{"success":true,"data":{"pressRelease":{"id":"73052","rtpr_id":"nGNX7yC4zF","ticker":"TRU","exchange":"NYSE","all_tickers":["TRU"],"title":"TransUnion Report Maps How Mortgage Rate Changes Could Reshape Local Housing Markets","author":"Globe Newswire","published_at":"2026-06-25T11:33:00.096Z","article_body":"CHICAGO, June 25, 2026 (GLOBE NEWSWIRE) -- Real estate professionals face an\nincreasingly challenging environment, hindered by prolonged housing inventory\nstagnation and persistent economic uncertainty. As speculation grows around\npotential mortgage rate cuts or increases, a new report from TransUnion (NYSE:\nTRU) provides actionable insights to help agents plan for either scenario.\n\nThe report predicts changes in the number of mortgage-ready renters across\nmetropolitan statistical areas (MSAs), based on a 25 basis-point increase or\ndecrease from a 6.5% mortgage interest rate. It maps the impact across four\ncategories:\n* Rate-Cut Winners — MSAs expected to see the most growth from a rate\ndecrease and the smallest decline from a rate increase (includes Muncie,\nIndiana and Decatur, Illinois)\n\n\n* Rate Hike Soft Markets — MSAs projected to experience the most losses from\na rate increase and the least growth from a rate decrease (includes\nSpringfield, Ohio and Warner-Robins, Georgia)\n\n\n* Rate Sensitive Markets — MSAs with above average growth for rate decreases\nand above average loss for rate increases (includes Waterloo-Cedar Falls, Iowa\nand Battle Creek, Michigan)\n\n\n* Rate Resilient Markets — MSAs with below average growth for a rate\ndecrease and below average loss for a rate increase (includes San\nFrancisco-Oakland-Fremont, California and Honolulu, Hawaii)\nMajor cities, like New York, Los Angeles and Chicago fit squarely into the\nRate Resilient Markets category. Large urban areas have greater variability of\nincomes and housing prices that make them less sensitive to interest rate\nchanges for home buying activity.\n\nThe research defines mortgage-ready renters as those that meet key criteria to\nqualify for a mortgage on a $300,000 home. It estimates the size of this\npotential first-time homebuyer segment across MSAs nationwide. The full\nfindings are available in the TransUnion Real Estate Perspectives Report\n(https://www.globenewswire.com/Tracker?data=oyYYBmdnsOHX0_1ekXt27qt5XHN3ZE4Tatb7Dhl1foJixb1ezdrpNR2k7q8UEcFfxl6ZtEVw4kDeDlBkgL-8-JlM1v1dp4RNOO_49BX2b6ExlWeDVKIIq-Hearj9Hyq8CI0ToeWl8vP_dUuQjFnI_088z5DusjT7SLyzQ-fCIst0Cq989TyabaW_cNqHuLHVY3nZSpIGTtGvBGCc4V9O4-fEJlp8-5cyqfrAc0aTcs2pCYLh-egHmTsAd_pSLCTJHPxLAcPTnpzeC8Oro57kwR5kdhpsB8UtNWe5XHuJc6hGR3vYTK30DRvJPc1X29wm2DOs3oMDn_zWwBgWhyfecior8C3JIh-Vjm0hG0azpPLDchDHxi34fGrylVaShjgH).\n\n“Real estate professionals work extraordinarily hard to serve their clients\nand build business,” said Melanie Zimmerman, President of TransUnion Risk\nand Alternative Data Solutions, Inc.(1) “TransUnion provides the tools and\nintelligence to help them work smarter and get ahead of the market, rather\nthan reacting to it.”\n\nPreparing to meet demand \nEven if mortgage rates decrease, tight housing inventory will continue to\nconstrain the market, making it difficult for buyers to secure homes. The\nreport highlights the need for real estate professionals to strengthen supply\nbefore demand surges.\n\nAs more mortgage-ready renters enter the market, some property managers may\nchoose to sell rental properties instead of finding new tenants. Real estate\nprofessionals can use TransUnion’s TruLookup for Real Estate—a\nmobile-first app that generates property owner name and contact\ninformation—to identify rental property owners and engage them about\npotential sale opportunities. The solution also provides fraud prevention,\nsafety checks and broader prospecting enablement.