{"success":true,"data":{"pressRelease":{"id":"94831","rtpr_id":"nNFC7dfCY2","ticker":"HBFG","exchange":"","all_tickers":["HBFG"],"title":"Happy Belly Food Group's Yolks Breakfast Secures Real-Estate Location in Edmonton's Brewery District","author":"Newsfile Corp","published_at":"2026-07-22T10:00:13.687Z","article_body":"Toronto, Ontario--(Newsfile Corp. - July 22, 2026) - Happy Belly Food Group\nInc. (CSE: HBFG) (OTCQB: HBFGF) (\"Happy Belly\" or the \"Company\"), a leader in\nacquiring and scaling emerging food brands, is pleased to announce that\nfurther to its press release dated October 31st, 2025, announcing the signing\nof a franchise agreement for the City of Edmonton, the Company has now secured\na real-estate location for that franchisee in Edmonton's Brewery District.\nYolks (\"Yolks\") is a boutique restaurant brand serving delicious breakfast,\nbrunch and lunch.\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_001full.jpg)\n\nHappy Belly 1\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_001full.jpg\n\nEdmonton's Brewery District is a prominent mixed-use destination located just\nwest of the downtown core, combining retail, dining, residential and\ncommercial activity within a distinctive heritage setting. The area benefits\nfrom strong surrounding neighbourhood density, convenient access to major\nroadways and proximity to downtown office towers, post-secondary institutions,\nhealth-care facilities and entertainment destinations. Its combination of\nlocal residents, professionals, students and visitors creates consistent\ndaytime traffic, making the Brewery District an attractive location for a\nchef-driven breakfast, brunch and lunch brand like Yolks.\n\n\"Further to our October 31st, 2025 announcement, we are pleased to have\nsecured a high-quality real-estate location for our Edmonton franchisee in the\nBrewery District,\" said Sean Black, Chief Executive Officer of Happy Belly\nFood Group. \"This location provides Yolks with a strong entry point into the\nEdmonton market and reflects our disciplined site-selection strategy focused\non visible, accessible locations with established daytime traffic to support\nstrong unit economics and long-term franchisee success.\"\n\n\"Alberta remains an important growth market for Yolks as we continue building\nthe brand's national footprint. Yolks has developed strong momentum through\nfranchise agreements and development activity across British Columbia,\nAlberta, Ontario, Quebec and Atlantic Canada, supported by experienced\noperators and landlords seeking differentiated, high-performing breakfast\nconcepts. Securing this Brewery District location represents another\nmeaningful step in expanding Yolks throughout Western Canada.\"\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_002full.jpg)\n\nHappy Belly 2\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_002full.jpg\n\n\"With 76 contractually committed Yolks locations across nine Canadian\nprovinces, Yolks is positioned to scale rapidly in the years ahead. This new\nEdmonton Brewery District location contributes to Happy Belly's broader\nportfolio of 686 contractually committed retail franchise locations across\nmultiple emerging brands in various stages of development, construction and\noperation. Our dual expansion strategy of combining franchised growth with\ntargeted corporate store openings reinforces our commitment to accelerating\nbrand development as we advance our mission to become a predictable and\ndisciplined growth company and Canada's leading restaurant consolidator.\"\n\n\"We are just getting started,\" added Sean Black.\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_003full.jpg)\n\nHappy Belly 3\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_003full.jpg\n\nAbout Yolks Breakfast\nChef Steve Ewing is a strong proponent of breakfast - it's his favourite meal\nof the day - which is why its so important to him and why he takes so much\ncare and puts so much effort into its menu. Not only are the eggs free-range,\nbut the bacon is local and the hollandaise isn't some quickie version, but the\nreal deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is\nmade in-house!\n\nFranchising\nFor franchising inquiries please see www.happybellyfg.com/franchise-with-us/\nor contact us at hello@happybellyfg.com.\n\nAbout Happy Belly Food Group\nHappy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (\"Happy Belly\" or the\n\"Company\") is a leader in acquiring and scaling emerging food brands. The\nCompany's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast,\nVia Cibo Italian Street Food, and others.