{"success":true,"data":{"pressRelease":{"id":"87829","rtpr_id":"nBw3lf6hza","ticker":"GIS","exchange":"NYSE","all_tickers":["GIS"],"title":"General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast to Celebrate 30 Years of Giving Back to Schools","author":"Business Wire","published_at":"2026-07-14T13:00:00.491Z","article_body":"General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast\nto Celebrate 30 Years of Giving Back to Schools\n\nThe nostalgic “Saved by the Box Tops” campaign brings together iconic\nclassmates, retro-inspired packaging and $300,000 in funding for schools\nnationwide.\n\nBox Tops for Education is heading back to Bayside High with the cast of\n“Saved by the Bell” to celebrate 30 years and nearly $1 billion raised for\nschools nationwide. General Mills, in partnership with Universal Products\n& Experiences, is reuniting the iconic cast for Saved by the Box Tops, a\nfeel-good back-to-school campaign inspired by the beloved television series\nand the everyday impact of Box Tops for Education.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260714918003/en/\n(https://www.businesswire.com/news/home/20260714918003/en/)\n\nBox Tops for Education is celebrating 30 years of impact by reuniting the\niconic “Saved by the Bell” cast for a nostalgic, purpose-driven campaign\nsupporting schools nationwide.\n\nNow real-life parents, Mark-Paul Gosselaar, Tiffani Thiessen, Mario Lopez and\nElizabeth Berkley Lauren are back together at Bayside High, this time\ncelebrating how Box Tops for Education has helped support classrooms across\nthe country for the past three decades and encouraging families and community\nmembers to get involved.\n\n“Any time the four of us get back together, it feels just as fun as meeting\nup at our lockers back in the day,” said Gosselaar. “Since we're all\nparents now, getting to celebrate something that helps schools and students\nacross the country makes it that much more meaningful.”\n\nBringing the campaign beyond the halls of Bayside, General Mills will award\n$10,000 each to 30 schools in need to help fund programs and resources for the\nupcoming 2026–2027 school year. Families can also join in by earning cash\nfor their schools and scoring free snacks through eligible Box Tops purchases.\n\n“I’ve always admired Box Tops for Education’s mission and its commitment\nto supporting students,” said Elizabeth Berkley Lauren. “Heading back to\nthe hallways to help a new generation of students access meaningful resources\nfor the year ahead makes being part of Saved by the Box Tops even more\nspecial.”\n\nSince 1996, Box Tops for Education has helped families turn everyday grocery\npurchases into meaningful funding for their schools, contributing nearly $1\nbillion along the way. What began as a simple clip-and-send program has\nevolved into a modern digital platform, making it easier than ever to give\nback with a quick receipt scan.\n\n“For 30 years, Box Tops for Education has helped schools access critical\nresources and opportunities to ensure students everywhere are set up for\nsuccess,” said Blake Holman, Senior Director of Brand Building at General\nMills. “Reaching this milestone is a chance to celebrate everything Box Tops\nhas helped make possible for schools over the years while reminding families\nhow easy it is to give back with the products already in their carts.”\n\nThe campaign comes to life through an ad campaign featuring the cast, and\nretro-inspired packaging on select General Mills products, including Annie’s\nand Cheerios.\n\n“What I love about Box Tops is that it fits into routines families already\nhave like buying snacks, packing lunches and getting ready for the\nback-to-school season,” said Thiessen. “It's nice knowing those everyday\nhabits can also help give back.”\n\nParents can easily earn cash for their schools — and even score free snacks\nfor their families — by scanning receipts from participating products,\nturning everyday grocery trips into real support.\n\n“I grew up on Cheerios — my family used to call me the ‘cereal king,' so\nnow as a parent being able to help families turn their own kids’ love of\ncereal into an opportunity to give back to schools is incredible,” said\nLopez. “Fusing products I’ve loved since childhood with a reunion of some\nof my favorite people, made this experience special.”\n\nFans can learn more about Saved by the Box Tops, explore participating\nproducts and download the app at BoxTops4Education.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fboxtops4education.com%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=BoxTops4Education.com&index=1&md5=a009cda1feaaf5b78522f79fd38b205c)\n. Follow along on Box Tops For Education (@btfe\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fbtfe%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=%40btfe&index=2&md5=7f9bc4dbfdd8553c016e2da42699d5ee)\n) on Instagram for updates and more throughout the back-to-school season.