{"success":true,"data":{"pressRelease":{"id":"82149","rtpr_id":"nGNX6hmM2S","ticker":"AMZE","exchange":"NYSE American","all_tickers":["AMZE"],"title":"Amaze Holdings Issues Shareholder Letter from Chief Executive Officer Aaron Day","author":"Globe Newswire","published_at":"2026-07-07T12:30:00.950Z","article_body":"NEWPORT BEACH, Calif., July 07, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc.\n(NYSE American: AMZE), the company building the operating system behind the\nnext generation of creator-led businesses, today issued the following letter\nto shareholders from Chief Executive Officer Aaron Day.\n\nDear Fellow Shareholders,\n\nThe second quarter of 2026 was a period of meaningful progress for Amaze. We\nlaunched new platforms, forged important partnerships, showed up in person\nwith our creators and brands, and continued building the infrastructure we\nbelieve will define the future of creator-led commerce. This letter is\nintended to give you a direct and candid view of what we accomplished, what we\nare building toward, and where we see the opportunity ahead.\n\nAmaze Commerce Platform\n\nEarlier this quarter, we launched the new Amaze Commerce platform, the\nfoundation of an expanded business model that now includes subscriptions, live\nshopping, and affiliate programs. This is not an incremental update to our\nexisting offering. It is a new system designed from the ground up around how\ncreators actually build businesses today.\n\nThe platform is built on three AI-driven capabilities: Brand Analysis, which\nsurfaces what audiences are most likely to buy; Trending Moments, which\nconnects creators to timely cultural and commercial signals; and Suggested\nThemes, which helps translate those signals into product and content that\nconverts. Early data shows meaningfully improved conversion rates versus\ntraditional merchandise models. We expect to continue evolving this offering\nthrough Q3 and beyond.\n\nOur diversified revenue model now spans four streams:\n* Revenue sharing on GMV generated across the Amaze ecosystem\n* Subscription revenue for advanced features and AI usage\n* Affiliate revenue from brand deals and partnerships\n* Advertising revenue from brands and third parties\nAmaze Live\n\nIn April 2026, we launched Amaze Live, adding a robust, production-ready live\nshopping capability to the Amaze platform. Amaze Live integrates directly with\nShopify and Amazon, enabling creators to sell live from any venue, free from\nthe proprietary, walled-garden ecosystems that have historically limited live\ncommerce to a single platform or channel.\n\nThis is a capability we believe is still early in its adoption curve in the\nUnited States. We are investing now to establish Amaze as the infrastructure\nlayer for live selling across social media, text, websites, and owned\nchannels.\n\nAmaze Media\n\nIn May 2026, we launched a new Demand-Side Platform (DSP) and Creator Data\nModel, aggregating behavioral and commerce data from more than 15 million\ncreator stores and more than 350 million active fans. This data layer is what\nallows us to serve brand advertising with a level of intent-based precision\nthat general-purpose ad platforms cannot match.\n\nEarly pilots are showing extremely positive return on ad spend (ROAS) and\nclick-through rates. We expect Amaze Media to begin generating revenue in Q3\n2026. We see this as one of the most significant long-term revenue\nopportunities in our portfolio.\n\nMarket Presence and Strategic Partnerships\n\nThis quarter, we made deliberate investments in showing up where our creators,\nbrand partners, and fans are. The results speak for themselves:\n* VidCon Anaheim: We unveiled Amaze Commerce and The Food Channel at VidCon\n2026, generating 850+ registered leads in three days, 500+ new stores built\nduring the show, approximately 100 brand connections made, and a roughly $4\nmillion increase in pipeline, matching our 2023 results in a significantly\nmore competitive environment.\n* CMA Fest, Nashville: We showcased the BBR Music Group integration,\ndemonstrating Amaze’s growing footprint in the music and entertainment\nverticals.