{"success":true,"data":{"pressRelease":{"id":"94985","rtpr_id":"nPn4C5xrGa","ticker":"NWL","exchange":"NASDAQ","all_tickers":["NWL"],"title":"Coleman® and Kane Brown Celebrate Multi-Year Partnership with the Launch of Limited-Edition Collection","author":"PR Newswire","published_at":"2026-07-22T11:00:06.444Z","article_body":"Coleman® and Kane Brown Celebrate Multi-Year Partnership with the Launch of Limited-Edition Collection\n\nPR Newswire\n\nATLANTA, July 22, 2026\n\nColeman's First-Ever Music Partnership Brings Kane Brown's Signature Style to\nSummer's Outdoor Must-Haves\n\n * Coleman® launches the limited-edition Coleman x Kane Brown Collection, the\ndebut release from the brand's first-ever music partnership and multi-year\ncollaboration with the global superstar\n * Inspired by Brown's life on tour and love of the outdoors, the collection\nbrings his signature style to a Steel-Belted Hard Cooler, Soft Cooler Sling,\nStainless-Steel Tumbler and upcoming Snap 'N Go™ Hard Collapsible Cooler\n * Multi-year collaboration unites outdoor recreation, music and fan experiences\nthrough future product launches, content and activations\nATLANTA, July 22, 2026 /PRNewswire/ -- Today, Coleman® and Kane Brown\nannounced the launch of the limited-edition Coleman x Kane Brown\nCollection, the debut release from the brand's first-ever music partnership\nand long-term collaboration with award-winning, multi-platinum country global\nsuperstar Kane Brown. Inspired by Brown's life on tour, love for the outdoors,\nand favorite summer traditions, the collection features a custom Steel-Belted\nHard Cooler, Soft Cooler Sling, and Stainless-Steel Tumbler, with a Snap 'N\nGo™ Hard Collapsible Cooler arriving later this year. Reimagining Coleman\nclassics through Brown's signature style, the limited-edition collection\noffers fans a collectible take on outdoor essentials featuring Kane-inspired\ndesign details and his signature \"KB\" branding.\n\nA longtime outdoorsman, Brown has incorporated Coleman products into both his\npersonal life and professional life on the road. The collaboration builds on\nColeman's sponsorship of The High Road Tour, where Coleman gear traveled\nalongside Brown and his crew, appearing backstage and helping power the\nmoments between performances. As Coleman's official ambassador, Brown will\ninfluence product development and activations while introducing the brand to\nnew audiences across music, culture, and lifestyle.\n\n\"I love the line I was able to create with Coleman,\" said Kane Brown. \"From\nthe cups that we use on stage every night to toast the fans to the\nlimited-edition Snap 'N Go cooler, coming this Fall. I have really enjoyed\nworking with the Coleman team on this collection and showing fans the products\nI use at my home, on the road, and at the beach. I hope everyone enjoys them\nas much as I do.\"\n\n\"As our first country music brand ambassador, Kane embodies our brand purpose\nby inspiring the next generation to forge their own outdoor traditions,\" said\nJimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation\nat Newell Brands. \"From tailgates to backyard parties to life on the road with\nhis crew, he uses our products in authentic ways every day. Together, we've\ncreated an exclusive capsule that reflects Coleman and Kane's distinct\ntrailblazing style.\"\n\nKane Brown's Summer Essentials\nThe inaugural Coleman x Kane Brown Collection features a Steel-Belted Hard\nCooler, Soft Cooler Sling, and Stainless-Steel Tumbler, with a Snap 'N Go™\nHard Collapsible Cooler arriving later this year. Drawing inspiration from\ntailgates before shows, beach trips with family, and life on tour, Brown\nhelped shape the collection's colors, graphics, and product selections to\nreflect how he spends his time outdoors. Each piece features unique colorways\nand design details personally selected by Brown, complete with his iconic \"KB\"\nlogo or signature, offering fans functional outdoor essentials inspired by his\nlife both on the road and at home.