\n\n* Offer void in RI, CT, ND, NC and Miami Dade County. 18+, U.S. residents\nonly. Scan receipt in the app within 14 days of purchase. Club snacks will\nearn a rebate up to $24.99. If more than one eligible free snack is purchased,\nthe lowest value product will be refunded. Limit one (1) rebate/person.\nReproduction, purchase, sale or trade of any offer requirement is prohibited.\nVoid where taxed, regulated or prohibited. Allow up to 4 weeks to receive\nrebate. Not combinable with other offers. Rebate may not be assigned,\ntransferred or sold. Questions: 1-800-248-7310. PayPal or Venmo account\nrequired for rebate. Not affiliated with PayPal, Venmo or UTV LLC. See\nBTFE.com for App Terms of Service, Program Rules & Privacy Policy.\nStandard data rates may apply. Find eligible products and full terms and\nconditions at BTFE.com/FreeSnacks. Trademarks are property of their respective\nowners. Saved by the Bell © Universal Television LLC. All Rights Reserved.\n\nAbout General Mills\n\nGeneral Mills makes food the world loves. The company is guided by its\nAccelerate strategy to boldly build its brands, relentlessly innovate, unleash\nits scale and stand for good. Its portfolio of beloved brands includes\nhousehold names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old\nEl Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and\nmore. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In\naddition, the company’s share of non-consolidated joint venture net sales\ntotaled U.S. $1 billion. For more information, visit www.generalmills.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.generalmills.com%252F%26data%3D05%257C02%257CLisette.Rodriguez%2540edelman.com%257Cddddb787a7c94b4a0e5008dedc662d67%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C0%257C639190528642451523%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DuRKPtsGBAL4ncaEW7ZzLnwXekGqBbrtTm1OUF2N0B7c%253D%26reserved%3D0&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=www.generalmills.com&index=3&md5=06303d979b4449e2c666cae63ab9e074)\n.\n\nAbout Box Tops for Education\n\nBox Tops for Education, founded by General Mills in 1996, is a school earnings\nprogram that enables families to support their local schools through everyday\npurchases. By using the Box Tops app, families can earn cash for schools by\nscanning receipts or linking store accounts. To date, schools have earned\nnearly $1 billion through the program. For more information, visit\nwww.boxtops4education.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.boxtops4education.com%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=www.boxtops4education.com&index=4&md5=a03b2a79c4ef15d9e43b420527c1c120)\n.\n\nAbout Saved by the Bell\n\nSaved by the Bell was created by Sam Bobrick and produced by Peter Engel\nProductions and Universal Television (FKA NBC Productions). The hit NBC show\naired Saturday mornings from 1989 to 1993 and quickly became a fan-favorite\nteen series, solidifying its legacy in the network's 100 year history.\n\nAbout Universal Products & Experiences\n\nUniversal Products & Experiences (UP&E) globally drives the expansion\nand elevation of NBCUniversal's iconic collection of brands, intellectual\nproperties, characters, and stories based on the company's extensive portfolio\nof properties created by Universal Pictures, Illumination, DreamWorks\nAnimation and NBCUniversal Television and Streaming. The division executes\nthis through innovative physical and digital products, as well as engaging\nretail and product experiences across our expansive global theme park\ndestinations (for both owned and third-party IP), location-based venues,\ne-commerce product platforms, and retailers around the world. Along with\nglobal brand strategy and creative, UP&E's lines of business include\nConsumer Products and Games, along with Theme Parks Products & Retail.\nUP&E is a division of Universal Destinations & Experiences, part of\nNBCUniversal, a subsidiary of Comcast Corporation. More information is\navailable at universalproductsexperiences.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Funiversalproductsexperiences.com%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=universalproductsexperiences.com&index=5&md5=8f2ec48317032bf7308c7e828ee6571c)\n.\n\nSaved by the Bell © Universal City Studios LLC. All Rights Reserved.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260714918003/en/\n(https://www.businesswire.com/news/home/20260714918003/en/)\n\nGeneral Mills Communications\n\n763-764-6364\n\nmedia.line@genmills.com (mailto:media.line@genmills.com)\n\nEdelman\n\nFiona O'Donnell\n\nfiona.odonnell@edelman.com (mailto:fiona.odonnell@edelman.