\n* Third Studios, Culver City, CA: We hosted three live-selling days at our\nprofessional studio facility, providing creators with a broadcast-quality\nenvironment to drive commerce from live content.\nOn the partnership front, we secured a relationship with BBR Records (BMG),\nhome to Broken Bow Records, Stoney Creek Records, and Wheelhouse Records,\nvalidating our platform technology with a high-tier media organization. We\nalso relaunched FoodChannel.com with Moments AI integration, enhancing creator\nmonetization in the culinary sector and positioning The Food Channel as the\nfirst proof point of a vertical distribution model we intend to replicate\nacross Music, Gaming, Health, and Lifestyle.\n\nBalance Sheet Improvements\n\nWe also made meaningful progress on our balance sheet during the quarter:\n* Convertible debt: Maturing convertible debt notes were extended to year-end\n2026 without penalty, removing a near-term maturity pressure from the balance\nsheet.\n* Accounts payable: We materially reduced accounts payable through a\ncombination of negotiated settlements and scheduled payments.\n* Shareholder equity: Shareholder equity levels improved significantly during\nthe quarter.\nCost Optimization\n\nAlongside our growth investments, we have been disciplined about reducing our\ncost base. We are targeting approximately $400,000 per month in Cost of Goods\nSold (COGS) and Operating Expense (OPEX) reductions, with partial benefit\nrecognized in Q2 and a fuller impact expected in the second half of 2026.\nThese actions span product fulfilment, organizational structure and our\nhosting and technology stack, and are designed to improve operating leverage\nas revenue scales.\n\nLooking Ahead\n\nWhat you saw in Q2 was a company moving with intention. We launched Amaze\nCommerce. We brought Amaze Live to market. We built Amaze Media’s data\ninfrastructure. We showed up at the industry’s most important venues and\ngenerated real pipeline. And we did it while strengthening our balance sheet\nand reducing costs.\n\nThe second half of 2026 is about converting that momentum into revenue. Amaze\nMedia is expected to begin generating revenue in Q3. Our COGS reductions are\nexpected to deliver fuller impact in H2. And our growing roster of creator,\nbrand, and media partnerships positions us to continue building on the\nfoundation we laid this quarter.\n\nWe are grateful for your continued confidence in Amaze. We will continue to\ncommunicate our progress directly and transparently, and we look forward to\nupdating you as the business continues to develop.\n\nSincerely,\n\nAaron Day\nChief Executive Officer\nAmaze Holdings, Inc.\n\nAbout Amaze Holdings, Inc.\nAmaze Holdings, Inc. (NYSE American: AMZE) is building the operating system\nbehind the next generation of creator-led businesses. Through its growing\necosystem of commerce, live selling, media, and creator monetization\nsolutions, Amaze helps creators, brands, and entrepreneurs build deeper\naudience relationships and unlock new revenue opportunities.\n\nLearn more at amaze.co.\n\nFor investor information, please contact IR@amaze.co.\n\nFor press inquiries, please contact PR@amaze.co.\n\nSafe Harbor Statement\nThis press release contains “forward-looking statements” within the\nmeaning of Section 27A of the Securities Act and Section 21E of the Securities\nExchange Act of 1934. These statements relate to future events and\ndevelopments or to our future operating or financial performance, are subject\nto risks and uncertainties and are based on estimates and assumptions.\nForward-looking statements may include, but are not limited to, our\nexpectations regarding the expected launch timing of Amaze Live campaigns,\ncreator participation, brand participation, commissions, studio availability,\nfuture expansion, and related business opportunities. These statements can be\nidentified by words such as “may,” “might,” “should,” “would,”\n“could,” “expect,” “plan,” “anticipate,” “intend,”\n“believe,” “estimate,” “predict,” “potential” or\n“continue,” and are based on our current expectations and views concerning\nfuture events and developments and their potential effects on us. Some or all\nof these forward-looking statements may not occur. These