\n\n * Kane's Steel-Belted Hard Cooler: Durable steel cooler with 4-day ice\nretention, 85-can capacity, and built-in bottle opener, featuring Kane's\netched signature ($239.99)\n * Kane's Soft Cooler Sling: Hands-free cooler bag with adjustable sling, 6-can\ncapacity, and 12+ hours of cooling, featuring Kane's iconic \"KB\" logo ($21.99)\n * Kane's Stainless-Steel Tumbler: Vacuum-insulated 20oz tumbler that keeps\ndrinks cold for 18 hours or hot for 6 hours, featuring an iridescent finish,\nsweatproof design and splash-resistant lid, and iconic \"KB\" logo ($34.99)\n * Coming Soon: Kane's Snap 'N Go Hard Collapsible Cooler: Portable 45QT\ncollapsible cooler, with 2-day ice retention, 76-can capacity, that folds to\none-third its size, complete with exclusive Kane Brown typography ($229.99).\nVisit\nColeman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n\n today to sign-up for launch updates.\nThe limited-edition Coleman x Kane Brown Collection will be available\nbeginning July 22, 2026, while supplies last on Coleman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n.\n\nAn Exclusive First Look\nTo celebrate the launch, Coleman and Brown hosted an exclusive preview event\nat Kane Brown's Broadway bar in Nashville, where guests received an immersive\nfirst look at the limited-edition collection through hands-on product\nexperiences and outdoor-inspired activations. Attendees included Brown's\nfriends and family, who joined him in raising a toast to the collaboration\nahead of its official debut.\n\nThe Next Chapter of Coleman x Kane Brown\nThe collection marks the first chapter of Coleman and Brown's broader\nmulti-year collaboration, which will continue to bring together outdoor\nrecreation, music, and fan engagement through future products, experiences,\nand content. Later this year, the collection will expand with a highly\nanticipated custom Kane Brown-inspired Snap 'N Go™ cooler. Fans are invited\nto sign up for launch updates now on Coleman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n.\n\nFor more information, visit Coleman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n or follow @ColemanUSA\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=3124180080&u=https%3A%2F%2Fwww.instagram.com%2Fcolemanusa&a=%40ColemanUSA)\n on social media. And to keep up with Kane Brown, follow INSTAGRAM\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=2872394052&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.instagram.com%2Fkanebrown%2F___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6YmNkZDpiMDgzYmI2NzdlYjIzZGI0MjM2MTdiZTAwNGM5ZDAxNjdlOTc5NGYzYzUyYzQzZTA2NTBhMDM1Y2E1Nzg3MzNkOmg6VDpO&a=INSTAGRAM)\n, TIKTOK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=649408114&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.tiktok.com%2F_%40kanebrown___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6MDA1YzpjMTAyNDlmOGZmOTNiNjE5Mzk0NjBjNmFkZjllZTViYzY4YzBjOWFiYzljZTJlZWQxOTI3NGIzNWE5MmQyYTY5Omg6VDpO&a=TIKTOK)\n, and\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=3835205651&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.facebook.com%2FKaneBrownCountry___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6OTQyMjpjNTJjODdkMjk4NjUwNGIzZGE3ZmZmZWVhY2ViNzEwMTI3NTBhNmQ4YmRkMmFhZjYyNDk0ZWQ0ZDE0MGM5NGZiOmg6VDpO&a=%C2%A0)\nFACEBOOK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=914940027&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.facebook.com%2FKaneBrownCountry___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6OTQyMjpjNTJjODdkMjk4NjUwNGIzZGE3ZmZmZWVhY2ViNzEwMTI3NTBhNmQ4YmRkMmFhZjYyNDk0ZWQ0ZDE0MGM5NGZiOmg6VDpO&a=FACEBOOK)\n.