{"success":true,"data":{"pressRelease":{"id":"89878","rtpr_id":"nWkr1z76FL","ticker":"PRICB","exchange":"Nasdaq Stockholm","all_tickers":["PRICB"],"title":"Interim report January-June 2026 - Pricer AB","author":"Cision","published_at":"2026-07-16T05:00:16.754Z","article_body":"PRICER\nThe quarter April-June 2026\n\nThe quarter April–June 2026\n* Order intake amounted to SEK 568.1 M (501.3).\n* Net sales amounted to SEK 486.4 M (448.7).\n* Gross profit amounted to SEK 136.5 M (85.3), which corresponds to a gross\nmargin of 28.1 percent (19.0).\n* Operating profit (EBIT) amounted to SEK 25.5 M (-20.3), which corresponds to\nan operating margin of 5.2 percent (-4.5).\n* Adjusted EBIT amounted to SEK 34.5 M (12.4), which corresponds to an\nadjusted operating margin of 7.1 percent (-2.8).\n* EBITDA, operating profit before depreciation, amortization and impairment,\namounted to SEK 47.4 M (0.5).\n* Profit for the quarter was SEK 20.0 M (-35.7).\n* Earnings per share (basic and diluted) were SEK 0.12 (-0.22).\nComments from President and CEO Magnus Larsson\n\nCommercial success and improved profitability\n\nThe second quarter of 2026 was dominated by Pricer’s increased commercial\nsuccess in several markets and profitable growth resulting from our ongoing\nefforts to optimize costs, our focus on selected markets and customers and a\nshift in market sentiment.\n\nWhile we can see that geopolitical uncertainty is continuing to affect market\nactivity and investment decisions, we are also seeing a shift in markets such\nas North America, where customers are now starting to plan for and invest in\nnew digitalization projects.\n\nPricer Avenue is continuing to generate market interest and exciting\ndiscussions with customers. We are actively working on a number of new,\ninnovative solutions for the future so that we can maintain our position as an\ninnovation leader.\n\nStrong growth in order intake driven by strategic markets\n\nWe are continuing to gain commercial momentum and the order intake for the\nsecond quarter increased by 13.4 percent to SEK 568 M (501.3). This represents\na clear increase compared with the more cautious market conditions seen last\nyear. This growth reflects the successful roll-outs and new customer\nvalidations in several of our priority markets.\n\nIn Canada, our operations are continuing to improve, driven by orders from our\nrecently announced framework agreement with Sobeys. At the same time, we are\nseeing an increase in order intake in the US, driven in part by the roll-out\nof installations in the Defense Commissary Agency’s store network through\nour partner IBM Federal, and also by installations at both new and existing\ncustomers.\n\nIn Scandinavia, we are seeing tangible results from our deliberate shift away\nfrom traditional reseller networks to our own sales organization, which is\ndriving growth and cultivat­ing both closer and more long-term relationships\nwith key retailer networks. Demand in our core markets in the Pacific region\nalso increased during the quarter, further expanding our geographic\ndiversification.\n\nGlobal sales performance and financial resilience\n\nNet sales for the quarter increased to SEK 486.4 M (448.7), with healthy\ngrowth in Canada, the US, Scandinavia and the Pacific region.\n\nOur operations in the Benelux region reported steady growth in line with\nexpectations, while net sales in France fell slightly compared with the\nyear-earlier quarter. Despite this, deliveries to our long-term partner\nCarrefour increased during the quarter compared with the same period last\nyear. However, we expect volumes from Carrefour’s stores to decline during\nthe second half of 2026, as we have previously communicated for the year. Our\ndependence on individual large customers is gradually decreasing as we\nincreasingly diversify our global customer base.\n\nPricer Avenue boosts customer sales and Pricer.AI changes the way we work\n\nIn June, an independent research firm conducted a two-week A/B study at three\ngrocery stores in the UK to verify the assumption that Pricer Avenue creates\nadded value for all stores that implement the system. The study looked at both\nend-consumer behavior and experiences, as well as the actual sales effect of\nPricer Avenue compared with stores that have traditional electronic shelf\nlabels. The results showed clear improvements in all parts of the sales\nfunnel. Pricer Avenue helps end consumers to find offers more quickly,\nincreases their purchase intention as a result of the campaigns, and\nultimately generates a significant increase in sales for the store owner.