statements are\nsubject to known and unknown risks, uncertainties and assumptions that could\ncause actual results to differ materially from those projected or otherwise\nimplied by the forward-looking statement. Factors that affect our ability to\nachieve these results include unexpected issues arising from implementation of\nour new venture, our need to raise additional capital, our reliance on third\nparties to provide key services for our business, including cloud hosting,\nmarketing platforms, payment providers and network providers, and our\ninability to agree upon the terms of a definitive agreement. Other risks\ninclude the Risk Factors contained in our Form S-1 filed on February 12, 2026\nand our ability to stay the recent court order disclosed in our Form 8-K filed\non February 20, 2026. Factors or events that could cause our actual results to\ndiffer may emerge from time to time, and it is not possible for us to predict\nall of them. Any forward-looking statement made by us herein speaks only as of\nthe date on which it is made. We undertake no obligation to update any\nforward-looking statement, whether as a result of new information, future\ndevelopments or otherwise, except as may be required by law.\n\nSource: Amaze Holdings, Inc.\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/e5a3ffdc-3de3-4cd5-9b61-d0e5682a1931)\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX6hmM2S","title":"Amaze Holdings Issues Shareholder Letter from Chief Executive Officer Aaron Day","author":"Globe Newswire","ticker":"AMZE","created":"2026-07-07T12:30:00.950Z","tickers":["AMZE"],"exchange":"NYSE American","article_body":"NEWPORT BEACH, Calif., July 07, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc.\n(NYSE American: AMZE), the company building the operating system behind the\nnext generation of creator-led businesses, today issued the following letter\nto shareholders from Chief Executive Officer Aaron Day.\n\nDear Fellow Shareholders,\n\nThe second quarter of 2026 was a period of meaningful progress for Amaze. We\nlaunched new platforms, forged important partnerships, showed up in person\nwith our creators and brands, and continued building the infrastructure we\nbelieve will define the future of creator-led commerce. This letter is\nintended to give you a direct and candid view of what we accomplished, what we\nare building toward, and where we see the opportunity ahead.\n\nAmaze Commerce Platform\n\nEarlier this quarter, we launched the new Amaze Commerce platform, the\nfoundation of an expanded business model that now includes subscriptions, live\nshopping, and affiliate programs. This is not an incremental update to our\nexisting offering. It is a new system designed from the ground up around how\ncreators actually build businesses today.\n\nThe platform is built on three AI-driven capabilities: Brand Analysis, which\nsurfaces what audiences are most likely to buy; Trending Moments, which\nconnects creators to timely cultural and commercial signals; and Suggested\nThemes, which helps translate those signals into product and content that\nconverts. Early data shows meaningfully improved conversion rates versus\ntraditional merchandise models. We expect to continue evolving this offering\nthrough Q3 and beyond.\n\nOur diversified revenue model now spans four streams:\n* Revenue sharing on GMV generated across the Amaze ecosystem\n* Subscription revenue for advanced features and AI usage\n* Affiliate revenue from brand deals and partnerships\n* Advertising revenue from brands and third parties\nAmaze Live\n\nIn April 2026, we launched Amaze Live, adding a robust, production-ready live\nshopping capability to the Amaze platform. Amaze Live integrates directly with\nShopify and Amazon, enabling creators to sell live from any venue, free from\nthe proprietary, walled-garden ecosystems that have historically limited live\ncommerce to a single platform or channel.\n\nThis is a capability we believe is still early in its adoption curve in the\nUnited States. We are investing now to establish Amaze as the infrastructure\nlayer for live selling across social media, text, websites, and owned\nchannels.