\n\nABOUT COLEMAN\nFor over 120 years, The Coleman Company, Inc. has been a trusted partner for\nunforgettable moments outside. Whether you're cheering on your team or\nenjoying a cookout with friends, Coleman makes every outdoor adventure more\nmemorable. We believe that the joy of outdoor gatherings brings people closer\ntogether—strengthening bonds and creating lasting memories. To learn more,\nvisit coleman.com and follow us on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1722147503&u=https%3A%2F%2Fwww.instagram.com%2Fcolemanusa&a=Instagram)\n.\n\nABOUT NEWELL BRANDS\nNewell Brands (NASDAQ: NWL) is a leading global consumer goods company with a\nstrong portfolio of well-known brands, including Rubbermaid, Sharpie®,\nGraco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper\nMate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and\nCampingaz®. Newell Brands is focused on delighting consumers by lighting up\neveryday moments.\n\nABOUT KANE BROWN:\nNamed \"the future of country music\" (Billboard), Multi-Platinum-selling,\naward-winning singer/songwriter Kane Brown \"didn't fit the country music mold.\nSo he made his own.\" (The New York Times). Kicking off 2026 strong, Brown just\nreleased his song \"Woman,\" which follows the success of his widely acclaimed\n2025 record, The High Road. Listen to the song\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=683027213&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fkb.lnk.to%2Fwoman%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKinaQLXPNhQRU8h2e5pcsR8MC8HMf5jZeKyCtr8rYplfX5eeZHe4dLgKR3E_aem_n8SnAhOvo17nNqe-zc_Pcw___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6ZjI2NDo5OWRjYjNiYTE4NDgxZmRkOGFmZDUzYTQ1MWVhNmNjMDg4OTJlMDYzM2M0YTQ4YTY1MGM1MmM4ZTRlZWI2MzAyOmg6VDpO&a=%C2%A0)\nHERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=877511838&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fkb.lnk.to%2Fwoman%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKinaQLXPNhQRU8h2e5pcsR8MC8HMf5jZeKyCtr8rYplfX5eeZHe4dLgKR3E_aem_n8SnAhOvo17nNqe-zc_Pcw___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6ZjI2NDo5OWRjYjNiYTE4NDgxZmRkOGFmZDUzYTQ1MWVhNmNjMDg4OTJlMDYzM2M0YTQ4YTY1MGM1MmM4ZTRlZWI2MzAyOmg6VDpO&a=HERE)\n.\n\nBrown first broke onto the scene with the arrival of his self-titled, 2X\nPlatinum debut album (2016), where he became the first artist ever to lead all\nfive of Billboard's main country charts simultaneously and topped the\nBillboard Top Country Albums chart for more than 13 weeks and earned two of\nthe most-streamed country songs of all time (chart-topping singles Diamond\nCertified \"Heaven,\" and \"What Ifs\"). His album Experiment (2018) hit #1 on the\nBillboard Top 200 all genre list-becoming the first Country artist in more\nthan 24 years to top the chart with a sophomore album. Brown released his\nmulti-song project Mixtape Vol. 1- which earned Brown an ACM Award nomination\nfor Album of the Year (2021) and an ACM win for \"Video of the Year.\"\n\nExpanding beyond music, Brown has stepped into film and television, guest\nstarring on 9-1-1: Nashville, and serving as executive producer on Thank God:\nChristmas at Keller Ranch. He is also the founder of Verse2, a publishing\nventure in partnership with Sony Music Publishing, further solidifying his\ngrowing influence across the industry. This summer, Brown also opened his new\nNashville bar, Kane Brown's On Broadway, marking his latest entrepreneurial\nventure and expansion in Music City.\n\nNamed to Time's 100 most influential people in the world (2021), Kane Brown\nhas ascended from independently built social media notability to an ACM\nEntertainer of the Year nominee (2023 & 2024) - and has become one of\ncountry music's most accomplished mainstays and global entertainers.