{"success":true,"data":{"pressRelease":{"id":"90624","rtpr_id":"nGNX47ldz3","ticker":"LEE","exchange":"NASDAQ","all_tickers":["LEE"],"title":"Amplified Digital Launches AI Visibility to Help Businesses Stay Discoverable in the Age of AI Search","author":"Globe Newswire","published_at":"2026-07-16T13:40:09.103Z","article_body":"St. Louis, Missouri, July 16, 2026 (GLOBE NEWSWIRE) -- Amplified Digital today\nannounced the launch of Amplified AI Visibility, a new strategic offering\ndesigned to help businesses understand, measure and improve how they appear in\ntoday's rapidly evolving AI-powered search landscape.\n\nAs consumers increasingly turn to tools like ChatGPT, Google AI Overviews,\nGemini, Claude and Perplexity for answers, recommendations and purchasing\ndecisions, traditional search engine optimization alone is no longer enough.\nBusinesses must now understand whether artificial intelligence can find, trust\nand recommend their brand.\n\nAmplified AI Visibility gives organizations a comprehensive look at how they\nare represented across leading AI platforms, identifies strengths and gaps in\ntheir digital presence, and delivers actionable recommendations to improve\nvisibility and influence future AI-generated responses.\n\n\"Search has fundamentally changed,\" said John Lich, President of Amplified\nDigital. \"People are no longer just typing keywords into search engines.\nThey're asking AI assistants for recommendations, advice and purchasing\nguidance. If your business isn't showing up in those conversations, you're\nmissing opportunities before customers ever reach your website. Amplified AI\nVisibility helps businesses understand exactly where they stand and what they\nneed to do next.\"\n\nUnlike traditional SEO reports that focus primarily on rankings, Amplified’s\nAI Visibility Audit provides insight into how businesses are positioned within\ngenerative AI ecosystems that increasingly shape consumer decision-making. The\naudit evaluates multiple factors that influence AI discoverability, including\nbrand authority, website structure, content quality, local presence,\nreputation signals, citations and how AI platforms interpret and surface a\ncompany's information.\n\nThe launch of Amplified AI Visibility comes at a pivotal moment. Industry\nanalysts predict AI-powered search experiences will continue to reshape how\nconsumers discover products, services and local businesses. Rather than\npresenting users with pages of links, AI platforms increasingly deliver direct\nanswers, often recommending only a handful of companies.\n\n\"Businesses have spent years optimizing for Google,\" Lich said. \"Now they need\nto optimize for AI too. The companies that adapt early will have a significant\ncompetitive advantage.\"\n\nAmplified AI Visibility is designed for organizations of all sizes, from local\nbusinesses looking to strengthen their presence within their communities to\nregional and national brands seeking to maintain visibility as consumer\nbehavior evolves.\n\nFollowing the assessment, Amplified Digital's strategists work with clients to\ndevelop customized AI optimization plans that may include content strategy,\ntechnical website enhancements, structured data improvements, reputation\nmanagement, authority building, local optimization and ongoing performance\nmeasurement.\n\nAs a full-service digital marketing agency serving businesses across the\nUnited States, Amplified Digital combines local market expertise with\nnational-scale capabilities in search marketing, paid media, creative\nservices, data analytics, website development, social media and emerging AI\nstrategies.\n\n\"Our mission has always been to help businesses reach the right audience at\nthe right time,\" said Lich. \"As technology evolves, so do we. AI search\nrepresents one of the biggest shifts in digital marketing in decades, and\nwe're committed to helping our clients stay visible, relevant and\ncompetitive.\"\n\nBusinesses interested in learning how they perform across today's AI-powered\nsearch platforms can request an audit by\nvisiting ai-audit.amplifieddigitalagency.com\n(https://www.globenewswire.com/Tracker?data=G3MTY_DOm7V6AtScNiHB0qdIfkiU30zxrefnHLteBFK45bfudn8mkhdkRH80VbmIzsrvw68Mu6gz0dTSi6-9fyzD-HpOoBfcDJSdejFKIc05qwRCUmU47dSoJNSVsJYxfgvN-feurLATxd9IUYkZGQ==).