\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_004full.jpg)\n\nHappy Belly 4\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_004full.jpg\n\nSean Black\nCo-founder, Chief Executive Officer\n\nShawn Moniz\nCo-founder, President\n\nFOR FURTHER INFORMATION, PLEASE VISIT:\n\nwww: www.happybellyfg.com or email hello@happybellyfg.com\nIf you wish to contact us, please call: 1-877-589-8805\n\nNeither the Canadian Securities Exchange nor its Regulation Services Provider\n(as that term is defined in the policies of the Canadian Securities Exchange)\naccepts responsibility for the adequacy or accuracy of this press release,\nwhich has been prepared by management.\n\nCautionary Note Regarding Forward-Looking Statements\n\nAll statements in this press release, other than statements of historical\nfact, are \"forward-looking information\" with respect to the Company within the\nmeaning of applicable securities laws. Forward-Looking information is\nfrequently characterized by words such as \"plan\", \"expect\", \"project\",\n\"intend\", \"believe\", \"anticipate\", \"estimate\" and other similar words, or\nstatements that certain events or conditions \"may\" or \"will\" occur and include\nthe future performance of Happy Belly and her subsidiaries. Forward-Looking\nstatements are based on the opinions and estimates at the date the statements\nare made and are subject to a variety of risks and uncertainties and other\nfactors that could cause actual events or results to differ materially from\nthose anticipated in the forward-looking statements. There are uncertainties\ninherent in forward-looking information, including factors beyond the\nCompany's control. There are no assurances that the business plans for Happy\nBelly described in this news release will come into effect on the terms or\ntime frame described herein. The Company undertakes no obligation to update\nforward-looking information if circumstances or management's estimates or\nopinions should change except as required by law. The reader is cautioned not\nto place undue reliance on forward-looking statements. For a description of\nthe risks and uncertainties facing the Company and its business and affairs,\nreaders should refer to the Company's Management's Discussion and Analysis and\nother disclosure filings with Canadian securities regulators, which are posted\non www.sedarplus.ca.\n\n\nTo view the source version of this press release, please visit\nhttps://www.newsfilecorp.com/release/306058","article_body_html":"","raw_payload":{"data":{"id":"nNFC7dfCY2","title":"Happy Belly Food Group's Yolks Breakfast Secures Real-Estate Location in Edmonton's Brewery District","author":"Newsfile Corp","ticker":"HBFG","created":"2026-07-22T10:00:13.687Z","tickers":["HBFG"],"exchange":"","article_body":"Toronto, Ontario--(Newsfile Corp. - July 22, 2026) - Happy Belly Food Group\nInc. (CSE: HBFG) (OTCQB: HBFGF) (\"Happy Belly\" or the \"Company\"), a leader in\nacquiring and scaling emerging food brands, is pleased to announce that\nfurther to its press release dated October 31st, 2025, announcing the signing\nof a franchise agreement for the City of Edmonton, the Company has now secured\na real-estate location for that franchisee in Edmonton's Brewery District.\nYolks (\"Yolks\") is a boutique restaurant brand serving delicious breakfast,\nbrunch and lunch.\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_001full.jpg)\n\nHappy Belly 1\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_001full.jpg\n\nEdmonton's Brewery District is a prominent mixed-use destination located just\nwest of the downtown core, combining retail, dining, residential and\ncommercial activity within a distinctive heritage setting. The area benefits\nfrom strong surrounding neighbourhood density, convenient access to major\nroadways and proximity to downtown office towers, post-secondary institutions,\nhealth-care facilities and entertainment destinations. Its combination of\nlocal residents, professionals, students and visitors creates consistent\ndaytime traffic, making the Brewery District an attractive location for a\nchef-driven breakfast, brunch and lunch brand like Yolks.