\n\nWith 13 chart-topping No. 1 singles at Country radio, internationally sold out\ntours and stadium dates, Brown continues to garner a series of milestones that\ncontinue to expand the perception of country music and break musical\nboundaries- from being named to the Time100 list (2021) to becoming the first\nblack artist in history to headline and sell out Boston's historic Fenway Park\n(2023) to his win ACM Video of the Year (2021) and multiple ACM, Billboard,\nAMA, CMT and People's Choice Award nominations, including most recently, his\nrecognition by the People's Choice Country Awards with a Country Champion\nAward win.\n\nBrown has also earned numerous accolades for his ongoing work with The Boys\n& Girls Club, including the Country Radio Seminar (CRS) Humanitarian Award\nand the Champion of Youth Award from The Boys & Girls Club.\n\nMEDIA CONTACTS:\nAlison Brod Marketing + Communications\nNewell@abmc-us.com (mailto:Newell@abmc-us.com)\n\nPRESS CONTACTS:\nCarleen Donovan, carleen@theoriel.co (mailto:carleen@theoriel.co)\nKaeleah Isaac, kaeleah@theoriel.co (mailto:kaeleah@theoriel.co)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/coleman-and-kane-brown-celebrate-multi-year-partnership-with-the-launch-of-limited-edition-collection-302831967.html\n(https://www.prnewswire.com/news-releases/coleman-and-kane-brown-celebrate-multi-year-partnership-with-the-launch-of-limited-edition-collection-302831967.html)\n\nSOURCE Newell Brands\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1890834/Kane-Brown_Coleman_1.jpg?id=OA2779068\nhttps://mmx.prnewswire.com/media/MS1890833/Kane-Brown_Coleman_2.jpg?id=OA2779069\nhttps://mmx.prnewswire.com/media/MS1810123/Coleman-Logo.jpg?id=OA2778247\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved.","article_body_html":"","raw_payload":{"data":{"id":"nPn4C5xrGa","title":"Coleman® and Kane Brown Celebrate Multi-Year Partnership with the Launch of Limited-Edition Collection","author":"PR Newswire","ticker":"NWL","created":"2026-07-22T11:00:06.444Z","tickers":["NWL"],"exchange":"NASDAQ","article_body":"Coleman® and Kane Brown Celebrate Multi-Year Partnership with the Launch of Limited-Edition Collection\n\nPR Newswire\n\nATLANTA, July 22, 2026\n\nColeman's First-Ever Music Partnership Brings Kane Brown's Signature Style to\nSummer's Outdoor Must-Haves\n\n * Coleman® launches the limited-edition Coleman x Kane Brown Collection, the\ndebut release from the brand's first-ever music partnership and multi-year\ncollaboration with the global superstar\n * Inspired by Brown's life on tour and love of the outdoors, the collection\nbrings his signature style to a Steel-Belted Hard Cooler, Soft Cooler Sling,\nStainless-Steel Tumbler and upcoming Snap 'N Go™ Hard Collapsible Cooler\n * Multi-year collaboration unites outdoor recreation, music and fan experiences\nthrough future product launches, content and activations\nATLANTA, July 22, 2026 /PRNewswire/ -- Today, Coleman® and Kane Brown\nannounced the launch of the limited-edition Coleman x Kane Brown\nCollection, the debut release from the brand's first-ever music partnership\nand long-term collaboration with award-winning, multi-platinum country global\nsuperstar Kane Brown. Inspired by Brown's life on tour, love for the outdoors,\nand favorite summer traditions, the collection features a custom Steel-Belted\nHard Cooler, Soft Cooler Sling, and Stainless-Steel Tumbler, with a Snap 'N\nGo™ Hard Collapsible Cooler arriving later this year. Reimagining Coleman\nclassics through Brown's signature style, the limited-edition collection\noffers fans a collectible take on outdoor essentials featuring Kane-inspired\ndesign details and his signature \"KB\" branding.