{"success":true,"data":{"pressRelease":{"id":"98089","rtpr_id":"nBw4XLSQCa","ticker":"ROOT","exchange":"TSX","all_tickers":["ROOT"],"title":"Roots Hits the Road with Limited Edition “Pit Stops Summer ‘26” Collection. A Cross-Country Capsule Series Inspired by Canada’s Most Iconic Food Stops","author":"Business Wire","published_at":"2026-07-24T15:30:00.127Z","article_body":"Roots Hits the Road with Limited Edition “Pit Stops Summer ‘26”\nCollection. A Cross-Country Capsule Series Inspired by Canada’s Most Iconic\nFood Stops\n\nRoots is hitting the road this summer with the launch of Pit Stops Summer\n‘26\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fpit-stops%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=Pit+Stops+Summer+%26%238216%3B26&index=1&md5=64ccb32f43bb137a1c2ecdc69b05bc87)\n, a limited-edition capsule series celebrating six of Canada’s most beloved\nroadside destinations. Designed in collaboration with Toronto-born\nmultidisciplinary artist and illustrator, Moya Garrison-Msingwana (also known\nas GANGBOX\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fgang.box%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=GANGBOX&index=2&md5=2333d0a40ae8a89994ac4f21a7297681)\n), the collection brings together fashion, food, and cultural storytelling\nthrough a uniquely Canadian lens.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260724479569/en/\n(https://www.businesswire.com/news/home/20260724479569/en/)\n\nRoots Limited-Edition Pit Stops Summer '26 drop, featuring six of Canada’s\nmost beloved roadside destinations: Webers, Duffin's Donuts, The Big Apple, La\nBanquise, COWS, St-Viateur Bagel.\n\nThe limited-edition series features exclusive partnerships with iconic\nCanadian food spots spanning from coast-to-coast, including COWS\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-cows%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=COWS&index=3&md5=a54e83dbcf868148579683873cfab48a)\nfounded in Prince Edward Island, Montreal-based La Banquise\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-la-banquise%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=La+Banquise&index=4&md5=98c489af5a1afeffc01ac66a3243bc30)\nand St-Viateur Bagel\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-st-viateur%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=St-Viateur+Bagel&index=5&md5=bf667db8f9c46d781b128ee1e9a2067f)\n, The Big Apple\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-big-apple%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=The+Big+Apple&index=6&md5=15b1cfc6fcb600ae9c6b68f16f2f2d59)\nand Webers Hamburgers\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-webers%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=Webers+Hamburgers&index=7&md5=cf56b2afafc0b646cf231304f3e4b37f)\nfrom Ontario, and Vancouver’s Duffin’s Donuts\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-duffins%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=Duffin%26%238217%3Bs+Donuts&index=8&md5=3acf2e63f9af5d429f2900b1bdfbc70c)\n. Each collaboration draws inspiration from the unique identity, visual\nlanguage, and iconic menu items that have defined these beloved destinations\nfor generations, transforming them into wearable pieces that celebrate\nregional pride, culinary culture, and shared nostalgia.\n\n“Roots has always been part of the moments that define a Canadian summer:\nthe road trips, the detours, and the familiar stops that become just as\nmemorable as the destination,” said Leslie Golts, Chief Marketing Officer,\nRoots. “These places are where memories are made with friends and family.\nThey’re part of our shared Canadian experience. Celebrating iconic Canadian\nfood favourites and the communities behind them felt natural for Roots because\nthey’re part of our story, too.”\n\nThe collection showcases an assortment of graphic crew sweatshirts, t-shirts,\ntote bags and baseball caps, each designed to reflect the spirit and story of\nits partner establishment. Through GANGBOX’s signature painterly style, the\ncapsule blends bold illustration with heritage-inspired design, capturing the\nessence of Canada’s road trip culture—from late-night snack stops to\nlong-standing beloved local institutions.