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw3lf6hza","title":"General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast to Celebrate 30 Years of Giving Back to Schools","author":"Business Wire","ticker":"GIS","created":"2026-07-14T13:00:00.491Z","tickers":["GIS"],"exchange":"NYSE","article_body":"General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast\nto Celebrate 30 Years of Giving Back to Schools\n\nThe nostalgic “Saved by the Box Tops” campaign brings together iconic\nclassmates, retro-inspired packaging and $300,000 in funding for schools\nnationwide.\n\nBox Tops for Education is heading back to Bayside High with the cast of\n“Saved by the Bell” to celebrate 30 years and nearly $1 billion raised for\nschools nationwide. General Mills, in partnership with Universal Products\n& Experiences, is reuniting the iconic cast for Saved by the Box Tops, a\nfeel-good back-to-school campaign inspired by the beloved television series\nand the everyday impact of Box Tops for Education.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260714918003/en/\n(https://www.businesswire.com/news/home/20260714918003/en/)\n\nBox Tops for Education is celebrating 30 years of impact by reuniting the\niconic “Saved by the Bell” cast for a nostalgic, purpose-driven campaign\nsupporting schools nationwide.\n\nNow real-life parents, Mark-Paul Gosselaar, Tiffani Thiessen, Mario Lopez and\nElizabeth Berkley Lauren are back together at Bayside High, this time\ncelebrating how Box Tops for Education has helped support classrooms across\nthe country for the past three decades and encouraging families and community\nmembers to get involved.\n\n“Any time the four of us get back together, it feels just as fun as meeting\nup at our lockers back in the day,” said Gosselaar. “Since we're all\nparents now, getting to celebrate something that helps schools and students\nacross the country makes it that much more meaningful.”\n\nBringing the campaign beyond the halls of Bayside, General Mills will award\n$10,000 each to 30 schools in need to help fund programs and resources for the\nupcoming 2026–2027 school year. Families can also join in by earning cash\nfor their schools and scoring free snacks through eligible Box Tops purchases.\n\n“I’ve always admired Box Tops for Education’s mission and its commitment\nto supporting students,” said Elizabeth Berkley Lauren. “Heading back to\nthe hallways to help a new generation of students access meaningful resources\nfor the year ahead makes being part of Saved by the Box Tops even more\nspecial.”\n\nSince 1996, Box Tops for Education has helped families turn everyday grocery\npurchases into meaningful funding for their schools, contributing nearly $1\nbillion along the way. What began as a simple clip-and-send program has\nevolved into a modern digital platform, making it easier than ever to give\nback with a quick receipt scan.\n\n“For 30 years, Box Tops for Education has helped schools access critical\nresources and opportunities to ensure students everywhere are set up for\nsuccess,” said Blake Holman, Senior Director of Brand Building at General\nMills. “Reaching this milestone is a chance to celebrate everything Box Tops\nhas helped make possible for schools over the years while reminding families\nhow easy it is to give back with the products already in their carts.”\n\nThe campaign comes to life through an ad campaign featuring the cast, and\nretro-inspired packaging on select General Mills products, including Annie’s\nand Cheerios.\n\n“What I love about Box Tops is that it fits into routines families already\nhave like buying snacks, packing lunches and getting ready for the\nback-to-school season,” said Thiessen. “It's nice knowing those everyday\nhabits can also help give back.”\n\nParents can easily earn cash for their schools — and even score free snacks\nfor their families — by scanning receipts from participating products,\nturning everyday grocery trips into real support.\n\n“I grew up on Cheerios — my family used to call me the ‘cereal king,' so\nnow as a parent being able to help families turn their own kids’ love of\ncereal into an opportunity to give back to schools is incredible,” said\nLopez. “Fusing products I’ve loved since childhood with a reunion of some\nof my favorite people, made this experience special.”\n\nFans can learn more about Saved by the Box Tops, explore participating\nproducts and download the app at BoxTops4Education.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fboxtops4education.com%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=BoxTops4Education.com&index=1&md5=a009cda1feaaf5b78522f79fd38b205c)\n. Follow along on Box Tops For Education (@btfe\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fbtfe%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=%40btfe&index=2&md5=7f9bc4dbfdd8553c016e2da42699d5ee)\n) on Instagram for updates and more throughout the back-to-school season.\n\n* Offer void in RI, CT, ND, NC and Miami Dade County. 