\n\nA longtime outdoorsman, Brown has incorporated Coleman products into both his\npersonal life and professional life on the road. The collaboration builds on\nColeman's sponsorship of The High Road Tour, where Coleman gear traveled\nalongside Brown and his crew, appearing backstage and helping power the\nmoments between performances. As Coleman's official ambassador, Brown will\ninfluence product development and activations while introducing the brand to\nnew audiences across music, culture, and lifestyle.\n\n\"I love the line I was able to create with Coleman,\" said Kane Brown. \"From\nthe cups that we use on stage every night to toast the fans to the\nlimited-edition Snap 'N Go cooler, coming this Fall. I have really enjoyed\nworking with the Coleman team on this collection and showing fans the products\nI use at my home, on the road, and at the beach. I hope everyone enjoys them\nas much as I do.\"\n\n\"As our first country music brand ambassador, Kane embodies our brand purpose\nby inspiring the next generation to forge their own outdoor traditions,\" said\nJimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation\nat Newell Brands. \"From tailgates to backyard parties to life on the road with\nhis crew, he uses our products in authentic ways every day. Together, we've\ncreated an exclusive capsule that reflects Coleman and Kane's distinct\ntrailblazing style.\"\n\nKane Brown's Summer Essentials\nThe inaugural Coleman x Kane Brown Collection features a Steel-Belted Hard\nCooler, Soft Cooler Sling, and Stainless-Steel Tumbler, with a Snap 'N Go™\nHard Collapsible Cooler arriving later this year. Drawing inspiration from\ntailgates before shows, beach trips with family, and life on tour, Brown\nhelped shape the collection's colors, graphics, and product selections to\nreflect how he spends his time outdoors. Each piece features unique colorways\nand design details personally selected by Brown, complete with his iconic \"KB\"\nlogo or signature, offering fans functional outdoor essentials inspired by his\nlife both on the road and at home.\n\n * Kane's Steel-Belted Hard Cooler: Durable steel cooler with 4-day ice\nretention, 85-can capacity, and built-in bottle opener, featuring Kane's\netched signature ($239.99)\n * Kane's Soft Cooler Sling: Hands-free cooler bag with adjustable sling, 6-can\ncapacity, and 12+ hours of cooling, featuring Kane's iconic \"KB\" logo ($21.99)\n * Kane's Stainless-Steel Tumbler: Vacuum-insulated 20oz tumbler that keeps\ndrinks cold for 18 hours or hot for 6 hours, featuring an iridescent finish,\nsweatproof design and splash-resistant lid, and iconic \"KB\" logo ($34.99)\n * Coming Soon: Kane's Snap 'N Go Hard Collapsible Cooler: Portable 45QT\ncollapsible cooler, with 2-day ice retention, 76-can capacity, that folds to\none-third its size, complete with exclusive Kane Brown typography ($229.99).\nVisit\nColeman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n\n today to sign-up for launch updates.\nThe limited-edition Coleman x Kane Brown Collection will be available\nbeginning July 22, 2026, while supplies last on Coleman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n.\n\nAn Exclusive First Look\nTo celebrate the launch, Coleman and Brown hosted an exclusive preview event\nat Kane Brown's Broadway bar in Nashville, where guests received an immersive\nfirst look at the limited-edition collection through hands-on product\nexperiences and outdoor-inspired activations. Attendees included Brown's\nfriends and family, who joined him in raising a toast to the collaboration\nahead of its official debut.\n\nThe Next Chapter of Coleman x Kane Brown\nThe collection marks the first chapter of Coleman and Brown's broader\nmulti-year collaboration, which will continue to bring together outdoor\nrecreation, music, and fan engagement through future products, experiences,\nand content. Later this year, the collection will expand with a highly\nanticipated custom Kane Brown-inspired Snap 'N Go™ cooler. Fans are invited\nto sign up for launch updates now on Coleman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n.