\n\nEach food stop is represented by four pieces, including made in Canada crews\nand t-shirts crafted from 100 per cent organic cotton, designed with a\nrelaxed, gender-free fit that feel as good as they look.\n\n\n * Roots x Pit Stops Summer ‘26 Crews: $168.00 CAD\n\n * Roots x Pit Stops Summer ‘26 T-Shirts: $68.00 CAD\n\n * Roots x Pit Stops Summer ‘26 Caps: $44.00 CAD\n\n * Roots x Pit Stops Summer ‘26 Totes: $44.00 CAD\n\nTo mark the launch, Roots is bringing the iconic food destinations to Toronto\nwith a three-day “Route 73” pop-up at The Well, Wellington Square, from\nJuly 29-31. Guests will have the opportunity to explore the collection\nfirsthand, enjoy destination-inspired activations, and celebrate the spirit of\nCanadian roadside stops. Each partner roadside destination will have a select\nrun of their respective merchandise, offering fans a chance to shop the\ncollection.\n\nAs part of the launch, customers shopping at Roots Hornby, Roots CF Toronto\nEaton Centre, and Roots Centreville on July 28 will also receive an exclusive\ngiveaway from select restaurant partners with the purchase of a participating\nPit Stops Summer ‘26 item. Gifts are available while supplies last.\n\nThe Pit Stops Summer ‘26 collection is available to shop now on Roots.com,\nselect Roots stores, and select partner locations, while supplies last. Follow\nthe fun @Roots on Instagram and TikTok.\n\nAbout Roots:\n\nEstablished in 1973, Roots is a global lifestyle brand. Starting from a small\ncabin in northern Canada, Roots has become a global brand with over 100\ncorporate retail stores in Canada, two stores in the United States, and an\neCommerce platform, www.roots.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.roots.com&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=www.roots.com&index=9&md5=a022dadb3b973053dd2b1034eb414a74)\n, that serves many international markets. We have more than 100\npartner-operated stores in Asia, and we also operate a dedicated Roots-branded\nstorefront on Tmall.com in China. We design, market, and sell a broad\nselection of products in different departments, including women’s, men’s,\nchildren’s, and gender-free apparel, leather goods, footwear, and\naccessories. Our products are built with uncompromising comfort, quality, and\nstyle that allows you to feel at home with nature. We offer products designed\nto meet life’s everyday adventures and provide you with the versatility to\nlive your life to the fullest. We also wholesale through business-to-business\nchannels and license the brand to a select group of licensees selling products\nto major retailers. Roots Corporation is a Canadian corporation doing business\nas “Roots” and “Roots Canada”.\n\nFollow Roots:\n\nWebsite: roots.com \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fhomepage&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=roots.com&index=10&md5=97757793ccf2d415ef967eb0badad666)\n\nInstagram: instagram.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Froots%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=instagram.com%2Froots&index=11&md5=cc65f3f4172ea6f7ce7aeb94a31e14e9)\n\nFacebook: facebook.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2Froots&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=facebook.com%2Froots&index=12&md5=d24f8206c8f3d1d0febb7cecd9b56979)\n\nPinterest: pinterest.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fca.pinterest.com%2Froots%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=pinterest.com%2Froots&index=13&md5=78f02750ef6369dc664d4b7677324b96)\n\nLinkedIn: linkedin.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fca.linkedin.com%2Fcompany%2Froots&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=linkedin.com%2Froots&index=14&md5=22d5d6ab3a62b87e80fa8e72026f7d26)\n\nTikTok: tiktok.com/@roots\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40roots%3Flang%3Den-GB&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=tiktok.com%2F%40roots&index=15&md5=63e5d45343ad2452db4df7506d773c34)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260724479569/en/\n(https://www.businesswire.com/news/home/20260724479569/en/)\n\nPress Contact \n\nnlegate@roots.com (mailto:nlegate@roots.com)\n\n\nCopyright Business Wire 