\n\n\"Further to our October 31st, 2025 announcement, we are pleased to have\nsecured a high-quality real-estate location for our Edmonton franchisee in the\nBrewery District,\" said Sean Black, Chief Executive Officer of Happy Belly\nFood Group. \"This location provides Yolks with a strong entry point into the\nEdmonton market and reflects our disciplined site-selection strategy focused\non visible, accessible locations with established daytime traffic to support\nstrong unit economics and long-term franchisee success.\"\n\n\"Alberta remains an important growth market for Yolks as we continue building\nthe brand's national footprint. Yolks has developed strong momentum through\nfranchise agreements and development activity across British Columbia,\nAlberta, Ontario, Quebec and Atlantic Canada, supported by experienced\noperators and landlords seeking differentiated, high-performing breakfast\nconcepts. Securing this Brewery District location represents another\nmeaningful step in expanding Yolks throughout Western Canada.\"\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_002full.jpg)\n\nHappy Belly 2\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_002full.jpg\n\n\"With 76 contractually committed Yolks locations across nine Canadian\nprovinces, Yolks is positioned to scale rapidly in the years ahead. This new\nEdmonton Brewery District location contributes to Happy Belly's broader\nportfolio of 686 contractually committed retail franchise locations across\nmultiple emerging brands in various stages of development, construction and\noperation. Our dual expansion strategy of combining franchised growth with\ntargeted corporate store openings reinforces our commitment to accelerating\nbrand development as we advance our mission to become a predictable and\ndisciplined growth company and Canada's leading restaurant consolidator.\"\n\n\"We are just getting started,\" added Sean Black.\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_003full.jpg)\n\nHappy Belly 3\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_003full.jpg\n\nAbout Yolks Breakfast\nChef Steve Ewing is a strong proponent of breakfast - it's his favourite meal\nof the day - which is why its so important to him and why he takes so much\ncare and puts so much effort into its menu. Not only are the eggs free-range,\nbut the bacon is local and the hollandaise isn't some quickie version, but the\nreal deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is\nmade in-house!\n\nFranchising\nFor franchising inquiries please see www.happybellyfg.com/franchise-with-us/\nor contact us at hello@happybellyfg.com.\n\nAbout Happy Belly Food Group\nHappy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (\"Happy Belly\" or the\n\"Company\") is a leader in acquiring and scaling emerging food brands. The\nCompany's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast,\nVia Cibo Italian Street Food, and others.\n\n(https://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_004full.jpg)\n\nHappy Belly 4\n\nTo view an enhanced version of this graphic, please visit:\nhttps://images.newsfilecorp.com/files/6625/306058_bf5db74dd484c811_004full.jpg\n\nSean Black\nCo-founder, Chief Executive Officer\n\nShawn Moniz\nCo-founder, President\n\nFOR FURTHER INFORMATION, PLEASE VISIT:\n\nwww: www.happybellyfg.com or email hello@happybellyfg.com\nIf you wish to contact us, please call: 1-877-589-8805\n\nNeither the Canadian Securities Exchange nor its Regulation Services Provider\n(as that term is defined in the policies of the Canadian Securities Exchange)\naccepts responsibility for the adequacy or accuracy of this press release,\nwhich has been prepared by management.\n\nCautionary Note Regarding Forward-Looking Statements\n\nAll statements in this press release, other than statements of historical\nfact, are \"forward-looking information\" with respect to the Company within the\nmeaning of applicable securities laws. Forward-Looking information is\nfrequently characterized by words such as \"plan\", \"expect\", \"project\",\n\"intend\", \"believe\", \"anticipate\", \"estimate\" and other similar words, or\nstatements that certain events or conditions \"may\" or \"will\" occur and include\nthe future performance of Happy Belly and her subsidiaries. Forward-Looking\nstatements are based on the opinions and estimates at the date the statements\nare made and are subject to a variety of risks and uncertainties and other\nfactors that could cause actual events or results to differ materially from\nthose anticipated in the forward-looking statements. There are uncertainties\ninherent in forward-looking information, including