is headquartered in Boston, MA and has offices in 19 global\nlocations. For more information, visit informatechtarget.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.informatechtarget.com%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=informatechtarget.com&index=4&md5=d05b3ba7e2876ca2738464c25bf8017d)\nand follow us on LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=LinkedIn&index=5&md5=0af80c5db6b244820ae5a2c282adf092)\n.\n\n© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All\ntrademarks are the property of their respective owners.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260423389326/en/\n(https://www.businesswire.com/news/home/20260423389326/en/)\n\nMedia Contact:\n\nTheresa Tepper\n\nPR Director\n\nInforma TechTarget\n\ntheresa.tepper@informatechtarget.com\n(mailto:theresa.tepper@informatechtarget.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw5hx7Ba","title":"Informa TechTarget to Present Customer Success Stories and AI Buyer Journey Solutions At Forrester’s B2B Summit North America 2026","author":"Business Wire","ticker":"TTGT","created":"2026-04-23T16:12:00.075Z","tickers":["TTGT"],"exchange":"NASDAQ","article_body":"Informa TechTarget to Present Customer Success Stories and AI Buyer Journey\nSolutions At Forrester’s B2B Summit North America 2026\n\nB2B technology leaders Iron Mountain and Tanium to showcase powerful GTM\ntransformations supported by partnership with Informa TechTarget\n\nInforma TechTarget (Nasdaq: TTGT), an indispensable partner for GTM success in\nthe B2B Technology sector, today announced its plans for this year’s\nForrester B2B Summit North America, which will take place April 26-29 at the\nPhoenix Convention Center in Phoenix, Arizona. As a Platinum sponsor of the\nsummit, Informa TechTarget will have a significant presence throughout the\nevent, showcasing its expertise in driving go-to-market (GTM) success for B2B\nmarketers and solution sellers, as they address common challenges including\nthe need for tighter marketing-sales alignment, expanding campaigns to engage\nnew customer profiles and buying groups, and the increasingly self-directed,\nAI-guided buyer’s journey.\n\n“B2B Marketing is at an inflection point. As a B2B tech marketer for 20\nyears, I can confidently say there has never been a more important time for\nmarketers to connect brand, content, intent, and demand across the entire\ngo-to-market lifecycle, from product strategy to marketing to sales,” said\nStaci M. Gullotta, Chief Marketing Officer of Informa TechTarget, who will\nspeak at the event. “That’s why I’m so excited to represent Informa\nTechTarget at this year’s GTM-focused Forrester B2B Summit. With our unique\ncombination of market intelligence, proprietary audiences, exclusive intent\ndata, and brand-to-demand marketing solutions, Informa TechTarget is truly\nmade for this moment. We partner with our customers to support them at any\npoint of their GTM journey, leading with data-driven insights to improve\nstrategies, bolster brand trust and authority, drive targeted engagement, and\nmaximize pipeline and revenue.”\n\nInforma TechTarget’s presence at Forrester’s B2B Summit North America 2026\nwill include informative sessions with actionable takeaways, offsite events\nand activations with partners, and a booth in the B2B Summit Marketplace.\n\nInforma TechTarget’s B2B Summit Sessions\n\n\n * If AI Picks the Winners, How Do You Get Chosen? (Monday, April 27, 2:50-3:00\nPM): As AI search increases among buyers, companies need to understand—and\naccount for—how their brands and content and being perceived by LLMs and AI\nanswer engines. In this Spotlight Session, Informa TechTarget’s Travis\nGonzalez will outline transformative strategies and solutions to align B2B\ncontent with AI systems and ensure brand discoverability, authority and trust\nin the zero-click buyer journey.\n\n * Transforming Cybersecurity Marketing, with Tanium (Monday, April 27, 4:30-5:00\nPM): In conversation with Informa TechTarget’s Annie Matthews, Katrina Ross,\nsenior integrated marketing director at cybersecurity leader Tanium, will\noutline how Tanium better aligned its internal teams to enhance marketing\nresults, and used precision data and integrated marketing tactics to drive\nmeaningful revenue pipeline growth.\n\n * From Records to Revenue, with Iron Mountain (Tuesday, April 28, 12:15-12:45\nPM): In this session, Gullotta will interview Mark Wiragh, North American\nenterprise marketing director, about the company’s GTM transformation story.\nHe’ll discuss how Iron Mountain, a long time leader in physical records\nmanagement, has evolved and expanded its GTM strategy to include new customers\nin the digital records marketplace.\n\nNetworking and Engagement Opportunities\n\n\n * Your Indispensable Partner for B2B Go-to-Market Success (Marketplace Booth\n#300, April 26-29): Attendees are invited to learn about Informa\nTechTarget’s comprehensive range of solutions and services spanning the full\nGTM journey, including: AI brand and content strategy, world-class Demand\n& ABM, trusted B2B tech and vertical audience brands, industry-leading\nproprietary buyer intent data, and the company’s award-winning, full-scope\ncontent creation studio. To learn more or to schedule a time to engage with\nInforma TechTarget directly at Forrester B2B Summit, \nclick here\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fevents.informatechtarget.com%2Finformatechtargetatforrester%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=click+here&index=1&md5=6a03b6ccc3280df51480b1673227b49b)\n\n.