18+, U.S. residents\nonly. Scan receipt in the app within 14 days of purchase. Club snacks will\nearn a rebate up to $24.99. If more than one eligible free snack is purchased,\nthe lowest value product will be refunded. Limit one (1) rebate/person.\nReproduction, purchase, sale or trade of any offer requirement is prohibited.\nVoid where taxed, regulated or prohibited. Allow up to 4 weeks to receive\nrebate. Not combinable with other offers. Rebate may not be assigned,\ntransferred or sold. Questions: 1-800-248-7310. PayPal or Venmo account\nrequired for rebate. Not affiliated with PayPal, Venmo or UTV LLC. See\nBTFE.com for App Terms of Service, Program Rules & Privacy Policy.\nStandard data rates may apply. Find eligible products and full terms and\nconditions at BTFE.com/FreeSnacks. Trademarks are property of their respective\nowners. Saved by the Bell © Universal Television LLC. All Rights Reserved.\n\nAbout General Mills\n\nGeneral Mills makes food the world loves. The company is guided by its\nAccelerate strategy to boldly build its brands, relentlessly innovate, unleash\nits scale and stand for good. Its portfolio of beloved brands includes\nhousehold names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old\nEl Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and\nmore. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In\naddition, the company’s share of non-consolidated joint venture net sales\ntotaled U.S. $1 billion. For more information, visit www.generalmills.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fnam12.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.generalmills.com%252F%26data%3D05%257C02%257CLisette.Rodriguez%2540edelman.com%257Cddddb787a7c94b4a0e5008dedc662d67%257Cb824bfb3918e43c2bb1cdcc1ba40a82b%257C0%257C0%257C639190528642451523%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DuRKPtsGBAL4ncaEW7ZzLnwXekGqBbrtTm1OUF2N0B7c%253D%26reserved%3D0&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=www.generalmills.com&index=3&md5=06303d979b4449e2c666cae63ab9e074)\n.\n\nAbout Box Tops for Education\n\nBox Tops for Education, founded by General Mills in 1996, is a school earnings\nprogram that enables families to support their local schools through everyday\npurchases. By using the Box Tops app, families can earn cash for schools by\nscanning receipts or linking store accounts. To date, schools have earned\nnearly $1 billion through the program. For more information, visit\nwww.boxtops4education.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.boxtops4education.com%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=www.boxtops4education.com&index=4&md5=a03b2a79c4ef15d9e43b420527c1c120)\n.\n\nAbout Saved by the Bell\n\nSaved by the Bell was created by Sam Bobrick and produced by Peter Engel\nProductions and Universal Television (FKA NBC Productions). The hit NBC show\naired Saturday mornings from 1989 to 1993 and quickly became a fan-favorite\nteen series, solidifying its legacy in the network's 100 year history.\n\nAbout Universal Products & Experiences\n\nUniversal Products & Experiences (UP&E) globally drives the expansion\nand elevation of NBCUniversal's iconic collection of brands, intellectual\nproperties, characters, and stories based on the company's extensive portfolio\nof properties created by Universal Pictures, Illumination, DreamWorks\nAnimation and NBCUniversal Television and Streaming. The division executes\nthis through innovative physical and digital products, as well as engaging\nretail and product experiences across our expansive global theme park\ndestinations (for both owned and third-party IP), location-based venues,\ne-commerce product platforms, and retailers around the world. Along with\nglobal brand strategy and creative, UP&E's lines of business include\nConsumer Products and Games, along with Theme Parks Products & Retail.\nUP&E is a division of Universal Destinations & Experiences, part of\nNBCUniversal, a subsidiary of Comcast Corporation. More information is\navailable at universalproductsexperiences.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Funiversalproductsexperiences.com%2F&esheet=54568387&newsitemid=20260714918003&lan=en-US&anchor=universalproductsexperiences.com&index=5&md5=8f2ec48317032bf7308c7e828ee6571c)\n.\n\nSaved by the Bell © Universal City Studios LLC. All Rights Reserved.\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260714918003/en/\n(https://www.businesswire.com/news/home/20260714918003/en/)\n\nGeneral Mills Communications\n\n763-764-6364\n\nmedia.line@genmills.com (mailto:media.line@genmills.com)\n\nEdelman\n\nFiona O'Donnell\n\nfiona.odonnell@edelman.com (mailto:fiona.odonnell@edelman.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-07-14T13:00:00.716822711Z","server_sent_at_ms":1784034000716},"received_at":"2026-07-14T13:00:00.770Z","source_url":"https://www.businesswire.com/news/home/20260714918003/en/"},"analysis":{"id":"76888","press_release_id":"87829","analysis_json":{"industry":{"label":"Food Products","sector":"Consumer Staples"},"redFlags":[],"eventType":"partnership","narrative":"General Mills partnered with Universal Products & Experiences to launch the “Saved by the Box Tops” campaign, reuniting the cast of “Saved by the Bell” to celebrate the 30th anniversary of the Box Tops for Education program.