\n\n\n\nAbout Amplified Digital\n\nAmplified Digital is a full-service digital marketing agency and the marketing\nservices division of Lee Enterprises. The agency helps businesses grow through\nstrategic planning, search engine marketing, paid media, social media,\ncreative services, websites, audience targeting, analytics and\nperformance-driven marketing solutions. Serving clients across the country,\nAmplified Digital combines national expertise with the trusted local market\nknowledge of one of America's largest local media organizations.\n\nRobin Gruen\nLee Enterprises\n347.581.3311\nrobin.gruen@lee.net\n\n\n\n\nGlobeNewswire, Inc. 2026","article_body_html":"","raw_payload":{"data":{"id":"nGNX47ldz3","title":"Amplified Digital Launches AI Visibility to Help Businesses Stay Discoverable in the Age of AI Search","author":"Globe Newswire","ticker":"LEE","created":"2026-07-16T13:40:09.103Z","tickers":["LEE"],"exchange":"NASDAQ","article_body":"St. Louis, Missouri, July 16, 2026 (GLOBE NEWSWIRE) -- Amplified Digital today\nannounced the launch of Amplified AI Visibility, a new strategic offering\ndesigned to help businesses understand, measure and improve how they appear in\ntoday's rapidly evolving AI-powered search landscape.\n\nAs consumers increasingly turn to tools like ChatGPT, Google AI Overviews,\nGemini, Claude and Perplexity for answers, recommendations and purchasing\ndecisions, traditional search engine optimization alone is no longer enough.\nBusinesses must now understand whether artificial intelligence can find, trust\nand recommend their brand.\n\nAmplified AI Visibility gives organizations a comprehensive look at how they\nare represented across leading AI platforms, identifies strengths and gaps in\ntheir digital presence, and delivers actionable recommendations to improve\nvisibility and influence future AI-generated responses.\n\n\"Search has fundamentally changed,\" said John Lich, President of Amplified\nDigital. \"People are no longer just typing keywords into search engines.\nThey're asking AI assistants for recommendations, advice and purchasing\nguidance. If your business isn't showing up in those conversations, you're\nmissing opportunities before customers ever reach your website. Amplified AI\nVisibility helps businesses understand exactly where they stand and what they\nneed to do next.\"\n\nUnlike traditional SEO reports that focus primarily on rankings, Amplified’s\nAI Visibility Audit provides insight into how businesses are positioned within\ngenerative AI ecosystems that increasingly shape consumer decision-making. The\naudit evaluates multiple factors that influence AI discoverability, including\nbrand authority, website structure, content quality, local presence,\nreputation signals, citations and how AI platforms interpret and surface a\ncompany's information.\n\nThe launch of Amplified AI Visibility comes at a pivotal moment. Industry\nanalysts predict AI-powered search experiences will continue to reshape how\nconsumers discover products, services and local businesses. Rather than\npresenting users with pages of links, AI platforms increasingly deliver direct\nanswers, often recommending only a handful of companies.\n\n\"Businesses have spent years optimizing for Google,\" Lich said. \"Now they need\nto optimize for AI too. The companies that adapt early will have a significant\ncompetitive advantage.\"\n\nAmplified AI Visibility is designed for organizations of all sizes, from local\nbusinesses looking to strengthen their presence within their communities to\nregional and national brands seeking to maintain visibility as consumer\nbehavior evolves.\n\nFollowing the assessment, Amplified Digital's strategists work with clients to\ndevelop customized AI optimization plans that may include content strategy,\ntechnical website enhancements, structured data improvements, reputation\nmanagement, authority building, local optimization and ongoing performance\nmeasurement.\n\nAs a full-service digital marketing agency serving businesses across the\nUnited States, Amplified Digital combines local market expertise with\nnational-scale capabilities in search marketing, paid media, creative\nservices, data analytics, website development, social media and emerging AI\nstrategies.\n\n\"Our mission has always been to help businesses reach the right audience at\nthe right time,\" said Lich. \"As technology evolves, so do we. AI search\nrepresents one of the biggest shifts in digital marketing in decades, and\nwe're committed to helping our clients stay visible, relevant and\ncompetitive.\"\n\nBusinesses interested in learning how they perform across today's AI-powered\nsearch platforms can request an audit by\nvisiting ai-audit.amplifieddigitalagency.com\n(https://www.globenewswire.com/Tracker?data=G3MTY_DOm7V6AtScNiHB0qdIfkiU30zxrefnHLteBFK45bfudn8mkhdkRH80VbmIzsrvw68Mu6gz0dTSi6-9fyzD-HpOoBfcDJSdejFKIc05qwRCUmU47dSoJNSVsJYxfgvN-feurLATxd9IUYkZGQ==).