\n\nAmaze Media\n\nIn May 2026, we launched a new Demand-Side Platform (DSP) and Creator Data\nModel, aggregating behavioral and commerce data from more than 15 million\ncreator stores and more than 350 million active fans. This data layer is what\nallows us to serve brand advertising with a level of intent-based precision\nthat general-purpose ad platforms cannot match.\n\nEarly pilots are showing extremely positive return on ad spend (ROAS) and\nclick-through rates. We expect Amaze Media to begin generating revenue in Q3\n2026. We see this as one of the most significant long-term revenue\nopportunities in our portfolio.\n\nMarket Presence and Strategic Partnerships\n\nThis quarter, we made deliberate investments in showing up where our creators,\nbrand partners, and fans are. The results speak for themselves:\n* VidCon Anaheim: We unveiled Amaze Commerce and The Food Channel at VidCon\n2026, generating 850+ registered leads in three days, 500+ new stores built\nduring the show, approximately 100 brand connections made, and a roughly $4\nmillion increase in pipeline, matching our 2023 results in a significantly\nmore competitive environment.\n* CMA Fest, Nashville: We showcased the BBR Music Group integration,\ndemonstrating Amaze’s growing footprint in the music and entertainment\nverticals.\n* Third Studios, Culver City, CA: We hosted three live-selling days at our\nprofessional studio facility, providing creators with a broadcast-quality\nenvironment to drive commerce from live content.\nOn the partnership front, we secured a relationship with BBR Records (BMG),\nhome to Broken Bow Records, Stoney Creek Records, and Wheelhouse Records,\nvalidating our platform technology with a high-tier media organization. We\nalso relaunched FoodChannel.com with Moments AI integration, enhancing creator\nmonetization in the culinary sector and positioning The Food Channel as the\nfirst proof point of a vertical distribution model we intend to replicate\nacross Music, Gaming, Health, and Lifestyle.\n\nBalance Sheet Improvements\n\nWe also made meaningful progress on our balance sheet during the quarter:\n* Convertible debt: Maturing convertible debt notes were extended to year-end\n2026 without penalty, removing a near-term maturity pressure from the balance\nsheet.\n* Accounts payable: We materially reduced accounts payable through a\ncombination of negotiated settlements and scheduled payments.\n* Shareholder equity: Shareholder equity levels improved significantly during\nthe quarter.\nCost Optimization\n\nAlongside our growth investments, we have been disciplined about reducing our\ncost base. We are targeting approximately $400,000 per month in Cost of Goods\nSold (COGS) and Operating Expense (OPEX) reductions, with partial benefit\nrecognized in Q2 and a fuller impact expected in the second half of 2026.\nThese actions span product fulfilment, organizational structure and our\nhosting and technology stack, and are designed to improve operating leverage\nas revenue scales.\n\nLooking Ahead\n\nWhat you saw in Q2 was a company moving with intention. We launched Amaze\nCommerce. We brought Amaze Live to market. We built Amaze Media’s data\ninfrastructure. We showed up at the industry’s most important venues and\ngenerated real pipeline. And we did it while strengthening our balance sheet\nand reducing costs.\n\nThe second half of 2026 is about converting that momentum into revenue. Amaze\nMedia is expected to begin generating revenue in Q3. Our COGS reductions are\nexpected to deliver fuller impact in H2. And our growing roster of creator,\nbrand, and media partnerships positions us to continue building on the\nfoundation we laid this quarter.\n\nWe are grateful for your continued confidence in Amaze. We will continue to\ncommunicate our progress directly and transparently, and we look forward to\nupdating you as the business continues to develop.\n\nSincerely,\n\nAaron Day\nChief Executive Officer\nAmaze Holdings, Inc.\n\nAbout Amaze Holdings, Inc.\nAmaze Holdings, Inc. (NYSE American: AMZE) is building the operating system\nbehind the next generation of creator-led businesses. Through its growing\necosystem of commerce, live selling, media, and creator monetization\nsolutions, Amaze helps creators, brands, and entrepreneurs build deeper\naudience relationships and unlock new revenue opportunities.