\n\n“These findings help real estate professionals focus their prospecting\nefforts,” added Zimmerman. “Markets with more mortgage-ready renters may\nalso see more property managers who consider selling those properties rather\nthan continue renting.”  \n\nRead the full TransUnion Real Estate Perspectives Report here\n(https://www.globenewswire.com/Tracker?data=-ANB8VuSC-G_Kk8At0Z9P9IMfTK-Q7jFdlkcqOZj7w1oOeDjZq_3Z7PcYu8ZomyXD-Cd0fbi4JsyF0cEKJ1X0Wsw5O0AztfRmB4X4GyyMhgyMOOh_b14Pho9zwpUkJoH-ePo0Wrs_T4L59p5811yJwkN_ONLa4QybDadZsRrhwfZty9Y80grxdwsBJnrAx13oCs8vP2h6y2DToW6seNt1Gtg1BcOQAB_FlOiP4PRvRvJIEddDTZ4PE0NOkwVuQefeqCaybxOdF_HcXbeW8YY46Vny7e1GLK1upErr25ozUJ-Ax3jQ1slJao0hhp4qpQ1XvVZJt2Ggxpa0_wnF5FLzw==).\n\nClick here\n(https://www.globenewswire.com/Tracker?data=-ANB8VuSC-G_Kk8At0Z9P99Y8OboNdeTL5pwViKhByw81iDmJ-OHERVWc8PhXB1fJwHVjXy_-cnFKhhfoyNso-h3dhbZ4TzTyJvtobcS1aA458EuD9HQSXfhdsZiBFpiQLkVb_m-151LmolMi55YOOaASXv522goJiUTh0UbrNJ5IIGiAqcLgY4hbE22golkDkM_uHN8ZdiDjYCSR9OuNIptIK81YijOW9gGCVjsmsErYKoPaTtVVLADVEbei4LVnf202iawICxvWMHoMe5E6LoeElubZWfU0tXKXJ2YY6Athj6ZV5lTqDoLjlyHpc52s_W4lBBv9tsl7J4jiKEiFQ==)\nto learn more about how to use TruLookup for Real Estate and drive more\nefficient, effective prospecting.\n1. TransUnion Risk and Alternative Data Solutions, Inc. (TRADS), is a\nTransUnion (NYSE: TRU) company. TRADS is not a credit reporting agency.\nTruLookup for Real Estate is provided by TRADS and is not a Consumer Report as\ndefined in the Fair Credit Reporting Act.\nAbout TransUnion (NYSE: TRU) \nTransUnion is a global information and insights company with over 13,000\nassociates operating in more than 30 countries. We make trust possible by\nensuring each person is reliably represented in the marketplace. We do this\nwith a Tru™ picture of each person: an actionable view of consumers,\nstewarded with care. Through our acquisitions and technology investments we\nhave developed innovative solutions that extend beyond our strong foundation\nin core credit into areas such as marketing, fraud, risk and advanced\nanalytics. As a result, consumers and businesses can transact with confidence\nand achieve great things. We call this Information for Good(®) — and it\nleads to economic opportunity, great experiences and personal empowerment for\nmillions of people around the world. http://www.transunion.com/business\n\n Contact    Dave Blumberg TransUnion       \n                                           \n E-mail     david.blumberg@transunion.com  \n                                           \n Telephone  312-972-6646                   \n                                           \n\n\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/8cc0f5ef-8284-496b-8554-d00cc2d898ea)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX7yC4zF","title":"TransUnion Report Maps How Mortgage Rate Changes Could Reshape Local Housing Markets","author":"Globe Newswire","ticker":"TRU","created":"2026-06-25T11:33:00.096Z","tickers":["TRU"],"exchange":"NYSE","article_body":"CHICAGO, June 25, 2026 (GLOBE NEWSWIRE) -- Real estate professionals face an\nincreasingly challenging environment, hindered by prolonged housing inventory\nstagnation and persistent economic uncertainty. As speculation grows around\npotential mortgage rate cuts or increases, a new report from TransUnion (NYSE:\nTRU) provides actionable insights to help agents plan for either scenario.