factors beyond the\nCompany's control. There are no assurances that the business plans for Happy\nBelly described in this news release will come into effect on the terms or\ntime frame described herein. The Company undertakes no obligation to update\nforward-looking information if circumstances or management's estimates or\nopinions should change except as required by law. The reader is cautioned not\nto place undue reliance on forward-looking statements. For a description of\nthe risks and uncertainties facing the Company and its business and affairs,\nreaders should refer to the Company's Management's Discussion and Analysis and\nother disclosure filings with Canadian securities regulators, which are posted\non www.sedarplus.ca.\n\n\nTo view the source version of this press release, please visit\nhttps://www.newsfilecorp.com/release/306058"},"type":"article","timestamp":"2026-07-22T10:00:13.92863473Z","server_sent_at_ms":1784714413928},"received_at":"2026-07-22T10:00:13.997Z","source_url":"https://www.newsfilecorp.com/release/306058"},"analysis":{"id":"83872","press_release_id":"94831","analysis_json":{"industry":{"label":"Hotels, Restaurants & Leisure","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"operations_update","narrative":"Happy Belly Food Group secured a real-estate location for its Yolks Breakfast brand in Edmonton's Brewery District on behalf of a franchisee.\n\nThe Brewery District site is a mixed-use destination with high daytime traffic, which management says supports its strategy of establishing visible, accessible locations for unit economics.\n\nHappy Belly currently has 76 contractually committed Yolks locations and 686 total committed retail franchise locations across its portfolio of emerging food brands.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Routine single-unit franchise expansion adds to pipeline."},"keyFigures":{"customDimensions":{"total_committed_locations":686,"yolks_committed_locations":76}},"quotedText":"This location provides Yolks with a strong entry point into the Edmonton market and reflects our disciplined site-selection strategy focused on visible, accessible locations with established daytime traffic to support strong unit economics and long-term franchisee success.","namedEntities":{"people":[{"name":"Sean Black","role":"Co-founder, Chief Executive Officer"},{"name":"Shawn Moniz","role":"Co-founder, President"},{"name":"Chef Steve Ewing","role":"Chef"}],"products":["Yolks Breakfast","Rosie's Burgers","Via Cibo Italian Street Food","Heal Wellness"],"companies":[{"name":"Happy Belly Food Group Inc.","ticker":"HBFG"},{"name":"Yolks"}],"dollarAmounts":[]},"materialImpact":{"score":1,"reasoning":"Securing a single franchise real-estate location is a routine operational milestone, particularly given the company's existing pipeline of 686 committed locations. It does not represent a material financial event on its own."},"tickerRelevance":{"others":[],"primary":"HBFG"},"globalImportance":5,"audienceRelevance":5,"eventTypeSecondary":[],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"routine_expansion"}},"event_type":"operations_update","event_type_secondary":null,"sentiment":"bullish","material_impact_score":1,"narrative":"Happy Belly Food Group secured a real-estate location for its Yolks Breakfast brand in Edmonton's Brewery District on behalf of a franchisee.\n\nThe Brewery District site is a mixed-use destination with high daytime traffic, which management says supports its strategy of establishing visible, accessible locations for unit economics.\n\nHappy Belly currently has 76 contractually committed Yolks locations and 686 total committed retail franchise locations across its portfolio of emerging food brands.","key_figures":{"customDimensions":{"total_committed_locations":686,"yolks_committed_locations":76}},"named_entities":{"people":[{"name":"Sean Black","role":"Co-founder, Chief Executive Officer"},{"name":"Shawn Moniz","role":"Co-founder, President"},{"name":"Chef Steve Ewing","role":"Chef"}],"products":["Yolks Breakfast","Rosie's Burgers","Via Cibo Italian Street Food","Heal Wellness"],"companies":[{"name":"Happy Belly Food Group Inc.","ticker":"HBFG"},{"name":"Yolks"}],"dollarAmounts":[]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-22T10:13:18.516Z","global_importance":5,"audience_relevance":5,"importance_components":{"tickerTier":"small-cap","eventGravity":"routine_expansion"}},"durationMs":113064,"modelName":"glm-4.7"}}