\n\n\n\nAbout Amplified Digital\n\nAmplified Digital is a full-service digital marketing agency and the marketing\nservices division of Lee Enterprises. The agency helps businesses grow through\nstrategic planning, search engine marketing, paid media, social media,\ncreative services, websites, audience targeting, analytics and\nperformance-driven marketing solutions. Serving clients across the country,\nAmplified Digital combines national expertise with the trusted local market\nknowledge of one of America's largest local media organizations.\n\nRobin Gruen\nLee Enterprises\n347.581.3311\nrobin.gruen@lee.net\n\n\n\n\nGlobeNewswire, Inc. 2026"},"type":"article","timestamp":"2026-07-16T13:40:09.15688897Z","server_sent_at_ms":1784209209156},"received_at":"2026-07-16T13:40:09.223Z","source_url":"https://www.globenewswire.com/news-release/2026/07/16/3328574/0/en/Amplified-Digital-Launches-AI-Visibility-to-Help-Businesses-Stay-Discoverable-in-the-Age-of-AI-Search.html"},"analysis":{"id":"79680","press_release_id":"90624","analysis_json":{"industry":{"label":"Media","sector":"Communication Services"},"redFlags":[],"eventType":"product_launch","narrative":"Amplified Digital, a subsidiary of Lee Enterprises, launched Amplified AI Visibility, a new service designed to help businesses optimize their discoverability in AI-powered search environments like ChatGPT and Google AI Overviews.\n\nThe offering provides an audit of how brands are represented across generative AI platforms and delivers recommendations to improve visibility and influence future AI-generated responses.\n\nPresident John Lich stated that search behavior has fundamentally shifted, arguing that businesses optimizing early for AI search will gain a significant competitive advantage.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Lee subsidiary Amplified Digital launches AI optimization service."},"keyFigures":null,"quotedText":"The companies that adapt early will have a significant competitive advantage.","namedEntities":{"people":[{"name":"John Lich","role":"President of Amplified Digital"},{"name":"Robin Gruen","role":"Contact"}],"products":["Amplified AI Visibility","Google AI Overviews","ChatGPT","Gemini","Claude","Perplexity"],"companies":[{"name":"Amplified Digital","relationship":"subsidiary"},{"name":"Lee Enterprises","ticker":"LEE","relationship":"parent"},{"name":"Google","relationship":"mentioned"}],"dollarAmounts":[]},"materialImpact":{"score":2,"reasoning":"Operational product launch by a subsidiary (Amplified Digital) expanding service offerings into AI search optimization. While strategic, it is a routine business update unlikely to have a material near-term impact on Lee Enterprises' overall valuation."},"tickerRelevance":{"others":[],"primary":"LEE"},"globalImportance":10,"audienceRelevance":10,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-mid-cap","eventGravity":"subsidiary-product-launch","sectorWeight":"media"}},"event_type":"product_launch","event_type_secondary":null,"sentiment":"bullish","material_impact_score":2,"narrative":"Amplified Digital, a subsidiary of Lee Enterprises, launched Amplified AI Visibility, a new service designed to help businesses optimize their discoverability in AI-powered search environments like ChatGPT and Google AI Overviews.\n\nThe offering provides an audit of how brands are represented across generative AI platforms and delivers recommendations to improve visibility and influence future AI-generated responses.\n\nPresident John Lich stated that search behavior has fundamentally shifted, arguing that businesses optimizing early for AI search will gain a significant competitive advantage.","key_figures":null,"named_entities":{"people":[{"name":"John Lich","role":"President of Amplified Digital"},{"name":"Robin Gruen","role":"Contact"}],"products":["Amplified AI Visibility","Google AI Overviews","ChatGPT","Gemini","Claude","Perplexity"],"companies":[{"name":"Amplified Digital","relationship":"subsidiary"},{"name":"Lee Enterprises","ticker":"LEE","relationship":"parent"},{"name":"Google","relationship":"mentioned"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-16T17:25:45.457Z","global_importance":10,"audience_relevance":10,"importance_components":{"tickerTier":"small-mid-cap","eventGravity":"subsidiary-product-launch","sectorWeight":"media"}},"durationMs":203459,"modelName":"glm-4.7"}}