2026","article_body_html":"","raw_payload":{"data":{"id":"nBw4XLSQCa","title":"Roots Hits the Road with Limited Edition “Pit Stops Summer ‘26” Collection. A Cross-Country Capsule Series Inspired by Canada’s Most Iconic Food Stops","author":"Business Wire","ticker":"ROOT","created":"2026-07-24T15:30:00.127Z","tickers":["ROOT"],"exchange":"TSX","article_body":"Roots Hits the Road with Limited Edition “Pit Stops Summer ‘26”\nCollection. A Cross-Country Capsule Series Inspired by Canada’s Most Iconic\nFood Stops\n\nRoots is hitting the road this summer with the launch of Pit Stops Summer\n‘26\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fpit-stops%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=Pit+Stops+Summer+%26%238216%3B26&index=1&md5=64ccb32f43bb137a1c2ecdc69b05bc87)\n, a limited-edition capsule series celebrating six of Canada’s most beloved\nroadside destinations. Designed in collaboration with Toronto-born\nmultidisciplinary artist and illustrator, Moya Garrison-Msingwana (also known\nas GANGBOX\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Fgang.box%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=GANGBOX&index=2&md5=2333d0a40ae8a89994ac4f21a7297681)\n), the collection brings together fashion, food, and cultural storytelling\nthrough a uniquely Canadian lens.\n\nThis press release features multimedia. View the full release here:\nhttps://www.businesswire.com/news/home/20260724479569/en/\n(https://www.businesswire.com/news/home/20260724479569/en/)\n\nRoots Limited-Edition Pit Stops Summer '26 drop, featuring six of Canada’s\nmost beloved roadside destinations: Webers, Duffin's Donuts, The Big Apple, La\nBanquise, COWS, St-Viateur Bagel.\n\nThe limited-edition series features exclusive partnerships with iconic\nCanadian food spots spanning from coast-to-coast, including COWS\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-cows%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=COWS&index=3&md5=a54e83dbcf868148579683873cfab48a)\nfounded in Prince Edward Island, Montreal-based La Banquise\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-la-banquise%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=La+Banquise&index=4&md5=98c489af5a1afeffc01ac66a3243bc30)\nand St-Viateur Bagel\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-st-viateur%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=St-Viateur+Bagel&index=5&md5=bf667db8f9c46d781b128ee1e9a2067f)\n, The Big Apple\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-big-apple%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=The+Big+Apple&index=6&md5=15b1cfc6fcb600ae9c6b68f16f2f2d59)\nand Webers Hamburgers\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-webers%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=Webers+Hamburgers&index=7&md5=cf56b2afafc0b646cf231304f3e4b37f)\nfrom Ontario, and Vancouver’s Duffin’s Donuts\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Froots-x-duffins%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=Duffin%26%238217%3Bs+Donuts&index=8&md5=3acf2e63f9af5d429f2900b1bdfbc70c)\n. Each collaboration draws inspiration from the unique identity, visual\nlanguage, and iconic menu items that have defined these beloved destinations\nfor generations, transforming them into wearable pieces that celebrate\nregional pride, culinary culture, and shared nostalgia.\n\n“Roots has always been part of the moments that define a Canadian summer:\nthe road trips, the detours, and the familiar stops that become just as\nmemorable as the destination,” said Leslie Golts, Chief Marketing Officer,\nRoots. “These places are where memories are made with friends and family.\nThey’re part of our shared Canadian experience. Celebrating iconic Canadian\nfood favourites and the communities behind them felt natural for Roots because\nthey’re part of our story, too.”\n\nThe collection showcases an assortment of graphic crew sweatshirts, t-shirts,\ntote bags and baseball caps, each designed to reflect the spirit and story of\nits partner establishment. Through GANGBOX’s signature painterly style, the\ncapsule blends bold illustration with heritage-inspired design, capturing the\nessence of Canada’s road trip culture—from late-night snack stops to\nlong-standing beloved local institutions.