\n\nThe report predicts changes in the number of mortgage-ready renters across\nmetropolitan statistical areas (MSAs), based on a 25 basis-point increase or\ndecrease from a 6.5% mortgage interest rate. It maps the impact across four\ncategories:\n* Rate-Cut Winners — MSAs expected to see the most growth from a rate\ndecrease and the smallest decline from a rate increase (includes Muncie,\nIndiana and Decatur, Illinois)\n\n\n* Rate Hike Soft Markets — MSAs projected to experience the most losses from\na rate increase and the least growth from a rate decrease (includes\nSpringfield, Ohio and Warner-Robins, Georgia)\n\n\n* Rate Sensitive Markets — MSAs with above average growth for rate decreases\nand above average loss for rate increases (includes Waterloo-Cedar Falls, Iowa\nand Battle Creek, Michigan)\n\n\n* Rate Resilient Markets — MSAs with below average growth for a rate\ndecrease and below average loss for a rate increase (includes San\nFrancisco-Oakland-Fremont, California and Honolulu, Hawaii)\nMajor cities, like New York, Los Angeles and Chicago fit squarely into the\nRate Resilient Markets category. Large urban areas have greater variability of\nincomes and housing prices that make them less sensitive to interest rate\nchanges for home buying activity.\n\nThe research defines mortgage-ready renters as those that meet key criteria to\nqualify for a mortgage on a $300,000 home. It estimates the size of this\npotential first-time homebuyer segment across MSAs nationwide. The full\nfindings are available in the TransUnion Real Estate Perspectives Report\n(https://www.globenewswire.com/Tracker?data=oyYYBmdnsOHX0_1ekXt27qt5XHN3ZE4Tatb7Dhl1foJixb1ezdrpNR2k7q8UEcFfxl6ZtEVw4kDeDlBkgL-8-JlM1v1dp4RNOO_49BX2b6ExlWeDVKIIq-Hearj9Hyq8CI0ToeWl8vP_dUuQjFnI_088z5DusjT7SLyzQ-fCIst0Cq989TyabaW_cNqHuLHVY3nZSpIGTtGvBGCc4V9O4-fEJlp8-5cyqfrAc0aTcs2pCYLh-egHmTsAd_pSLCTJHPxLAcPTnpzeC8Oro57kwR5kdhpsB8UtNWe5XHuJc6hGR3vYTK30DRvJPc1X29wm2DOs3oMDn_zWwBgWhyfecior8C3JIh-Vjm0hG0azpPLDchDHxi34fGrylVaShjgH).\n\n“Real estate professionals work extraordinarily hard to serve their clients\nand build business,” said Melanie Zimmerman, President of TransUnion Risk\nand Alternative Data Solutions, Inc.(1) “TransUnion provides the tools and\nintelligence to help them work smarter and get ahead of the market, rather\nthan reacting to it.”\n\nPreparing to meet demand \nEven if mortgage rates decrease, tight housing inventory will continue to\nconstrain the market, making it difficult for buyers to secure homes. The\nreport highlights the need for real estate professionals to strengthen supply\nbefore demand surges.\n\nAs more mortgage-ready renters enter the market, some property managers may\nchoose to sell rental properties instead of finding new tenants. Real estate\nprofessionals can use TransUnion’s TruLookup for Real Estate—a\nmobile-first app that generates property owner name and contact\ninformation—to identify rental property owners and engage them about\npotential sale opportunities. The solution also provides fraud prevention,\nsafety checks and broader prospecting enablement.\n\n“These findings help real estate professionals focus their prospecting\nefforts,” added Zimmerman. “Markets with more mortgage-ready renters may\nalso see more property managers who consider selling those properties rather\nthan continue renting.”  \n\nRead the full TransUnion Real Estate Perspectives Report here\n(https://www.globenewswire.com/Tracker?data=-ANB8VuSC-G_Kk8At0Z9P9IMfTK-Q7jFdlkcqOZj7w1oOeDjZq_3Z7PcYu8ZomyXD-Cd0fbi4JsyF0cEKJ1X0Wsw5O0AztfRmB4X4GyyMhgyMOOh_b14Pho9zwpUkJoH-ePo0Wrs_T4L59p5811yJwkN_ONLa4QybDadZsRrhwfZty9Y80grxdwsBJnrAx13oCs8vP2h6y2DToW6seNt1Gtg1BcOQAB_FlOiP4PRvRvJIEddDTZ4PE0NOkwVuQefeqCaybxOdF_HcXbeW8YY46Vny7e1GLK1upErr25ozUJ-Ax3jQ1slJao0hhp4qpQ1XvVZJt2Ggxpa0_wnF5FLzw==).\n\nClick here\n(https://www.globenewswire.com/Tracker?data=-ANB8VuSC-G_Kk8At0Z9P99Y8OboNdeTL5pwViKhByw81iDmJ-OHERVWc8PhXB1fJwHVjXy_-cnFKhhfoyNso-h3dhbZ4TzTyJvtobcS1aA458EuD9HQSXfhdsZiBFpiQLkVb_m-151LmolMi55YOOaASXv522goJiUTh0UbrNJ5IIGiAqcLgY4hbE22golkDkM_uHN8ZdiDjYCSR9OuNIptIK81YijOW9gGCVjsmsErYKoPaTtVVLADVEbei4LVnf202iawICxvWMHoMe5E6LoeElubZWfU0tXKXJ2YY6Athj6ZV5lTqDoLjlyHpc52s_W4lBBv9tsl7J4jiKEiFQ==)\nto learn more about how to use TruLookup for Real Estate and drive more\nefficient, effective prospecting.