\n\nFor more information, visit Coleman.com\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1085211270&u=http%3A%2F%2Fcoleman.com%2F&a=Coleman.com)\n or follow @ColemanUSA\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=3124180080&u=https%3A%2F%2Fwww.instagram.com%2Fcolemanusa&a=%40ColemanUSA)\n on social media. And to keep up with Kane Brown, follow INSTAGRAM\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=2872394052&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.instagram.com%2Fkanebrown%2F___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6YmNkZDpiMDgzYmI2NzdlYjIzZGI0MjM2MTdiZTAwNGM5ZDAxNjdlOTc5NGYzYzUyYzQzZTA2NTBhMDM1Y2E1Nzg3MzNkOmg6VDpO&a=INSTAGRAM)\n, TIKTOK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=649408114&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.tiktok.com%2F_%40kanebrown___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6MDA1YzpjMTAyNDlmOGZmOTNiNjE5Mzk0NjBjNmFkZjllZTViYzY4YzBjOWFiYzljZTJlZWQxOTI3NGIzNWE5MmQyYTY5Omg6VDpO&a=TIKTOK)\n, and\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=3835205651&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.facebook.com%2FKaneBrownCountry___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6OTQyMjpjNTJjODdkMjk4NjUwNGIzZGE3ZmZmZWVhY2ViNzEwMTI3NTBhNmQ4YmRkMmFhZjYyNDk0ZWQ0ZDE0MGM5NGZiOmg6VDpO&a=%C2%A0)\nFACEBOOK\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=914940027&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fwww.facebook.com%2FKaneBrownCountry___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6OTQyMjpjNTJjODdkMjk4NjUwNGIzZGE3ZmZmZWVhY2ViNzEwMTI3NTBhNmQ4YmRkMmFhZjYyNDk0ZWQ0ZDE0MGM5NGZiOmg6VDpO&a=FACEBOOK)\n.\n\nABOUT COLEMAN\nFor over 120 years, The Coleman Company, Inc. has been a trusted partner for\nunforgettable moments outside. Whether you're cheering on your team or\nenjoying a cookout with friends, Coleman makes every outdoor adventure more\nmemorable. We believe that the joy of outdoor gatherings brings people closer\ntogether—strengthening bonds and creating lasting memories. To learn more,\nvisit coleman.com and follow us on Instagram\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=1722147503&u=https%3A%2F%2Fwww.instagram.com%2Fcolemanusa&a=Instagram)\n.\n\nABOUT NEWELL BRANDS\nNewell Brands (NASDAQ: NWL) is a leading global consumer goods company with a\nstrong portfolio of well-known brands, including Rubbermaid, Sharpie®,\nGraco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper\nMate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and\nCampingaz®. Newell Brands is focused on delighting consumers by lighting up\neveryday moments.\n\nABOUT KANE BROWN:\nNamed \"the future of country music\" (Billboard), Multi-Platinum-selling,\naward-winning singer/songwriter Kane Brown \"didn't fit the country music mold.\nSo he made his own.\" (The New York Times). Kicking off 2026 strong, Brown just\nreleased his song \"Woman,\" which follows the success of his widely acclaimed\n2025 record, The High Road. Listen to the song\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=683027213&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fkb.lnk.to%2Fwoman%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKinaQLXPNhQRU8h2e5pcsR8MC8HMf5jZeKyCtr8rYplfX5eeZHe4dLgKR3E_aem_n8SnAhOvo17nNqe-zc_Pcw___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6ZjI2NDo5OWRjYjNiYTE4NDgxZmRkOGFmZDUzYTQ1MWVhNmNjMDg4OTJlMDYzM2M0YTQ4YTY1MGM1MmM4ZTRlZWI2MzAyOmg6VDpO&a=%C2%A0)\nHERE\n(https://edge.prnewswire.com/c/link/?t=0&l=en&o=4736359-1&h=877511838&u=https%3A%2F%2Furl.avanan.click%2Fv2%2Fr01%2F___https%3A%2Fkb.lnk.to%2Fwoman%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKinaQLXPNhQRU8h2e5pcsR8MC8HMf5jZeKyCtr8rYplfX5eeZHe4dLgKR3E_aem_n8SnAhOvo17nNqe-zc_Pcw___.YXAzOmFibWM6YTpvOjhlMDYyNzJhOGQ0NWFhMzAyNmRjOTlhYjdkNjQ3OTQzOjc6ZjI2NDo5OWRjYjNiYTE4NDgxZmRkOGFmZDUzYTQ1MWVhNmNjMDg4OTJlMDYzM2M0YTQ4YTY1MGM1MmM4ZTRlZWI2MzAyOmg6VDpO&a=HERE)\n.