\n\nLearn more at amaze.co.\n\nFor investor information, please contact IR@amaze.co.\n\nFor press inquiries, please contact PR@amaze.co.\n\nSafe Harbor Statement\nThis press release contains “forward-looking statements” within the\nmeaning of Section 27A of the Securities Act and Section 21E of the Securities\nExchange Act of 1934. These statements relate to future events and\ndevelopments or to our future operating or financial performance, are subject\nto risks and uncertainties and are based on estimates and assumptions.\nForward-looking statements may include, but are not limited to, our\nexpectations regarding the expected launch timing of Amaze Live campaigns,\ncreator participation, brand participation, commissions, studio availability,\nfuture expansion, and related business opportunities. These statements can be\nidentified by words such as “may,” “might,” “should,” “would,”\n“could,” “expect,” “plan,” “anticipate,” “intend,”\n“believe,” “estimate,” “predict,” “potential” or\n“continue,” and are based on our current expectations and views concerning\nfuture events and developments and their potential effects on us. Some or all\nof these forward-looking statements may not occur. These statements are\nsubject to known and unknown risks, uncertainties and assumptions that could\ncause actual results to differ materially from those projected or otherwise\nimplied by the forward-looking statement. Factors that affect our ability to\nachieve these results include unexpected issues arising from implementation of\nour new venture, our need to raise additional capital, our reliance on third\nparties to provide key services for our business, including cloud hosting,\nmarketing platforms, payment providers and network providers, and our\ninability to agree upon the terms of a definitive agreement. Other risks\ninclude the Risk Factors contained in our Form S-1 filed on February 12, 2026\nand our ability to stay the recent court order disclosed in our Form 8-K filed\non February 20, 2026. Factors or events that could cause our actual results to\ndiffer may emerge from time to time, and it is not possible for us to predict\nall of them. Any forward-looking statement made by us herein speaks only as of\nthe date on which it is made. We undertake no obligation to update any\nforward-looking statement, whether as a result of new information, future\ndevelopments or otherwise, except as may be required by law.\n\nSource: Amaze Holdings, Inc.\n\n(https://www.globenewswire.com/NewsRoom/AttachmentNg/e5a3ffdc-3de3-4cd5-9b61-d0e5682a1931)\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-07-07T12:30:01.099845125Z","server_sent_at_ms":1783427401099},"received_at":"2026-07-07T12:30:01.166Z","source_url":"https://www.globenewswire.com/news-release/2026/07/07/3323192/0/en/Amaze-Holdings-Issues-Shareholder-Letter-from-Chief-Executive-Officer-Aaron-Day.html"},"analysis":{"id":"71234","press_release_id":"82149","analysis_json":{"industry":{"label":"Software","sector":"Information Technology"},"redFlags":["Convertible debt extension suggests prior near-term liquidity pressure","Safe harbor statement references inability to 'stay the recent court order' disclosed in Feb 2026 8-K"],"eventType":"product_launch","narrative":"Amaze Holdings launched three new platforms in Q2 2026—Amaze Commerce, Amaze Live, and Amaze Media—expanding its business model to include subscriptions, live shopping, and a DSP powered by data from 15 million creator stores and 350 million fans.\n\nStrategic partnerships were secured with BBR Records (BMG) and The Food Channel, while market presence at VidCon Anaheim drove a roughly $4 million pipeline increase and 500+ new stores, matching 2023 performance levels.\n\nThe company strengthened its balance sheet by extending maturing convertible debt to year-end 2026 and materially reducing accounts payable, while targeting $400,000 in monthly cost reductions expected to fully impact H2 operations.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Strategic pivot to diversified revenue streams and media platforms amid balance sheet restructuring."