\n1. TransUnion Risk and Alternative Data Solutions, Inc. (TRADS), is a\nTransUnion (NYSE: TRU) company. TRADS is not a credit reporting agency.\nTruLookup for Real Estate is provided by TRADS and is not a Consumer Report as\ndefined in the Fair Credit Reporting Act.\nAbout TransUnion (NYSE: TRU) \nTransUnion is a global information and insights company with over 13,000\nassociates operating in more than 30 countries. We make trust possible by\nensuring each person is reliably represented in the marketplace. We do this\nwith a Tru™ picture of each person: an actionable view of consumers,\nstewarded with care. Through our acquisitions and technology investments we\nhave developed innovative solutions that extend beyond our strong foundation\nin core credit into areas such as marketing, fraud, risk and advanced\nanalytics. As a result, consumers and businesses can transact with confidence\nand achieve great things. We call this Information for Good(®) — and it\nleads to economic opportunity, great experiences and personal empowerment for\nmillions of people around the world. http://www.transunion.com/business\n\n Contact    Dave Blumberg TransUnion       \n                                           \n E-mail     david.blumberg@transunion.com  \n                                           \n Telephone  312-972-6646                   \n                                           \n\n\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/8cc0f5ef-8284-496b-8554-d00cc2d898ea)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-06-25T11:33:00.147914795Z","server_sent_at_ms":1782387180147},"received_at":"2026-06-25T11:33:00.198Z","source_url":"https://www.globenewswire.com/news-release/2026/06/25/3317444/0/en/TransUnion-Report-Maps-How-Mortgage-Rate-Changes-Could-Reshape-Local-Housing-Markets.html"},"analysis":{"id":"62421","press_release_id":"73052","analysis_json":{"industry":{"label":"IT Services","sector":"Information Technology"},"redFlags":[],"eventType":"other","narrative":"TransUnion released a report analyzing how potential 25 basis-point shifts in mortgage rates from a 6.5% baseline could reshape local housing markets, categorizing metropolitan areas into buckets ranging from rate-cut winners to resilient markets.\n\nThe study defines mortgage-ready renters based on qualifying for a $300,000 home and identifies major cities like New York and Los Angeles as resilient due to income diversity, while highlighting specific markets like Muncie and Springfield as vulnerable to rate hikes.\n\nThe company leverages the findings to promote its TruLookup for Real Estate tool, positioning it as a solution for agents to identify property owners in tight inventory markets.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":""},"keyFigures":null,"quotedText":"Real estate professionals work extraordinarily hard to serve their clients and build business","namedEntities":{"people":[{"name":"Melanie Zimmerman","role":"President of TransUnion Risk and Alternative Data Solutions, Inc."},{"name":"Dave Blumberg","role":"Contact"}],"products":["TruLookup for Real Estate"],"companies":[{"name":"TransUnion","ticker":"TRU"},{"name":"TransUnion Risk and Alternative Data Solutions, Inc.","relationship":"subsidiary"}],"dollarAmounts":[{"amount":"$300,000","context":"home price used to define mortgage-ready renters"}]},"materialImpact":{"score":1,"reasoning":"Publication of a market insights report regarding mortgage rate impacts. 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