\n\n * Explore the Cosmos: Party at the Planetarium with Informa TechTarget and\nNetLine (Monday, April 27, 7:00 PM - 9:00 PM): Summit attendees are invited to\nthe nearby Arizona Science Center to shift their perspectives with an\nimmersive planetarium experience featuring hands-on activations, live\nillusions, and opportunities to connect with other attendees.\n\n * Demandbase BaseLounge @ Blanco Cocina + Cantina: Informa TechTarget will once\nagain be partnering with Demandbase at B2B Summit as a sponsor of BaseLounge,\nwhere we will be meeting with mutual customers for strategic, focused\nconversations on how to generate more pipeline and revenue from your GTM\ninvestments with Demandbase + Informa TechTarget. To learn more about this\nstrategic partnership, visit \nhere\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.informatechtarget.com%2Fdemandbase%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=here&index=2&md5=ec28a9be86ce3582162f467b1df413eb)\n\n.\n\n“Forrester’s B2B Summit North America is the premier event for B2B\nstrategy, marketing, and sales leaders, and we’re excited to have a\nprominent presence at this year’s event,” said Steve Niemiec, Chief\nRevenue Officer of Informa TechTarget. “This event is a unique opportunity\nto showcase the incredible work of our customer partners, Iron Mountain and\nTanium, and to demonstrate how Informa TechTarget is helping businesses\nnavigate the complexities of AI-driven buyer journeys. We look forward to\nsharing the stage with these industry leaders and engaging with attendees\nthroughout the summit.”\n\nFor more information about Informa TechTarget—including its targeted network\nof B2B tech and industry media; comprehensive suite of brand, demand and\ncontent solutions; and unique proprietary buyer intent data—visit\ninformatechtarget.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Finformatechtarget.com%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=informatechtarget.com&index=3&md5=90a55e37d1415de217d14f3e77649357)\n.\n\nAbout Informa TechTarget\n\nInforma TechTarget informs, influences and connects the world’s technology\nbuyers and sellers, helping accelerate growth from R&D to ROI. With a vast\nreach of over 220 highly targeted digital properties and over 50 million\npermissioned first-party audience members, Informa TechTarget has a unique\nunderstanding of and insight into the technology market. Underpinned by those\naudiences and their intent data, we offer expert-led, data-driven, and\ndigitally enabled services that deliver significant impact and measurable\noutcomes to our clients.\n\nInforma TechTarget is headquartered in Boston, MA and has offices in 19 global\nlocations. For more information, visit informatechtarget.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.informatechtarget.com%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=informatechtarget.com&index=4&md5=d05b3ba7e2876ca2738464c25bf8017d)\nand follow us on LinkedIn\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&esheet=54521589&newsitemid=20260423389326&lan=en-US&anchor=LinkedIn&index=5&md5=0af80c5db6b244820ae5a2c282adf092)\n.\n\n© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All\ntrademarks are the property of their respective owners.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260423389326/en/\n(https://www.businesswire.com/news/home/20260423389326/en/)\n\nMedia Contact:\n\nTheresa Tepper\n\nPR Director\n\nInforma TechTarget\n\ntheresa.tepper@informatechtarget.com\n(mailto:theresa.tepper@informatechtarget.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-04-23T16:12:00.13296278Z","server_sent_at_ms":1776960720132},"received_at":"2026-04-23T16:12:00.193Z","source_url":"https://www.businesswire.com/news/home/20260423389326/en/"},"analysis":{"id":"5440","press_release_id":"7252","analysis_json":{"industry":{"label":"Software & Services","sector":"Information Technology"},"redFlags":[],"eventType":"other","narrative":"Informa TechTarget will participate as a Platinum sponsor at Forrester’s B2B Summit North America 2026 in Phoenix, showcasing customer success stories with Iron Mountain and Tanium.\n\nCompany executives, including CMO Staci Gullotta and CRO Steve Niemiec, will lead sessions on navigating AI-driven buyer journeys and aligning marketing and sales teams.\n\nThe event will feature networking opportunities and a booth demonstrating Informa TechTarget’s intent data and marketing solutions, alongside partners Demandbase and NetLine.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Low impact conference update."},"keyFigures":{"customDimensions":{"audience_members":"50 million","global_locations":19,"digital_properties":220}},"quotedText":"B2B Marketing is at an inflection point.","namedEntities":{"people":[{"name":"Staci M. 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