\n\nEach food stop is represented by four pieces, including made in Canada crews\nand t-shirts crafted from 100 per cent organic cotton, designed with a\nrelaxed, gender-free fit that feel as good as they look.\n\n\n * Roots x Pit Stops Summer ‘26 Crews: $168.00 CAD\n\n * Roots x Pit Stops Summer ‘26 T-Shirts: $68.00 CAD\n\n * Roots x Pit Stops Summer ‘26 Caps: $44.00 CAD\n\n * Roots x Pit Stops Summer ‘26 Totes: $44.00 CAD\n\nTo mark the launch, Roots is bringing the iconic food destinations to Toronto\nwith a three-day “Route 73” pop-up at The Well, Wellington Square, from\nJuly 29-31. Guests will have the opportunity to explore the collection\nfirsthand, enjoy destination-inspired activations, and celebrate the spirit of\nCanadian roadside stops. Each partner roadside destination will have a select\nrun of their respective merchandise, offering fans a chance to shop the\ncollection.\n\nAs part of the launch, customers shopping at Roots Hornby, Roots CF Toronto\nEaton Centre, and Roots Centreville on July 28 will also receive an exclusive\ngiveaway from select restaurant partners with the purchase of a participating\nPit Stops Summer ‘26 item. Gifts are available while supplies last.\n\nThe Pit Stops Summer ‘26 collection is available to shop now on Roots.com,\nselect Roots stores, and select partner locations, while supplies last. Follow\nthe fun @Roots on Instagram and TikTok.\n\nAbout Roots:\n\nEstablished in 1973, Roots is a global lifestyle brand. Starting from a small\ncabin in northern Canada, Roots has become a global brand with over 100\ncorporate retail stores in Canada, two stores in the United States, and an\neCommerce platform, www.roots.com\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.roots.com&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=www.roots.com&index=9&md5=a022dadb3b973053dd2b1034eb414a74)\n, that serves many international markets. We have more than 100\npartner-operated stores in Asia, and we also operate a dedicated Roots-branded\nstorefront on Tmall.com in China. We design, market, and sell a broad\nselection of products in different departments, including women’s, men’s,\nchildren’s, and gender-free apparel, leather goods, footwear, and\naccessories. Our products are built with uncompromising comfort, quality, and\nstyle that allows you to feel at home with nature. We offer products designed\nto meet life’s everyday adventures and provide you with the versatility to\nlive your life to the fullest. We also wholesale through business-to-business\nchannels and license the brand to a select group of licensees selling products\nto major retailers. Roots Corporation is a Canadian corporation doing business\nas “Roots” and “Roots Canada”.\n\nFollow Roots:\n\nWebsite: roots.com \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.roots.com%2Fca%2Fen%2Fhomepage&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=roots.com&index=10&md5=97757793ccf2d415ef967eb0badad666)\n\nInstagram: instagram.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.instagram.com%2Froots%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=instagram.com%2Froots&index=11&md5=cc65f3f4172ea6f7ce7aeb94a31e14e9)\n\nFacebook: facebook.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.facebook.com%2Froots&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=facebook.com%2Froots&index=12&md5=d24f8206c8f3d1d0febb7cecd9b56979)\n\nPinterest: pinterest.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fca.pinterest.com%2Froots%2F&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=pinterest.com%2Froots&index=13&md5=78f02750ef6369dc664d4b7677324b96)\n\nLinkedIn: linkedin.com/roots \n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fca.linkedin.com%2Fcompany%2Froots&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=linkedin.com%2Froots&index=14&md5=22d5d6ab3a62b87e80fa8e72026f7d26)\n\nTikTok: tiktok.com/@roots\n(https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.tiktok.com%2F%40roots%3Flang%3Den-GB&esheet=54576398&newsitemid=20260724479569&lan=en-US&anchor=tiktok.com%2F%40roots&index=15&md5=63e5d45343ad2452db4df7506d773c34)\n\n\n\nView source version on businesswire.com:\nhttps://www.businesswire.com/news/home/20260724479569/en/\n(https://www.businesswire.com/news/home/20260724479569/en/)\n\nPress