{"success":true,"data":{"pressRelease":{"id":"76742","rtpr_id":"nPremD1wxa","ticker":"SURVY","exchange":"","all_tickers":["SURVY"],"title":"Dynata launches Dynata+ platform","author":"PR Newswire","published_at":"2026-06-30T13:00:18.471Z","article_body":"Dynata launches Dynata+ platform\nPR Newswire\n\nWESTPORT, Conn., June 30, 2026\n\nDynata+ delivers a faster, more flexible way to access and activate\nresearch-grade, first-party data by combining self-service simplicity and\ncontrol with trusted quality\n\nWESTPORT, Conn., June 30, 2026 /PRNewswire/ -- Dynata, the industry leader in\nproviding high-quality, first-party data to help businesses gain precise\ninsights, activate the right audiences, and confidently measure impact, today\nannounced the launch of Dynata+, a new platform that reimagines how users\naccess, purchase, and activate research-grade data.\n\nDynata+ represents a fundamental shift in Dynata's product delivery,\nintroducing a modern, self-service experience that makes it easier than ever\nfor clients to tap into the industry's highest-quality first-party data, with\nspeed and control.\n\nWith Dynata+, users can seamlessly assess feasibility, price, and launch\nprojects in real time. Dynata+ enables users to create an account and pay by\ncredit card or set up an enterprise account and start fielding in minutes.\n\nAt launch, the platform will offer two core products:\n* Dynata+ Sample - providing direct, on-demand access to global survey\nrespondents.\n* Dynata+ Brand Lift - measuring cross-channel campaign impact across digital,\nconnected TV, and linear TV.\nPowered by Dynata's fully permissioned global data asset, Dynata+ Sample gives\nusers access to respondents with rich behavioral, attitudinal, and demographic\nattributes across 82 countries. Built-in feasibility, transparent pricing, and\nreal-time project visibility allow clients to move from idea to execution in a\nsingle, streamlined workflow.\n\nDynata+ Brand Lift brings the same speed and usability to cross-channel\ncampaign measurement, enabling advertisers, agencies, and publishers to\nquickly launch studies and understand the impact of their media performance.\nUsing deterministic first-party data to identify ad exposure at the individual\nlevel, clients can monitor performance in real time and optimize campaigns\nwhile they are still in flight to maximize ROI.\n\nAdditional products and capabilities will be introduced throughout the second\nhalf of 2026 and beyond, as Dynata+ expands into a comprehensive destination\nfor data, insights, activation, and measurement.\n\n\"Innovation starts with the strength of our data,\" said Deirdre Thomas, Chief\nProduct Officer. \"Dynata+ is a new way for clients to access that\npower—bringing our industry-leading first-party data, products, and\ncapabilities into a single platform that is faster, more flexible, and easier\nto use. It's about putting control directly in our clients' hands while\nmaintaining the quality, transparency, and trust we are known for.\"\n\nWhile Dynata+ enables greater control and transparency, customers can continue\nto leverage managed services for more complex research needs, creating a\nseamless blend of self-serve efficiency and expert support. Managed project\nproposals are also accessible via the Dynata+ portal.\n\nTo learn more about Dynata+, visit\nhttps://www.dynata.com/platform-services/dynata-plus/. To get started, create\nan account by visiting plus.dynata.com.\n\nLogo - https://mma.prnewswire.com/media/2950505/Dynata_logo.jpg\n\nView original\ncontent:https://www.prnewswire.co.uk/news-releases/dynata-launches-dynata-platform-302814499.html\n\n\n\nmedia@dynata.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2950505/Dynata_logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPremD1wxa","title":"Dynata launches Dynata+ platform","author":"PR Newswire","ticker":"SURVY","created":"2026-06-30T13:00:18.471Z","tickers":["SURVY"],"exchange":"","article_body":"Dynata launches Dynata+ platform\nPR Newswire\n\nWESTPORT, Conn., June 30, 2026\n\nDynata+ delivers a faster, more flexible way to access and activate\nresearch-grade, first-party data by combining self-service simplicity and\ncontrol with trusted quality\n\nWESTPORT, Conn., June 30, 2026 /PRNewswire/ -- Dynata, the industry leader in\nproviding high-quality, first-party data to help businesses gain precise\ninsights, activate the right audiences, and confidently measure impact, today\nannounced the launch of Dynata+, a new platform that reimagines how users\naccess, purchase, and activate research-grade data.\n\nDynata+ represents a fundamental shift in Dynata's product delivery,\nintroducing a modern, self-service experience that makes it easier than ever\nfor clients to tap into the industry's highest-quality first-party data, with\nspeed and control.\n\nWith Dynata+, users can seamlessly assess feasibility, price, and launch\nprojects in real time. Dynata+ enables users to create an account and pay by\ncredit card or set up an enterprise account and start fielding in minutes.