\n\nOur R&D team has developed its own custom-built AI platform to accelerate new\ninnovation: Pricer.AI. This plat­form, together with new ways of working, is\nfundamentally changing our ability to launch new solutions more quickly and to\nbetter meet our customers’ needs. Furthermore, we have now initiated the\nprocess of expanding the use of Pricer.AI internally across the entire\norganization so as to optimize internal workflows and enhance efficiency.\n\nExpanding margins and cost control\n\nThe highlight of the quarter was our stronger earnings and improved margins.\nThanks to a favorable customer and product mix, we achieved a gross margin of\n28.1 percent (19.0), corresponding to operating profit of SEK 136.5 M (85.3).\nThis led to operating profit rising to SEK 25.5 M, compared with an operating\nloss of SEK -20.3 M in the second quarter of 2025.\n\nDuring the quarter, we carried out the strategic review of the organization,\nannounced in our Q1 report, which resulted in a non-recurring cost of SEK 9.0\nM. Adjusted for this non-re­curring item, our adjusted operating profit\namounted to SEK 34.5 M, corresponding to an adjusted operating margin of 7.1\npercent. The organizational changes that were decided and have now been\ncompleted during the quarter are expected to reduce our operating costs by\napproximately SEK 17 M on an annual basis, with the full cost-saving effect\nfrom the second half of the year. Net profit for the quarter rose to SEK 20.0\nM, a clear recovery compared with the net loss of SEK -35.7 M in the\nyear-earlier period.\n\nThe underlying driving forces in the physical retail sector, such as staff\nshortages, structural inflation, and the need for centralized dynamic pricing,\nmake store digitalization an operational necessity for food and retail chains\nworldwide. Pricer is entering the second half of the year with a strong\nposition, growing order volumes, a streamlined and scalable organizational\nstructure, and leading, competitive solutions.\n\nMagnus Larsson\n\nPresident and CEO\n\nPricer AB will present its interim report for the second quarter 2026 in a\nwebcast that will held on the day of publication at 13.00 CEST.\n\nLink to the webcast: access.dnbcarnegie.com/companies/1494/live\n(https://access.dnbcarnegie.com/companies/1494/live)\n\nFor further information, please contact:\n\nMagnus Larsson, President and CEO, +46 70 431 68 51\n\nClaes Wenthzel, CFO, +46 70 862 01 22\n\ninfo@pricer.com\n\nThis information constitutes insider information that Pricer AB is obliged to\nmake public pursuant to the EU Market Abuse Regulation 596/2014. The\ninformation was sent for publication, through the agency of the contact\npersons set out above, at the time stated by the company’s news distributor,\nCision, at the publication of this press release.\n\nEvery care has been taken in the translation of this document. In the event of\ndiscrepancies, the Swedish original will supersede the English translation.\n\nAbout Pricer\n\nPricer is a pioneer and partner for in-store communication and digitalization\nin the rapidly evolving retail tech landscape. As a global technology leader,\nwe empower leading retailers worldwide to shape effortless and inspiring\nshopping experiences that fundamentally change buying behaviors, boost sales,\nand drive operational efficiency. Leveraging cutting-edge innovation, we\ndeliver scalable, high-performing solutions that easily integrate with\nexisting systems, are energy-efficient, and user-friendly. Founded in Sweden\nin 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 380 million\nelectronic shelf labels in more than 28,000 stores across more than 80\ncountries. For further information, please visit  www.pricer.com\n\nhttps://news.cision.com/pricer/r/interim-report-january-june-2026---pricer-ab%2Cc4375111\n\nPricer Q2 2026 report_ENG (https://mb.cision.com/Main/715/4375111/4193929.pdf)\n\n\n\n(c) Cision 2026","article_body_html":"","raw_payload":{"data":{"id":"nWkr1z76FL","title":"Interim report January-June 2026 - Pricer AB","author":"Cision","ticker":"PRICB","created":"2026-07-16T05:00:16.754Z","tickers":["PRICB"],"exchange":"Nasdaq Stockholm","article_body":"PRICER\nThe quarter April-June 2026\n\nThe quarter April–June 2026\n* Order intake amounted to SEK 568.1 M (501.3).