Contact \n\nnlegate@roots.com (mailto:nlegate@roots.com)\n\n\nCopyright Business Wire 2026"},"type":"article","timestamp":"2026-07-24T15:30:00.181100847Z","server_sent_at_ms":1784907000181},"received_at":"2026-07-24T15:30:00.305Z","source_url":"https://www.businesswire.com/news/home/20260724479569/en/"},"analysis":{"id":"87129","press_release_id":"98089","analysis_json":{"industry":{"label":"Textiles, Apparel & Luxury Goods","sector":"Consumer Discretionary"},"redFlags":[],"eventType":"product_launch","narrative":"Roots launched the Pit Stops Summer ‘26 collection, a limited-edition capsule series created in collaboration with artist GANGBOX and six iconic Canadian roadside food spots.\n\nThe collection features graphic apparel and accessories ranging from $44 to $168 CAD, drawing design inspiration from partners like COWS, La Banquise, and Webers Hamburgers.\n\nTo support the launch, Roots will host a three-day pop-up at The Well in Toronto from July 29-31, with special giveaways available at select Toronto stores on July 28.","sentiment":"bullish","agentHooks":{"shouldPost":false,"suggestedAngle":"Niche marketing campaign leverages local partnerships for seasonal collection."},"keyFigures":null,"quotedText":"Roots has always been part of the moments that define a Canadian summer: the road trips, the detours, and the familiar stops that become just as memorable as the destination","namedEntities":{"people":[{"name":"Leslie Golts","role":"Chief Marketing Officer"},{"name":"Moya Garrison-Msingwana","role":"Artist"}],"products":["Pit Stops Summer '26"],"companies":[{"name":"Roots","ticker":"ROOT"},{"name":"COWS"},{"name":"La Banquise"},{"name":"St-Viateur Bagel"},{"name":"The Big Apple"},{"name":"Webers Hamburgers"},{"name":"Duffin's Donuts"},{"name":"The Well","relationship":"venue"}],"dollarAmounts":[{"amount":"$168.00 CAD","context":"Crews price"},{"amount":"$68.00 CAD","context":"T-Shirts price"},{"amount":"$44.00 CAD","context":"Caps price"},{"amount":"$44.00 CAD","context":"Totes price"}]},"materialImpact":{"score":2,"reasoning":"Routine seasonal product launch (limited-edition capsule) featuring local collaborations. While it supports brand engagement, it lacks immediate financial materiality or strategic pivots."},"tickerRelevance":{"others":[],"primary":"ROOT"},"globalImportance":10,"audienceRelevance":15,"eventTypeSecondary":["partnership"],"importanceComponents":{"tickerTier":"small-cap","eventGravity":"minor_product_launch","sectorWeight":"consumer_discretionary"}},"event_type":"product_launch","event_type_secondary":["partnership"],"sentiment":"bullish","material_impact_score":2,"narrative":"Roots launched the Pit Stops Summer ‘26 collection, a limited-edition capsule series created in collaboration with artist GANGBOX and six iconic Canadian roadside food spots.\n\nThe collection features graphic apparel and accessories ranging from $44 to $168 CAD, drawing design inspiration from partners like COWS, La Banquise, and Webers Hamburgers.\n\nTo support the launch, Roots will host a three-day pop-up at The Well in Toronto from July 29-31, with special giveaways available at select Toronto stores on July 28.","key_figures":null,"named_entities":{"people":[{"name":"Leslie Golts","role":"Chief Marketing Officer"},{"name":"Moya Garrison-Msingwana","role":"Artist"}],"products":["Pit Stops Summer '26"],"companies":[{"name":"Roots","ticker":"ROOT"},{"name":"COWS"},{"name":"La Banquise"},{"name":"St-Viateur Bagel"},{"name":"The Big Apple"},{"name":"Webers Hamburgers"},{"name":"Duffin's Donuts"},{"name":"The Well","relationship":"venue"}],"dollarAmounts":[{"amount":"$168.00 CAD","context":"Crews price"},{"amount":"$68.00 CAD","context":"T-Shirts price"},{"amount":"$44.00 CAD","context":"Caps price"},{"amount":"$44.00 CAD","context":"Totes price"}]},"model_name":"glm-4.7","prompt_hash":"sha256:727b4b9429a443af","schema_hash":"sha256:05005c02d9cffac9","created_at":"2026-07-24T15:33:47.727Z","global_importance":10,"audience_relevance":15,"importance_components":{"tickerTier":"small-cap","eventGravity":"minor_product_launch","sectorWeight":"consumer_discretionary"}},"durationMs":227414,"modelName":"glm-4.7"}}