\n\nAt launch, the platform will offer two core products:\n* Dynata+ Sample - providing direct, on-demand access to global survey\nrespondents.\n* Dynata+ Brand Lift - measuring cross-channel campaign impact across digital,\nconnected TV, and linear TV.\nPowered by Dynata's fully permissioned global data asset, Dynata+ Sample gives\nusers access to respondents with rich behavioral, attitudinal, and demographic\nattributes across 82 countries. Built-in feasibility, transparent pricing, and\nreal-time project visibility allow clients to move from idea to execution in a\nsingle, streamlined workflow.\n\nDynata+ Brand Lift brings the same speed and usability to cross-channel\ncampaign measurement, enabling advertisers, agencies, and publishers to\nquickly launch studies and understand the impact of their media performance.\nUsing deterministic first-party data to identify ad exposure at the individual\nlevel, clients can monitor performance in real time and optimize campaigns\nwhile they are still in flight to maximize ROI.\n\nAdditional products and capabilities will be introduced throughout the second\nhalf of 2026 and beyond, as Dynata+ expands into a comprehensive destination\nfor data, insights, activation, and measurement.\n\n\"Innovation starts with the strength of our data,\" said Deirdre Thomas, Chief\nProduct Officer. \"Dynata+ is a new way for clients to access that\npower—bringing our industry-leading first-party data, products, and\ncapabilities into a single platform that is faster, more flexible, and easier\nto use. It's about putting control directly in our clients' hands while\nmaintaining the quality, transparency, and trust we are known for.\"\n\nWhile Dynata+ enables greater control and transparency, customers can continue\nto leverage managed services for more complex research needs, creating a\nseamless blend of self-serve efficiency and expert support. Managed project\nproposals are also accessible via the Dynata+ portal.\n\nTo learn more about Dynata+, visit\nhttps://www.dynata.com/platform-services/dynata-plus/. To get started, create\nan account by visiting plus.dynata.com.\n\nLogo - https://mma.prnewswire.com/media/2950505/Dynata_logo.jpg\n\nView original\ncontent:https://www.prnewswire.co.uk/news-releases/dynata-launches-dynata-platform-302814499.html\n\n\n\nmedia@dynata.com\n\nPhoto: \nhttps://mma.prnewswire.com/media/2950505/Dynata_logo.jpg\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-06-30T13:00:18.519312677Z","server_sent_at_ms":1782824418519},"received_at":"2026-06-30T13:00:18.569Z","source_url":null},"analysis":{"id":"66007","press_release_id":"76742","analysis_json":{"industry":{"label":"IT Services","sector":"Information Technology"},"redFlags":[],"eventType":"product_launch","narrative":"Dynata announced the launch of Dynata+, a new self-service platform designed to streamline client access to research-grade first-party data.\n\nThe platform debuts with two core products: Dynata+ Sample for on-demand global survey respondents and Dynata+ Brand Lift for cross-channel campaign measurement.\n\nAdditional capabilities are scheduled to rollout throughout the second half of 2026.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"New self-service platform modernizes data access for research clients."},"keyFigures":null,"quotedText":"Innovation starts with the strength of our data,\" said Deirdre Thomas, Chief Product Officer.","namedEntities":{"people":[{"name":"Deirdre Thomas","role":"Chief Product Officer"}],"products":["Dynata+","Dynata+ Sample","Dynata+ Brand Lift"],"companies":[{"name":"Dynata","ticker":"SURVY"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Launch of a new self-service platform represents a product delivery update, but lacks immediate financial quantification or binary event status to warrant a higher score."},"tickerRelevance":{"others":[],"primary":"SURVY"},"globalImportance":20,"audienceRelevance":15,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"micro/small","eventGravity":"product_launch","sectorWeight":"it_services"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Dynata announced the launch of Dynata+, a new self-service platform designed to streamline client access to research-grade first-party data.\n\nThe platform debuts with two core products: Dynata+ Sample for on-demand global survey respondents and Dynata+ Brand Lift for cross-channel campaign measurement.\n\nAdditional capabilities are scheduled to rollout throughout the second half of 2026.","key_figures":null,"named_entities":{"people":[{"name":"Deirdre Thomas","role":"Chief Product Officer"}],"products":["Dynata+","Dynata+ Sample","Dynata+ Brand Lift"],"companies":[{"name":"Dynata","ticker":"SURVY"}],"dollarAmounts":[]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-06-30T14:09:31.683Z","global_importance":20,"audience_relevance":15,"importance_components":{"tickerTier":"micro/small","eventGravity":"product_launch","sectorWeight":"it_services"}},"durationMs":79344,"modelName":"george-droid-qwen-72b"}}