\n\nBrown first broke onto the scene with the arrival of his self-titled, 2X\nPlatinum debut album (2016), where he became the first artist ever to lead all\nfive of Billboard's main country charts simultaneously and topped the\nBillboard Top Country Albums chart for more than 13 weeks and earned two of\nthe most-streamed country songs of all time (chart-topping singles Diamond\nCertified \"Heaven,\" and \"What Ifs\"). His album Experiment (2018) hit #1 on the\nBillboard Top 200 all genre list-becoming the first Country artist in more\nthan 24 years to top the chart with a sophomore album. Brown released his\nmulti-song project Mixtape Vol. 1- which earned Brown an ACM Award nomination\nfor Album of the Year (2021) and an ACM win for \"Video of the Year.\"\n\nExpanding beyond music, Brown has stepped into film and television, guest\nstarring on 9-1-1: Nashville, and serving as executive producer on Thank God:\nChristmas at Keller Ranch. He is also the founder of Verse2, a publishing\nventure in partnership with Sony Music Publishing, further solidifying his\ngrowing influence across the industry. This summer, Brown also opened his new\nNashville bar, Kane Brown's On Broadway, marking his latest entrepreneurial\nventure and expansion in Music City.\n\nNamed to Time's 100 most influential people in the world (2021), Kane Brown\nhas ascended from independently built social media notability to an ACM\nEntertainer of the Year nominee (2023 & 2024) - and has become one of\ncountry music's most accomplished mainstays and global entertainers.\n\nWith 13 chart-topping No. 1 singles at Country radio, internationally sold out\ntours and stadium dates, Brown continues to garner a series of milestones that\ncontinue to expand the perception of country music and break musical\nboundaries- from being named to the Time100 list (2021) to becoming the first\nblack artist in history to headline and sell out Boston's historic Fenway Park\n(2023) to his win ACM Video of the Year (2021) and multiple ACM, Billboard,\nAMA, CMT and People's Choice Award nominations, including most recently, his\nrecognition by the People's Choice Country Awards with a Country Champion\nAward win.\n\nBrown has also earned numerous accolades for his ongoing work with The Boys\n& Girls Club, including the Country Radio Seminar (CRS) Humanitarian Award\nand the Champion of Youth Award from The Boys & Girls Club.\n\nMEDIA CONTACTS:\nAlison Brod Marketing + Communications\nNewell@abmc-us.com (mailto:Newell@abmc-us.com)\n\nPRESS CONTACTS:\nCarleen Donovan, carleen@theoriel.co (mailto:carleen@theoriel.co)\nKaeleah Isaac, kaeleah@theoriel.co (mailto:kaeleah@theoriel.co)\n\nView original content to download\nmultimedia:https://www.prnewswire.com/news-releases/coleman-and-kane-brown-celebrate-multi-year-partnership-with-the-launch-of-limited-edition-collection-302831967.html\n(https://www.prnewswire.com/news-releases/coleman-and-kane-brown-celebrate-multi-year-partnership-with-the-launch-of-limited-edition-collection-302831967.html)\n\nSOURCE Newell Brands\n\n\n\nPhoto: \nhttps://mmx.prnewswire.com/media/MS1890834/Kane-Brown_Coleman_1.jpg?id=OA2779068\nhttps://mmx.prnewswire.com/media/MS1890833/Kane-Brown_Coleman_2.jpg?id=OA2779069\nhttps://mmx.prnewswire.com/media/MS1810123/Coleman-Logo.jpg?id=OA2778247\n\nCopyright (c) 2026 PR Newswire Association,LLC. All Rights Reserved."