\n* Net sales amounted to SEK 486.4 M (448.7).\n* Gross profit amounted to SEK 136.5 M (85.3), which corresponds to a gross\nmargin of 28.1 percent (19.0).\n* Operating profit (EBIT) amounted to SEK 25.5 M (-20.3), which corresponds to\nan operating margin of 5.2 percent (-4.5).\n* Adjusted EBIT amounted to SEK 34.5 M (12.4), which corresponds to an\nadjusted operating margin of 7.1 percent (-2.8).\n* EBITDA, operating profit before depreciation, amortization and impairment,\namounted to SEK 47.4 M (0.5).\n* Profit for the quarter was SEK 20.0 M (-35.7).\n* Earnings per share (basic and diluted) were SEK 0.12 (-0.22).\nComments from President and CEO Magnus Larsson\n\nCommercial success and improved profitability\n\nThe second quarter of 2026 was dominated by Pricer’s increased commercial\nsuccess in several markets and profitable growth resulting from our ongoing\nefforts to optimize costs, our focus on selected markets and customers and a\nshift in market sentiment.\n\nWhile we can see that geopolitical uncertainty is continuing to affect market\nactivity and investment decisions, we are also seeing a shift in markets such\nas North America, where customers are now starting to plan for and invest in\nnew digitalization projects.\n\nPricer Avenue is continuing to generate market interest and exciting\ndiscussions with customers. We are actively working on a number of new,\ninnovative solutions for the future so that we can maintain our position as an\ninnovation leader.\n\nStrong growth in order intake driven by strategic markets\n\nWe are continuing to gain commercial momentum and the order intake for the\nsecond quarter increased by 13.4 percent to SEK 568 M (501.3). This represents\na clear increase compared with the more cautious market conditions seen last\nyear. This growth reflects the successful roll-outs and new customer\nvalidations in several of our priority markets.\n\nIn Canada, our operations are continuing to improve, driven by orders from our\nrecently announced framework agreement with Sobeys. At the same time, we are\nseeing an increase in order intake in the US, driven in part by the roll-out\nof installations in the Defense Commissary Agency’s store network through\nour partner IBM Federal, and also by installations at both new and existing\ncustomers.\n\nIn Scandinavia, we are seeing tangible results from our deliberate shift away\nfrom traditional reseller networks to our own sales organization, which is\ndriving growth and cultivat­ing both closer and more long-term relationships\nwith key retailer networks. Demand in our core markets in the Pacific region\nalso increased during the quarter, further expanding our geographic\ndiversification.\n\nGlobal sales performance and financial resilience\n\nNet sales for the quarter increased to SEK 486.4 M (448.7), with healthy\ngrowth in Canada, the US, Scandinavia and the Pacific region.\n\nOur operations in the Benelux region reported steady growth in line with\nexpectations, while net sales in France fell slightly compared with the\nyear-earlier quarter. Despite this, deliveries to our long-term partner\nCarrefour increased during the quarter compared with the same period last\nyear. However, we expect volumes from Carrefour’s stores to decline during\nthe second half of 2026, as we have previously communicated for the year. Our\ndependence on individual large customers is gradually decreasing as we\nincreasingly diversify our global customer base.\n\nPricer Avenue boosts customer sales and Pricer.AI changes the way we work\n\nIn June, an independent research firm conducted a two-week A/B study at three\ngrocery stores in the UK to verify the assumption that Pricer Avenue creates\nadded value for all stores that implement the system. The study looked at both\nend-consumer behavior and experiences, as well as the actual sales effect of\nPricer Avenue compared with stores that have traditional electronic shelf\nlabels. The results showed clear improvements in all parts of the sales\nfunnel. Pricer Avenue helps end consumers to find offers more quickly,\nincreases their purchase intention as a result of the campaigns, and\nultimately generates a significant increase in sales for the store owner.