},"keyFigures":{"guidance":"Amaze Media expected to begin generating revenue in Q3 2026; $400k/month COGS and OPEX reductions targeting fuller impact in H2 2026","customDimensions":{"active_fans":350000000,"vidcon_leads":"850+","creator_stores":15000000,"vidcon_new_stores":"500+","vidcon_pipeline_increase_usd":4000000,"monthly_cost_reduction_target_usd":400000}},"quotedText":"What you saw in Q2 was a company moving with intention.","namedEntities":{"people":[{"name":"Aaron Day","role":"Chief Executive Officer"}],"products":["Amaze Commerce","Amaze Live","Amaze Media","Moments AI"],"companies":[{"name":"BBR Records (BMG)","relationship":"partner"},{"name":"Broken Bow Records","relationship":"partner"},{"name":"Stoney Creek Records","relationship":"partner"},{"name":"Wheelhouse Records","relationship":"partner"},{"name":"Shopify","relationship":"integration partner"},{"name":"Amazon","relationship":"integration partner"},{"name":"The Food Channel","relationship":"partner"}],"dollarAmounts":[{"amount":"$4 million","context":"increase in pipeline generated at VidCon Anaheim"},{"amount":"$400,000","context":"targeted monthly reduction in COGS and OPEX"}]},"materialImpact":{"score":3,"reasoning":"Strategic expansion of the business model with the launch of three new platforms (Commerce, Live, Media) and a pivot to a diversified revenue structure. Combined with meaningful balance sheet restructuring (debt extension) and cost optimization targets, this represents a significant operational shift, though financial validation of these initiatives is pending."},"tickerRelevance":{"others":[],"primary":"AMZE"},"globalImportance":20,"audienceRelevance":20,"eventTypeSecondary":["operations_update","partnership"],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"strategic_update_with_operational_improvements","sectorWeight":"tech_creator_economy"}},"event_type":"product_launch","event_type_secondary":["operations_update","partnership"],"sentiment":"bullish","material_impact_score":3,"narrative":"Amaze Holdings launched three new platforms in Q2 2026—Amaze Commerce, Amaze Live, and Amaze Media—expanding its business model to include subscriptions, live shopping, and a DSP powered by data from 15 million creator stores and 350 million fans.\n\nStrategic partnerships were secured with BBR Records (BMG) and The Food Channel, while market presence at VidCon Anaheim drove a roughly $4 million pipeline increase and 500+ new stores, matching 2023 performance levels.\n\nThe company strengthened its balance sheet by extending maturing convertible debt to year-end 2026 and materially reducing accounts payable, while targeting $400,000 in monthly cost reductions expected to fully impact H2 operations.","key_figures":{"guidance":"Amaze Media expected to begin generating revenue in Q3 2026; $400k/month COGS and OPEX reductions targeting fuller impact in H2 2026","customDimensions":{"active_fans":350000000,"vidcon_leads":"850+","creator_stores":15000000,"vidcon_new_stores":"500+","vidcon_pipeline_increase_usd":4000000,"monthly_cost_reduction_target_usd":400000}},"named_entities":{"people":[{"name":"Aaron Day","role":"Chief Executive Officer"}],"products":["Amaze Commerce","Amaze Live","Amaze Media","Moments AI"],"companies":[{"name":"BBR Records (BMG)","relationship":"partner"},{"name":"Broken Bow Records","relationship":"partner"},{"name":"Stoney Creek Records","relationship":"partner"},{"name":"Wheelhouse Records","relationship":"partner"},{"name":"Shopify","relationship":"integration partner"},{"name":"Amazon","relationship":"integration partner"},{"name":"The Food Channel","relationship":"partner"}],"dollarAmounts":[{"amount":"$4 million","context":"increase in pipeline generated at VidCon Anaheim"},{"amount":"$400,000","context":"targeted monthly reduction in COGS and OPEX"}]},"model_name":"qwen3_6_27b_awq","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-07T16:23:50.977Z","global_importance":20,"audience_relevance":20,"importance_components":{"tickerTier":"small-cap","eventGravity":"strategic_update_with_operational_improvements","sectorWeight":"tech_creator_economy"}},"durationMs":127002,"modelName":"george-droid-qwen-72b"}}