},"type":"article","timestamp":"2026-07-22T11:00:08.082970255Z","server_sent_at_ms":1784718008082},"received_at":"2026-07-22T11:00:08.133Z","source_url":"https://www.prnewswire.com/news-releases/coleman-and-kane-brown-celebrate-multi-year-partnership-with-the-launch-of-limited-edition-collection-302831967.html"},"analysis":{"id":"84030","press_release_id":"94985","analysis_json":{"industry":{"label":"Household Durables","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Coleman, a brand of Newell Brands, announced its first-ever music partnership with country star Kane Brown, launching a limited-edition product collection.\n\nThe collaboration includes customized coolers and tumblers priced between $21.99 and $239.99, marking the start of a multi-year ambassadorship.\n\nBrown will influence future product development and help drive brand activations across music and lifestyle channels.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Coleman expands into music partnerships with Kane Brown collaboration."},"keyFigures":null,"quotedText":"As our first country music brand ambassador, Kane embodies our brand purpose by inspiring the next generation to forge their own outdoor traditions","namedEntities":{"people":[{"name":"Kane Brown","role":"Brand Ambassador"},{"name":"Jimmy Jia","role":"Global Vice President of Brand Management"}],"products":["Steel-Belted Hard Cooler","Soft Cooler Sling","Stainless-Steel Tumbler","Snap 'N Go™ Hard Collapsible Cooler"],"companies":[{"name":"Coleman","ticker":"","relationship":"Brand"},{"name":"Newell Brands","ticker":"NWL","relationship":"Parent Company"}],"dollarAmounts":[{"amount":"$239.99","context":"Steel-Belted Hard Cooler price"},{"amount":"$21.99","context":"Soft Cooler Sling price"},{"amount":"$34.99","context":"Stainless-Steel Tumbler price"},{"amount":"$229.99","context":"Snap 'N Go Hard Collapsible Cooler price"}]},"materialImpact":{"score":2,"reasoning":"Routine product launch and celebrity partnership announcement; likely immaterial to overall financial results given Newell Brands' scale but indicates brand marketing activity."},"tickerRelevance":{"others":[],"primary":"NWL"},"globalImportance":20,"audienceRelevance":35,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"mid_cap","eventGravity":"marketing_partnership","sectorWeight":"consumer_goods","householdBrandBoost":true}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Coleman, a brand of Newell Brands, announced its first-ever music partnership with country star Kane Brown, launching a limited-edition product collection.\n\nThe collaboration includes customized coolers and tumblers priced between $21.99 and $239.99, marking the start of a multi-year ambassadorship.\n\nBrown will influence future product development and help drive brand activations across music and lifestyle channels.","key_figures":null,"named_entities":{"people":[{"name":"Kane Brown","role":"Brand Ambassador"},{"name":"Jimmy Jia","role":"Global Vice President of Brand Management"}],"products":["Steel-Belted Hard Cooler","Soft Cooler Sling","Stainless-Steel Tumbler","Snap 'N Go™ Hard Collapsible Cooler"],"companies":[{"name":"Coleman","ticker":"","relationship":"Brand"},{"name":"Newell Brands","ticker":"NWL","relationship":"Parent Company"}],"dollarAmounts":[{"amount":"$239.99","context":"Steel-Belted Hard Cooler price"},{"amount":"$21.99","context":"Soft Cooler Sling price"},{"amount":"$34.99","context":"Stainless-Steel Tumbler price"},{"amount":"$229.99","context":"Snap 'N Go Hard Collapsible Cooler price"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-22T12:14:27.003Z","global_importance":20,"audience_relevance":35,"importance_components":{"tickerTier":"mid_cap","eventGravity":"marketing_partnership","sectorWeight":"consumer_goods","householdBrandBoost":true}},"durationMs":null,"modelName":"glm-4.7"}}