\n\nOur R&D team has developed its own custom-built AI platform to accelerate new\ninnovation: Pricer.AI. This plat­form, together with new ways of working, is\nfundamentally changing our ability to launch new solutions more quickly and to\nbetter meet our customers’ needs. Furthermore, we have now initiated the\nprocess of expanding the use of Pricer.AI internally across the entire\norganization so as to optimize internal workflows and enhance efficiency.\n\nExpanding margins and cost control\n\nThe highlight of the quarter was our stronger earnings and improved margins.\nThanks to a favorable customer and product mix, we achieved a gross margin of\n28.1 percent (19.0), corresponding to operating profit of SEK 136.5 M (85.3).\nThis led to operating profit rising to SEK 25.5 M, compared with an operating\nloss of SEK -20.3 M in the second quarter of 2025.\n\nDuring the quarter, we carried out the strategic review of the organization,\nannounced in our Q1 report, which resulted in a non-recurring cost of SEK 9.0\nM. Adjusted for this non-re­curring item, our adjusted operating profit\namounted to SEK 34.5 M, corresponding to an adjusted operating margin of 7.1\npercent. The organizational changes that were decided and have now been\ncompleted during the quarter are expected to reduce our operating costs by\napproximately SEK 17 M on an annual basis, with the full cost-saving effect\nfrom the second half of the year. Net profit for the quarter rose to SEK 20.0\nM, a clear recovery compared with the net loss of SEK -35.7 M in the\nyear-earlier period.\n\nThe underlying driving forces in the physical retail sector, such as staff\nshortages, structural inflation, and the need for centralized dynamic pricing,\nmake store digitalization an operational necessity for food and retail chains\nworldwide. Pricer is entering the second half of the year with a strong\nposition, growing order volumes, a streamlined and scalable organizational\nstructure, and leading, competitive solutions.\n\nMagnus Larsson\n\nPresident and CEO\n\nPricer AB will present its interim report for the second quarter 2026 in a\nwebcast that will held on the day of publication at 13.00 CEST.\n\nLink to the webcast: access.dnbcarnegie.com/companies/1494/live\n(https://access.dnbcarnegie.com/companies/1494/live)\n\nFor further information, please contact:\n\nMagnus Larsson, President and CEO, +46 70 431 68 51\n\nClaes Wenthzel, CFO, +46 70 862 01 22\n\ninfo@pricer.com\n\nThis information constitutes insider information that Pricer AB is obliged to\nmake public pursuant to the EU Market Abuse Regulation 596/2014. The\ninformation was sent for publication, through the agency of the contact\npersons set out above, at the time stated by the company’s news distributor,\nCision, at the publication of this press release.\n\nEvery care has been taken in the translation of this document. In the event of\ndiscrepancies, the Swedish original will supersede the English translation.\n\nAbout Pricer\n\nPricer is a pioneer and partner for in-store communication and digitalization\nin the rapidly evolving retail tech landscape. As a global technology leader,\nwe empower leading retailers worldwide to shape effortless and inspiring\nshopping experiences that fundamentally change buying behaviors, boost sales,\nand drive operational efficiency. Leveraging cutting-edge innovation, we\ndeliver scalable, high-performing solutions that easily integrate with\nexisting systems, are energy-efficient, and user-friendly. Founded in Sweden\nin 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 380 million\nelectronic shelf labels in more than 28,000 stores across more than 80\ncountries. For further information, please visit  www.pricer.com\n\nhttps://news.cision.com/pricer/r/interim-report-january-june-2026---pricer-ab%2Cc4375111\n\nPricer Q2 2026 report_ENG (https://mb.cision.com/Main/715/4375111/4193929.pdf)\n\n\n\n(c) Cision 2026"},"type":"article","timestamp":"2026-07-16T05:00:16.850927913Z","server_sent_at_ms":1784178016850},"received_at":"2026-07-16T05:00:16.916Z","source_url":"https://news.cision.com/pricer/r/interim-report-january-june-2026---pricer-ab%2Cc4375111"},"analysis":{"id":"78928","press_release_id":"89878","analysis_json":{"industry":{"label":"Technology Hardware, Storage & Peripherals","sector":"Information Technology"},"redFlags":["Net sales expected to decline from Carrefour in the second half of 2026"],"eventType":"earnings","narrative":"Pricer reported a strong turnaround for Q2 2026, with order intake increasing 13.4% to SEK 568.1 M and net sales rising to SEK 486.4 M.