\n\nThe campaign includes retro packaging on select General Mills brands like Cheerios and Annie’s, along with a commitment to award $10,000 each to 30 schools in need for the upcoming academic year.\n\nSince its founding in 1996, the Box Tops for Education program has generated nearly $1 billion for schools nationwide, contributing to General Mills’ fiscal 2026 net sales of $18 billion.","sentiment":"neutral","agentHooks":{"shouldPost":false,"suggestedAngle":"Nostalgic marketing campaign boosts brand visibility for Box Tops program."},"keyFigures":{"revenue":18000000000,"guidance":"N/A","customDimensions":{"donation_per_school":"$10,000","box_tops_total_raised":"$1 billion","schools_donated_count":30,"joint_venture_net_sales":"$1 billion"}},"quotedText":"For 30 years, Box Tops for Education has helped schools access critical resources and opportunities to ensure students everywhere are set up for success","namedEntities":{"people":[{"name":"Mark-Paul Gosselaar","role":"Actor"},{"name":"Tiffani Thiessen","role":"Actor"},{"name":"Mario Lopez","role":"Actor"},{"name":"Elizabeth Berkley Lauren","role":"Actor"},{"name":"Blake Holman","role":"Senior Director of Brand Building at General Mills"}],"products":["Box Tops for Education","Cheerios","Annie’s","Blue Buffalo","Häagen-Dazs","Old El Paso","Pillsbury","Betty Crocker","Totino’s","Wanchai Ferry"],"companies":[{"name":"General Mills","ticker":"GIS"},{"name":"Universal Products & Experiences","relationship":"partner"},{"name":"Edelman","relationship":"PR agency"}],"dollarAmounts":[{"amount":"$1 billion","context":"total raised for schools by Box Tops for Education since inception"},{"amount":"$10,000","context":"award amount per school in the campaign"},{"amount":"$18 billion","context":"fiscal 2026 net sales"},{"amount":"$1 billion","context":"share of non-consolidated joint venture net sales"}]},"materialImpact":{"score":1,"reasoning":"This is a brand marketing press release announcing a campaign partnership with Universal Products & Experiences. While it supports brand loyalty, the financial impact of the $300,000 donation is immaterial for a company with $18B in annual sales."},"tickerRelevance":{"others":[],"primary":"GIS"},"globalImportance":5,"audienceRelevance":40,"eventTypeSecondary":["product_launch"],"importanceComponents":{"tickerTier":"S&P 500 / Household Name","eventGravity":"Brand Marketing Campaign","financialMateriality":"Low"}},"event_type":"partnership","event_type_secondary":["product_launch"],"sentiment":"neutral","material_impact_score":1,"narrative":"General Mills partnered with Universal Products & Experiences to launch the “Saved by the Box Tops” campaign, reuniting the cast of “Saved by the Bell” to celebrate the 30th anniversary of the Box Tops for Education program.\n\nThe campaign includes retro packaging on select General Mills brands like Cheerios and Annie’s, along with a commitment to award $10,000 each to 30 schools in need for the upcoming academic year.\n\nSince its founding in 1996, the Box Tops for Education program has generated nearly $1 billion for schools nationwide, contributing to General Mills’ fiscal 2026 net sales of $18 billion.","key_figures":{"revenue":18000000000,"guidance":"N/A","customDimensions":{"donation_per_school":"$10,000","box_tops_total_raised":"$1 billion","schools_donated_count":30,"joint_venture_net_sales":"$1 billion"}},"named_entities":{"people":[{"name":"Mark-Paul Gosselaar","role":"Actor"},{"name":"Tiffani Thiessen","role":"Actor"},{"name":"Mario Lopez","role":"Actor"},{"name":"Elizabeth Berkley Lauren","role":"Actor"},{"name":"Blake Holman","role":"Senior Director of Brand Building at General Mills"}],"products":["Box Tops for Education","Cheerios","Annie’s","Blue Buffalo","Häagen-Dazs","Old El Paso","Pillsbury","Betty Crocker","Totino’s","Wanchai Ferry"],"companies":[{"name":"General Mills","ticker":"GIS"},{"name":"Universal Products & Experiences","relationship":"partner"},{"name":"Edelman","relationship":"PR agency"}],"dollarAmounts":[{"amount":"$1 billion","context":"total raised for schools by Box Tops for Education since inception"},{"amount":"$10,000","context":"award amount per school in the campaign"},{"amount":"$18 billion","context":"fiscal 2026 net sales"},{"amount":"$1 billion","context":"share of non-consolidated joint venture net sales"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-14T15:50:49.341Z","global_importance":5,"audience_relevance":40,"importance_components":{"tickerTier":"S&P 500 / Household Name","eventGravity":"Brand Marketing Campaign","financialMateriality":"Low"}},"durationMs":211996,"modelName":"glm-4.7"}}