\n\nProfitability improved significantly, with gross margin expanding to 28.1% from 19.0% and operating profit swinging to SEK 25.5 M from a loss of SEK -20.3 M.\n\nThe company completed a strategic review resulting in SEK 9.0 M in non-recurring costs, which is expected to yield annual savings of approximately SEK 17 M starting in the second half of the year.","sentiment":"bullish","agentHooks":{"shouldPost":true,"suggestedAngle":"Margin expansion and return to profitability driven by strategic cost cuts and robust order growth."},"keyFigures":{"eps":0.12,"revenue":486400000,"revenueYoy":"8.4%","customDimensions":{"ebitda":47400000,"net_profit":20000000,"gross_margin":"28.1%","gross_profit":136500000,"order_intake":568100000,"adjusted_ebit":34500000,"operating_margin":"5.2%","operating_profit":25500000,"order_intake_yoy":"13.4%","adjusted_operating_margin":"7.1%"}},"quotedText":"The highlight of the quarter was our stronger earnings and improved margins.","namedEntities":{"people":[{"name":"Magnus Larsson","role":"President and CEO"},{"name":"Claes Wenthzel","role":"CFO"}],"products":["Pricer Avenue","Pricer.AI"],"companies":[{"name":"Pricer AB","ticker":"PRICB"},{"name":"Sobeys","relationship":"customer"},{"name":"IBM Federal","relationship":"partner"},{"name":"Carrefour","relationship":"customer"}],"dollarAmounts":[{"amount":"SEK 568.1 M","context":"Order intake April-June 2026"},{"amount":"SEK 486.4 M","context":"Net sales April-June 2026"},{"amount":"SEK 25.5 M","context":"Operating profit (EBIT)"},{"amount":"SEK 20.0 M","context":"Profit for the quarter"},{"amount":"SEK 9.0 M","context":"non-recurring cost"},{"amount":"SEK 17 M","context":"annual operating cost reduction"}]},"materialImpact":{"score":4,"reasoning":"Significant operational turnaround with gross margin expanding to 28.1% from 19.0%, operating profit swinging from a loss to a profit, and robust order intake growth of 13.4%. Completed organizational restructuring is expected to deliver substantial annualized cost savings starting in H2."},"tickerRelevance":{"others":[],"primary":"PRICB"},"globalImportance":25,"audienceRelevance":15,"eventTypeSecondary":["guidance_update"],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"earnings_beat_and_turnaround","sectorWeight":"IT","marketCapAdjustment":"down"}},"event_type":"earnings","event_type_secondary":["guidance_update"],"sentiment":"bullish","material_impact_score":4,"narrative":"Pricer reported a strong turnaround for Q2 2026, with order intake increasing 13.4% to SEK 568.1 M and net sales rising to SEK 486.4 M.\n\nProfitability improved significantly, with gross margin expanding to 28.1% from 19.0% and operating profit swinging to SEK 25.5 M from a loss of SEK -20.3 M.\n\nThe company completed a strategic review resulting in SEK 9.0 M in non-recurring costs, which is expected to yield annual savings of approximately SEK 17 M starting in the second half of the year.","key_figures":{"eps":0.12,"revenue":486400000,"revenueYoy":"8.4%","customDimensions":{"ebitda":47400000,"net_profit":20000000,"gross_margin":"28.1%","gross_profit":136500000,"order_intake":568100000,"adjusted_ebit":34500000,"operating_margin":"5.2%","operating_profit":25500000,"order_intake_yoy":"13.4%","adjusted_operating_margin":"7.1%"}},"named_entities":{"people":[{"name":"Magnus Larsson","role":"President and CEO"},{"name":"Claes Wenthzel","role":"CFO"}],"products":["Pricer Avenue","Pricer.AI"],"companies":[{"name":"Pricer AB","ticker":"PRICB"},{"name":"Sobeys","relationship":"customer"},{"name":"IBM Federal","relationship":"partner"},{"name":"Carrefour","relationship":"customer"}],"dollarAmounts":[{"amount":"SEK 568.1 M","context":"Order intake April-June 2026"},{"amount":"SEK 486.4 M","context":"Net sales April-June 2026"},{"amount":"SEK 25.5 M","context":"Operating profit (EBIT)"},{"amount":"SEK 20.0 M","context":"Profit for the quarter"},{"amount":"SEK 9.0 M","context":"non-recurring cost"},{"amount":"SEK 17 M","context":"annual operating cost reduction"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-16T05:04:15.232Z","global_importance":25,"audience_relevance":15,"importance_components":{"tickerTier":"small-cap","eventGravity":"earnings_beat_and_turnaround","sectorWeight":"IT","marketCapAdjustment":"down"}},"durationMs":51175,"modelName":"glm-4.7"}}